• 미술이론과 현장
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• 제10호
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• pp.25-46
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• 2010

Street art operates within an already given visual order: the visuality of the modern city in which the regimentation of the image has become fully adaptive to-what Fredric Jameson termed-the logic of late capitalism. What is the relationship between street art and the hegemonic forms of the image dictated by the "city's rulers"? Does street art evoke an alternative kind of spectatorship? Can the unsolicited visual intervention in the life of the city open up an "optics" that resists the reifying patterns of the contemporary gaze? This paper follows Baudrillard's pioneering analysis of graffiti, arguing that the visuality of a certain kind of street images carries an important potential of challenging the hegemonic manner in which the contemporary image has come to dominate the field of vision.

• 국제지역연구
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• 제16권1호
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• pp.353-378
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• 2012

본 논문의 주요 목적은 컨벤션센터 선택속성이 참가자 만족에 미치는 영향을 분석하는 것이다. 특히, 도시이미지와 도시매력성의 조절효과를 규명하는데 중점을 둔다. 컨벤션센터의 선택속성은 여러 가지 차원으로 구성되며, 참가자 만족에 영향을 줄 수 있음을 가정한다. 본 연구에서는 컨벤션센터 선택속성으로 7가지 즉, 주요시설, 부대시설, 운영관리, 인적서비스, 숙박 식음료, 접근성, 주변여건 등으로 범주화 하였다. 자료 수집을 위해 상하이 현지에서 컨벤션센터를 방문한 외국인들을 대상으로 설문조사를 실시하였다. 최종분석에서는 수집된 260부의 설문지 중 불성실한 응답을 제외한 237부의 설문지가 사용되었다. 분석결과, 구조모형의 적합도 지수는 이상적인 기준치를 보여 분석모형은 전반적으로 지지되었다. 주요 분석 내용은 다음과 같다. 첫째, 주요시설, 부대시설, 인적서비스, 접근성, 주변여건은 컨벤션 참가자들의 만족에 정(+)의 유의한 영향을 미치는 것으로 확인되었다. 둘째, 컨벤션센터 선택속성이 참가자 만족에 미치는 영향관계에서 도시이미지와 매력성의 조절효과를 분석한 결과, 주요시설과 접근성 등의 일부 요인들에 있어서 정(+)의 유의한 조절효과를 갖는 것으로 나타났다. 이에 따라 컨벤션 개최지 도시의 이미지와 매력성은 참가자들의 만족을 강화시킬 수 있는 주요 요인임을 확인하게 되었다.

• 한국실내디자인학회논문집
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• 제26호
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• pp.11-18
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• 2001

This study explores the interior image preferred by females living in urban areas. It also examines the relationship between interior image and socio-demographic characteristics such as age, marital status, employment status, total household income. The target population of this study was 301 adult females living in Kwangju City. The data were analyzed with frequency, percentage, General Linear Model, and Duncan's multiple range test using the SAS package. The major findings of this study were as follows. 1) The majority of the females generally preferred modernity of interior image to traditionalism. Also they preferred feminity of interior image to masculinity and complexity to simplicity. 2) Females in the age of 40s were more likely to prefer simple and oriental-traditionalism image to those under the age of 30s. 3) Those with the higher total household income were more 1ike1y prefer western-traditionalism image to those with the lower. But those with the lower household income were more tended to prefer modernity image to those with the higher.

• 한국환경과학회지
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• 제11권4호
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• pp.271-279
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• 2002

The purpose of this study is to focus on the townscape of Daegu based on the urban characteristics of the landscape cognition and images captured by citizens. The analysis was performed by the data obtained from questionnaires and interviews. This study methods were deals the cognition characteristics, landmark landscape, visual preference landscape, image and satisfaction. The results are summarized as follows: 1. The orders of cognition landscapes were estimated Apple＞ Weather＞ Texture＞ Mt.Palgong＞ Daegu Tower＞ Pretty Girl＞ Mt. Apsan＞ Dalsung Park＞ Conservative＞ Dongsung Road, etc. That is constructed Nonphysical elements(62.0%) and Physical elements(38.0%) 2. The orders of representative landscape(Landmark) in city were estimated Mt.Palgong＞ Daegu Tower＞ Gat Rock＞ Mt.Apsan＞ Dalsung Park, etc. As a whole middle and old people(over 30gen) preferenced as a history landscape or natural landscape, but youth people(10-20gen) preferenced as visible and interesting artifical places. 3. While the positive attitudes for the image of city were traditional(3.30), intimacy(3.58), and rest(2.90), the negative attitudes were unnewly(2.34), closing(2.37) and narrow(2.40). Also total satisfaction for that was estimated 5.51. 4. Psychological factors, related to the satisfaction of the image of city were composed of four factors, individuality character, pleasure character, amenity character, formation character. And the presumption formula of satisfaction was: Satisfaction = 5.477 ＋ 0.752(Individuality) ＋ 0.470(Pleasure) ＋ 0.413(Amenity) ＋ 0.241(Formation).

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.585-593
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• 2021

The service industry has become the driving force of economic development in recent years. With the current fierce competitive situation, competing businesses have continually provided a superior quality of service, and an excellent perceived brand image to gain customer satisfaction and customer loyalty. This study's current purpose is to empirical research the linking between service quality, brand image, customer satisfaction, and customer loyalty. We collect research data from 299 consumers who bought goods at supermarkets in Ho Chi Minh City, Vietnam, using a convenient sampling technique. We proposed the conceptual model from prior studies and considered it in Vietnam's context. PLS-SEM was conducted to test the relationships in the conceptual model. We have estimated the scale's reliability by Cronbach's alpha values and composite reliability values. Moreover, we have evaluated discriminant validity by the Fornell-Larcker standard. The findings showed that service quality positively affects the brand image, customer satisfaction, and customer loyalty. Likewise, the results also confirmed brand image had a positive impact on customer satisfaction and customer loyalty. Moreover, the outcomes also disclosed that customer satisfaction had a positive relationship with customer loyalty. The research suggested implications for managers, limitations, and directions for future research from the above findings.

• 한국경제지리학회지
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• 제12권4호
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• pp.613-626
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• 2009

본 연구는 외래관광객 방문유형과 국적에 따른 관광목적지로서 인사동 문화지구의 장소마케팅 이미지가 외래관광객의 만족도 및 재방문 의도에 미치는 영향관계를 규명함에 목적이 있었다. 실증분석결과는 다음과 같다. 첫째, 요인분석결과 장소마케팅의 유형은 '정체성', '매력물 삶의 질', '문화관광 경제', '도시재생'의 4개 요인이 추출되었다. 둘째, 관광객 유형별 장소마케팅 이미지 차이 분석결과 '매력물 삶의 질', '문화관광 경제' 및 '도시재생' 요인이, 관광객의 국적에 따른 장소마케팅 이미지는 '매력물 삶의 질' 요인이 유의한 차이가 있는 것으로 나타났다. 셋째, 장소마케팅 이미지가 관광객의 만족도에 미치는 영향을 분석한 결과 '문화관광 경제 요인', '도시재생 요인' 그리고 '정체성 요인'이 그리고 관광객의 재방문 의도에는 '매력물 삶의 질 요인', '문화관광 경제 요인' 및 '도시재생 요인'이 영향을 미치는 것으로 나타났다.

• 한국지역사회생활과학회지
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• 제12권1호
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• pp.51-62
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• 2001

The purpose of the study were to investigate the differences of Image on male and female\\` The purpose of the study were to investigate the differences of Image on male and female´ Contemporary folk costume of Female College Students according to their life styles and their major. The data were collected from 300 female college students in Cheongju city through self-administerd questionnaires, and were analyzed by frequencies, Cronbach´s $\alpha$, F-test, Factor Analysis, Cluster Analysis, one way ANOVA and Duncan Test. The results of the study were as follows: The image on male and female´ Contemporary folk costume were found to include four different dimensions- fashion, activity, gracefulness, ability. There were not significant differences between dimensions of image on male and female´ contemporary folk costume according to student´s major. Life styles were classified five types. There were significantly different at dimensions of fashion and gracefulness, ability between life style dimensions and image on males´ contemporary folk costume. There was significantly different at dimension of gracefulness between life style dimensions and image on females´ contemporary folk costume.

• 한국조경학회지
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• 제35권4호
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• pp.90-104
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• 2007

Landmarks like high-rise building are one of the important elements for the enhancement of city identity and provides the hierarchy of city streets, playing a central and symbolic role in cities. Research on physical attribute of landmarks, such as height, distance, location and shape, which are suitable for a city scale, can help a city create a distinct image and maintain comprehensible structure. To achieve this purpose, it is necessary to understand the spatial and cognitive characteristics of a landmark for the establishment and management of it. The results of this study can be summarized as follows: 1. The level of representativeness of a landmark increases in proportion to the degree of cognitive intensity on it. The relation between representativeness and cognitive intensity can be explained as the log-function as follows: Log(the number of people who respond "It has representativeness")=$-1.2579+1.5908{\times}$(cognitive intensity); 2. There are a few differences based on the attributes of respondents: while gender has no distinct influence, residential period and age show statistically meaningful influence on cognitive intensity of a vertical landmark Cognitive intensity of an individual landmarks especially, differs according to the class of main users. Because of frequent changes in occupation or employment, respondents consider the distance from a residential area more important than the distance from a working area in evaluating cognitive intensity of landmarks; 3. landmark can be classified into two kinds: a district landmark and an urban landmark A district landmark is closely connected with physical attributes of the landmark itself, such as distance, size and height. An urban landmark is mainly related to cognitive attributes such as the image and identity of a city as a whole. As a result, the landmark analysis data in this research provides spatial order and identity in a city. It is difficult to establish and reinforce the image of a city as a single element ike a landmark. However, withy steady follow-up research, this study could be seen as a systematic and logical model to improve urban landscape and image.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.86-89
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• 2008

In this paper, bus station design is presented as a component of public design to develop the integrated city public image of Daejeon Metropolitan City through the study of city characteristics and the direction of future development. Design concept is the mutual understanding of public image and human centered sense, and comfortable bus station which is correspond with future development direction and applicable for digital informationization is selected. Design components are bus shelter, information board, bench, vending machine, a wastebasket, billboards and so forth.

• 한국콘텐츠학회논문지
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• 제11권4호
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• pp.196-206
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• 2011

점점 증가되는 도시 속의 영상 프로젝션과 늘어나는 대형 스크린들은 도시의 미디어 환경을 재고하게 한다. 도시 속에서 미디어가 갖는 위상에 관한 물음에서 명확한 것은 미디어는 이제 추상적으로도 그 자체를 위해서도 존재하는 것이 아니며 가상 현실은 대도시의 일반적인 모습 속에서 존재하고 있다는 것이다. 대형화면으로 투사되는 비디오 이미지는 점점 관객들에게 접촉하는 듯한 느낌을 줌과 동시에 관람객들은 공간 속으로 몰입되는 느낌을 받게 된다. 본 논문은 도시 속의 비디오 아트 형태의 영상 프로젝션이 갖는 의미와 도시의 미디어 환경을 고찰해 봄으로써 대도시에서 비디오 아트 형태의 영상 프로젝션은 새로운 실재성, 가상과 현실, 몰입과 상호 작용성의 경험을 제공하며 도시의 미디어 환경의 관점에서 본다면 대도시라는 거대 텍스트는 어떤 주도적인 하나의 담론이 존재하지 않고 텍스트의 서로 상이한 담론들이 동시에 병립되어 서로 영향을 미치며 상호 소통되고 있음을 밝혔다.