• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.331-338
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• 2007

In the aspects of the globalization and localization, it is crucial to determine 'Urban selling point', which explains how to make an image: in order to acquire city identity based on the cultural and historical understanding for the Positive city image. The Purpose of this study is to investigate the possible role of the public space as a tool of the city marketing strategy, as well as to realize the cultural city identity through the design of the public space by studying cases which promote the value of life for both of the city and the citizens. Two methodologies are utilized for this study; First, he value in realizing cultural identity is examined through the city identity related to the city marketing and theoretical review of city amenity; second, the several domestic and international cases of cultural planning in culture-accumulated public space are selected and analyzed to map out new strategies from the perspective of place strategy, cultural strategy, and marketing strategy. The results from this study are as follows; first, the culture-accumulated public space through the formation of culture has its own characterized meaning, which has the significant value for the city representative image; second, when planning the culture-accumulated public space, it is important to select not only the appropriate image strategy but the adequate type of the public space for the city planning.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.1
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• pp.47-56
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• 2004

Rapid economic development in Korea caused functions of city functions such as concentration of population, deterioration of the quality of living environment and traffic congestion. Korean cities have lost their identity becausr they are merged functionally and physically with neighboring cities, forming one mesa-city. Unified shape and disorganized streets of cities often cause confusion among foreigners and visitors. It is very difficult for them to find their image in strange cities. It is, however, important to correctly analyze the image and meaning of cities for understanding its identity. The purpose of this study is to develop a method to analyze the city image by focusing on some of the main cities in Korea. For this purpose, the adjective questionnaire and multi-dimension scaling (MDS) are applied to the analysis of city image. Image analysis graph by MDS can visually present the general and integrate images. The results of this study are summarized as follows: The important factors for interpretation of city image are historical and industrial character. Seoul, Taegu and Pusan have industrial and complex city images. Kongju has historical city image, while Changwon has a modern image. Chuncheon belongs to a soft and small image. Each city has an alternative solution against a negative image, according to the image analysis graph.

• Journal of the Korean Regional Science Association
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• v.11 no.2
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• pp.99-109
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• 1995

This paper first introduces the concept of image as a key factor in recognition, and city identity as the dominant image of a region which is commonly possessed by individuals living and working in the region. Then, the new approach toward planning, the notion of self-organization associated with images and positive feedback mechanisms in terms of city vitalization, is discussed. Thirdly, carrying out the case study of a process in which Iida City in Japan has acquired a city identity as a puppet drama town, we present four stages in planning for city identity four stages and discuss the phenomena of city image self-organization. Finally, it is pointed out that multimedia are effective measures for the promotion of self-organization of city images, and that the role of local governments is very important in city planning to support the self-organization of cities.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.3
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• pp.52-65
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• 1998

It has been recognized that the cityscate identity is a very important factor in a modern city. It is necessary to have a variable view to urban comunities for understanding the cityscape identity. We have investigated the contents of archaic texts such as the geography for tracing a cityscape identity to its origin in a city. Because it has been written about politics, economics and culture of a specific area in the geography based on deep interest to the city, we can look into the early image of the cityscape closely after searching of archaic texts. It is also significant to stdy with archaic texts of geography since these studies have a correlatio to the understand of an area and the keeping of historical conscious which are fundamental of cityscape identity. We have studieds on the area of Cheongju from the middle of Chosun dynasty to the end of this kingdom, since that many geographies were described those days. It was selected "Go-Reo-Sa" and "Se-Jong-Sil-Lok" Geography, "Sin-Jeung-Dong-Guk-Y대-Ji-Seung-Lam" "Dae-Dong-Ji-Ji" "Dong-Guk- Yeo-Ji-Ji", "Jeug-Bo-Mun-Heon-Bi-Go Yeo-Ji-Go", and "Taek-Li-Ji", as archaic texts of geography because these texts described in detail about city and gave a clue to speculate an image of city. The major results are as follows; 1) It was described about the cityscape in those archaic texts are metaphysical image, existing and usable elements of cityscape, lost resources of cityscape. 2) The metaphysical images are neither objective nor consistent in the each archaic texts. But the metaphysical image of old city suggests good insight for the application to the modern city image. 3) It is necessary to the careful onsideration about the existing elements. 4) There are variable programs about the lost resources of the cityscape, in accordance with the possibility of the restoraton. 5) The physical and visible factors and non-physical and invisible factors are equally important elements of the cityscape identity. Our research suggests that it is necessary to understand in detail how those factors of cityscape identity have changed with the changes of the times, and how those factors affect the modern cityscape identity.

• Archives of design research
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• v.15 no.4
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• pp.57-66
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• 2002

With the advanced localization followed by the settlement of the local autonomous systems, every city has faced new realities that it is inevitable to change its environment and image designs which have been uniformly made without consideration of its characteristics. Accordingly, they have failed to effectively achieve the development goal which make them distinctive.. The identity of a city means an image rather than its attribute. It can be drawn only when the city has its own municipality as well as the superiority to others. For Corporate Identity(CI) to function effectively as a comprehensive medium of communication, We should take into consideration all the situations which surround the city. It should be emphasized on the culture and environment oriented image. To do so we first of all have to analyze in detail the current situations and characteristics of the city. Hence, this paper tried to propose the strategies of making the CI which expresses the unique identity and communication of the city applying the CI program which have been used as the way of business management. The creation of the CI of the city takes the following steps. First, find the potentials for the image of the city through the survey of its resources. Second, provide the motive for citizens to actively participate in making plans with a dear vision for the improvement of the city image, physical development and so on. Third, provide with the events and the projects for specialized goods of the city to strengthen the ability of delivering the information, to design the city image and the street environment of the city. Fourth, apply the communication design system to use actively the administration organization, to enhance the citizenship, and to differentiate the city image. To do so, a variety of efforts should be followed to integrate and promote the regional culture, develope the structure and the facility functions of the city connecting those factors effectively. The establishment of the city identity is required a variety of activities to make the environment of the city, and the agreeable residential environment for a better life by differentiating the characteristics the city has.

• Archives of design research
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• v.19 no.1 s.63
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• pp.89-98
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• 2006

As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

• Archives of design research
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• v.15 no.3
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• pp.83-92
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• 2002

In the 21st century, as localization is reinterpreted as an important part of globalism and as local culture is recognized as a device to increase the competitive power, every city is trying to develop its identity and improve its image while coping with change of the international and domestic environment. Therefore, basic research was preformed to establish the city image identity of Gwangju and as a result, an ideological slogan " City of Light and Life, Gwangju" and basic factors were developed. This study aims to analyze the condition of the city, focusing on design factors that the city image is comprised of, and establishes a long-term strategy for urban environment development by considering the developmental potential of the city. and focuses on case studies for establishment of an image suitable for Gwangju. Case studies focusing on the urban environmental development were presented and the results were applied to Gwangju. From the results, further studies can be pursued according to a long-term strategy. strategy.

• Journal of the Korean Institute of Landscape Architecture
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• v.33 no.3 s.110
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• pp.18-30
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• 2005

Since the 1990s, with the beginning of local autonomy, most Korean cities have tried to establish and reinforce their own identity. The Law on the Planning and the Use of National Land, which took effect in January 2003, requires major and minor cities to manage and develop a city image and a marketing strategy to reflect their current condition. However, many cities continue to experience confusion in implementing urban landscape planning because no efficient and systematic method has been provided for the analysis of a city's image. The absence of systematic analysis methods makes it difficult not only to assess the current condition of a city accurately but also to choose an appropriate policy for the given city. Consequently, many cities suffer excessive trials and errors in implementing the correct policies for their city. The purpose of this study was to analyze the image: of Kongju, which has many historical properties. For this purpose, adjective questionnaires and multi-dimensional scaling (MDS) were made use of in order to assess the city image. The results of this study can be summarized as follows: 1. There are five properties that serve as landmarts lie symbolize Kongju: Muryeong royal tomb, Castle Kong, Mt. Gyeoiryong, Forest Museum, and Kongju National Museum. 2. Based on the citizen survey regarding the city type, Kongju is seen as a historical and an educational city. 3. Based on the image positioning (image spatial plot), Kongju is described as an old and familiar city. There we, however, no landmarks which are in accord with the image of Kongju. It is difficult to establish and reinforce the image of a city with a single element like a landmark However, with steady follow-up research, this study may serve as a systematic and logical model to improve the urban landscape and image.

• Journal of the Korean association of regional geographers
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• v.19 no.4
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• pp.697-711
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• 2013

Hwaseong serial murders are not now having any significant concern either with Hwaseong City or Dongtan New Town, a region in Hwaseong City, both spatial and temporal manners. However, despite that, people have come to see Hwaseong City with negative ideas as the mass media drove the people to do so. In this study, how films and newspaper articles have created those negative images of Hwaseong City was investigated and afterwards, residents and students living in Dongtan New Town had interviews on what they think about the negative regional images. The study, then, worked on a mental map and others based on what it learned from the interviews. Regional identity confusion is now being discovered out of the people's resistance against the negative images of the city and through such research process described before, the study discussed this regional identity confusion caused by living as residents in Hwaseong and living as residents in Dongtan New Town. In addition, the study revealed sense of place of Dongtan New Town and aspects of the regional identity confusion with this Dongtan New Town growing both with symbolic meanings as a place of murders, an awful crime, and spatial meanings as another place of dynamic developments and improvements.

• Science of Emotion and Sensibility
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• v.12 no.3
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• pp.307-316
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• 2009

The basic objective of this study is to suggest the city image ideas and methods of application based on the analysis of the regional characteristics and image factors in making proposal for integrated design for public facilities. Through understanding and analyzing natural, environmental, industrial characteristics, the city was subdivided into urban, marine, inland, and industrial complex areas. Also, local residents' attitude survey and the city's cultural iconic image survey analysis was performed simultaneously, and the survey results were used to establish the strategy for Pohang's city design identity and were applied in public facility design development process. Developing from the identity motive, "texture", the images of "iron", "marine", "science" were selected as core image of identity and were applied as design factors. Four unique colors were selected for each areas based on scenery color analysis. For facilities that needed to be installed separately in all four areas, "application of color and material consistency" and "application of shape consistency and partial color diversity consistency" were suggested to integrate the image of the city as a whole through establishing distinctive image for each area.