• 한국정보통신설비학회:학술대회논문집
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• 2007.08a
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• pp.256-259
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• 2007

Multicast and Broadcast Service (MBS) provides flexible and efficient transmission of the same information to multiple users using shared radio resources on WiBro network. The advantage of this service is to achieve the most efficient use of radio and network resources as well as to lessen sender's processing load when sending the same information to multiple users. Though radio resources are saved since a multicast or broadcast transport connection is associated with a service flow, it is hard to change MBS service channel dynamically. In this paper, we propose a Radio Resource Management System (RRMS) for supporting dynamic scheduling of MBS service channels. Results show that our proposed scheme using Radio Resource Allocation Table (RRAT) can efficiently support MBS services by providing dynamic schedule for MBS service channels.

• Korean Management Science Review
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• v.28 no.1
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• pp.43-52
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• 2011

The basic objective of broadcast scheduling is to get the smallest length TDMA frame, where many nodes are allowed to transmit simultaneously in a single time slot in a conflict-free manner. The secondary objective is to maximize the number of such transmissions for maximum use of the channel. An Artificial Bee Colony (ABC) with ranking strategy is proposed in this paper for the broadcast scheduling problem. Our proposed method is very efficient for generating initial and neighbor feasible solutions. We can get the best number of time slots and transmission utilization comparing to previous researches.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.330-340
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• 2007

IEEE 802.11 wireless LANs employ the backoff algorithm to avoid contentions among STAs when two or more STAs attempt to transmit their data frames simultaneously. The MAC efficiency can be improved if the CW values are adaptively changed according to the channel state of IEEE 802.11 wireless LANs. In this paper, we propose a dynamic contention window control algorithm using the genetic algorithm to improve the MAC throughput of IEEE 802.11 wireless LANs.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.425-434
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• 2007

The sponsored search has become significant channel of online advertising, and the large sized advertisers have appeared, so the sponsored search strategy is becoming more important. Since CPC(Cost-per-Click) advertising has different price according to keyword, it is difficult to manage the a lot of keywords at one time. So, the purpose of this study is to investigate the factors which influence on the cost-per-click of sponsored search advertising. That is, there are four factors: impression, CTR(Click through Rate), conversion rate, and keyword's length. for the regression analysis, we use the actual data which is gotten from an ad agency. The result of that, the impression and keyword's length influence cost-per-click positively. However, CTR & conversion rate have no influence on it unexpectedly.

• Korean Management Science Review
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• v.21 no.3
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• pp.13-22
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• 2004

We discuss that the proliferation of new types of retailers such as Internet shopping malls. home shopping systems, which use telecommunication media as means of providing information of products. makes delivery service generally available. Then. we show that the delivery service can be used strategically for profit maximization by intentionally homogenizing consumers and. furthermore, social welfare generally increases by this delivery service unless the cost of delivery service is higher than that of all consumer groups.

• Korean Management Science Review
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• v.23 no.3
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• pp.95-118
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• 2006

This study developed the traceability information for tracing fishery products from the production step to the consumption step in the distribution channel of fishery products. Based on it, we further presented the theoretical linkage between traceability information and perceived qualities of internet shopping malls, and then investigated how traceability information affected trust and perceived usefulness in the internet shopping mall to find the key success factors of internet shopping malls of fishery products. We collected 194 responses from internet consumers who had prior experience on purchasing fishery products. This survey data was used to empirically test the ten research model hypotheses by using PLS. The PLS results indicated that traceability information had significant impact on trust and perceived usefulness. Finally, trust, perceived usefulness and perceived ease of use were found to be related to online consumers' intention to purchase fishery products.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.687-690
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• 2000

본 논문은 IMT-2000 시스템 MAC 계층에서의 채널할당 운용에 관한 것이다. 기존의 2 세대 무선이동통신인 셀룰라나 PCS 에서는 주로 음성이 주요한 트래픽이었기 때문에 채널 할당에 관한 운용전략이 간단했다. 그러나 무선구간 데이터 트래픽의 급속한 증가는 IMT-2000 시스템의 등장을 가져왔고 이 시스템은 음성과 함께 데이터를 전송하기 때문에 2 세대보다 채널할당이 복잡할 수 밖에 없다. 데이터 트래적 중 web 트래픽이 주요한 부분이 될 것은 자명하다. 그래서 본 논문에서는 대상이 되는 트래픽을 web 트래픽으로 한정하고, web 트래픽을 크게 2 개의 class로 구분했다 : streaming & non-streaming 그리고 다시 각각의 class를 2개, 3개의 subclass(type)로 나눴다. 이 구분과 함에 IMT-2000 시스템의 멀티미디어 트래픽 모델링을 사용하여 시뮬레이션을 행했다. 시뮬레이션은 전용채널, 공용채널의 수, type 별 확률을 변화시키면서 여러 가지 상황을 고려해봤다.

• Journal of the Korean Society of Food Culture
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• v.35 no.5
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• pp.407-416
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• 2020

Food tourism is recognized as a unique form of tourism product that combines traditions and regional characteristics and has become an international trend. However, research on food tourism in Korea is limited. Thus, this study investigated the selection attributes of food tourism in Italy, France and Japan. A qualitative study was conducted among 34 foreign food tourism experts on food tourism in their respective countries to find possible directions for Korean food tourism. As a result of this study, 'Food attraction', 'Traditionality', 'Locality', 'Convenience', 'Cultural Characteristics', and 'Appropriateness of price' were the attributes identified from the expert's comments. Marketing strategies such as improving quality of service and food itself, quality of service, developing diverse food tourism product, and building marketing channel will improve the status of food tourism in Korea.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1995.04a
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• pp.724-728
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• 1995

A new dynamic channel assignment (DCA) algorithm with rearrangement for cellular mobile communication systems is suggested. Our DCA algorithm is both traffic and interference adaptive, which is based on the mathematical formulation of the maximum packing under a realistic propagation model. In developing the algorithm, we adopt the Lagrangean relaxation technique that has been successfully used in the area of mathematical programming. Computational experiments of the algorithm reveal quite encouraging results. Although our algorithm primarily focuses on microcellular systems, it can be effectively applied to conventional cellular systems under highly nonuniform traffic distributions and interference conditions.

• Journal of the Korean Operations Research and Management Science Society
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• v.18 no.3
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• pp.35-49
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• 1993

The node coloring problem is a problem to color the nodes of a graph using the minimum number of colors possible so that any two adjacent nodes are colored differently. This problem, along with the edge coloring problem, has a variety of practical applications particularly in item loading, resource allocation, exam timetabling, and channel assignment. The node coloring problem is an NP-hard problem, and thus many researchers develop a number of heuristic algorithms. In this paper, we survey and classify those heuristics with the emphasis on how an algorithm orders the nodes and colors the nodes using a determined ordering.