• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2023년도 제68차 하계학술대회논문집 31권2호
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• pp.359-361
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• 2023

관광산업은 뉴 노멀(New Normal) 시대에 언택트에서 온택트(On-tact)형식의 메타버스(Metaverse)로의 새로운 관광 패러다임 전환을 맞이하고 있다. 이에 이 연구는 뉴 노멀 시대에 직면하여 관광산업의 변화방향에 대한 문제의식을 가지고서 지역의 관광활성화 방안 중에서도 체류형 지역 관광 활성화를 위한 방안으로 메타버스를 활용한 관광 홍보마케팅에 대한 효율적인 방안들에 대해 제안한다.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.112-117
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• 2023

This study aims to find out what tourists' interests and perceptions are like through online big data. Big data for a total of five years from 2018 to 2022 were collected using the Textom program. Sentiment analysis was performed with the collected data. Sentiment analysis expresses the necessity and emotions of city tours in online reviews written by tourists using city tours. The purpose of this study is to extract and analyze keywords representing satisfaction. The sentiment analysis program provided by the big data analysis platform "TEXTOM" was used to study positives and negatives based on sentiment analysis of tourists' online reviews. Sentiment analysis was conducted by collecting reviews related to the city tour. The degree of positive and negative emotions for the city tour was investigated and what emotional words were analyzed for each item. As a result of big data sentiment analysis to examine the emotions and sentiments of tourists about the city tour, 93.8% positive and 6.2% negative, indicating that more than half of the tourists are positively aware. This paper collects tourists' opinions based on the analyzed sentiment analysis, understands the quality characteristics of city tours based on the analysis using the collected data, and sentiment analysis provides important information to the city tour platform for each region.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.123-133
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• 2022

Cultural tourism is a form of tourism based on national cultural identity with the participation of the community to preserve and promote traditional cultural values. Cultural tourism is a trend of many countries in the world, it is suitable for the context in the Mekong Delta, Vietnam. Cultural tourism is very good for poverty reduction activities, so it is considered a direction of socio-economic development. The study's goal is to look at the factors that influence the development of cultural tourism in Vietnam's Mekong Delta. Survey findings from 1275 survey samples in the Mekong Delta, Vietnam, were used to compile the research data. Cronbach's Alpha reliability coefficient; exploratory factor analysis EFA; CFA confirmatory factor; SEM linear regression analysis are used to analyze and assess scales using SPSS 20, AMOS 24 software. According to the findings of the SEM model study, there are six factors that influence the development of cultural tourism in the Mekong Delta of Vietnam, including policy development tourism, infrastructure for tourism, human resources for tourism, tourism resources, geographic location, tourism products, and services. A discussion on administration is proposed to the development of cultural tourism in the Mekong Delta, Vietnam, based on the research findings.

• 농촌계획
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• 제16권4호
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• pp.87-94
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• 2010

This study was performed with 239 dwellers who live in the city, visited rural tourism village. This study investigated the relationship of servicescape perception of rural tourism village and tourist satisfaction and behavior intention. The servicescape factors of rural tourism village consist of artificial factors and social factors. Social factors affect more total satisfaction, service satisfaction and environmental satisfaction more than artificial factors, but facilities satisfaction is more affected by artificial factors than Social factors. Total satisfaction and service satisfaction and environmental satisfaction influence behavior intention but facilities satisfaction does not. Total satisfaction has the biggest influence on behavior intention. This means that for successful rural tourism village development, social factors should be considered than artificial factors.

• 한국병원경영학회지
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• 제17권1호
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• pp.43-58
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• 2012

Gangwon province has been chosen as a health tourism site by one of the nation level projects from 2008. This study surveyed local governments in the province in 2009, in order to develop suitable approaches to health tourism for the province. From the result, all respondents supported the health tourism in their city. Furthermore, an appropriate type of health tourism for the province identified as health promotion whereby the natural environment rather than advanced medical care. To respond to this, cooperation between local governments and hospitals is important, thus Gangwon province should seek the strategies for this.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2003년도 춘계학술대회
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• pp.175-183
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• 2003

It should be needed to realize a general system which make it possible to enjoy cyber tourism based on knowledge information system to recover a local potential growth power, catch a jumping chance again, and hold a new competitive power. But to discuss a tourism information system, the matters of hard ware, software and information mediating system should be reviewed generally, this research is likely to provide a cyber tourism information system through internet as a way of cyber tours through multimedia technology and stereoscopic image technique using geographic information system centering on the networking system of tourism information. Constructing $\ulcorner$cyber touristy city$\lrcorner$ on internet, foster a new industry, to go balanced with a present tourism industry and experience a virtual reality, various theme tours create high profit to shrunken tourism industry. Remark : multimedia technology, stereoscopic image, geographic information system

• Journal of Smart Tourism
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• 제1권2호
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• pp.19-25
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• 2021

Before COVID-19, tourist destinations have experienced problems with congestion of both famous tourist attractions and public transportation. Over-tourism is not an issue at this time, but it is likely to rekindle after the COVID-19 pandemic ends. One method of mitigating over-tourism is to estimate tourist behavior using a tourist transition model and consequently adjust public transportation operations. In this study, we propose a construction method for a model of tourist transitions among tourist attractions based on tourist GPS trajectory data. We construct tourist transition models using actual trajectory data for tourists staying in the vicinity of Kyoto City. The results verify the model performance.

• KIEAE Journal
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• 제14권3호
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• pp.121-126
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• 2014

Many cities in Japan retain older city structures with buildings in traditional form and style. Visitors are fascinated by charms and tranquility of pre-modern life styles. Architectural features of olden days are well conserved or carefully restored on purpose. In the case of Kawagoe city near Tokyo, local residents are largely replete with visitors without being necessarily aware of slow commodification of historic spaces. Kawagoe is yet socio-culturally sustainable and financially fit. This paper intends to analyse conservation strategies, with focus on architectural heritage, taken for the historic city of Kawagoe. With the population of 300,000 in the suburb of Tokyo, it is one of the best known historic cities in Japan. Kawagoe grew as a merchant city since 1700s, and it once reached to a major port of silk trade en-route to Edo (Tokyo) from northen provinces. Tourism industry is discovered as a key element in the conservation strategies applied to revitalize historic city center, Ichibangai, an important cultural heritage site with special reference to kurazukuri. This paper argues that augmentation of conceptions in architectural heritage is not only advantageous for the conservation of historic urban environment but it also provides opportunities for sustainable urban renewal.

• 한국경제지리학회지
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• 제12권4호
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• pp.613-626
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• 2009

본 연구는 외래관광객 방문유형과 국적에 따른 관광목적지로서 인사동 문화지구의 장소마케팅 이미지가 외래관광객의 만족도 및 재방문 의도에 미치는 영향관계를 규명함에 목적이 있었다. 실증분석결과는 다음과 같다. 첫째, 요인분석결과 장소마케팅의 유형은 '정체성', '매력물 삶의 질', '문화관광 경제', '도시재생'의 4개 요인이 추출되었다. 둘째, 관광객 유형별 장소마케팅 이미지 차이 분석결과 '매력물 삶의 질', '문화관광 경제' 및 '도시재생' 요인이, 관광객의 국적에 따른 장소마케팅 이미지는 '매력물 삶의 질' 요인이 유의한 차이가 있는 것으로 나타났다. 셋째, 장소마케팅 이미지가 관광객의 만족도에 미치는 영향을 분석한 결과 '문화관광 경제 요인', '도시재생 요인' 그리고 '정체성 요인'이 그리고 관광객의 재방문 의도에는 '매력물 삶의 질 요인', '문화관광 경제 요인' 및 '도시재생 요인'이 영향을 미치는 것으로 나타났다.

• 한국항해항만학회지
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• 제27권3호
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• pp.345-349
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• 2003

A theme park is a tourism destination attracting a lot of tourists. Many local authorities establish theme parks within their own territory. Busan Metropolitan City tries to host an attractive theme park, and to make the city known as the tourism destination for 21st century. The purpose of this paper is to suggest a policy and management strategy of theme park based on questionnaire analysis for international tourists visiting Busan. First, it is needed to supply low land price to reduce construction cost and to attract investors from the public and private sectors. Second, the theme park has to have attractive themes and new events for repeaters. Third, infra structures related to the theme parks should be provided for the easy accessibility. Finally more emphasis should be placed on public relation and service education for employees.