• Title/Summary/Keyword: Clothing Value

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The Effect of Environmental Values of Fashion Consumers on Purchase Satisfaction and Repurchase Intention of Eco-friendly Fashion Products (패션 소비자의 환경가치가 친환경 패션제품 구매만족도 및 재구매의도에 미치는 영향)

  • Hong, Byung-Sook;Lee, Eun-Jin;Chu, Young-Joo
    • Fashion & Textile Research Journal
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    • v.12 no.4
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    • pp.431-438
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    • 2010
  • This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the environmental values is classified by environment conservative value, economical value, social altruistic value, and egocentric value. The social altruistic value of fashion consumers affects purchase satisfaction of eco-friendly fashion products. The social altruistic value, environment conservative value, and egocentric value affect the repurchase intention of eco-friendly fashion products.

The Image of the Stripe Clothes according to Value Contrast Coloration (명도 콘트라스트 배색에 따른 스트라이프 의복 착용자의 이미지 연구)

  • Moon, Ju-Young;Kang, Kyung-Ja
    • The Research Journal of the Costume Culture
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    • v.16 no.6
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    • pp.992-1007
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    • 2008
  • This study was meant to offer the data for predicting the product plan answering the diverse demands for consumers based on the results of analyzing the image and formative property by transforming the stripe patterns. The concrete study way is composed of the collected stimulus centering on the interval of the stripe pattern and value contrast coloration. Consequently 192 stimuli, changed by the pattern direction and pattern interval, clothing style, and contrast coloration, are selected. The experimental materials made for this study are a set of stimuli and response scale. The statistics way used in analysis was factor analysis, ANOVA, dispersion analysis, multiple classification analysis. The results of this study were summed as following. Firstly, In the value contrast, a pair of 27 adjectives were made of attractiveness, activeness, gracefulness, visibility, and tenderness dimension. Secondly, the direction of the pattern, interval, clothing style, and contrast coloration were respectively transformed according to value contrast.

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A Study on Marketing Strategies for the High-Value-Added Cultural Fashion Products in Korea (한국 패션 문화 상품의 고부가가치화를 위한 대응전략 연구)

  • Lee Jin-Hwa;Kim Min-Ja;Lee Jin-Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.7 s.144
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    • pp.968-977
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    • 2005
  • The purpose of this study was to investigate the purchase behavior and the level of satisfaction for Japanese tourists buying cultural-fashion product in Korea. Subjects were selected through convenient sampling technique in Seoul. A self-administered questionnaire was developed in Japanese by translation and back-translation method. Finally, 288 questionnaire out of 400 were used for data analysis. For the purpose of achieving high value-added fashion products, the 4P marketing strategies targeting Japanese tourists were discussed based on the results.

의복형용에 따른 가치평가에 관한 연구

  • 김영하;유태순
    • Journal of the Korean Society of Costume
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    • v.25
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    • pp.119-132
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    • 1995
  • The purposes of this study were to consider the aesthetic side in the clothing positively, search the relationships of the preferance and the aesthetic factors in the general costume of body form, analyze consumer's characters against the value evaluation factors. Stimuli and questionaries were used in this study. The stimuli were twelve color photographs on clothed bodies differing in the degree of beauty and function. The scales were chosen to measure variables refering to sundry records, prediminary exam-ination. The following null-hypothese were estabilished for this study. Ⅰ. Viewer's preferance for the general 4 costumes of body forms will haved significant relationship with aesthetic factors of clothing Ⅱ. Value evaluation factors of clothing will be significantly different according to the vari-ous viewer's characters. Data were abtained from 160 females stu-dents. The data were analyzed by using spsspc+ program-correlation coefficient, one-way ANOVA and scheffe-test. The results were as follows. Ⅰ. The viewer's preferance for general 4 costumes of body forms has significant re-lationship with aesthetic factors of clothing Ⅱ. Value evaluation factors of clothing are significantly different according to the various viewer's characters.

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A Study on The Evaluation of Market Values and Purchase Influence of Adolescent According to Family Communication and Apparel Purchase Style (가족커뮤니케이션과 의복 구매유형에 따른 청소년의 마켓가치 평가 및 구매 영향력 연구)

  • 조희라;이선재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.1
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    • pp.25-36
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    • 2001
  • The purpose of this study were to investigate the purchase influence of teenagers in the family by examining the evaluation of market value according to their clothing purchase style. The questionaire survey was carried out 572 high school, and middle school students in Seoul region in Feb., 2000. SPSS package program was used to analyze the gathered data. The results of the research were as follows: 1. Four types of family communication patterns were identified through cluster analyses: laissez-faires, protectives, pluralistics, consensuals. 2. Market values were classified into seven dimensions by factor analyses: user value-psychological value, performance value; payer value-payment convenience value, price value; buyer value-personalization value, service value, purchase convenience value. 3. Independent purchase was evaluated higher than joint purchase for the price value and psychological value, while joint purchase marked higher than independent purchase for the performance value, payment convenience value, service value and purchase convenience value. And there were some differences in the results of evaluation among the family communication patterns.

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A Study on the Work Values of the College Students -Focused on the Clothing and Textiles Majoring College Students- (대학생들의 직업가치관에 관한 연구 -패션 관련 학생을 중심으로-)

  • Chang, Geyung-Hae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.1
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    • pp.110-122
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    • 2008
  • The objectives of this study were to identify the work values of the college students, and to verify the relationship between demographic variables and the work value inventory. Data were collected from college students majoring clothing and textiles(N=307). Convenient sampling was performed. The work value inventory used in this study was modified on the one designed by Meitus. The data were analyzed by factor analysis, t-test and F-test. The findings of this study were as follows : First, as a result of factor analysis, dimensions of work value consists of 8 factors, including income, achievement, status, social contribution, stability, responsibility, capability and vocational contribution. Second, job experience, grade and parent's educational background and occupation were the major variables determining students' work values.

The Evaluation of Thermal Properties of Pesticide Protective Clothing using the Surface Temperature Controlled Thermal Manikin (열 마네킹을 이용한 부직포 농약 방호복의 열적 성능 평가)

  • Choi, Jong-Myoung
    • Korean Journal of Human Ecology
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    • v.7 no.1
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    • pp.119-127
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    • 1998
  • The purpose of this study was to evaluate thermal properties of pesticide protective clothing made of three different nonwoven fabrics which have barrier properties of pesticide. In order to assay the thermal properties of experimental clothing, thermal resistance measurements for clo value and thermographic assessment were conducted using a surface temperature controlled thermal manikin. The thermal manikin was dressed with underwear and experimental clothing. Air temperature in a climate chamber was kept at $28^{\circ}C$ and its humidity was 70% RH. Air velocity was controlled at less than 0.15m/s. Inner radient temperature was almost equal to the air temperature. The basic thermal insulation value(Icl) of underwear was 0.28 clo. The thermal properties of the experimental clothing were varied according to the type of material used in construction. The basic clothing insulation value for C1(spunbonded nonwoven fabric), C2(spunlaced nonwoven fabric), C3(SMS nonwoven fabric) were 0.705 clo, 0.725 clo, 0.738 clo respectively. The C3 experimental clothing made of SMS resulted in higher surface temperatures than the others with more yellowing spots being evident on the thermogram.

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The Change of Clothing Insulation and Surface Temperature Measured by Thermography with the Ease of Pattern (의복의 여유분에 따른 단열력의 변화와 Thermogram을 활용한 의복 표면 온도 특성 분석)

  • Lee, Byung-Cheol;Hong, Kyung-Hi;Lee, Ye-Jin
    • Korean Journal of Human Ecology
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    • v.19 no.6
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    • pp.1045-1052
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    • 2010
  • Effects of the ease of pattern on the thermal conditions of clothing were investigated through the measurement of clothing surface temperatures using infrared thermography. Four vests with different pattern ease were worn by five male subjects. Surface temperature distribution on the clothing were then examined using a thermogram to view thermo-regulating characteristics affected by the ease of pattern. Representative surface temperatures were calculated based on the percentage of the surface area within a certain temperature range and the midpoint value of the corresponding area. Representative surface temperatures matches well to the thermal insulation value measured by thermal manikin. Results indicated that representative surface temperature could be a useful quantitative value if some simple calculations were to be used alongside accurate image processing.

The Effects of Clothing Consumption Values and Subjective Age on the Fashion Adoption of Elderly Women

  • Kim, Ji-Yeon;Jun, Dae-Geun;Oh, Kyung-Wha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.6
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    • pp.1008-1020
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    • 2010
  • This study investigates the effects of clothing consumption values and subjective age on fashion adoption. To explain the fashion adoption of elderly women, 5 dimensional consumption values were adopted as explanatory factors, and subjective age is included as a moderating factor. This study tested the relationship of variables with survey data from a convenient sample of elderly women. A total of 235 complete responses were obtained from women between 50 and 71 years of age. The results are as follows. First, factor analysis on clothing consumption values resulted in 5 dimensional structures of consumption values for the sample (epistemic, symbolic, harmonic, popular, and practical values). A factor analysis on subjective age resulted in 2 dimensions (physical and mental age). Second, epistemic, popular, harmonic (-) and symbolic values (except practical value) significantly affected fashion adoption. Third, the epistemic value was the strongest factor regardless of physical and mental age but the effects of epistemic, popular, harmonic, symbolic, and practical values changed depending on the level of the moderating factor.

A Study of Factors Influencing on Skin Temperature (피부온에 영향을 미치는 인자에 관한 연구)

  • 김명주;최정화
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.5
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    • pp.726-736
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    • 1999
  • The purpose of this study was to obtain the basal information for standard amount of clothing weight indoor climate and working condition with investigating seasonal changes of skin temperature and factors influencing on that in Koreans. Forty eight subjects in 5 age groups(6-11, 12-19, 20-44, 45-64, 65-76 years old) with both sexs were measured skin temperature indoor climate clothing microclimate clothing weight and skinfold thickness in neutral condition in each month throughout the year. The results obtained are summarized as follows : 1. Indoor climate koreans felt comfortable ranged 18.1-28.7$^{\circ}C$ and 51-74%RH. 2. Temperature inside the clothing ranged 30.8-32.3$^{\circ}C$ in males and 31.0-32.5$^{\circ}C$in females. There was a significant difference in temperature inside the clothing among age groups : That of 6019 age group was slightly higher than that at 45-76 age group. 3. Total clothing weight changed with season and increased in order of summer autumn spring and winter Total clothing weight of 65-76 age group was significantly greater on January and February. Breast skinfold thickness showed the smallest value in summer and the largest value in winter year. In addition to breast and abdomen skinfold thickness were larger in 45-67 age group while thigh skinfold thickness was larger in 6-19 age group. Skinfold thickness in females showed the smallest value in spring summer and the largest value in autumn and winter. In addition to triceps and suprailliac skinfold thickness were larger in 45-64 age group while thigh skinfold thickness was larger in 12-19 age goup. 5. Temperature of the lower limbs(hand, thigh. leg, and foot) showed significant correlation with the indoor temperature humidity inside clothing and total clothing weight. Temperature of the torso(breast and abdomen) showed significant correlation with the temperature inside clothing in all subjects. Abdomen skinfold thickness of all age group in male showed significant correlation with the abdomen skin temperature. triceps suprailliac and thigh skinfold thickness of 6-11 age group in female showed significant correation the upperarm abdomen and thigh skin temperature. Consequently clothing mdicroclimate total clothing weight and skinfold thickness showed significant difference in season sex and ages and had a slight effect on skin temperature.

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