DOI QR코드

DOI QR Code

Effects of Self-Esteem and Body Satisfaction of Middle-Aged Women on their Clothing Satisfaction and Clothing Selection Criteria

중년 여성 소비자의 자아존중감과 신체만족도가 의복 만족도와 의복선택기준에 미치는 영향

  • 정성지 (동덕여자대학교 패션디자인학과)
  • Received : 2012.11.08
  • Accepted : 2013.02.01
  • Published : 2013.02.28

Abstract

The study analyzes the effects of self-esteem on body satisfaction, clothing satisfaction, and clothing selection criteria, the effects of body satisfaction on clothing satisfaction and clothing selection criteria, and the effects of clothing selection criteria on clothing satisfaction. The questionnaire developed by the researcher was distributed to 160 women between 40 and 65 years of age in Seoul or Gyeonggi-do. One hundred fifty one questionnaires were used in the final analysis. The data were analyzed by common factor analysis, multiple linear regression, t-test, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results demonstrate that clothing selection criteria is classified into design, quality, practicality, and economics. There was a significant effect of self-esteem on body satisfaction, and significant effects of body satisfaction on clothing satisfaction and on factors of design, quality, economics in clothing selection criteria. Factors such as design, practicality, and economics contributed to clothing satisfaction. Significant differences were found in self-esteem between age groups as well as self-esteem and body satisfaction among groups according to education level and monthly income.

Keywords

References

  1. Choi, K. A., Ko, M. K., & Chung, S. J. (2011). Middle aged women's buying behavior according to their lifestyles. Journal of the Korean Society of Clothing & Textiles, 35(4), 385-395. https://doi.org/10.5850/JKSCT.2011.35.4.385
  2. Ford, I. M., & Drake, M. F. (1982). Attitudes toward clothing body and self: A comparison of two group. Home Economics Research Journal, 11(2), 189-196. https://doi.org/10.1177/1077727X8201100210
  3. Hong, K. H., & Lee, Y. J. (2010). Clothing selection criteria and the use of fashion information sources based on the perceived age of elderly female consumers in their 60s-70s. Journal of the Korean Society of Clothing & Textiles, 34(2), 200-211. https://doi.org/10.5850/JKSCT.2010.34.2.200
  4. Horn, M. J. (1975). The second skin (2rd ed.). Boston: Houghton Mifflin.
  5. Hwang, C. S. (1999). A study on clothing buying pattern of korean high school girls by their self-concept. Costume, 43(3), 169-186.
  6. Hwang, J. S. (1998). The relationships of body-cathexis to self-esteem and satisfaction with ready-to-wear of elderly men and women. Journal of the Korean Society of Clothing & Textiles, 22(3), 293-302.
  7. Hwang, J. S., & Lee, K. C. (2000). The impact of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. Journal of the Korean Society of Costume, 50(4), 63-72.
  8. Im, S. J., Hwang, S. J., Lee, J. N., & Lee, S. H. (2009). The social psychology of clothing. Soohacksa: Seoul.
  9. Jeon, K. S. (1998). Body satisfaction and ideal body image, and clothing satisfaction. Journal of Hansung University, 3, 1-11.
  10. Jeon, K. R., & Lee, M. H. (2003). The influence of body satisfaction and psychological characteristics on appearance elevation attitudes. Journal of the Korean Society of Clothing & Textiles, 27(6), 643-653.
  11. Jon, B. J. (1974). Self-esteem: A test of its measurability. Yonsei Nonchong, 11(1), 107-130.
  12. Kahng, S. H., & Lee, M. H. (1993). Clothing purchase motives and their relation to self-concept of males. Journal of Korean Society of Home Economics, 31(1), 181-192.
  13. Kahng, H. W. (1995). The social psychology of clothing. Kyomoonsa: Seoul.
  14. Kim, H. K. (2002). A study on functional foundation purchase and wearing state by adult women's body cathexis. Unpublished master's thesis. Chonnam National University, Kwang-ju.
  15. Kim, J. G., Suh, M. A., Lee, Y. K., & Lee, S. H. (1996). The life satisfaction, appearance satisfaction, clothing satisfaction, and clothing design preference of women aged 55 years and older in Seoul. The Research Journal of the Costume Culture, 4(1), 57-74.
  16. Kim, K. H. (2008). Body features and body satisfaction of middle-aged women for clothing design. Journal of the Korea Fashion & Costume Design Association, 10(2), 57-68.
  17. Kim, S. A., & Kim, S. Y. (2011). The impacts of self-esteem and social support on mental health of the middle-age women. Journal of Welfare for the Aged, 52, 109-129.
  18. Kim, Y. J., & Kahng, H. W. (1992). The effect of clothing satisfaction, body cathexis and school achievement related to social selfesteem. Journal of the Korean Society of Clothing & Textiles, 16(2), 197-209.
  19. Kim, Y. S. (1990). A study on the body cathexis and fashion orientation of middle-aged women in Chonbuk province. Journal of Korean Society of Home Economics, 28(4), 177-189.
  20. Ku, Y. S., & Choo, T. G. (1996). A study on body cathexis and clothing involvement by demographic characteristics. Journal of Korean Society of Home Economics, 34(5), 29-39.
  21. Kim, H. W. (1995). A study on the relationships between clothing involvement and clothing satisfaction for college students. Unpublished master's thesis, Ewha Womans University, Seoul.
  22. Lee, H. N. (1985). A study on the relationship between body cathexis, Rohrer Index and clothing behavior of female college students. Journal of Sanggi University, 6, 387-403.
  23. Lee, K. S., & Kahng, H. W. (1982a). A study of the relationship between self-concept and clothing behavior of adult males. Journal of the Korean Society of Clothing & Textiles, 6(1), 1-8.
  24. Lee, M. H. (2004). The influence of women's self-concept on cosmetic benefits sought. The Research Journal of the Costume Culture, 12(4), 614-627.
  25. Lee, Y. Y., & Kahng, H. W. (1982b). The relationship between body cathexis and clothing behavior of korean middle-aged women. Journal of the Korean Society of Clothing & Textiles, 6(2), 17-24.
  26. Lee, Y. H. (1996). A study on the correlations between fashion leadership, clothing satisfaction, and body cathexis. Unpublished master's thesis, Ewha Womans University, Seoul.
  27. Moon, N. W., Wee, E. H., & Park, W. M. (2008). A study on body proportion characteristics of middle aged women with their body cathexis and fit satisfaction. Journal of the Korean Society of Clothing & Textiles, 2(5), 821-833. https://doi.org/10.5850/JKSCT.2008.32.5.821
  28. Park, J. H., & Ryoo, S. H. (2004). A study on the middle age women's the body type and the degree of satisfaction with their body. The Research Journal of the Costume Culture, 12(1), 121-135.
  29. Secord, P. F., & Jourard, S. M. (1953). The appraisal of body cathexis: Body cathexis and the self. Journal of Consulting Psychology, 17(5), 343-347. https://doi.org/10.1037/h0060689
  30. Suh, H. K., & Lee, S. H. (2011). Shopping orientation and satisfaction with clothes of 20s women consumers using domestics/global SPA brands. Journal of the Korean Society of Clothing & Textiles, 5(5), 501-512. https://doi.org/10.5850/JKSCT.2011.35.5.501
  31. Shu, M. A., & Lee, S. H. (1995). A study of clothing design preference & clothing satisfaction for older women. The Research Journal of the Costume Culture, 3(1), 41-64.
  32. Su, H. S., & Song, J. A. (2004). A study on body cathexis, satisfacion with apparel fit and apperarance-management behaviors according to physical figure. Journal of the Korean Society for Clothing Industry, 6(3), 329-335.
  33. The Handbook of Psychology Measures. (1998). Behavioral science laboratory affiliated to Korean University, Seoul.
  34. Wee, E. H., & Park, W. M. (2003). Body cathexis and actual clothing styles of middle-aged women according to perception of their body. Journal of the Korean Society of Clothing & Textiles, 27(9/ 10), 1112-1123.
  35. Yun, J. Y., & Hwang, C. S. (2007). High school girls' clothing behavior related to their family self-concept and residential area. The Research Journal of the Costume Culture, 15(4), 569-579.

Cited by

  1. Body cathexis and Clothing Behavior of Middle-aged Women according to the Depression Level vol.18, pp.2, 2016, https://doi.org/10.5805/SFTI.2016.18.2.207
  2. Development of a Appearance related Quality of Life Instrument for Korean Men and Investigation on Body Factors Influencing Appearance related Quality of Life vol.18, pp.5, 2016, https://doi.org/10.5805/SFTI.2016.18.5.595
  3. Purchasing Behavior of the Latest Trendy Color Bags - Focusing on Purchase Motives, Purchase Types, Satisfaction and Repurchase Intention - vol.16, pp.5, 2014, https://doi.org/10.5805/SFTI.2014.16.5.719
  4. Fashion savvy II: The influences of fear of negative evaluation by others, self esteem, and consumer confidence in fashion decisions on fashion savvy vol.21, pp.4, 2013, https://doi.org/10.7741/rjcc.2013.21.4.562
  5. Effects of Fit-Related Factors and Clothing Evaluation Criteria on Clothing Satisfaction vol.25, pp.3, 2014, https://doi.org/10.7856/kjcls.2014.25.3.373
  6. Analysis of Middle Aged and Elderly Women's Foot Shapes for Shoe Design vol.17, pp.5, 2015, https://doi.org/10.5805/SFTI.2015.17.5.815
  7. A Study on the Appearance Care Behaviors, Clothing Selection Behaviors and Clothing Design Preference of 20-30's Korean Men by the Level of Grooming vol.16, pp.2, 2014, https://doi.org/10.5805/SFTI.2014.16.2.245