• 패션비즈니스
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• 제16권5호
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• pp.23-38
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• 2012

With the rapid developing of economy and the information communication, as well as the fierce competition of marketing, the consumer market of apparel is gradually matured. Also, the consumer has more requirements towards clothes, in terms of quality, style, price level and individuality. As a result, brand fashion, now, needs to accelerate the speed of every stage of producing, which is from designing to the following of finished goods in order to occupy the market share in a fast consuming, variety and individuality pursuing market. An increasing number of industries have focused on the SPA brand so as to adapt the competition of modern market. The paper mainly researches that the differences of purchasing behaviors towards SPA brand between 20's-30's Chinese female and 20's-30's Korean female. The analyzing results of purchase motivation showed difference in the 'personal motivation' and 'social motivation' factor. Purchase standard showed differences in the 'image management' factor. The attitude toward the brand showed differences in the 'practicality' and 'trendiness' factor.

• 국제초고층학회논문집
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• 제6권3호
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• pp.261-269
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• 2017

Designed by star architect of Moshes Safdie, Raffles City Chongqing includes a total of 6 mega high-rise towers 250 to 380 m tall, a sky conservatory, a 5-storey high shopping mall and a 3-storey basement car parking. Located at the confluence of the Yangtze and Jailing Rivers, the site for the project is imbued with a significance that is immediately symbolic, both as a sign of Chongqing's important past and as a vivid indicator of the city's thriving present and future. The design for the project to be situated at this gateway takes as its governing idea the image of powerful sails upon the water. The outer facades of the project's eight towers - the transparent surfaces that will face the water to the north - are meant to recall a fleet of ancient Chinese ships, with their huge rectangles of white canvas filled by the wind. This is a $1.13million\;m^2$ mega scale integrated project of office, retail, hotel, service residence and high-end residence with the transportation hub and traffic circulation at various levels of the project. This paper presents the multi-dimensional hybrid design, engineering and construction of this mega scale project. The innovations and the cutting-edge technology used in this project are introduced and discussed benchmarking the design and construction of the skyscraper cluster in a major city like Chongqing of China.

• 천문학논총
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• 제31권1호
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• pp.1-9
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• 2016

We investigate the records related to the reign style and the calendar day from the epigraphs of the Goryeo dynasty (918 - 1392) in Korea in order to verify and supplement the sexagenary cycle data of the first day in the lunar month of the dynasty. The database of the National Research Institute of Culture Heritage contains a rubbed-copy image, transcription statement, and translation statement for Korean epigraphs as well as 775 epigraphs corresponding to the Goryeo dynasty. The epigraph records are valuable in that, during this time, they were written differently from other historical literature such as the Goryeosa (History of the Goryeo Dynasty), which was compiled in the next dynasty. We find that the Goryeo dynasty, in general, had adopted the reign styles of Chinese dynasties at that time. We also find 159 calendar day records all showing good agreement with the work of Ahn et al. except for dozens of records. Through this study, we can verify the reign styles and the calendar days of the Goryeo dynasty.

• 패션비즈니스
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• 제2권1호
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• pp.49-56
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• 1998

This study is on the fashion design of velve, concentrating on the kinds and the images of it. The velvet, the pile fabrics, includes velveteen, velour(s), corduroy and plush. Ancient Chinese invented it first but Westerners used it widely in fashion since 14C because of the deep colors and the glimmering lights. In 20C the developments of textile industry, the mass production and the dyeing techniques made it popularized as velvet fashion. The velvet must be handled carefully and stretch velvet in vogue today needs the different pattern design and the dressmaking from general fabrics. 'For example, 55 size (bust girth 33", waist girth 26", hip girth 36") Jacket for ladies of stretch velvet, 3/4"ease in the bust line is eliminated at the back on the block pattern after normal pattern design. The costume of velvet has the images of elegance, nostalgia, and oriental ism. It has established the high quality, rich and refined elegance of Haute Couture. It could express the image of nostalgia, the longing for the past with the remarkable splendor. The orientalism of velvet costumes has represented the westerner's aspiration and imagination about the Orient with the intense color and over-decoration.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2006년도 춘계학술대회 논문집
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• pp.95-100
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• 2006

Measurements of ocean color from space since 1970s provided vital information with reference to physical and biogeochemical properties of the oceanic waters. The utility of these data has been explored in order to map and monitor highly toxic/or harmful algal blooms (HABs) that affected most of coastal waters throughout the world due to accelerated eutrophication from human activities and certain oceanic processes. However, the global atmospheric correction and bio-optical algorithms developed for oceanic waters were found to yield false information about the HABs in coastal waters. The present study aimed to evaluate the potential use of red tide index (RI) method, which has been developed by Ahn and Shanmugam (2005), for mapping of HABs in Korean and neighboring waters. Here we employed the SSMM to remove the atmospheric effect in the SeaWiFS image data and the achieved indices by RI method were found more appropriate in correctly identifying potential areas of the encountered HABs in Korean South Sea (KSS) and Chinese coastal waters during 1999-2004. But the existence of high absorbing and scattering materials greatly interfered with the standard OC4 algorithm which falsely identified red tides in these waters. In comparison with other methods, the RI approach for the early detection of HABs can provide state managers with accurate identification of the extent and location of these blooms as a management tool.

• 농업과학연구
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• 제46권4호
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• pp.915-930
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• 2019

The purpose of this study was to investigate how subcategories of the country-specific-advantage (CSA), which has been discussed in previous studies, affect the buying intention of Korean rice. After reviewing existing studies and examining research models based on them, a research model was verified by questionnaires and statistical analysis. The results of the surveys and statistical analyses reveal that the CSA factors presented in previous studies can also be applied in the context of Korean rice products. The results show that environmental resource, cultural resource and visual element factors influenced the buying intention through perceived quality. In addition, cultural resource perception factors have a direct effect on buying intention. This is consistent with previous studies showing that emotional communication approaches are ineffective for products that are perceived to have functional characteristics. Based on the results of this study, it was confirmed that CSA factors are suitable for the product and export target area. Strategic implications are suggested in that it is necessary to build marketing strategies to improve the perceived quality by the four factors. The theoretical implications are as follows. The sub-factors that constitute COI may have a negative effect and a positive effect; thus, it is necessary to utilize CSA when considering the product and country characteristics. The CSA factors revealed in previous studies are also significant in other regions and products. Finally, the theoretical implication is that consumers use CSA as a clue to evaluate quality.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권3호
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• pp.1377-1399
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• 2020

In search and rescue mission, micro aerial vehicles (MAVs) are typically used to capture image and video from an aerial perspective and transfer the data to the ground station. Because of the power limitation, a cluster of MAVs are required for a large search area, hence an ad-hoc wireless network must be maintained to transfer data more conveniently and fast. However, the unstable link and the intermittent connectivity between the MAVs caused by MAVs' movement may challenge the packet forwarding. This paper proposes a delay tolerant packet forwarding algorithm based on location estimation for MAV networks, called DTN_est algorithm. In the algorithm, ferrying MAVs are used to transmit data between MAVs and the ground station, and the locations of both searching MAVs and ferrying MAVs are estimated to compute the distances between the MAVs and destination. The MAV that is closest to the destination is selected greedy to forward packet. If a MAV cannot find the next hop MAV using the greedy strategy, the packets will be stored and re-forwarded once again in the next time slot. The experiment results show that the proposed DTN_est algorithm outperforms the typical DTN_geo algorithm in terms of packet delivery ratio and average routing hops.

• 유통과학연구
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• 제12권5호
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• pp.109-117
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• 2014

Purpose - The study investigates the history, production methods, market scale, and distribution of the traditional liquors of three countries: South Korean sokokju, Chinese shaoxing-chiew, and Japanese sake. These have similar production methods, being made from rice or cereal, cores of their respective food industries. Research design, data, and methodology - The study investigated the history of the three liquors, liquor classification in the three countries, and production methods. It examined the scale of the traditional liquor market and these countries' distribution structure. Results - Brand cognition of traditional liquors is affected by a focus on wellbeing and LOHAS (lifestyle of health and sustainability). Promotion and marketing strategies along with a high quality image, shelf life of draft liquor, traditional liquor identification systems, and high taxes on traditional liquor, and the need for continuous R&D and training of professionals all impacted the industry. Conclusions - These countries play important roles in world trade, seeking economic integration. By forming a free trade agreement (FTA), their traditional liquors, with a proud history, can be jointly branded in the world market.

• 패션비즈니스
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• 제13권2호
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• pp.50-65
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• 2009

The main purpose of this study is to identify characteristics of shapes of John Galliano's Dior Collection as the chief executive designer of Christian Dior Maison during $1996{\sim}2007$ after he showed himself in Paris in 1990. This study was based on the analyses of John Galliano's design trends of his collections, the pictures of his works in Christian Dior's collection, real works, documents and fashion magazines, newspapers, mass media, internet sites and other visual materials. The study identified characteristics of shapes in Dior Collection until 07/08 F/W as the chief executive designer of Christian Dior Maison, and the design trends before his post-Paris period. Followings are the conclusions of the study. First, Galliano was open to any types of cultures as a liberalist, and also respectful to the tradition or principles. He led the fashion business with new trends by exploring both sides. Second, he succeeded in commercializing his avant-garde feature. Especially, His creativity changed the image of Christian Dior to younger and more casual one. Third, born in England and worked in French, he always took both English (Victorian Style) and French(Napoleon era, Femme Fatal style) sides, and showed excellent formulation that the times needed by combining topical Chinese, Japanese, Egyptian styles.

• 복식문화연구
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• 제12권1호
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• pp.168-181
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• 2004

This research on the present state of production and circulation of boseong-sambae, based on the materials, has been collected and arranged through the survey for one you, 2003. Boseong-sambae, the hemp fabric produced at Boseong, hold 35% of nationwide production volume and 50% of circulation volume. The products of hemp include hemp fabrics, shroud, contemporary Korean dresses and other household articles. Dried hemp skin, hemp thread and hemp fabrics are traded at the fair held in every five days, mostly by direct transactions which is trusted between the producers and consumers. A bolt of boseong-sambae includes 20 ja(a Korean foot, 60cm in length) of hemp fabrics in breadth of 35cm. The price of a bolt is approximately 2∼3 hundred thousand won. They are endeavoring to revive hemp fabric that the image was lost due to the cheap and coarse fabrics woven with Chinese thread since the latter half of 1990's. The advanced countries have invested positively in this business because hemp is an environment friendly material. Thus, a strong national support is demanded in this field facing a crisis due to the inundating of coarse hemp products from China, and the aging problem of the initiate, the reason of the discontinuation of the inherited technique. Through this research understanding tire present station and the problem of hemp production, the future research will be followed expecting the Renaissance of the Korean traditional hemp fabrics.