• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.497-506
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• 2022

The study was carried out to investigate the factors affecting the online purchase intention of Vietnamese consumers, focusing on Generation Z (Gen Z), through the information provided on TikTok - a social media network. Besides, the study evaluates the influence of these factors on the intention to purchase online of Gen Z. Most important; the research aims to help businesses better understand the insight of their consumers. The data were collected from 250 people who were born in the 1995 to 2010 period, living in the South of Vietnam. The study was conducted from December 2021 to March 2022 and used two analytical methods, which are exploratory factor analysis and Structural Equation Modeling. Research results show that there are 4 factors of TikTok advertisements that affect the purchase intention of Gen Z consumers, including information, entertainment, trust, and social interaction, and they all have a positive impact on the online purchase intention. In which the information factor has the most significant impact on the online purchase intention of Gen Z consumers. Based on the research results, recommendations are made to help businesses that have sold or intend to sell products via TikTok, improve the effectiveness of advertisement through the TikTok channel.

• Journal of The Geomorphological Association of Korea
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• v.27 no.4
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• pp.71-88
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• 2020

This study modified the properties and boundaries of the inland wetland types through the structural edit of the National Wetland DB, and analyzed the characteristics of the different land cover by area and the entire inland wetlands of South Korea. The inland wetlands of the Gangwon Basin had a small area of waters. In addition, the ratio of natural barren was high, reflecting the characteristics of the upper reaches of the large river in the east and west part of Gangwon Province. The Geum River Basin had a high percentage of aggregate land due to the development of large alluvial land, and the ratio of artistic barren was low, so various ecosystem service of wetland elements were distributed evenly. The Nakdong River Basin had a high proportion of waters as water level in the channel rose due to the installation of 4 Major Rivers Beam, and the ratio of Natural barren was low. Moreover, the water level of the main attributes flowing into the Nakdong River drainage system was not high, so the ratio of vegetation concentration was high. The Yeongsan River Basin showed that Waters had the high proportion. And the distribution of Natural barrens represented differently according to the Yeongsan River Basin and the Seomjin River Basin. Finally, Sand and Gravels supplied to rivers during precipitation were deposited in the main stream of the Han River Basin, and the differences between the side and high side was large in the area, reflecting the characteristics of the mouth of a river, so the Natural barren of Clay was distributed.

• Asia Marketing Journal
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• v.14 no.3
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• The Korea Journal of Herbology
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• v.39 no.3
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• pp.11-21
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• 2024

Objective : For the purpose of developing Korean Primulaceae plants, the literature published so far have been thoroughly investigated to prepare this article. Methods : Books and research papers about Herbology which published at Korea and other countries were examined. Results : The results of this study were as follows: 1. A total of 8 genera and 30 species of Primulaceae was found in the Korea, among which 4 genera and 9 species (approximately 30%) were medicinal plants. 2. Among Korean Primulaceae plants, Lysimachia was the most with 11 species. 3. Among medicinal plants, Lysimachia was the most with 5 species, followed by 1 species of Anagallis, 1 species of Primula, and 2 species of Androsace. 4. The domestic distribution of medicinal plants was 4 species in the north part, 7 species in the central part, 7 species in the south part, and 7 species in Jeju island. 5. Among the medicinal parts, the whole body was used the most with 9 species. Among the property flatness property was the most whith 10 species. And among the flavors, bitter taste was the most with 13 species. 6. Lung meridian channel was the most with 3 species. The effect of reducing swelling was the most with 10 species. 7. No toxic drugs have been reported yet. Conclusion : There were totaled to 8 genera and 30 species in Primulaceae in Korea and among them medicinal plants are 4 genera, 9 species, some 30% in total.

• Journal of Advanced Navigation Technology
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• v.27 no.6
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• pp.855-860
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• 2023

Long-haul transmission of multiple transmission signals, such as wavelength division multiplexed (WDM), has became possible, because the signal distortion caused by chromatic dispersion and nonlinearity can be compensated by applying dispersion management, optical phase conjugation and combination of the two methods into the transmission link. The biggest obstacle to applying optical phase conjugation to an optical link is that the optical phase conjugator (OPC) must be located only in the middle of the entire transmission line. This paper shows that the location constraints of OPC can be overcome through the application of an asymmetric dispersion map. The location of the OPC considered in this paper exists between the 8th and 9th fiber spans out of a total of 48 fiber spans. Additionally, the dispersion map has an asymmetric cumulative dispersion profile with respect to the OPC. As a result of the simulation, it was confirmed that the distortion compensation effect of the WDM channel can be increased compared to the link to which the traditional dispersion map is applied, depending on the overall shape of the cumulative dispersion profile distribution of the proposed asymmetric dispersion map and the selection of the profile slope.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.25 no.3A
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• pp.352-361
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• 2000

The performance of a multi-carrier CDMA system is analyzed considering frequency selective multipath fading and Near/Far effects. The number of multicarrier, multiuser, and arms of RAKE receiver, and the decay ratio of frequency selective multipath fading are used as a parameter for the performance analysis. More over, the distribution and the strength of multiuser interference are also considered. To evaluate the Near/Far effects in a multi-carrier CDMA system, three distribution models are assumed. In the first model, interference to carrier Ratio, I/C, ranges from -4 dB to 4dB, and at each 2 dB interval, 20 % of multiuser is assumed to be uniformly distributed. In the second one, I/C ranges from -2 dB to 2 dB, and 33.3% of multiuser is assumed to be equally dispersed at each 2dB interval. The third model is 0 dB of I/C, that is, with perfect power control, multiuser are assumed to be evenly located. In this paper, multi-carrier CDMA system adoption RAKE receiver is proposed to mitigate the frequency selective multipath fading. From the results, the third model(i.e. perfect power control) shows the best performance, and the narrower range of I/C causes the less effects to the desired signal, which reads to the better performance.

• Journal of Distribution Science
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• v.7 no.3
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• pp.49-69
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• 2009

With the proliferation of electronic commerce, online transactions have become a norm. Its enormous potential, however, can be truly realized if consumers feel comfortable facing invisible sellers over the Internet, a virtual business channel. Trust has been identified as a key component in many e-Commerce studies. The purpose of this study is to find out which factors play a major role in building buyer trust and how the build-up trust affects buyer's purchase intention in online used car transactions. Based on the information asymmetry, TAM (Technology Acceptance Model), and the trust theory, our research model includes factors such as a buyer's propensity-to-trust, institutional characteristics (inspection and warranty policy), word-of-mouth referral, perceived size, and perceived benefits as independent variables. The model also includes trust as a mediate variable, purchase intention as a dependent variable, and perceived quality risk as a moderate variable. The research model is tested by analyzing 448 sample data gathered from used car websites. The result shows that the trust has significant effects on the online purchase intention, and institutional characteristics have been identified as one of the most significant factors for trust building in used car websites. For those who perceive quality risk high, actual purchasing behavior occurs only when they have trust on the used car websites, indicating that trust plays a vital role as a mediate variable. This study suggests that buyer trust on the used car websites is important to increase buyer's online purchase behavior.

• Journal of Korean Society of Coastal and Ocean Engineers
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• v.25 no.2
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• pp.103-111
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• 2013

In this study, field measurements were conducted in the section about 7 km from sea dike to westward. The observations of along channel current were carried out, and water temperature and salinity were measured simultaneously at 10 stations during one tidal cycle, and sampling interval is 1 hour. The maximum ebb current is about 1.5 m/s at the surface layer but flood current is 0.4 m/s at the bottom layer during discharge period. Residual current during river discharge shows two layer structures which is typical characteristic of the estuary system. On the other hand, residual current during a period with no discharge has shown multi-layer structure different from general estuarine systems. The distribution of high salinity can be seen at the bottom layer as the effect of discharge does not reach down to the bottom layer during discharge. As a result, freshwater is not effected at the bottom layer during observation, and mixing of surface layer to bottom layer is reduced by stratification.

• Analytical Science and Technology
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• v.25 no.6
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• pp.476-482
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• 2012

Asian dust particles are known to have sizes ranging from a few nanometers up to about a few micrometers. The environmental and health effects depend on the size of the dust particles. The smaller, the farther they are transported, and the deeper they penetrate into the human respiratory system. Sedimentation field-flow fractionation (SdFFF) provides separation of nano to microparticles using a combination of centrifugal force and parabolic laminar flow in a channel. In this study, the steric mode of SdFFF (Sd/StFFF) was tested for size-based separation and characterization of Asian dust particles. Various SdFFF experimental parameters including flow rate, stop-flow time and field strength of the centrifugal field were optimized for the size analysis of Asian dust. The Sd/StFFF calibration curve showed a good linearity with $R^2$ value of 0.9983, and results showed an excellent capability of Sd/StFFF for a size-based separation of micron-sized particles.The optical microscopy (OM) was also used to study the size and the shape of the dust particles. The size distributions of the samples collected during a thick dust period were shifted towards larger sizes than those of the samples collected during thin dust periods. It was also observed that size distribution of the sample collected during dry period shifts further towards larger sizes than that of the samples collected during raining period, suggesting the sizes of the dust particle decrease during raining periods as the components adsorbed on the surface of the dust particles were removed by the rain water. Results show Sd/StFFFis a useful tool for size characterization of environmental particles such as the Asian dust.

• Journal of Wetlands Research
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• v.13 no.3
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• pp.523-534
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• 2011

In this study, the particle size distribution and pollutants content of sediments collected from different sites in the coastal area of Chungnam province were analyzed. The sediment samples were collected from different parking lots near beaches, harbors, museum and bridges. The particle size distribution analysis showed that the particle is generally $106-500{\mu}m$ and the effective size $D_{10}$ ranges from 40 to $60{\mu}m$ while the $D_{50}$ and $D_{60}$ ranges from 200 to $810{\mu}m$ and 235 to $1005{\mu}m$, respectively. For particle size $D_{10}$, there was no significant difference in all sites. However, for $D_{50}$ and $D_{60}$, the range is large. Sediment analysis implicates that as the particle size decreases, the pollutant content increases. This is because smaller particles have higher specific surface area resulting to have more adsorption capacity. Particles from tires, emission gas from vehicles and dust particles belongs to smaller particles. For particle sizes less than $63{\mu}m$, the analysis showed that as the particles become coarser, the concentration of VS, $COD_{cr}$, TN, and TP is at least 2 to 14 times higher. Cu and Pb were detected in all sites and shows a higher concentration with smaller particle size. Cu concentration are almost the same for all sites but in the case of Pb, the sediments from Sinjindo has higher concentration of up to 2 to 3 times as compared to those collected from the other sites. In the Beach site as well as in the Seocheon Ocean Museum, Cd was contained only in fine particles. However, in Daechon Harbor and Sinjindo Bridge sites, Cd was detected in all the sediment particle size.