• The Journal of Economics, Marketing and Management
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• v.10 no.2
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• pp.23-39
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• 2022

Purpose: This study aims to examine the effect of SNS, an important advertising means of airlines, on advertising attitudes and brand change behavior. It is intended to present practical implications by empirically analyzing demographic differences according to the source of SNS information acquisition. Research design, data and methodology: The questionnaire was revised to the contents of this study based on previous studies. It was conducted from June 15 to September 15, 2021. 297 copies were confirmed as valid samples and empirically analyzed. The proposed model was analyzed through path coefficient estimation. Results: SNS advertisement content has a positive effect on advertising attitude and brand change behavior. Advertising attitude has a positive effect on brand change behavior and has a mediating effect between advertising content and brand change behavior. There was a difference according to the source of information acquisition. Conclusions: This study suggested that when airlines engage in advertising using SNS, knowing and utilizing SNS content should be considered very important for airlines because it affects advertising attitudes and brand change behavior differently. This study is meaningful in that it can present the characteristics of SNS contents that can enhance advertising attitudes and brand change behavior when conducting marketing using SNS.

• Korean Journal of Construction Engineering and Management
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• v.6 no.5 s.27
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• pp.69-77
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• 2005

Change is inevitable and is a reality of construction projects. Most construction contracts include change clauses and allowing contractors an equitable adjustment to the contract price and duration caused by change. However, the actions of a contractor can cause a loss of productivity and furthermore can result in disruption of the whole project because of a cumulative or ripple effect. Because of its complicated nature, it becomes a complex issue to determine the cumulative impact (ripple effect) caused by single or multiple change orders. Furthermore, owners and contractors do not always agree on the adjusted contract price for the cumulative Impact of the changes. A number of studies have attempted to quantify the impact of change orders on project costs and schedule. Many of these attempted to develop regression models to quantify the loss. However, regression analysis has shortcomings in dealing with many qualitative or noisy input data. This study develops ANN models to classify and quantify the labor productivity losses that are caused by the cumulative impact of change orders. The results skew that ANN models give significantly improved performance compared to traditional statistical models.

• Journal of the Korea Safety Management & Science
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• v.10 no.2
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• pp.175-185
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• 2008

The research it sees the many enterprises ERP system Go-Live after, which fail are appearing to are actuality plentifully with continuous change management insufficiency. One objective of the research it sees the ERP system effect leads simple with successful ERP system embodiment end me, the thing knows, the successful change management to ERP system Go-Live after and there is report that the effect appears. The ERP system Go-Live after the domestic enterprise 2 year above is analysis about the user's degree of satisfaction.

• The Korean Journal of Health Service Management
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• v.12 no.1
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• pp.1-11
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• 2018

Objectives : The purpose of this study was to identify the relationship between decision-making types, public entrepreneurship, and performance management of local public hospital directors. Methods : A questionnaire survey was carried out to assess the dependent variables of directors' decision-making types and public entrepreneurship. The analysis of management performance was carried out through a comparison between 2016 results of, data of variation rate on medical revenue and change rate on medical profit and results in 2015. Results : Results indicated that local public hospital directors who used rational decision-making showed better performance management. The analysis showed that enterprise had a greater positive effect (+) on variation rate of medical revenue than that of innovation. However, innovation had a higher positive effect (+) on change rate of medical profit than that of enterprise. These results suggest that innovation and enterprise have a major influence on performance management. Conclusions : The survey used for this study suggests that an education and training program is needed to improve public hospital directors' ability for rational decision-making, public entrepreneurship and performance management. Additionally, the policy change guaranteeing autonomy within the proper range is demanded that Local Public Hospital Director having spirit of innovation and enterprise achieves peak capacity and have responsibility for management.

• Korea Journal of Hospital Management
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• v.20 no.1
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• pp.1-12
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• 2015

This study aims to examine the effect of a change of leadership on internal environment and organization effectiveness and suggest measures on effective organizational management by analyzing a change of leadership before and after 2nd generation management. There was analysis of a difference of leadership type, organizational structure, organizational culture, management resources, job satisfaction, and organizational commitment between the period of the founders and the period of 2nd generation successors by collecting data from employees of 6 hospitals in Seoul. Also there was analysis of the effect of a change of leadership on internal environment and organizational effectiveness. According to the analysis, it was demonstrated that the factor affecting job satisfaction during the period of the founder was complexity of organizational structure, and there were no factors affecting organizational commitment. In contrast, during the period of the 2nd generation successors, it was revealed that transformational leadership, centralism of organizational structure, and human resources of management resources affect job satisfaction, and transformational leadership, complexity of organizational structure, hierarchical culture of organizational culture, and human resources of management resources affect organizational commitment. Further, after the succession from the founders to 2nd generation successors, as transformational leadership increased, job satisfaction rose, and as developmental culture was reinforced and human resources increased, organizational commitment was heightened. Furthermore, as transformational leadership increased and developmental culture was reinforced, organizational commitment was heightened. Namely, as transformational leadership was reinforced resulting from the succession to 2nd generation, employees' job satisfaction and organizational commitment increased, with circumstances aiming for the actual change.

• Applied Chemistry for Engineering
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• v.22 no.5
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• pp.518-521
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• 2011

A PEMFC single cell with the active area of $25cm^2$ was used to verify the effect of water management in the anode. Water management is one of the most critical operating variables. In this paper the effect of operating condition change, such as anode humidification and temperature, was investigated under constant current density of $200mA/cm^2$ where possible anode flooding operating area. Also experiments to observe the effect of the anode and cathode stoichiometry change and flow field design on the water management were performed. The water management was effected by the stoichimetry change. The temperature and humidification change also affected the fuel cell performance.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.54-55
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• 2015

Increase of impervious areas due to expansion of housing area, commercial and business building of urban is resulting in property change of stormwater runoff. Also, rapid urbanization and heavy rain due to climate change lead to urban flood and debris flow damage. In 2010 and 2011, Seoul had experienced shocking flooding damages by heavy rain. All these have led to increased interest in applying LID and decentralized rainwater management as a means of urban hydrologic cycle restoration and Natural Disaster Prevention such as flooding and so on. Urban development is a cause of expansion of impervious area. It reduces infiltration of rain water and may increase runoff volume from storms. Low Impact Development (LID) methods is to mimic the predevelopment site hydrology by using site design techniques that store, infiltrate, evaporate, detain runoff, and reduction flooding. Use of these techniques helps to reduce off-site runoff and ensure adequate groundwater recharge. The contents of this paper include a hydrologic analysis on a site and an evaluation of flooding reduction effect of LID practice facilities planned on the site. The region of this Case study is LID Rainwater Management Demonstration District in A-new town and P-new town, Korea. LID Practice facilities were designed on the area of rainwater management demonstration district in new town. We performed analysis of reduction effect about flood discharge. SWMM5 has been developed as a model to analyze the hydrologic impacts of LID facilities. For this study, we used weather data for around 38 years from January 1973 to August 2014 collected from the new town City Observatory near the district. Using the weather data, we performed continuous simulation of urban runoff in order to analyze impacts on the Stream from the development of the district and the installation of LID facilities. This is a new approach to stormwater management system which is different from existing end-of-pipe type management system. We suggest that LID should be discussed as a efficient method of urban disasters and climate change control in future land use, sewer and stormwater management planning.

• Ecology and Resilient Infrastructure
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• v.5 no.3
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• pp.189-198
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• 2018

In 21th century, climate change is one of the fundamental issue. Greenhouses gases are pointed as the main cause of climate change. Soil play a vital role of carbon sink and also can be a huge source of greenhouse gases defense on the management. Flux of greenhouse gases is not the only factor can be changed by climate change. Climate change can alter proper management. Temperature change will modify crop planting and harvesting date. Other management skills like fertilizer, manure, irrigation, tillage can also be changed with climate change. In this study, greenhouse gases emission in rice paddy in South Korea is simulated with DNDC model from 2011 - 2100 years. Climate for future is simulated with RCP 8.5 scenario for understanding the effect of climate change to greenhouse gases emission. Various rice paddy flooding techniques were applied to find proper management for future management. With conventional flooding technique, climate change increase greenhouse gases emission highly. Marginal flooding can decrease large amount of greenhouse gases emission and even it still increases with climate change, it has the smallest increasing ratio. If we suppose the flooding technique will change for best grain yield, dominant flooding technique will be different from conventional flooding to marginal flooding. The management change will reduce greenhouse gases emission. The result of study shows the possibility to increase greenhouse gases emission with climate change and climate change adaptation can show apposite result compared without the adaptation.

• The Journal of Information Systems
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• v.21 no.1
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• pp.153-172
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• 2012

The purpose of this study is twofold: first, to identify the factors affecting the relationships between the organizational context for work innovation(organizational citizenship behaviors, IS innovation resistance, and user IT capability) and the intention of ERP extension usage, and second, to examine the mediating effect of the ERP performance on the relationships between the ERP adaptation and the intention of ERP extension usage. In order to achieve the goals of this study, data were obtained from 304 members of the seven organizations such as manufacturers, distributors and service industries, and were analyzed by using SPSS 12.0 and AMOS 5.0. The study results are as follows. There were positive effects of the organizational citizenship behaviors and the user IT capability on the change management activity. The IS innovation resistance had a negative effects on the change management activity. The change management activity had a positive effect on the ERP adaptation. The ERP adaptation had a positive effect on the ERP performance and the intention of ERP extension usage. The ERP performance had a positive effect on the intention of ERP extension usage. In addition, there was a partial mediating effect of the ERP performance on the relationships between ERP adaptation and intention of ERP extension usage. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• The Korean Journal of Financial Management
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• v.22 no.2
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• pp.107-133
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• 2005

The object of this study is to examine the informational effect of the rating change announcement on the capital market. For this study, daily stock prices from January 1993 to February 2001 and daily bond prices from July 2000 to February 2001, for the bond market are used. In the stock market, we could not observe any statistically significant stock price reaction to rate change announcements from July 2000 to February 2001. However, if rating agencies announce more than two degradation for the period of January 1993 to February 2001, statistically negative significant stock price reactions are observed. On the other hand, there is no statistically significant stock price reaction to any other rating change announcement. In the bond market, there is no statistically test on the bond price reaction, but the general directions of bond price movements are consistent with the effect we can expect from rating change announcements. Generally, when the rating agencies degraded more than two grades at once, a cumulative abnormal returns move negatively during the overall period. In this case, we can say that rating agencies' role is to confirm information or investor's expectations. However, for the other cases, we could not observe my significant movement before or on the event data.