• 한국생활과학회지
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• 제18권4호
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• pp.945-958
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• 2009

This study is to examine the factors affecting success of business withhigh accomplishments in customer recognition and financial aspect in the fashion industry. In addition, through survey on consumers and interviews on industry officials who concerned fashion brand, perceived success factors were compared between consumer and industry groups. This study selected a total of 20 brands, which were 5 brands per 4 categories(e.g., women, men, sports and casual wear), with high customer satisfaction and customer loyalty in consumer's perspective and high revenues, revenue growth, and profit rate in 2004 in a financial perspective. The survey on consumer group and interviews on officials in industry were conducted simultaneously. One thousand respondents were obtained from survey on consumers and 40 respondents were obtained from interviews on industry officials. Multiple regression analysis and t-test were used for data analysis via the SPSS 12.0 program. The result of this study was as following. From a consumer perspective, respondents recognized that both consumer satisfaction and brand revenues were positively related to brand factors of consumer, product and marketing. From an industry's perspective, consumer, product and marketing factors affected consumer satisfaction as a brand success factor. In comparison of perception difference in brand success factors between consumer and industry groups, industry group was more likely to concern about the importance of brand success than consumers. In addition, the consumer group perceived the most highly consumer factor as a brand success factor, followed by product and marketing and external environment factors, while industry group did in order of consumer, marketing, product, and external environment factors, which indicated significant difference in perceptions of the two groups. Through this study on consumer satisfaction to improve positive and amicable buying behavior and comparative analysis on difference of perception of consumers and industry on factorsfor financial ability and revenue increase, the foundation for strategy establishment of brand distinction in fashion industry can be provided.

• 한국의류산업학회지
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• 제15권1호
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• pp.84-94
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• 2013

The study analyzes the effects of self-esteem on body satisfaction, clothing satisfaction, and clothing selection criteria, the effects of body satisfaction on clothing satisfaction and clothing selection criteria, and the effects of clothing selection criteria on clothing satisfaction. The questionnaire developed by the researcher was distributed to 160 women between 40 and 65 years of age in Seoul or Gyeonggi-do. One hundred fifty one questionnaires were used in the final analysis. The data were analyzed by common factor analysis, multiple linear regression, t-test, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results demonstrate that clothing selection criteria is classified into design, quality, practicality, and economics. There was a significant effect of self-esteem on body satisfaction, and significant effects of body satisfaction on clothing satisfaction and on factors of design, quality, economics in clothing selection criteria. Factors such as design, practicality, and economics contributed to clothing satisfaction. Significant differences were found in self-esteem between age groups as well as self-esteem and body satisfaction among groups according to education level and monthly income.

• 한국의류산업학회지
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• 제15권2호
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• pp.277-285
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• 2013

This study examines the wearing comfort of elderly women through a physiological analysis based on rectal temperature and biochemical analysis with salivary melatonin and cortisol. This study was conducted on 7 elderly women aged 65 or over. Two kinds of clothing ensemble (control and prototype) were used as experimental clothing. The control clothing was a general clothing ensemble and the prototype clothing lowered clothing pressure by adding an extra gap. The experimental schedule included daily living activities with randomly assigned experimental clothing. Rectal temperature was constantly measured every 5 minutes during the experiment and saliva samples for melatonin and cortisol were collected twice per day before and after sleep. The rectal temperature was lower for the prototype than the control throughout the experiment, and its circadian rhythm was prompt and clear in prototype. In addition, melatonin was secreted more but cortisol was secreted less when the subjects wore the prototype clothing. With these results, we assumed that regular circadian rhythm and low level of stress might be caused by wearing prototype clothing that lowered clothing pressure. The results demonstrate the necessity to develop clothing that considers body changes in elderly women.

• Fashion, Industry and Education
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• 제15권2호
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• pp.36-52
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• 2017

In this study, we tried to understand preschooler clothing trends and identify the purchase behaviors of various consumers, such as grandparents, aunts, uncles, and parents, who are the main consumers of the preschooler clothing market. We conducted in-depth interviews with consumers who were interested in preschooler clothing, purchased it frequently, and bought preschooler clothing within the last three months. Their purchase motivations and purchase behaviors were analyzed through exploratory and inductive analysis. The analysis was conducted by integrating categories into one process centered on core categories through open coding, axial coding, and selective coding. The results of this study included that 1) a variety of clothing purchase behaviors appeared as a central phenomenon, 2) the causal conditions that contributed to this phenomenon were the buyers' childcare experiences, purchase experiences, the personal consumption values of individuals, and income levels, 3) in response to the central phenomenon, the parents' action/interaction strategies were acceptance and rejection of purchased clothing, 4) contextual and Intervening conditions affecting action/interaction strategy were family environment changes, the VIB (Very Important Baby) phenomenon, parents' clothing involvement, and the relationship with the buyers, and acceptance by the users, and 5) as a result of the strategy expressed as acceptance and rejection, various clothing behaviors emerged. In this study, we identified that there are various influencers, apart from parents, involved in children's clothing consumption. Therefore, we need to keep in mind that various purchase behaviors and clothing trends that appear during one's childhood may affect the individual's clothing behavior in the future.

• 한국의류산업학회지
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• 제4권4호
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• pp.376-382
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• 2002

The purpose of this study was to investigate multiple body-image and clothing-benefit sought according to body-cathexis. The questionnaire was administered to 458 female college students in Daegu and Kyungpook. The results were obtained as follows. Most respondents were dissatisfied with their body, especially with lower parts and weight. Among three factors of multiple body-image, degree of appearance-conscious was high, but degree of weight control and physical attractiveness were evaluated low. According to body-cathexis, differences were found in degree of weight control and physical attractiveness between groups. Respondents sought practical use of one's clothing most and comfort, figure flaws compensation, in turn. According to body-cathexis, differences were found in 4 factors of clothing-benefit sought, those were figure flaws compensation, sex appeal, individuality, practical use between groups. Between the factors of multiple body-image and the factors of clothing-benefit sought, positive or negative correlations were found, so it indicated that one's body-image was effected on clothing-benefit sought.

• 한국의류산업학회지
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• 제10권2호
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• pp.173-180
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• 2008

The purposes of this study are to investigate what star marketing is and to examine whether star marketing influences clothing purchase behavior of adolescents or not. The concept and the instances of star marketing were reviewed and the characteristics and clothing behavior of adolescence were analyzed. The data were obtained from questionnaires completed by 341 middle and high school students and analyzed by frequency, t-test, chi-square test, cluster analysis, ANOVA, and Scheffe test. The Cronbach's alphas were calculated for the internal consistency. The results of the study are as follows. The sample was classified into three groups(high interest/high awareness group, high interest/low awareness group, and low interest/low awareness group) by the interest of TV watching and TV stars, the identification with TV stars, and the awareness and the interest of star marketing. There were significant differences in clothing purchase motives, the use of information sources, clothing buying places, clothing purchase frequency, and clothing expenditure among three groups.

• 한국의상디자인학회지
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• 제11권1호
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• pp.87-97
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• 2009

A technology in development called CACD (Computer Aided Clothing Design) can reproduce fashion shows by utilizing computers, and is of particular interest. Considering the growth potential of this area, the purpose of this study is to present the development potentials that CACD technology will bring to the fashion area and to promote the diversity of the fashion industry. This will be realized by identifying the current status of CACD and its reach in the field of Fashion, followed by an in-depth analysis of its application. The methodologies employed in this study are as follows; in-depth study of related literature, field research of business firms, and investigation on Internet data. For the systematic advance of CACD, the development of user-friendly programs for 3D clothing design is of the utmost priority. The four technologies that should be intensively developed to enhance the development of the clothing industry through the utilization and commercialization of CACD are as follows; First, technology capable of performing accurate three-dimension measurement of the human body is needed. Second, technology which realizes automatic pattern formation is needed. Third, the nature physical properties of the material and textile design when applied to pre-formed patterns must be expressed similarly to the real thing. Last of all, an integrative technology which can conduct fast and accurate clothing simulations must be developed.

• 한국의류산업학회지
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• 제24권5호
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• pp.557-566
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• 2022

This study aims to investigate Jinju silk companies, production items, and silk industry supporting projects from 2019 to 2021 in order to discuss the current status of the silk industry. The following are this study's methods: First, a list of Jinju silk companies that have been operating for the past three years (2019-2021) was prepared to investigate the current status of the Jinju silk industry. Second, an investigation was conducted into the representative products produced in Jinju over the past three years; this investigation was conducted using direct interview. Third, an investigation was conducted on the projects that supported the Jinju silk industry over the past three years, and the list of members of the Gyeongnam Textile and Jinju Silk Industry Cooperative Association-a facility of Gyeongsangnam-do Province, the Jinju City Hall brochure (2019), and the SMINFO(SMall business status INFOrmation System) were utilized for this purpose. The following are the results: First, Jinju silk companies are classified into four categories, namely weaving, dyeing, twisting, and designing companies. According to data from 2021, 83% (34 of 41) of silk companies were weavers. Second, the demand for solid fabrics has increased over the past three years. The demand for patterned jacquard fabrics in producing Hanbok and Western-style clothing has decreased. Third, support for the Jinju silk industry could be classified into five categories: support for the operation of silk research institutions, support for the diversification of Jinju silk, support for the promotion of Jinju silk, support for the operation of silk manufacturers, and others.

• 패션비즈니스
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• 제24권5호
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• pp.1-20
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• 2020

This study analyzed the perceptions related to recycling clothing and the actual conditions of unused clothing based on demographic characteristics to help reduce environmental pollution. A total of 833 questionnaires were used in data analysis for this survey study. The subjects consisted of men and women in their 20s to 50s who resided in Gyeongnam and Ulsan, Korea. The data were analyzed by χ²-test using SPSS. The results obtained were as follows. The intention to recycle others' clothing was significantly different for all the demographic characteristics. Overall, the response "I have an intention to recycle others' clothing" was reported by a relatively high proportion of the respondents. The analysis of the motivation to others' clothing showed a significant difference in all demographic characteristics except gender. The main motivation for recycling clothing was because "I wanted to recycle the clothing". The factors hindering recycling others' clothing showed significant differences according to gender, marital status, and occupation. The main hindrance factor was reported as "feeling uncomfortable". The causes of occurrence of unused T-shirts significantly different for all demographic characteristics. The causes of occurrence of unused trousers and skirts was significantly different for all demographic characteristics except monthly income. The cause of undisposed, unused clothing was related to all demographic characteristics Overall, the response "reluctant to dispose of" was reported by a relatively high proportion of the respondents.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.211-225
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• 2010

This research investigated the purchasing behaviors of fur clothing consumers to verify fur clothing consumption and to establish marketing strategies for the fur clothing market. Since fur clothing has clear characteristics distinguishing it from other clothes, there are many differences in customers' interest. Therefore, it is needed to identify some differences in the customers' interest by their own buying habits. A survey was conducted with a questionnaire and revised by using a theoretical background. Questionnaires were given to 322 ladies in their over 20s. SPSS 12.0 was used to analyse the result with analysis of frequency, a primary factor, crossing, cluster and ANOVA. There were several results as follows. First, purchase behaviors of fur clothing were significantly different between groups divided by demographic variables such as marital status, age, and income level of household. Second, factor analysis on sought clothing benefits resulted in 4 dimensions such as symbolic value, brand value, economical value and practical value. Cluster analysis on the 4 factors of clothing benefits being sought resulted in 3 groups such as one group pursuing symbolism, one group pursuing practicism/economism and a group pursuing brand. Third, purchase behaviors of fur clothing and demographic variables were significantly different between the groups divided by clothing benefits being sought.