• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.614-624
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• 2014

This study is intended to offer basic data for developing outdoor clothing exported to China by identifying how Chinese consumers use outdoor clothing. To accomplish the objective, a survey was conducted on 300 male and female Chinese tourists in their 10s to 40s who have purchased outdoor clothing before. As more than twice as many respondents said they wear sweatsuit or everyday clothes for mountain-climbing instead of outdoor clothing, the necessity of outdoor clothing is obviously perceived at a low level. Among them, 57.4% wear outdoor clothing as townwear in everyday lives, and other respondents are dissatisfied with the design. Thus, it is necessary to develop townwear-style design. When buying outdoor clothing, wearability was the biggest consideration. Also, the first criteria for evaluating outdoor clothing was practicality for mountain-climbing activities. The functionality of outdoor clothing they needed the most was air permeability. As for outdoor clothing top, the main inconvenience was tightness around the neck. As for bottoms, it was tightness of pants when bending knees. In terms of areas to be improved, the No. 1 was unformed design. Thus, it is imperative to develop design of diverse styles. As the Chinese outdoor clothing market has grown significantly in recent years, the following should be executed by domestic companies before advancing to the market. First, they should form Korean brand image and boost the brand awareness with various activities, amid Korean Wave. Second, they should develop preferred designs among Chinese consumers and strengthen functionality of products, based on consumer survey.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.405-420
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• 2015

The purpose of this study is to identify the differences between clothing size satisfaction and clothing sizing systems of Korean and foreign SPA (specialty retailer of private label apparel) brands according to height group, and provide foundation material that can be used to establish product strategy from the perspective of Korean SPA brand clothing sizes in order to secure competitiveness in the international market. Satisfaction of tall women in their twenties with the clothing sizes of SPA brands was researched, and t-test was conducted to examine differences between clothing size satisfaction of Korean and foreign SPA brands between the two height groups. Then, differences in the size minimum and maximum values, size ranges, size intervals and size numbers between clothing sizing systems of Korean and foreign SPA brands were researched and comparatively analyzed. Existing clothing sizes need to make improvements considering the lengths and shoulder width of tall consumers. And Korean SPA brands need to diversify the range and number of sizes in the clothing sizing system, and set a separate tall-size group, or apply the relationship between vertical and horizontal sizes of clothing to establish a clothing sizing system. A product strategy that applies the results of this study will solve the clothing size dissatisfaction of tall female consumers and stimulate sales of Korean SPA brand clothing products. The study has value in that it extracted realistic problems by researching clothing sizing systems of products that are actually sold.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.815-824
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• 2013

This study divides female consumers according to eco-friendly attitudes and the purchase frequency of eco-clothing products; in addition, it analyzes the characteristics of each group in terms of LOHAS lifestyles, the attitudes for eco-clothing products, and satisfaction. Eco-clothing attitudes of female consumers were lower than eco-friendly attitudes. A total of 360 female consumers were divided into 4 group according to purchase frequency and the eco attitude, Type 1: survival (33.0%), Type 2: wellbeing (25.6%), Type 3: curious (15.0%), Type 4: LOHAS (26.4%); in addition, age, income, marit alstatus, occupation, LOHAS lifestyle and shopping places were differentiated by type. Type 1 (low eco attitude and low eco-clothing purchase) were composed of the youngest, college students, low income, low level of LOHAS lifestyles and low level of eco-clothing attitude. Type 2 (high eco attitude and low eco-clothing purchase) were interested in healthy eating & exercise among LOHAS lifestyles; in addition, Type 1 & 2 showed alow level of eco-clothing satisfaction. Type 3, low eco attitude and high eco-clothing purchase, were characterized with high expenditures on clothing relative to income as well as lower levels of family activities and leisure life than LOHAS Type 4. Type 4 (high eco attitude and high eco-clothing purchase) were the oldest group and mostly composed of married workers (the highest income) with the highest LOHAS lifestyles and the highest level of eco-clothing satisfaction.

• Fashion & Textile Research Journal
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• v.3 no.5
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• pp.423-436
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• 2001

The present study focused on the color of clothing for elderly Korean women, from the viewpoint of helping elderly people live more interesting lives with regard to their clothing, considering that the Korean society will become elderly-oriented in the near future. We took photographs of the elderly served as the models, displayed them on a computer screen, and produced 75 colors of the clothing in the elderly using computer graphics. The 75 colors were evaluated by 2 groups, one of elderly Korean woman group and a group of female students. We compared the ideal colors for and the colors actually worn by elderly people. The evaluation of the clothing colors for elderly women differed between the elderly woman group and the female student group. Analysis of images of the clothing colors selected by the elderly women showed that they attach importance to elegance when selecting clothing colors and have a strong desire to become active. The images held by female students concerning ideal clothing colors for elderly women closely pertained to commonness and inactivity.

• Fashion & Textile Research Journal
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• v.3 no.5
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• pp.409-414
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• 2001

The purpose of this study was to determine the relationship between body cathexis and clothing satisfaction. The questionnaire was administered to 458 female college students in Daegu and Sangju and the results were obtained as follows. From the questionnaire, the 14 body parts were categorized into 4 factors, these being weight/girth, lower body, face, height/length. The bust girth was not included into one of these 4 factors. Subjects were dissatisfied with all of their body parts, especially with thigh, hip girth in the lower part of the body, as well as their weight. According to the Rohrer Index distribution, 99.2% of respondents were thin or normal, but means of respondents' satisfaction scores on weight and height were very low. To measure clothing satisfaction two factors were included, these being 'satisfaction with one's clothing selection ability' and 'satisfaction with one's own clothes'. The respondents were quite neutral on their clothing selection ability and their own clothes. Two factors about clothing satisfaction were correlated negatively. All of body cathexis factors were correlated positively with 'satisfaction with one's clothing selection ability' and were correlated slightly negatively with 'satisfaction with one's own clothes'.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.844-853
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• 2015

Recently, according to change of lifestyle and increase of concerning in health, needs of the smart clothing based on the vital sign monitoring have increased. Along with this trend, smart clothing for ECG monitoring has been studied various way as textile electrode, clothing design and so on. Smart clothing for ECG monitoring can become a comfortable system which enables continuous vital sign monitoring in daily use. But, smart clothing for ECG monitoring has a weakness on artifact during motion. One of the motion artifact caused by shifting of the electrode position was affected skin change by motion. The aim of this study was to suggest electrode locations for clothing of ECG monitoring to reduce of motion artifacts. Therefore, change of skin surface during the movement were measured and analyzed in order to find location to minimize motion artifacts in ECG monitoring clothing by 3D motion capture. For the experiment, the subjects consisted of 5 males and 5 females in their 20' with average physique. As a result, the optimal location for ECG monitoring was deducted under the bust line and scapula which have least motion artifact. These locations were abstracted to be least affected by movement in this research.

• Journal of Fashion Business
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• v.13 no.1
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• pp.1-16
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• 2009

The purpose of this study was to evaluate the clothing image of the Daks and Superior golf wear, and to compare the perceiver's image perception with clothing image in fashion industry, and to find out the differences of image perception between the buying groups and non-buying groups of the Daks and Superior golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. In this study, the data obtained from 193 respondents were analyzed by the descriptive statistics, average analysis. The results from the data were as follows : The questionnaire of the image evaluation rated on 7 point Likert-type scales in the 17 features were evaluated by perceivers. The clothing images by 103 respondents(Daks group) were not in accord with the clothing images expressed on homepage of the Daks golf wear. In the other hands, the clothing images by the 90 respondents(Superior group) were in accord with the clothing images expressed on homepage of the golf wear. There were significant differences in evaluating the clothing images between the buying groups and non-buying groups of the Daks and Superior golf wear. The buying groups of the Daks and Superior golf wear perceived the clothing image of the Daks and Superior golf wear more dynamic, positive than the non-buying groups.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.234-241
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• 2011

In this study, the effect of Internet clothing soho mall attributes on attitude toward site and revisit intention was investigated. A total of 292 female college students participated in the experiment to explore a clothing soho mall out of 20 highly-ranked soho malls for shopping and to complete a questionnaire. In exploratory factor analysis results, five factors were generated out of 18 question items indicating clothing soho mall attributes. Among those five factors, 'product assortment and presentation' was the most important factor affecting attitude toward site and revisit intention toward a clothing soho mall. In addition, 'site construct' was another factor affecting attitude toward a clothing soho mall site specifically in the group who shops clothing more often on the Internet shops than off-line shops. Based on study results, implications and insights were discussed.

• Fashion & Textile Research Journal
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• v.6 no.4
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• pp.475-484
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• 2004

The purpose of this study was to suggest the standard sizing system and grading rules according to body types of elderly women. The data were the anthropometric measurements of 329 women aged 60 and older measured in 2001. To determine the effective and useful clothing sizing system, the distribution of hip girth and bust girth of 3 body types which were suggested in KS K 0055 was analyzed, and the significant difference among adjoining hip girth ranges was analyzed, too. And the sizes of major body parts that were used for manufacturing clothing were made to have regular interval between each clothing sizes. From this study, we certified that each different sizing system for 3 body types to manufacture more suitable clothing for elderly women was necessary and suggested the standard size for each body type. And we also suggested the patternmaking sizes that were needed to manufacture ready-made clothing. On the basis of standard size, we suggested the grading rules for 3 body types. And we verified the propriety of the grading rules for 3 body types through the fitting test, and we knew that the grading rules for 3 body types of this study was very useful to manufacture clothing for elderly women.

• Journal of the Korean Society of Costume
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• v.50 no.2
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• pp.81-95
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• 2000

The aim of this study is to find out the way the future curriculum of clothing and textile studies should be composed. For this purpose, this study examines the perception of students as consumer of university teaching. For students, who are studying in the department of clothing and textiles, have academic and practical interest in this area. But they also anticipate the demand of clothing and textile market in the future in which they will work. The sample of survey research was 607 students of 20 universities. First, this study asked the students what are important areas of study at present. Majority of student answered that clothing construction and fashion design are the most important ares of clothing and textile studies. This perception of the students seems to reflect the fact that most university departments have placed importance on such subjects. Secondly, students think that fashion marketing and fashion have placed importance on such subjects . Secondly , students think that fashion marketing and fashion design should be emphasised in the future. This finding is consistent with the current trend in the fashion industry which has gone beyond simple clothing construction to fashion design and marketing which yield higher profit than clothing construction. Although there are many other factors which should be considered in the composition of future curriculum, this study shows that fashion marketing and design should be at the core of university teaching in department of clothing and textile studies.