• Journal of Fashion Business
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• v.9 no.3
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• pp.8-21
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• 2005

The purpose at this study was to analyze and to position the clothing images at women's formal wear brands carried by at least two department stores in Daejon, for providing data for a basic marketing strategy for fashion manufacturers and distributors. The results tram the study were as tallows; The brand that showed the highest classic image was 'BCBG'(83.6%), the brand that showed the highest feminine image was 'Obzee' (80.2%), the brand that showed the highest character image was 'Doho' (84.1%), and the brand that showed the highest mannish image was 'F.Station' (64.1%). On the brands image positioning map, brands, such as 'Deco', 'Mine', 'Time', and 'Anne Klein', lying on or near the point of intersection (where the vertical and horizontal axes meet) showed 4 types. They were 'smart & chic cluster', 'charming & luxury cluster', 'character elegance cluster', and 'sportive elegance cluster' that showed compound images. These clusters would be differentiated tram young casual lines by emphasizing the brands' shape and cut, higher quality fabrics and materials, and elegant and graceful colors. Analysis of target ages and tweed jacket prices for brands carried by at least two department stores showed that the target was between 23 and 50, and that the prices range from 198,000 won to 460,000 won.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.79-89
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• 2008

The purpose of this study is to evaluate the differences among visual images under variations in shoulder length and puff volume of the puff sleeve blouse. The stimuli are 21 samples: three variations of shoulder length and seven variations of puff volume. The data has been obtained from 40 fashion design majors, where they had been analyzed through frequency, factor analysis, ANOVA, Scheffe's test and MCA method. The results of the study are as the following: As a result, through factor analysis of the visual images according to the variation of shoulder point and puff volume, the following four factors had been identified. Factor 1 is the brightness from evaluation terms such as childish-precocious, cute-mature, bright-genteel, soft-hard, enlarged-reduced, particular-ordinary, interesting- uninteresting, etc. Factor 2 is the attractiveness from evaluation terms such as refine-rustic, stylish-dull, attractive-unattractive, modern-classic, urban-rural, cool-gloomy, spacious-tight. etc. Factor 3 is the comfortness from evaluation terms such as comfort-discomfort, intense-indistinct, etc. Factor 4 is the elegance from evaluation terms such as elegance-shallowness, womanish-manly, etc. These four factors were 66.7% of the total variables. Of the total variables, the first factor had been evaluated as brightness in 26.2%, attractive in 21.0%, comfortness in 11.1%, and elegance in 8.4%. From this study, the more puff volume and shorter shoulder length, the puff volume wrapped the shoulder naturally, thus making the shoulder look narrow, and giving a cute and bright image. However, by having less puff volume and excessively short shoulder length, the puff volume did not naturally wrap the shoulder, which gave an unnatural and unattractive feel.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.18-29
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• 2014

Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.

• Journal of the Korean Home Economics Association
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• v.48 no.3
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• pp.125-134
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• 2010

The purpose of this study was to analyze the characteristics and images of colors in the stewardess's uniforms. For this study, 530 color samples were selected by extracting digital color data by using the Eyedropper Tool of Photoshop 7.0. The RGB color data were transformed into H V/C and the attributes of colors and tones were analyzed. The color images were analyzed with the color image scales of IRI and Shigenobu Kobayashi. As a results, purple-blue(21.7%), neutral(20.9%), red(17.9%) and yellow(10.8%) were found to be the most frequently used colors. In the tone analysis, vivid tone(18.7%) occupied high frequency and the next orders were white(17.4%), dark grayish(12.8%), light(8.5%), dark(8.1%). The color images were focused on dynamic, modern, casual, gorgeous, classic, elegance images in the color image scales of IRI and Kobayashi.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.5
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• pp.533-544
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• 2003

The purpose of this study was to provide practical information to design woolen fabrics in terms of structural and surface characteristics, which produce texture images of fabrics. The relationship among structural, surface characteristics and texture images, and preference and purchase intention were analyzed. To evaluate the texture images of the fabrics subjectively, 7 rank＇s semantic differential scale questionnaires were developed with thirty adjective pairs. Blind and non-blind test were performed with 320 female subjects who were in their 20-30＇s. Commercially available 48 woolen fabrics were used as specimens. Results showed that five factors were obtained: classic, elegance, warmth, natural and casual. These factors were closely related to fiber type, weave type, fabric counts, and finishes.

• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.479-488
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• 2008

The purpose of this study was to re-interpret the traditional patterns in modern point of view and connect them to the apparel textile design to use them widely in our real life. For this, a documentary research on the traditional patterns and arabesque patterns was made first, and then, through the manual and photoshop workings, two apparel textile designs were suggested. As a result, the followings were acquired: First, the arabesque pattern, which is a traditional pattern of Korea, has a continuous life power and a natural formative characteristics. In its pattern, there is an abundant possibility of change. So, it has a wide usability regardless of time and space. As the symbolic image of the arabesque pattern is connected with the instinctive beauty sense of human beings, it has shown the more adhesive affinity that any other materials. Second, two kinds of textile design were suggested. The motif of work 1, "Fragrance of Woman," was the richness and the harmony, and so a lotus arabesque pattern was selected to present its concept, "Classic Elegance." The expression technique was to use a manual work and cloths to make it a voluminous one. The motif of work 2, "Green Field" was to show the clean beauty with a lotus arabesque pattern. Its concept was the "Natural Elegance," and the expression technique was to repeat the motif by using the Adobe Photoshop to complete the work.

• Journal of Fashion Business
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• v.19 no.5
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• pp.110-127
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• 2015

This study probed into the fashion styling of modern girls who led fashion and revealed power of woman as the center of modernization in Korea. Methods included the theoretical study based on fashion related newspaper articles at the time, specialized publications, advance researches, and internet data and the empirical study that involved contents analysis centering on visual data, expert evaluation, and styling development and presentation. The image of Korean modern girl analysis found in the order of modern image, elegant image, classic image, mannish image, romantic image. The aesthetic characteristics could be classified into sensual classicism, modern elegance, feminist epicenism, and romantic simplicity. The theme was 'Retro Modern' and a total of 4 styles were applied. 'Progressive Tradition' expressed the aesthetic characteristics of sensual classicism and it gave a modern reinterpretation of the seamless one-piece skirt which is the modified Korean clothes of Korean modern girls. 'Luxe Beauty' expressed the aesthetic characteristics of modern elegance, and it developed the long and slim style which was popular in the 1930's in a trendy way. 'Dressy Avant-garde' expressed the aesthetic characteristics of feminist epicenism, and it suggested the mannish style Western clothes that Korean modern girls wore by following recent fashion trend. 'Minimal Couture' expressed the aesthetic characteristics of romantic simplicity and it presented the garçonne look which was popular in the 1920's by following recent trend.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.4 s.152
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• pp.567-581
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• 2006

The purpose of this research is to provide the basic data for the development of make-up color application system, based of Korean's skin tone and the preference in make-up color to enhance the effectiveness of the education of beauty in universities. The research was conducted by the previous studies, the analyses of sale's rate of hue-cosmetics, the analytic experiment of color of cosmetics by using Spectrum Color Analyzer and other experimental researches. This research, based on the results of three preliminary researches, shows the result of evaluation from perceivers which has been come out from the experiment of having one model in her twenties being changed with twenty-two different conditions of make-up. Here follows the result of the research. Firstly, there was difference on perceiving images in terms of the gender of perceivers and especially male-group tend to have clearly perceived the gap between elegance-greyish purple, orange-natural, red-classic on monochrome make-up and contrast make-up. Secondly, in terms of lip-colors, salmon pink and pink was regarded positively to both female and male subjects and to male subjects, greyish purple was thought to be better on darker skin-tone and to female subjects, better on lighter skin-tone. Thirdly, on image make-up, romantic gives intelligent image regardless of skin-tone and gender, especially gives more positive looks to male subjects. Natural and classic elements were perceived more positively on darker skin-tone and had bigger perceiving gap in female subjects. Fourthly, in preference rate, male subjects normally preferred the look with make-up than female subjects did and salmon pink and pink lip color was preferred on the darker skin-tone.

• Journal of Fashion Business
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• v.16 no.3
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• pp.95-106
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• 2012

Jacqueline Kennedy Onassis (July 28, 1929 - May 19, 1994) was served as First Lady of the United States in the early 1960s. Her fashion styles are analyzed into the elements of designs, and the features of Jackie look are assorted. A variety of sources about women's suits for the 21st century are suggested in the research. Jackie's taste in fashion, her fashion image are searched. In addition, after Jackie, other nine fashionable First Ladies' evening dresses are compared to Jackie's dresses so as to see if there are similarities between their styles. Based on this data, the typical First Lady's look is classifiable. The purpose of this study is to furnish the industry with basic information which helps create high value fashion design. Most of Jackie's evening dresses had the straight - sheath silhouettes, and the round or bateau necklines without collars. Pale tones like white predominated in her dresses, and patternless colorful silk, silky and bright texture of cloth was used for the dresses. Elegance and classic represented her image. Design features of Jackie look are the straight silhouette, the simple line excluded adornments, and the fine quality of cloth. There has been little change in other nine First Ladies' evening dresses since Jackie. They weren't influenced by the vogue at that time, but they kept the style the way Jackie did. Jackie style is the beginning of the typical first lady look, that is.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.373-384
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• 2000

This study is to demonstrate purple color characteristics by analyzing various purple clothing from Antiquity to modern fashion. In this respect, both documentary and investigative studies have been performed. Through, the documentary studies, the changes and examples of purple clothing were scrutinized, and images of purple were classified based on the Color Image Scale. Purple color samples applied during a period from 1993 to 1996, were collected from 33 women's domestic brands, and the colors were measured by the CE 7000 spectrophotometer and analyzed by Munsell HV/C. The results were shown as follows; 1. In Antiquity, the symbolic value of purple was heavenly color, because it was a bearer of light, a sign of the epiphany of the gods. 2. With the advent of synthetic dyes, purples were in the vanguard. This chemical synthesis gave purple, historically a regal prerogative, to the people, and enjoyed a memorable vogue in the mid-mineteenth century. 3. The purple images in fashion were changed by the factors such as culture-art, technological advances, political-economical situations, sports ect., and appears in modern fashion romantic, natural elegance, classic, gorgeous, chic, and dandy images. 4. In the result of analytical study on women's purple dress in domestic market, 10PB hue and P tone were mosetly used from 1993 to 1996.