• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.424-436
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• 2010

This study tests the relation of various fashion-related features of young male consumers. Clothing involvement, fashion involvement, fashion innovativeness, impulsive buying, and brand loyalty have been considered as focal variables in understanding consumer attitudes & behaviors toward fashion. This study proposed hypotheses on the relationships among these variables and tests them with survey data from a convenient sample of male university students. A total 195 complete responses were obtained from young men between 18 and 27 years of age. The results are as follows. First, fashion involvement and clothing involvement significantly (+) affected fashion innovativeness, and fashion innovativeness also significantly (+) affected impulsive buying and brand loyalty. Second, impulsive buying insignificantly affected brand loyalty. Third, the groups of young men divided by the demographical variables partially showed meaningful differences in fashion-related variables of interest. This study investigates the relationships among various fashion variables that have been used as critical explaining variables for fashion attitudes and behaviors, especially for young male consumers.

• Journal of the Korean Home Economics Association
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• v.39 no.5
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• pp.75-88
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• 2001

This research aims to obtain basic information on the present situation of the instructional media on clothing and textiles education, in middle and high schools. It also strives to get various information needed in order to improve educational environments and teaching methods. The targets of this survey were 225 teachers who teach home economics at middle and high schools in Taejeon, Choongchungnamdo and Junrabookdo. I made up questions their awareness about the instructional media on clothing and textiles education, the educational circumstances of their schools having to do with new media, and their real educational goal. Methods such 3s frequency, percentage, and Chi-square(${\chi}^2$)(statistical significance of differences between variables) were used to research the differences of awareness on using instructional media, according to teachers'various characters, were checked using the SPSS WIN computer program. The results of this research were as fellows; 1. They thought content on the management and the materials of clothing were the ones that need to be developed, compared to other content having to do with the curriculum on clothing and textile education. 2. The real things tuned out to be the molt useful and effective. So the most frequently used media was the Over Head Projector. Also, the teachers expressed in general that they wished to increase the use of computers in order to teach more efficiently. 3. We knew the teachers had little knowledge on the software developed for clothing and textiles education. The infrastructures for educating the using of clothing and textiles, using computers and the internet, were very poor in most schools. The new curriculum that has been proposed needs a more enlarged investment in order for it to function properly and effectively.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.5
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• pp.739-748
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• 1994

These days the Korean costume becomes the formal dress to be worn on particular occasions. The Westernization of life style, inculding dress, has made the costume of wearing traditional dress disappear from Korean's everyday life. This study is launched to investigate the precious textiles and materials of the past before they vanish; this study deals with the materials of folk costume in the early 20th century, preceding Westernization. The research method adopted in the study was interviews of fifth- five elderly persons living around the Mt. Kumo area in Gyungbuk province. The result was that costume culture in that area was poor because people living in the area were economically less well off due to meager agricultural products. There was no variety in the style of costumes to be worn for various occasions. It was also nothworthy that because of no diversification in naming, only one representative word was used to name several types of costumes. On the other hand, it was discovered that the people in the Mt. Kumo area had religious aspirations stemming from their folk beliefs concerning costumes. They also had an attitude of saving money despite poor economic conditions.

• Journal of the Korean Society of Clothing and Textiles
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• v.12 no.3 s.28
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• pp.309-318
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• 1988

The purposes of this study were: 1) to develop specific AIO variables(clothing variables) based on clothing behavior studies, 2) to segment apparel market by clothing variables, 3) to discribe the profile of each segment with clothing variables, lifestyle variables and demographic variables, 4) to Suggest effective strategies on apparel market of women's clothing. The Likert Type clothing questionnaires measured 6 aspects of clothing (fashion, conformity-individuality, practicality, aesthetics, modesty and brand consciousness & status symbols) dealing with activities, interests and opinions. In addition, lifestyle variables were measured with general AIO statements. The questionnaires were administered to 563 young women (students, career women and homemakers) living in Seoul. The data were analysed by factor analysis, ctustering analysis, multiple discriminant analysis, one-way ANOVA ana Duncan's multiple range test. The results of the study were as follow: 1) 4 factors emerged from factor analysis of clothing variables. Factor 1: lower interest in modesty and higher interest in aesthics, Factor 2: brand consciousness and status symbols, Factor 3: conformity, Factor4 : fashion. 2) Lifestyle variables clustered into 3 factors. Factor 1: positive social activity, Factor 2: family-oriented type, Factor S: materialism. 3) By cluster analysis of the 4 factors of the clothing variables, the apparel market of women's clothing was categorised into 3 segments (innovative aesthetics seeker group, brand and status symbols conscious group, clothing unconscious group). 4) The above three segmented groups were also significantly discriminated by lifestyle and demosraphic variables. 5) On the basis of the findings, effective marketing strategies of women's clothing were suggested.

• Fashion Information and Technology
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• v.6
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• pp.54-62
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• 2009

• International Journal of Costume and Fashion
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• v.1
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• pp.193-205
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• 2001

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.8 s.145
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• pp.1168-1175
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• 2005

Clothing pressure has close relation with clothing comfort and depends on the pattern and properties of textile fabrics. Choosing a suitable clothing pressure is an essential factor for designing functional clothing such as the foundation for reshaping of a body contour or medical items for bum patient, and etc. However, it is hard to measure pressure values at the curved surface of a human body correctly. Recently, an air pack type pressure sensor, which has relatively excellent performance has been used to measure clothing pressure, however, it is still inconvenient to apply because it is a contact- type sensor. Therefore, in this paper, we suggest an indirect method that can measure clothing pressure without touching the subject by improving the equation of Kirk and Ibrahim (1966). However, confusions have been occurred when someone use the equation since the definition of parameters are somewhat vague. Furthermore, the estimated clothing pressure obtained by the previous method are quite different from the real values because this method does not consider the 3D effect of a human body and property changes of a transformed fabric. In this paper, the direction of principal stress and the radius of curvature in the principal direction were searched in the 3D image of the deformed girdle to get more accurate clothing pressure. The estimated clothing pressure was verified by comparing the result of the air pack type pressure sensor. It was found that the accuracy of the pressure estimation was improved by considering the 3D curvature of human body and the directional characteristics of textile fabrics.

• Journal of the Korean Home Economics Association
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• v.27 no.3
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• pp.13-28
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• 1989

With the purpose of identifying clothing for persons with special needs one of new directions in Clothing and Textiles, this pater comparatively analyzed current curriculum and research trends related to this field between Korea and America. Questionaire was distributed to 25 Korean colleges with Clothing and Textiles department and 4 American colleges known for special clothing study. Questions regarded the name of course, level (grade), number of credit houre, prerequisits and supporting courses, subjects of lecture and projects, way of managing lecture and projects, evaluation system, other special characteristics. Resources for analyzing research trends are Thesis and Dissertations in Clothing and Textiles, Research Journal of Clothing & Textiles/Home Economics Association, College Professors' research reports collection, of both Korea and America. Years of publications are 1972∼1986 (America), 1978∼1988 (Korea). Findings are as follows; 1. Clothing for special needs can be classified into various groups; Clothing for physically handicapped, mentally retarded, elderly, unusual-sized, pregnant/nursing mothers, institutionalized, protective clothing, uniform/career apparel. 2. Management of coursework related to special clothing has several common characteristics specially in America; Building-up coursework, problem-solving orientation, cooperative team-preject, interdisciplinary approach, client-versus-designer preference, community involvement. In Korea, a few school only has special clothing coursework and its scope of study was very limited. 3. Majority of research reports done with the subjects of special clothing had made for physically handicapped people and the elderly. Protective clothing and uniform have recently been paid much interests. 4. Researchers had mainly concerned on Design and Construction Aspects and nextly on social-psychological aspects. However, in America, selection and care aspects and marketing aspects of special clothing have been very procuctive issues recently. 5. Study on clothing for special needs has several opportunities to be stressed and improvements to be strengthened. Opportunities included active participation to the welfare of community society, strong publicity of accurate professional image, share with business and industry, interdisciplinary approach and new job market. Improvements were discussed in terms of strengthening supporting courses/prerequistes, intensifying interdisciplinary cooperation, provoking strong community involvement and securing financial support and research funds.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.443-455
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• 1992

The purpose of this study is to verify the theoretical model on the clothing satisfaction. Research problems are as following; 1. To identify a causal model on the clothing satisfaction. 2. To examine the causal model by the brand levels. 3. To examine the causal model by the consumer characteristics. The empirical study of the above research problems is carried out by the longitudinal survey. The subjects selected for the final analysis are 362 women living in Seoul and Pusan. The results of our analysis are as following; 1. The main causal course of the clothing satisfaction is that the brand level and the consumer expectation $\rightarrow$ the expectation $\rightarrow$ the perceived performance ($\rightarrow$ the disconfirmation) $\rightarrow$ the clothing satisfaction. Those relevant variables explain $70\%$ of the clothing satisfac-tion variance. Especially, the influence of the perceived performance appears to be greater than that of the disconfirmation. 2. According to our analysis, the expectation influences the clothing satisfaction indirectly through the perceived performance. Especially, the normative expectation exhibits the contrast effect on the disconfirmation, while the predictive expectation exhibits the assimilation effect on the perceived performance. 3. The clothing satisfaction model differs by the brand levels (high price brand vs. moderate price brand) and by the consumer involvement levels (high involvement vs. low involvement). The relevant variables explain $65\%$ of the clothing satisfaction variance in the high price brand, while they explain $77\%$ in the moderate price brand. In the high involvement group, the relevant variables explain $78\%$ of the clothing satisfaction variance and $60\%$ in the low involvement group. In both involvement groups, the most critical direct variable is the perceived perfor-mance. In conclusion, we find that the clothing satisfaction can be explained by three constructs, the expectation, the perceived performance and the disconfirmation. The hypothesis that the two dimensions of the expectation explain the clothing satisfaction better is empirically supported in our study. Finally, we find that the clothing satisfaction models differ between two brand levels and consumer involvement levels.

• Fashion Information and Technology
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• v.9
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• pp.2-9
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• 2012