• 한국지역지리학회지
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• 제15권6호
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• pp.720-735
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• 2009

본 연구에서는 중국 지린(吉林)시 쟝베이(江北) 화학공업단지를 사례로 개혁개방 이후의 산업재구조화 과정의 특성을 기업조직, 생산방식, 노동력, 제품시장에 초점을 두고 고찰하였다. 지린시 화학공업 기업의 기업조직 재구조화는 2001년 이후부터 본격적으로 기업체 간 하청과 협력관계가 증가하였고, 협력기관의 유형에 있어서 연구소와 지방정부가 가장 큰 비중을 차지하였으며, 협력내용은 제품 및 공동기술개발 협력이 가장 높은 비중을 차지하였다. 생산방식의 재구조화는 2007년 현재 여전히 포디즘 생산방식인 소품종 대량생산 방식을 채택하는 기업체 비중이 가장 높다. 중국이 WTO에 가입한 후 지린시 화학공업기업이 생산체제 전환과정에서 채택한 기업의 대응 전략으로는 생산기술에 대한 투자확대가 중심이며 생산기술 변화에 대한 기업전략은 생산설비의 개선과 신제품개발이 중심이다. 노동력 재구조화 전략은 노동조직 면에서 근로자 재교육의 실시가 가장 높게 나타났고, 노사관계에 있어서는 노동자에 대한 직무 수행 능력을 평가하는 기업이 증가하는 추세이다. 제품시장 산업 재구조화 측면에서는 내수 시장판매가 큰 비중을 차지한 반면에 수출이 다소 미약한 것으로 나타났고, 업체들이 품질개선을 통한 고부가가치화로 제품시장변화에 대응하는 전략이 중심이 되고 있으나 생산제품 및 시장다변화 등 다양한 전략으로 수요환경 변화에 대응하고 있는 것으로 나타났다.

• 통상정보연구
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• 제19권2호
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• pp.109-141
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• 2017

최근 소비시장으로서 중국 서부지역의 중요성이 증대됨에 따라 중국 서부지역 소비자들에 대한 체계적이고 과학적인 연구의 필요성이 제기되고 있다. 이러한 맥락에서 본 연구는 국가이미지와 기능적 속성 및 브랜드개성이 중국 서부지역 소비자들의 한국제품 선택에 어떠한 영향을 미치는가를 살펴보고 있다. 이를 위하여 중국 서부지역의 6개 도시에 거주하는 성인 소비자들을 대상으로 한국제품 선택에 관한 설문조사를 실시하여 이를 통계분석에 이용하였다. 실증분석 결과, 3가지 요인은 정도의 차이는 있지만 모두 중국 서부지역 소비자들의 한국제품 선택에 유의한 영향을 미치는 것으로 나타났다. 이중 기능적 속성의 영향을 가장 많이 받는 것으로 나타났으며 브랜드개성 역시 상징적 속성으로 중국 서부지역 소비자들의 한국제품 선택에 중요한 역할을 하고 있음이 밝혀졌다. 본 연구에서는 이러한 연구결과를 토대로 한국기업들의 중국 서부지역에서의 바람직한 마케팅 전략에 관한 주요 시사점을 제시하고 있다.

• 한국포장학회지
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• 제26권1호
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• pp.41-46
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• 2020

PCR PET flake's market endeavors difficult situations of its oversupply and decreasing demands in South Korea. Since China banned the import of most recycled plastics, flake producers who mostly export the flakes lost their biggest market. The producers struggled to survive in the competitions with PCR PET flake from EU and 3^rd countries but it was challenging due to substandard quality and increasing cost. Attempts to improve the quality of PCR PET flake have been made but they were only an individual company's efforts. The objective of this study was to understand the market status on PCR PET flake in South Korea and to present suggestions for improving its quality. The results of the questionnaires targeted to flake producers showed that no testing methods on PCR PET flake were standardized and there were critical factors to the quality such as moisture content, contaminants, and viscosity. Case studies of US, Japan and other countries had been done especially about testing methods and 76 samples from 21 companies were tested according to those methods. Based on the results, the final factors were decided as contaminants, moisture content, alkalinity index and intrinsic viscosity. There is a plan to standardize testing methods and they could be guidelines to improve the business competitiveness of PCR PET flake in South Korea.

• 유통과학연구
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• 제17권8호
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• pp.5-14
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• 2019

Purpose - This study aims to proposes a conceptual framework to segment multi-national products based on a Chinese consumer's perception of multi-national products, to find the role of consumer ethnocentrism (CET) in country of origin (COO) effects for Chinese, and to figure out how different dimension of CET Effects on purchase intention developed market and home country. Research design, data and methodology - This study selected a 2×2×2 factorial design for the hypothesis test based on the product category × combination of manufactured type × Ethnocentrism level. This study distinguishes products between luxury (Burberry) and non-luxury (Nike) products and choose combination of manufactured type (Spain vs India/ Spain vs China) in order to perform comparative studies. A total of 223 Chinese participated in the experiment. After being exposed to each scenario, participants were asked to respond to questions about brand preference and purchase intention Results - Regarding to luxury made in developed country, it is worth that exposing COO information to low level of ethnocentrism consumers. Regarding to non-luxury product made in emerging country, it makes it worse when COO information to high level of ethnocentrism consumers. Lastly, regarding to non-luxury product, patriotic consumers prefer to purchase product made in home country.

• 아태비즈니스연구
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• 제10권1호
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• pp.55-72
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• 2019

Natural disasters and transient resource extraction cause new environmental problems and the waste of resources has also become a big problem. Because these kinds of environmental damage and pollution are harmful to human beings, the problem of environmental protection has become a global issue. In this situation, most consumers prefer Eco-Friendly products that benefit their health and can reduce environmental pollution as well. Businesses also try to develop marketing strategies that position products focused on the environment. At this point, the study has categorized extrinsic properties of Eco-Friendly products into brand images, the reliability of Eco-marks, advertisement views, and researches how the properties have effects on the perceived values and perceived risk in the process of consuming and how the perceived values and perceived risk have implications for purchasing intention. The consumer's perceived values are classified into emotional, social and Eco-friendly values. On the research of existing Chinese consumers or organic milk products, this study explains how the Chinese consumers make an assessment of the extrinsic property of Eco-Friendly products in the Chinese market and provide strategic implications to the Chinese market entrants.

• 한국철도학회:학술대회논문집
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• 한국철도학회 1999년도 춘계학술대회 논문집
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• pp.41-51
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• 1999

Trade between Korea and China was 372million dollars accounting for 1.56% of total in 1988 and has been increased to 23,689 million dollars occupying 7% in 1997, which implies 32.2% increase on average per year. This trend will continue dramatically and consistently as China's open policy toward the world accelerates and korean companies advance into chinese market. The main trade routes are with marine transportation between korean west sea area and chinese San-Dong peninsula around east sea. However, due to the increasing traffic congestion on main roads connecting harbors and main consumer cities and capacity problem in west sea harbor areas, the logistics cost have been increased resulting in losing competitiveness of freight trade. Therefore, these road-oriented inland transportation means need to be changed to rail transport system to reduce congestion and to conserve natural environment. To achieve this scheme, efficient intermodal transportation system connecting road and rail should be constructed. These combined system will ensure timely delivery of goods and consequently the customers would make proper transportation schedule for the import/export goods in advance. Especially, combined transportation of Railroad and train ferry would cope with the logistics problem and this system would be efficient means for trade with not only China but further with many adjacent countries in central asia such as Kazakhstan and Uzbekistan

• 한국의류학회지
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• 제36권7호
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• pp.714-726
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• 2012

The Korean wave 'Hallyu' has proliferated in China and the trend is remarkable especially in wedding photography. Korean style wedding photography has gained wide popularity among newly married Chinese couples because it is regarded as fresh and trendy. Accordingly, there is an urgent need to develop and supply dress designs for Chinese brides who want Korean style wedding photography. This study outlined the current status of Hallyu and wedding photography in China in order to analyze dresses for wedding photography. Chinese brides were analyzed to outline the features of preferred designs. The dresses preferred by Chinese brides for wedding photography included wedding dresses, evening dresses, and casuals (respectively), and partly featured traditional dresses. The preferred design elements for wedding dresses and evening dresses were ball gown silhouettes, strapless necklines, and gather detail. As for the casuals preferred by Chinese brides, the romantic style was most preferred and the skirts, dresses, T-shirts and blouse items were preferred for the romantic style. Through the analysis, dress designs for Chinese brides who want Korean style wedding photography were developed to reflect Hallyu content as well as 2012 S/S fashion trends for wedding dresses, evening dresses, and casuals. Currently Korean style wedding photography is gaining popularity in China and Hallyu content is considered a fresh and competitive item that may strongly appeal to Chinese consumers. This study focused on the development of designs for wedding photography dresses with Hallyu related content and is to be used as a reference for the development of Hallyu related wedding products as well as the proliferation of Hallyu.

• 한국콘텐츠학회논문지
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• 제14권5호
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• pp.322-331
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• 2014

국내 콘텐츠 산업의 성장과 함께 글로벌 시장으로써 중국 시장은 여전히 신흥 시장으로서 매력적이다. 그러나 지역적 차이 및 브랜드 태도에 영향을 주는 요인에 대한 연구가 부족하여 본 연구에서는 내향적 국제화와 글로벌 문화수용성을 이용하여 소비자의 글로벌 브랜드 태도에 영향을 주는 요인을 확인하고자 하였다. 이를 위해 본 연구에서는 중국 대도시의 소비자들을 대상으로 편의 표본 추출을 통해 샘플을 추출한 후 PLS를 활용하여 그 관계를 확인하고자 하였다. 연구 결과 소비자의 내향적 국제화 인식정도는 글로벌 문화 수용성에 영향을 미쳤으며 이는 다시 브랜드 태도 및 수용에 긍정적인 영향을 미친다는 사실을 파악할 수 있었다. 본 연구를 통하여 국내 기업이 신흥시장으로 진출하는데 있어서 지역의 내향적 국제화가 중요한 확인사항임을 파악할 수 있었으며 이는 상대적으로 국제화 감각이 높은 중국 연안 도시들이 여전히 글로벌 소비층으로서 주요한 타깃이 되고 있음을 시사하고 있다. 다만 본 연구에서는 중국 내륙까지 포함한 다양한 도시들에서 연구가 진행되지 못하여 향후 내륙 지역 간 소비자들의 비교 연구가 필요할 것으로 판단된다. 향후 국내의 콘텐츠 기업들은 신흥시장으로 진출 및 타깃 공략 전략을 수립하는데 있어서 지역의 내향적 국제화 개념을 활용하여야 함을 주장하는데 의의가 있다.

• 식품과학과 산업
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• 제45권2호
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• pp.29-35
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• 2012

Japanese apricot (Prunus mume Sieb. et Zucc.) is the national symbol and was once the most important temperate fruit crop in Taiwan. Fruiting cultivars were originally introduced from southern China but commercial production was not significant until the 1970s. Currently 6,400 ha of Japanese apricot orchards distribute on shallow mountain hills in the central and the southern part of the island. Taiwanese commercial fruiting cultivars are plausibly chance seedlings or sports from the early introduction and are very low chilling required for budbreak. Ornamental cultivars have been mainly introduced from Japan but cultivations have been limited in high altitude area due to their high chilling requirement. In 2009, Taiwan Agricultural Research Institute's breeding program released the first low chill ornamental cultivar 'Tainung No.2' with a great ornamental potential in subtropical regions. Cultivation and production of Japanese apricot fruit in Taiwan continue to dwindle due to the declining Japanese market share. Ongoing industry transformation to increase domestic consumption and consumer's interest will sustain the future of Japanese apricot in Taiwan.

• 유통과학연구
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• 제13권3호
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• pp.79-91
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• 2015

Purpose - First, the study identifies and analyzes consumer preferences with regard to health foods and supplements. Second, it identifies and analyzes consumer preferences with regard to the properties of Vitamin C supplements. Third, in order to provide a basic data for the development of Vitamin C supplements and to measure how consumers value the properties of different Vitamin C products, a consumer survey was conducted through the choice-based conjoint model. Based on the results, the research estimates consumers' relative product-related priorities as well as price levels and willingness to pay (WTP) for different product types, and makes suggestions regarding consumer-oriented new product development and progressive directions for the successful launch of health foods and supplements. Research design, data, and methodology - This study aims to define the attributes of health foods and supplements based on several characteristics including their natural ingredients, product price, product originality, natural ingredient content, and additional functional ingredients, and makes suggestions regarding strategic market pricing and product development for health foods and supplements according to customer attitudes and characteristics. The research used choice-based conjoint analysis methodology based on the Multinomial Logic Model and collected 94 questionnaires filled out by users of Korean Vitamin C supplements. Results - Product price is the most influential factor among the five analyzed properties. When consumers buy Vitamin C products, the relative significance level of four of the examined properties is as follows: 40.9% for product price, 23.3% for product originality, 21.9% for natural ingredient content, and 13.9% for additional functional ingredients. Vitamin C content is excluded as it is not a statistically significant factor. It is interesting that supplement manufacturers and retailers consider Vitamin C content to be very important whereas consumers do not regard it as an important factor at the time of purchase. The results for the marginal willingness to pay (MWTP) for each property of Vitamin C supplements show that consumers are willing to pay an additional 11,146 Korean won for a 50% increase in the natural ingredient content. With regard to product originality, consumers are willing to pay an additional 11,301 Korean won for products manufactured in Europe than for products manufactured in China. Moreover, consumers show a greater preference for products manufactured in Korea than in Europe. However, consumers are not willing to pay more for additional Vitamin C or additional functional ingredients added to Vitamin C products. Conclusions - According to the results of consumer research on Vitamin C supplements, which represent a popular health food supplement in Korea, most Korean health food and supplement companies are not consumer- or market-oriented when developing new products. Companies gather information from either R&D specialists or sales managers and their opinions are highly reflected in new product development. The study's results will help companies recognize the importance of understanding consumers' unmet needs in advance to develop new products in the future.