• Title/Summary/Keyword: Clothing Value

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A Study on the Clothing Composition to the Comfortable Clothing Climate; Clothing Weights and Thermal Sensation( I ) (쾌적한 의복기후를 위한 피복구성에 관한 연구 ( I ) -착의양과 한서감각을 중심으로-)

  • Park Woo Mee;Lee Soon Won
    • Journal of the Korean Society of Clothing and Textiles
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    • v.7 no.1
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    • pp.37-43
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    • 1983
  • The objective of the study is to obtain the basic data to establish the standard value of proper clothing weights in the change of thermal environment. For the purpose of this research, clothing weight and thermal sensation have been collected from 160 college student in Seoul and Kwangju area in April, July, October. Results are as follows : 1. Subjects were in Comfortable condition, particularly in Spring and Autumn. But in summer they were in warm condition and the case were reversed in winter when they were under cool condition. 2. The frequency of comfortable thermal sensation were low below 16.5 degree, above 27.5 degree, and were high between 16.5 degree and 23 degree on room temperature. 3. Generally, the positive correlation were found between clothing weights and thermal sensation. 4. Clothing weights and thermal comfort were as follows. Season : Spring, Autumn, Room Temperature(${\circ}C$) : 16.3$\~$23, Clothing Weights($g/m^2$) : 589.9$\~$750.6, Season : Summer Room Temperature(${\circ}C$) : 27$\~$32, Clothing Weights($g/m^2$) : 362.4$\~$432.5, Season : Winter, Room Temperature(${\circ}C$) : 12.5$\~$19.3, Clothing Weights($g/m^2$) : 913.7$\~$1206.2

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A Study on Art Wear(I)-Focusing on Clothing-Sculpture- (예술의상에 관한 연구(I)-의상조각(Clothing-Sculpture)을 중심으로-)

  • 김정혜
    • Journal of the Korean Society of Costume
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    • v.38
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    • pp.159-178
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    • 1998
  • Genres of the modern arts are expanding the overlapping area between the arts ; ceramics and weaving considered as crafts are devel-oped to the ceramic art and the fiber art, re-spectively. This trend has been also applied to the clothing part, which produced several new terms such as‘art to wear’,‘unwearable art’,‘clothing sculpture’and so on. As following this tendency, the unwearable art is dwelling on the boundary of painting, fiber art and scul-pture, and the clothing sculpture comes from the combination of fiber art and sculpture. While Issey Miyake's dress made of bamboo and Foltuny's pleats dress associated with Greek stone-column introduce the sculpture to the functional fashion design, the works of clothing sculpture become the arts by applying the sculpture to the non-functional unwearable art. Although the clothing sculpture is an interesting subject to be studied continuously for its effect on the contemporary clothing part, it is valuable enough as an unwearable art and sculpture respresenting the artist's concept under the circumstance that the boundary between arts and design is no longer clear, i.e., the clothing and the sculpture come across their regions each other. Furthermore, the clothing sculpture has its own value as a metapor exposing idea, feeling and spirit of the artist in the genre of the unwearable art. With a view point of the abstract clothing concept, the clothing sculpture has been taking the role expanding the clothing to the world of fine art.

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Analysis of Educational Content Related to 'Clothing Life Industry' in Middle and High Schools According to Curriculum Revision (교육과정 개정에 따른 중·고등학교 '의생활산업' 관련 교육내용 분석)

  • Lee, Eun Hee
    • Fashion & Textile Research Journal
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    • v.26 no.1
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    • pp.15-24
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    • 2024
  • At a time when the direction of the middle and high school curriculum is being discussed in line with the change in the future education paradigm to the 4th industrial revolution and the post-COVID-19 era, this study attempted to establish the identity of middle and high school clothing life education by exploring the clothing life contents with content analysis method and analyzing the 'clothing life industry' related educational content of the curriculum revision period. Following the revision of the curriculum, the contents related to the middle and high school 'clothing life industry' were not systematic. In the 2022 revised curriculum, the 'clothing life industry' and the digital fashion industry are presented as content related to the 'clothing life industry', so it is expected that the textbooks implemented in the educational field in the future will mention specific content about this. In addition, research on the direction of sustainable clothing life is also needed because the 'clothing life industry' can be an important cause of environmental pollution from production to consumption. Above all, it is expected that follow-up studies will be conducted to enhance the value of clothing life education in the future in the reality that the awareness of middle and high school clothing life education is low.

Changes of Consumers' Values reflected in Apparel Advertisements - A content analysis of advertisements in men's magazine, 1976~1996- (의복광고에 나타난 소비자 가치의 변화추세 고찰 -1976~1996년 남성월간지 의복광고분석을 중심으로-)

  • 고선영;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.1
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    • pp.89-99
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    • 1998
  • The purpose of this study was to investigate the change of consumers' values as appeared in advertisements. Advertisements in men's magazine from 1976 to 1996 were classified by VALSI program. The results were as follows. 1. There was a significant trend that advertisements with outer-directed value decreased while the ones with inner-directed value increased. 2. In case of outer-directed group appeared in advertisements, There was a tendency that the hierarchy of needs shifted from emulators to achievers. However, the shift in hierarchy of needs in inner-directed group was not significant. 3. Even though the advertisements with material value were predominant, there was a tendency that the advertisement with material value decreased while the ones with human value increased.

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Shopping Orientation of Infant and Children's Wear and Wearing Role Model According to Value (개인가치에 따른 유.아동복 쇼핑성향과 유.아동의 착의역할모델)

  • Lee, Jee-Yeon;Kim, Mi-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.3
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    • pp.31-43
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    • 2011
  • This study investigates the differences in the purchasing behavior of infant & children's wear with the features of children and consumers. This study conducted a survey on female buyers of infant & children's wear. 558 questionnaires were analyzed by using SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and paired t-test. The results are as follows: 1. The buyer's value was identified with 3 factors: mental achievement value, social achievement value, and pleasure value. Three types of group by values were identified: group seeking mental social achievement, group seeking social achievement, and group seeking pleasure. 2. Fashion and conformity, pleasure pursuit, and reasonable price pursuit orientations showed significant differences among the value groups. 3. A significant difference was found in the imitation of wearing role models according to sibling relationships.

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Purchasing Behaviors of Fashion Products in CATV Home-Shopping (CATV홈쇼핑에서 패션제품의 구매행동에 관한 연구)

  • Song, Bong-Ju;So, Gwi-Sook;Park, Eun-Joo
    • Fashion & Textile Research Journal
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    • v.6 no.3
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    • pp.321-328
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    • 2004
  • The purpose of this study were to investigate the differences of shopping value, promotional affects and product characteristics between buyers and non-buyers, and to examine the most influenced variable on purchasing behaviors of fashion products in CATV home-shopping. We collected data from 595 consumers related to CATV home-shopping in Busan. Data were analyzed by factor analysis, t-test, ${\chi}^2$-test and discriminant analysis. Results showed that there are significant differences between buyers and non-buyers of shopping value demographic characteristics, promotional affects and product characteristics. Especially, shopping value perceived by consumers(e.g., practical value and hedonic value) and product characteristics(e.g., response of others) discriminated whether consumers purchased the fashion products of CATV home-shopping or not. We discussed the implications of results to encourage the purchasing behavior of fashion products in CATV home-shopping.

Differences in Purchase Behavior of Men's Suits among Male Consumption Value Groups (남성 소비자의 소비가치에 따른 신사복 구매행동의 차이)

  • Kang, Yurim;Park, Kwanghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.584-598
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    • 2018
  • This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

Consumer Responses toward Fashion Collaboration Brands -Effects of Collaboration Type and Brand Sensitivity- (패션 콜레보레이션 브랜드에 대한 소비자 반응 -콜레보레이션 유형과 브랜드 민감성 효과-)

  • Kim, Eun Young;Ko, Soon Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.10
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    • pp.1058-1073
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    • 2012
  • This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

Types and Trade Characteristics of Clothes Imported from Japan during the Port-Opening Era (개항기 일본으로부터 수입된 의복의 종류와 무역 특성)

  • Kim, Soon-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.5
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    • pp.890-909
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    • 2022
  • This study explores the types of clothing imported from Japan during the port-opening era and investigates the characteristics of import trade related to these clothing products. This is a literature study based on trade statistics data and books on Western clothing published in Japan during the Meiji period. Research findings are as follows: clothing products imported from Japan were divided into 6 types: 1) clothing, 2) undergarments, 3) shirts, 4) waterproof coats, 5) European-style clothing, and 6) nightgowns. "Clothing" is a unified name for any kind of garment, appearing in import records only from 1877 to 1884. Undergarments and shirts were imported from 1884. Waterproof coats were imported only in 1886 and 1898. European-style clothing and nightgowns were imported from 1902. In the total import of clothes, the proportion of clothing was the highest (48.0%), followed by undergarments (41.3%) and shirts (10.6%), while the ratio of nightgowns and raincoats was almost 0%. During the port-opening period, the change in the import value of clothes did not show a continuous increase, but rather showed a large stepwise increase over the course of several years.

The Effect of Consumption Value on Attitude and Repurchase Intention of Secondhand Fashion Goods -The Moderating Role of Self-confidence in Fashion Coordination- (중고패션제품의 소비가치가 태도와 재구매의도에 미치는 영향 -패션연출 자신감의 조절효과-)

  • Choo, Tae Gue;Park, Hyun Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.4
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    • pp.618-630
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    • 2013
  • This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.