• Title/Summary/Keyword: City's Image

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Nurse's Image Perceived by Elementary, Middle and High School Students (초·중·고등학생들이 지각하는 간호사 이미지에 관한 연구)

  • Kim, Yu Mi;Kang, Young Sil
    • The Journal of Korean Academic Society of Nursing Education
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    • v.19 no.3
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    • pp.384-395
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    • 2013
  • Purpose: This study aimed to investigate the nurse's image and role projected in media and perceived by elementary, middle and high school students. Methods: Data were collected from 544 students in J city, Korea during December 2010 to February 2011. The nurse's image was measured by the instrument developed by Yang (1998). Nursing experiences and nurse's role in media was measured by self-administered questionnaires with 8 questions. Statistical analysis was made with t-test and ANOVA using SPSS win 18.0. Result: The score on personal image was the highest, while the score on social image was the lowest. Elementary school students reported a positive image compared with middle and high school students. Male students had a more positive image than female students. Of various media, students had more experiences related to nurses from TV rather than internet sites, books and newspaper/magazines. Especially, the nurse's role on TV 'seemed to be an assistant of a doctor' was rated the highest by the students. Conclusion: It is necessary to develop a strategy to improve the social image of the nurse through TV by providing correct information on the nurse's role. For this purpose, it is required to consistently monitor and analyze the nurse's role shown in media.

Research on Characterizing Urban Color Analysis based on Tourists-Shared Photos and Machine Learning - Focused on Dali City, China - (관광객 공유한 사진 및 머신 러닝을 활용한 도시 색채 특성 분석 연구 - 중국 대리시를 대상으로 -)

  • Yin, Xiaoyan;Jung, Taeyeol
    • Journal of the Korean Institute of Landscape Architecture
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    • v.52 no.2
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    • pp.39-50
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    • 2024
  • Color is an essential visual element that has a significant impact on the formation of a city's image and people's perceptions. Quantitative analysis of color in urban environments is a complex process that has been difficult to implement in the past. However, with recent rapid advances in Machine Learning, it has become possible to analyze city colors using photos shared by tourists. This study selected Dali City, a popular tourist destination in China, as a case study. Photos of Dali City shared by tourists were collected, and a method to measure large-scale city colors was explored by combining machine learning techniques. Specifically, the DeepLabv3+ model was first applied to perform a semantic segmentation of tourist sharing photos based on the ADE20k dataset, thereby separating artificial elements in the photos. Next, the K-means clustering algorithm was used to extract colors from the artificial elements in Dali City, and an adjacency matrix was constructed to analyze the correlations between the dominant colors. The research results indicate that the main color of the artificial elements in Dali City has the highest percentage of orange-grey. Furthermore, gray tones are often used in combination with other colors. The results indicated that local ethnic and Buddhist cultures influence the color characteristics of artificial elements in Dali City. This research provides a new method of color analysis, and the results not only help Dali City to shape an urban color image that meets the expectations of tourists but also provide reference materials for future urban color planning in Dali City.

Image of a Region's Co-brand: The Case of'CHIMERIC' (지역공동브랜드에 대한 이미지: 대구시 공동브랜드 '쉬메릭'을 중심으로)

  • 박경애;허순임
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.2
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    • pp.243-251
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    • 2004
  • This study was interested in examining the image of a co-brand with the case of'CHIMERIC', the co-brand of Daegu city in Korea. The purpose of the study was to investigate the difference in brand image by brand knowledge and the effects of brand image on brand preference, brand purchase, and brand satisfaction. A total of 354 questionnaires collected from the region(Daegu)'s residents, who were aware of CHIMERIC, were analyzed. Factor analysis extracted 6 factors of brand image including symbolic image, product, ad, price, distribution, and publicity. The results revealed that there were differences in product and publicity images by brand knowledge. Symbolic and publicity images and brand knowledge affected brand preference, which in turn had the strongest effect on brand purchase. Brand knowledge also affected brand purchase while no direct effect of brand image was observed. Brand satisfaction was affected by brand preference, publicity, and ad image.

A Study on the city marketing strategy -The case of modern architectures in daejeon city- (도시마케팅 전략에 대한 연구 -대전시 근대역사물의 활용을 중심으로-)

  • Seo, yong-mo;Cheon, myung-hwan;Kim, hyung-jun
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.239-243
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    • 2009
  • A various regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city developing, a serial activation polices are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the ciies's tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is estibilished and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing for the implication on the sustainable reproductive city.

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A case study of modern urban night-lighting (현대 도시의 야간 라이트 사례 연구)

  • SHI, YU;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.365-371
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    • 2021
  • In this paper, the writer studies the lighting technology and types used in urban night lighting performance. With the continuous change and innovation of life style in today's society, the multiple functions of the city continue to develop. At present, urban night lighting is not limited to lighting the landscape in the daytime by lighting tools. It uses new digital lighting technology to deduce innovative and constantly changes digital nightscape. In this way, through the integration of urban nighttime lighting and modern digital art, the city's brand image can be improved and its economic development will also be affected. In this way, through the integration of urban nighttime lighting and modern digital art, the city's brand image can be improved and its economic development will also be affected. With the development of innovative lighting technology, urban night scene will provide more rich experience in media design.

A Study on the Ways of Improving City Brand through Analysing Landscape Elements of International Entrance (국제관문의 경관요소 분석을 통한 도시브랜드 제고방안에 관한 연구 - 김해국제공항을 대상으로 -)

  • Shin, Eunho;Kim, Jonggu;Ban, Sihyun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.41 no.2
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    • pp.173-180
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    • 2021
  • Recently, the importance of competitive cities has emerged, and many cities around the world are striving to gain competitiveness. Domestic cities are also enhancing their competitiveness by taking advantage of the city's uniqueness and locality with strategies differentiated from other cities, and interest in city brands is increasing. This study seeks to enhance the city brand by improving the landscape elements of the airport, a representative international entrance. Through Instagram's hashtag function, it aims to derive elements of landscape preferred by airport users and to find ways to enhance Busan's city brand based on them.

Design of Sajik Fountain (사직분수대 설계)

  • 김영인;김민중;김정수;홍형순;장태현
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.4
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    • pp.75-81
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    • 2001
  • This project provides designs for renewal of the surrounding environment related to old fountains typically located in cities. In many cities, the fountain element has bee located with a strategic position in the city. Located in the central area of Cheongju, the Sajik Fountain Fountain has significant position in the local city. However, due to changes in the surrounding area and the old-fashioned form of the fountain, it has not contributed substantially to the cityscape. Including the historical Seomoon Bridge and Moosim-Cheon(stream) as Wooam-San(mountain) setting, the surrounding environment of our planning site appear to be a locally important place. In respect to building with a broad function, landscape designers focused on the reconsideration of symbolization as landmark, of the image of Cheongju city, of recognition by removing the horizontal line and of the substantial civil´s use rate. Achieved by working with a sculptor, a new function, the main facility, is managed sculpturally and imaged in a drop of water representing clear, fresh Cheongju city. This plan introduces the image of Wooam-San, Moosim-Cheon(stream), Sangdang-SanSung(A mountain fortress) and elicit a sense of peace, symbolic of Cheongju. The significance of this project is that as the current cities are increasingly developed, small areas left alone in city are reconsidered and offered to the public as efficient, resting and active outdoor space.

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Implementation of CNN-based Masking Algorithm for Post Processing of Aerial Image

  • CHOI, Eunsoo;QUAN, Zhixuan;JUNG, Sangwoo
    • Korean Journal of Artificial Intelligence
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    • v.9 no.2
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    • pp.7-14
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    • 2021
  • Purpose: To solve urban problems, empirical research is being actively conducted to implement a smart city based on various ICT technologies, and digital twin technology is needed to effectively implement a smart city. A digital twin is essential for the realization of a smart city. A digital twin is a virtual environment that intuitively visualizes multidimensional data in the real world based on 3D. Digital twin is implemented on the premise of the convergence of GIS and BIM, and in particular, a lot of time is invested in data pre-processing and labeling in the data construction process. In digital twin, data quality is prioritized for consistency with reality, but there is a limit to data inspection with the naked eye. Therefore, in order to improve the required time and quality of digital twin construction, it was attempted to detect a building using Mask R-CNN, a deep learning-based masking algorithm for aerial images. If the results of this study are advanced and used to build digital twin data, it is thought that a high-quality smart city can be realized.

A Study on Application of Web-based Fashion Information Analysis System for Domestic Men's Street Fashion, 2005 S/S (패션 디자인 분석 시스템(Web-SFAS) 활용 국내 남성 스트리트 패션 조사 분석 -2005년 S/S를 중심으로-)

  • Park, Hye-Won
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.11 s.158
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    • pp.1519-1530
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    • 2006
  • This study has surveyed and analyzed in 2005 S/S domestic men's street fashion by using the Web-SFAS system that was developed and completed in the earlier research. Total of 270 men who were sensitive to fashion were surveyed around 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone was shown as follows. 1. The most interest in producing fashionable shape when they go out was in the order of clothes>hair style>shoes and it was found that the proper reason for visiting the commercial zone was to meet with friends>watching movies>shopping etc. 2. T-shirts were most preferred as upper garments and as for bottoms, blue jeans were preferred. Black, gray, and white colors were most preferred and blue color was most preferred primarily due to the preference for blue jeans. The color image was proven mainly modem and light tone, comfortable and casual items were preferred. An active comfort casual image emphasized with activeness by coordinating comfortable T-shirts or shirts with blue jeans were most preferred in 9 areas. 3. A clear difference was confirmed in color by commercial area. Blackish color was most prevalent in Daehakro whereas simple color was mostly shown around Hongik University area. Bright and unique colors such as green and violate were dominant at Dae-Gu Dongseongro, and basic colors such as white and black were preferred in Masan Hapseong-dong and Changwon Sangnam-dong. Through the results of nationwide street fashion survey, the each commercial zone has unique characteristics in fashion trend even in the same city, rather than the regional difference in Seoul and local city.

The Expression of Design Concept on Night Landscape through the Citizen-Minded Survey (시민의식조사를 통한 도시 야간경관디자인 컨셉 표현)

  • Kim, So-Hee
    • Korean Institute of Interior Design Journal
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    • v.24 no.6
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    • pp.137-144
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    • 2015
  • Light was the symbol of the city's prosperity and culture. People can walk around the city at the night time with safe. Now light is used with beauty and function at the same time. This study is the example how to draw the lighting design concept in specific city and district based on the citizen-minded survey. The citizen-minded survey makes a new chance taking the goodness and characteristics from local city specially and select the site for applying the specific opinion and requirement in the city. The expression of design concept on night landscape design gives the fresh image to the city during the night time. Because people feel the free and dynamic mood in the night landscape lighting, it is very important to set and express the design concept on night landscape design. The result of this study was applied in the Daegu city. In particular, the distribution complex's night landscape lighting in the Daegu was designed with specific concept expression from the citizen-minded survey. Making and expressing the design concept on night landscape design is basic for unity and diversity in the city.