Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
권호 표지

The Development Directions of Health Tourism in Gangwon Province by Participation of Local Governments and Health Care Industry

자치단체와 병.의원 협력에 의한 강원도 의료관광 발전방향

  • Choe, Eun-Hee (School of Public Health, Griffith University) ;
  • Nam, Eun-Woo (Dept. of Health Administration, Yonsei University) ;
  • Kim, Weol-Ho (Dept of Tourism management, Gangreung Wonju University) ;
  • Lee, Gyung-Woo (Dept of Social Medicine, Graduate School of Hallym University) ;
  • Lee, Bong-Hee (Socio-Cultural and Tourism Policy Research Division, Gangwon Development Institute)
  • 최은희 (그리피스 대학교 보건대학원) ;
  • 남은우 (연세대학교 보건행정학과) ;
  • 김월호 (강릉원주대학교 관광경영학과) ;
  • 이경우 (한림대학교 대학원 사회의학교실) ;
  • 이봉희 (강원발전연구원 연구Ⅱ본부 전시.회의.관광분야)
  • Received : 2011.08.01
  • Accepted : 2012.01.18
  • Published : 2012.03.30
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Abstract

Gangwon province has been chosen as a health tourism site by one of the nation level projects from 2008. This study surveyed local governments in the province in 2009, in order to develop suitable approaches to health tourism for the province. From the result, all respondents supported the health tourism in their city. Furthermore, an appropriate type of health tourism for the province identified as health promotion whereby the natural environment rather than advanced medical care. To respond to this, cooperation between local governments and hospitals is important, thus Gangwon province should seek the strategies for this.

Keywords