• Title/Summary/Keyword: Channel management

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A Study on the Influence of Social Media Experience and Influencer on Consumer Satisfaction and Purchase Intention (소셜미디어의 경험과 인플루언서가 소비자의 소셜미디어 만족도와 구매의도에 미치는 영향력에 관한 연구)

  • Lee, Young Ae;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.171-181
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    • 2020
  • As expanding marketing channels via social media, a small number of ordinary people have played a role in the information disseminator on social media. Therefore, this study aims to propose efficient social media marketing operation strategies by analyzing the influence relationship from various prospective on beauty channel social media marketing This study examined how beauty channel social media experience affects satisfaction and purchase intend. The components of social media experience were divided into entertainment, interaction, trendiness, usefulness for analysis. Social media experience was confirmed as a factor having significant effect on satisfaction and purchase intend. As a result, the social media experience had a significant effect on the satisfaction and purchase intend and the influence relationship of social media experience on each component was found to be entertainment, usefulness. Also, the expertise of beauty influencers had a significant influence on satisfaction and purchase intend. It is expected that the study results would be available as important data for beauty influencer-based marketing. This study attempted to search for a marketing stratege plan for efficient consumer management and derive and suggest practical implications.

An Improved Movable 3 photomultiplier (3PM)-γ Coincidence Counter Using Logical Sum of Double Coincidences in β-Channel for Activity Standardization

  • Hwang, Han Yull;Lee, Jong Man
    • Journal of Radiation Protection and Research
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    • v.45 no.2
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    • pp.76-80
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    • 2020
  • Background: To improve the measurement accuracy of liquid-scintillation counting for activity standardization, it is necessary to significantly reduce the background caused by thermal noise or after-pulses. We have therefore improved a movable 3 photomultiplier (3PM)-γ coincidence-counting method using the logical sum of three double coincidences for β events. Materials and Methods: We designed a new data-acquisition system in which β events are obtained by counting the logical sum of three double coincidences. The change in β-detection efficiency can be derived by moving three photomultiplier tubes sequentially from the liquid-scintillation vial. The validity of the method was investigated by activity measurement of 134Cs calibrated at the Korea Research Institute of Standards and Science (KRISS) with 4π(PC)β-γ(NaI(Tl)) coincidence counting using a proportional counter (PC) for the β detector. Results and Discussion: Measurements were taken over 14 counting intervals for each liquidscintillation sample by displacing three photomultiplier tubes up to 45 mm from the sample. The dead time in each β- and γ-counting channel was adjusted to be a non-extending type of 20 ㎲. The background ranged about 1.2-3.3 s-1, such that the contributions of thermal noise or after-pulses were negligible. As the β-detection unit was moved away from the sample, the β-detection efficiencies varied between 0.54 and 0.81. The result obtained by the method at the reference date was 396.3 ± 1.7 kBq/g. This is consistent with the KRISS-certified value of 396.0 ± 2.0 kBq/g within the uncertainty range. Conclusion: The movable 3PM-γ method developed in the present work not only succeeded in reducing background counts to negligible levels but enabled β-detection efficiency to be varied by a geometrical method to apply the efficiency extrapolation method. Compared with our earlier work shown in the study of Hwang et al. [2], the measurement accuracy has much improved. Consequently, the method developed in this study is an improved method suitable for activity standardization of β-γ emitters.

Environment, Competence, and Strategy Effects on the Export Performance of Regional SMEs (지역 중소기업의 환경, 역량, 전략이 수출성과에 미치는 영향)

  • Kim, Seung-Ho;Huh, Moo-Yul
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.61-67
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    • 2015
  • Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

Adaptive Power Control Dynamic Range Algorithm in WCDMA Downlink Systems (WCDMA 하향 링크 시스템에서의 적응적 PCDR 알고리즘)

  • Jung, Soo-Sung;Park, Hyung-Won;Lim, Jae-Sung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.9A
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    • pp.1048-1057
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    • 2004
  • WCDMA system is 3rd generation wireless mobile system specified by 3GPP. In WCDMA downlink, two power control schemes are operated. One is inner loop power control operated m every slot Another is outer loop power control based on one frame time. Base staion (BS) can estimate proper transmission power by these two power control schemes. However, because each MS's transmission power makes a severe effect on BS's performance, BS cannot give excessive transmission power to the speclfic user 3GPP defined Power Control Dynamic Range (PCDR) to guarantee proper BS's performance. In this paper, we propose Adaptive PCDR algorithm. By APCDR algorithm, Radio Network Controller (RNC) can estimate each MS's current state using received signal to interference ratio (SIR) APCDR algorithm changes MS's maximum code channel power based on frame. By proposed scheme, each MS can reduce wireless channel effect and endure outages in cell edge. Therefore, each MS can obtain better QoS. Simulation result indicate that APCDR algorithm show more attractive output than fixed PCDR algorithm.

Distribution of Geomorphological Landscape Resources of Goryeong-gun, and Its Application Plan (고령군 지형경관자원의 분포와 활용방안)

  • Son, Myoung-Won
    • Journal of the Korean association of regional geographers
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    • v.14 no.4
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    • pp.279-289
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    • 2008
  • The purpose of this paper is to search for geomorphological landscape resources of Goryeong-gun, to provide fundamental data for their management through mapping their distribution, and to present their conservation and application plan. The results are as follow: Firstly, geomorphological landscape resources in mountain area are Misungsan and Jusan mountain of Goryeong-up, Sangbiri valley of Deoggok-myeon, and isolated hill of Gaejin-myeon. Secondly, geomorphological landscape resources in riparian area are natural wetlands such as Jinchonneup of Bu-ri Gaejin-myeon, Hochonneup and Dalseongseupji of Hochon-ri Dasan-myeon, Bongsanneup of Bongsan-ri Ugok- myeon; artificial wetlands following the construction of weir such as riparian wetland of Oe-ri Goryeong-up and Banun-ri Gaejin-myeon; meander core and abandoned channel of Banun-ri Gaejin -myeon, river cliffs such as Naegok-ri Goryeong-up and Weolo-ri Ugok-myeon; sand bars and braided channel of Yajeong-ri Ugok-myeon. Thirdly, Jinchonneup swamp area of Bu-ri Gaejin-myeon have characteristics of typical floodplain landform, and its conservation conditions is relatively satisfactory, and its accessibility to metropolis is great, so it is a good place to construct eco-park. And construction of inquiry learning place at Banun-ri Gaejin-myeon will increase the opportunity to observe environmental changes following incised meander cutoff and ecological affirmative functions of a weir.

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Macroscopic Analysis of Traffic Flow in the Korean Coastal Waterway (한국연안의 해상교통류분석(I))

  • 이철영;문성혁;최종화;박양기
    • Journal of the Korean Institute of Navigation
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    • v.10 no.2
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    • pp.31-55
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    • 1986
  • Generally, the development of shipping is characterized by the amount of traffic flow (traffic volume) and seaborne cargo in the sea. Movement of ships is an essential element of constructing the traffic flow which is represented the dynamic movement of ships in the sea, but on the other band the numbers of arriving and departing the port is the basic factor consisting of the static movement of ships. The amount of cargoes by coastal vessels and ocean trade vessels have increased tremendously with the great growth of the Korean economy these days. This increase of the seaborne cargoes has made the Korean coastal traffic flow so congested that this can be a cause of large pollution as well as great marine casualities such as a loss of human lives and properties . And also the future coastal traffic is expected to increase considerably according to our economic development and high dependence upon foreign trade. Under the circumstance, to devise the safety of coastal traffic flow and to take a proper step of a efficient navigation, there is a necessity for analyzing and surveying the coastal traffic trend and the characteristics of cargo movement. In order to grasp the dynamic movement of ships in the Korean coast, O/D analysis is executed. This paper aims to secure the basic data necessary for a comprehensive plan and estimation of vessel traffic management system for the enhancement of safety, order and efficiency of vessel traffic in the Korean coast. The analyzed results of the traffic flow and seaborne cargoes of the Korean coast are summarized as follows : 1) The congestion by the vessels occurred around the ports such as-in proportion of ship's number (proportion of tonnage) -Incheon 18.5%(14.8%), Pohang 5.9% (9.9%), Samil 5.2%(8.3%), Mokpo 8.6%(0.8%), Pusan 13.5%(36.4%), Ulsan 9.1%(16.2%). 2) It is found that the area adjacent to Incheon, Pusan, Ulsan, Channel of Hanryu and South-western area are heavily congested. 3) It is confirmed thatthe area adjacent to Incheon, Pusan, Ulsan, Channel of Hanryu and South-western area are heavily congested. 3) It is confirmed that the coastal vessels are main elements constituting the coastal traffic and that there are much traffic flow among five ports as following through the precise O/D analysis of ship's coastal movement. Incheon-Samil, Ulsan, Pusan, Jeju Pusan -Samil, Ulsan, Incheon, Jeju Pohang -Samil, Inchoen, Jeju Pohang -Samil, Incheon, Jeju Ulsan -Samil, Incheon, Jeju Samil -Ulsan, Pusan, Incheon 4) The amount of cargoes to abroad are in proportion about 81% of total and the amount of coastal cargoes are about 19%. Of those, cargoes in and out to Japan are about 26% and to South-east Asia are about 27%. 5) The chief items of foreign cargoes are oil(38.33%), iron ore(13.98%), bituminoous coal(12.74%), grain(8.02%), lumber(6.45%) in the import cargoes and steel material(21.96%), cement(17.16%), oil(6.81%), fertilizer(3.80%) in the export cargoes. 6) The 80.5% of total export cargoes and 92.4% of total import cargoes are flowed in five main ports. 7) The chief items of coastal cargoes are oil (42.45%), cement(16.86%), steel material (6.49%), anthracite(6.31%), mineral product(4.3%), grain, and fertilizer. Almost 92.24% of total import and export oil cargoes in Korea is loaded and unloaded at the port of Samil & Ulsan.

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A TXOP Sharing Scheme for QoS Strategy of IEEE 802.11ac DL MU-MIMO MAC (IEEE 802.11ac DL MU-MIMO MAC의 QoS 정책을 고려한 TXOP 공유 방안)

  • Lee, Ji-Young;Seok, Seung-Joon
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.317-327
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    • 2014
  • To improve the efficiency of wireless channel, IEEE 802.11ac uses the DL MU-MIMO MAC scheme through which an AP transmits multiple frames to different mobile nodes simultaneously. IEEE 802.11ac DL MU-MIMO MAC needs a new step, called as TXOP sharing, between legacy IEEE 802.11n DL SU-MIMO's two operations, the obtaining an EDCA TXOP and the transmitting multiple frames for EDCA TXOP. In the TXOP sharing operation, both wireless channel destinations and frames transmitted for its TXOP period should are determined. So this paper deals with the TXOP sharing for improving IEEE 802.11ac MAC performance. However, the EDCA priority based method mentioned by IEEE 802.11ac standard document not fair among the buffers and the frames of buffers, and occurs in high_loss rate and high_delay about specific buffers. In this paper, we propose a new scheme of the TXOP sharing with sequencing p-AC, s-AC in similar properties, and all S-AC. This method provides a differentiated service without damage of EDCA characteristics.

Multi-Channel MAC Protocol Based on V2I/V2V Collaboration in VANET (VANET에서 V2I/V2V 협력 기반 멀티채널 MAC 프로토콜)

  • Heo, Sung-Man;Yoo, Sang-Jo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.1
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    • pp.96-107
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    • 2015
  • VANET technologies provide real-time traffic information for mitigating traffic jam and preventing traffic accidents, as well as in-vehicle infotainment service through Telematics/Intelligent Transportation System (ITS). Due to the rapid increasement of various requirements, the vehicle communication with a limited resource and the fixed frame architecture of the conventional techniques is limited to provide an efficient communication service. Therefore, a new flexible operation depending on the surrounding situation information is required that needs an adaptive design of the network architecture and protocol for efficiently predicting, distributing and sharing the context-aware information. In this paper, Vehicle-to-Infrastructure (V2I) based on communication between vehicle and a Road Side Units (RSU) and Vehicle-to-Vehicle (V2V) based on communication between vehicles are effectively combined in a new MAC architecture and V2I and V2V vehicles collaborate in management. As a result, many vehicles and RSU can use more efficiently the resource and send data rapidly. The simulation results show that the proposed method can achieve high resource utilization in accordance. Also we can find out the optimal transmission relay time and 2nd relay vehicle selection probability value to spread out V2V/V2I collaborative schedule message rapidly.

A Study on the Factors Affecting the Use and Satisfaction of Internet Ticketing Systems (인터넷 티켓팅 시스템의 사용과 만족에 영향을 미치는 요인)

  • Woo, Sung-Hwa;Kim, Kyung-Kyu;Chang, Hang-Bae;Shin, Ho-Kyoung
    • Asia pacific journal of information systems
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    • v.17 no.3
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    • pp.1-24
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    • 2007
  • With the development of information technology (IT), various information systems (IS) such as Web-based systems and mobile systems have appeared utilizing different technologies. However, recent studies on IS use and user satisfaction rarely account for technological differences among IS and environmental characteristics where IS are intended to be used. The purpose of this research is to investigate the determinants of the use of Web-based ticketing systems for cultural activities and to empirically validate their relationships. Environmental psychology suggests that human beings respond to external stimuli from environments with their emotions, and their emotional states influence human actions, e.g., IS use in this research. Applying environmental psychology to the use of Web-based systems in the culture and entertainment industry, we propose that web site characteristics first influence a user's internal state of mind (i.e., flow) and then the flow state influences the IS use. Studies related to the state of flow collectively affirm the key role played by the flow construct in shaping individual attitudes and behaviors toward IS. Users' flow states are captured by their shopping enjoyment, perceived behavioral control, and the level of concentration on the IS use. Referring to social presence theory, we have included such web site characteristics as content quality, context of web site, and community quality. In our research model, a second order construct is utilized to represent web site quality, because flow theory suggests that holistic experiences with web-based systems (rather than individual characteristics of the web site) are important in explaining the IS use. Further, we have included trust as another important factor influencing the IS use since business transactions on the web encompass higher uncertainty comparing to offline transactions. In order to test our hypotheses, we have conducted an online survey which results in 1,141 valid responses in the final sample. The data were collected from respondents who have experiences in Internet ticketing systems. Although it was a convenient sample, the sample represents a wide variety of user demographics. Validity and reliability of the research instrument were tested and research hypotheses were examined using PLS Graph 3.0. The results indicate that web site characteristics significantly influence the level of user concentration, user's enjoyment in shopping, and perceived behavioral control. Further, the use of Internet ticketing systems is influenced by users' flow states and trust in the web channel. User satisfaction is turned out to be affected by the use of Internet ticketing systems. Unlike extant research on the relationship between web site characteristics and its use, our study has found that, in the culture and entertainment industry, the impact of web site characteristics on IS use is mediated by a user's flow state. This finding has a practical implication that web site design should include as many features that enhance shopping enjoyment and concentration. Other practical implications of these findings and future research implications are also discussed.

Experimental analysis of geomorphic changes in weir downstream by behavior of alternate bar upstream (보 상류 교호사주의 거동에 따른 하류 지형변화에 대한 실험적 분석)

  • Lee, KyungSu;Jang, Chang-Lae;Kim, GiJung
    • Journal of Korea Water Resources Association
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    • v.52 no.spc2
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    • pp.801-810
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    • 2019
  • This study analyzes the impact on geomorphic changes downstream due to alternate bars developed weir upstream through laboratory experiments. The disturbance, such as a spur in the side wall, of the flow at the inlet of the channel triggers the development of alternate bar upstream at the beginning of the experiment, and gradually moved downstream with keeping their shapes over time. The bed in the downstream of weir in the mid of channel scoured due to the scarcity of sediment inflow because weir upstream traps it. Moreover, bar migration speed decreases as the bars approaches to the weir with time. However, as time increases, the alternate bars upstream migrate over the weir, and sediment in the eroded bed of the weir downstream are deposited. The phase of the bar upstream changes oppositely after passing through the weir. The phase of the bar downstream changes rapidly as the shape of alternate bar is clear upstream, which is affected by the strong disturbance. The phase of bar changes, and the bar migration speed decreases gradually with time, and finally stopped due to forcing effects on the bar by the disturbance. The faster the reaction of alternate bar with a long spur, the larger the bar height formed downstream and the shorter the bar length. This means that the larger the forcing effect of bar, the more it affects the bar migration. In addition, although the size of the alternate bar increases over time, the bar doesn't migrate downstream and a forced bar is generated.