• Title/Summary/Keyword: Change Management Effect

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A Study on the Effects of Brand Individuality of Specialty Coffee Shops on Brand Loyalty (커피 전문점의 브랜드 개성이 브랜드 충성도에 미치는 영향에 관한 연구)

  • Kim, Joon-Seok;Choi, Sung-Hwan
    • Culinary science and hospitality research
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    • v.17 no.1
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    • pp.124-141
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    • 2011
  • The domestic food culture in Korea has gone through great changes, among which dining out is considered most prominent. These changes are caused by a number of factors: development of several related industries, increase in dining out chances, diversification of consumer needs, change in consumption awareness and quality, increase in disposable income, women's advance into the society, etc. Under these circumstances, the fast food industry has been experiencing slow growth, whereas family restaurants and take out coffee franchises are consistently increasing the number of restaurants and shops as a part of aggressive management to increase sales. This study aims, first, to examine the effects of consumer's brand individuality and satisfaction on brand trust, brand emotion, brand identification, and brand loyalty of specialty coffee shops. Subsequently, this study observes how consumer's brand individuality and satisfaction affect the formation of brand trust, brand emotion, brand identification, and brand loyalty in accordance with preferred type of specialty coffee shops, frequency of experience, and life style in order to establish relevant strategies. The results of this study are as follows. First, brand individuality had a positive effect on customer satisfaction. Second, customer satisfaction had a positive effect on brand trust. Third, customer satisfaction had a positive effect on brand loyalty. Fourth, customer satisfaction had a positive effect on brand emotion. Fifth, brand trust had a positive effect on brand loyalty. Sixth, brand emotion had a positive effect on brand loyalty. These results have the following implications. First, the dimensions of brand individuality are presented as a means to form brand loyalty, thereby demonstrating the significance of the effect. Accordingly, developing a proper brand individuality in forming brand loyalty is imperative. Second, consumers using specialty coffee shops had the greatest effect on the relation between dimensions of brand individuality and customer satisfaction in this study, while the interrelation between customer satisfaction and brand loyalty was not concretely supported in the preceding studies.

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A Study on the Measuring Model of Productivity Using DEA in Container Terminal (DEA 기법을 활용한 컨테이너터미널 생산성 측정에 관한 연구)

  • Lee Sun Yong;Choi Hyung Rim;Park Nam Kyu;Kwon Hae Kyoung;Lim Sung Taek
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2004.11a
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    • pp.331-336
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    • 2004
  • In order to strengthen the competitiveness of port against calling for the huge vessel and reducing the shipping service time, the productivity of container terminal must be improved. This productivity variously results according to the kinds of productivity evaluation model, input elements like yard, equipment, employee, facility, etc,. But, it is discussed that the productivity is measured by partial productivity evaluation model or general input elements. Therefore, we measured for the productivity of the container terminal using the Developed the data Envelopment Analysis (DEA), which is developed in order to evaluate the relative efficiency of decision making units - it's difficult to clear cause and effect between input and output. We measured the whole productivity of container terminal in Busan according to decision of the correct input elements. And we investigated the change of the productivity measurement result according to input elements, presents more accurate productivity evaluation model in container terminal.

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Development of an Object-Oriented Framework Data Update System (객체 기반의 기본지리정보 갱신시스템 개발)

  • Lee, Jin-Soo;Choi, Yun-Soo;Seo, Chang-Wan;Jeon, Chang-Dong
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.1
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    • pp.31-44
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    • 2008
  • The 1st phase framework data implementation of National Geographic Information Systems (NGIS) used 1:5,000 digital map with 5 years updating period which is lacking in the latest information. This is a significant factor which hinders the use of framework data. This study proposed the efficient technical method of a location based object data management and system implementation for updating framework data. First, we did an object-oriented data modeling and database design using a location based features identifier(UFID: Unique Feature IDentifier). The second, we developed the system with various functions such as a location based UFID creation, input and output, a spatial and attribute data editing, an object based data processing using UML(Unified Modeling Language). Finally, we applied the system to the study area and got high quality data of 99% accuracy and 35% benefit effect of personnel expenses compare to the previous method. We expect that this study can contribute to the maintenance of national framework data as well as the revitalization of various GIS markets by providing user the latest framework data and that we can develop the methods of a feature-change modeling and monitoring using an object based data management.

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Physicochemical Characteristics of Rice Sourdough fermented with Omija Extract (오미자청을 이용한 쌀가루 Sourdough의 이화학적 특성)

  • Byun, Jong-Beom;Lee, Jin-Sil
    • Culinary science and hospitality research
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    • v.21 no.6
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    • pp.218-228
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    • 2015
  • In this study, the physicochemical characteristics of rice sourdough fermented with Omija extract were investigated. Rice sourdough was made with a 3 stage fermentation process. pH & total titratable acidity, numbers of yeast and lactic acid bacteria, and dough expansion rate were measured. In addition, an RVA was employed to study the pasting properties of rice sourdough. There was a significant (p<0.05) change in both the pH of rice sourdough, which decreased from 5.08 to 3.98, and total titratable acidity, which increased from 0.20 to 0.57 (0.1N NaOH mL), as fermentation time increased. The amount of yeast and lactic acid bacteria significantly increased from 6.73 to 7.65 log CFU/g, 6.93 to 7.65 log CFU/g, respectively(p<0.05). The expansion rate of rice sourdough fermented with Omija extract was higher than rice sourdough fermented without Omija extract. The initial pasting temperatures of rice sourdough fermented with Omija extract were decreased from $91.3^{\circ}C$ to 85.6. The final viscosity and setbacks decreased as fermentation time increased. These results suggest that Omija extract has a beneficial effect on increasing the expansion rate of rice sourdough as a substitute for wheat flour.

Application of Flood Prevention Measures Using Detailed Topographic Data of River and Lowland (하천-제내지의 상세 지형자료를 이용한 수해방지대책 적용)

  • LEE, Jae-Yeong;HAN, Kun-Yeun;KEUM, Ho-Jun;KO, Hyun-Soo
    • Journal of the Korean Association of Geographic Information Studies
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    • v.23 no.1
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    • pp.15-29
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    • 2020
  • Recently, the incidence of flooding in Korea has decreased by the measures by central and local governments, however the scale of damage is increasing due to the improvement of living standard. One of the causes of such flood damage is natural causes such as rainfall exceeding the planned frequency of flood control under climate change. In addition, there are artificial causes such as encroachment of river spaces and management problems in upstream basins without consideration of downstream damage potential by regional development flood. In this study, in order to reduce the inundation damage caused by flooding of river, the situation at the time of inundation damage was reproduced by the detailed topographic data and 2D numerical model. Therefore, the effect of preparing various disaster prevention measures for the lowland was simulated in advance so that quantitative evaluation could be achieved. The target area is Taehwa river basin, where flooding was caused by the flooding of river waters caused by typhoon Chaba in October 2016. As a result of rainfall-discharge and two-dimensional analysis, the simulation results agree with the observed in terms of flood depth, flood arrival time and flooded area. This study examined the applicability of hydraulic analysis on river using two-dimensional inundation model, by applying detailed topographic data and it is expected to contribute to establish of disaster prevention measures.

Change of Growth and Blood Characteristics on Starvation of Red Seabream Pagrus major Cultured in Marine Net Cage in Summer (하절기 가두리양식 참돔의 절식에 따른 성장과 혈액성상의 변화)

  • Kim, Won Jin;Won, Kyoung Mi;Shin, Yun Kyung;Lee, Jeong Yong
    • Korean Journal of Ichthyology
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    • v.29 no.3
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    • pp.165-175
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    • 2017
  • To minimize the damage caused by summer season such as high temperature and red tide, this study was conducted to investigate the effect of feeding and starvation on the survival rate, growth, growth restoration and physiological response of red seabream Pagrus major which were reared in marine net cage ($6m{\times}6m{\times}6m$). The feeding group was fed throughout the experiment for 10 weeks, whereas starvation group was not fed for 6 weeks and subsequent refeeding for 4 weeks. Survival rates of feeding and starvation groups were 94.4% and 98.1% respectively. The growth rate of starvation group was significantly lower than feeding group during starvation period, but recovered rapidly after feeding. The nutritional status such as albumin, total protein, total cholesterol, triglyceride also showed similar tendency to the growth data. Hematocrit and hemoglobin levels were higher in the feeding group than the starvation group during starvation period. Aspartate aminotransferase, glucose and total cholesterol were rapidly increased at the same time (in 5 week) in feeding group, whereas starvation group did not significant difference during starvation period. It was shown that the feeding group is more sensitive to stress than the starvation group. Thus, starvation can be applied as a rearing management plan of net cage fish farm in summer season.

A Study on Wine Selection Attributes by Wine Use Behavior - Focused on Wine Retail Shop Customers - (와인 이용 행태에 따른 와인 선택 속성에 관한 연구 - 와인 소매점 이용고객을 중심으로 -)

  • Jeon, Hyeon-Mo;Park, Mi-Young
    • Culinary science and hospitality research
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    • v.15 no.2
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    • pp.121-135
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    • 2009
  • The pattern of liquor consumers started to change as the well-being trend and great interest in health have risen for the last few years. In particular, consumption of wine is gradually increasing with the findings revealing that drinking proper amount of wine is good for preventing various adult diseases such as sclerosis of the arteries, heart disease and aging. Accordingly, this study aims at understanding the importance of wine buyers' choice attributes when buying and drinking wine in order to contribute to satisfying customers, popularizing wine and expanding its base. From December 1 to 31 in 2008, it made a survey on natives and weekly settled population living in Seoul area who had bought wine at a wine retail shop with literature and positive researches. It made an application of SPSS 12.0 to analyze the importance of wine buyers' choice attribution based on the demographical characteristics and use behavior with such analysis methods as the frequency analysis, the factor analysis, the reliability test, ANOVA and multiple regression. The results are summarized as follows. First, it showed that there are significant differences between buying and drinking wine by producing countries, buying places, prices, companions except for the number of drinking times, drinking places, and information sources. Second, it showed that wine buyers' choice attributes such as brand characteristics and effects on health have a positive effect on customer satisfaction.

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Suitability for Subgrade Material of Weathered Granite Soils in the Gansung area of Gangwon-do (강원도 간성지역에 분포하는 화강풍화토의 도로토공 재료특성 연구)

  • Jeoung, Jae-Hyeung;Yu, Jun;Kim, Jin-Man;Kim, Seung-Hyun;Lim, Kwang-Su
    • The Journal of Engineering Geology
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    • v.21 no.3
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    • pp.239-246
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    • 2011
  • Upon encountering weathering soil at a construction site, it may be necessary to change the design and construction plans for geotechnical structures. When weathering soil is exposed to air, the weathering process proceeds rapidly, resulting in significant damage to geotechnical structures, particle defects, and an increase in moisture sensitivity. The management of weathering-soil compaction is challenging. Because the engineering properties of weathering-soils vary regionally, it is important to report the result of research into the regional characteristics of such soils. At two locations of granite gneiss in the Gansung area of Gangwon-do, geological studies were performed at 22 and 8 sites, respectively. At each site, test samples were collected for analysis by XRD and to measure particle size, consistency, and compaction. To evaluate the suitability of the material for road subgrade, we examined the interrelationship between CBR value and the uniformity coefficient, the 200 sieve passing ratio and the aggregate ${\geq}$ 2 mm) content. We found that for the weathered granite soil, aggregate sized > 2 mm has a significant effect on the CBR value. In addition, the mixing of aggregate sized > 2 mm with sub-quality soil improves the soil condition.

Spatial-Temporal Distribution Characteristics of Bigeye and Yellowfin Tunas in Kiribati Waters

  • Taanga, Aketa Mature;Cai, Yi-Hui;Lu, Hsueh-Jung;Ni, I-Hsun
    • Proceedings of the KSRS Conference
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    • v.1
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    • pp.174-179
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    • 2006
  • Information on the distribution characteristics of tuna resources in Kiribati EEZ waters in three zones (Zone 1: west Gilbert region, Zone 2: central Phoenix region, and Zone 3: east Line region) as well as their relationship with the ocean environment is critical for sustainable managing the migratory tuna resource and fishing practices in this region. Therefore, this study is designed to investigate the spatial and temporal distribution and concentration of bigeye (BET) and yellowfin tuna (YFT) in Kiribati EEZ waters in relation to sea surface temperature (SST) and thermocline depth so as to better understand the tuna resources management basis in Kiribati waters. The geographic and temporal distribution and concentration were first displayed. Paired t-test was utilized to compare the distribution between the two tuna species based on Catch per Unit Effort (CPUE) derived from the Korean longliners during 1996 to 2004, and also among the three zones of Kiribati EEZ waters. Environmental conditions of the three zones were then compared and correlated with the CPUE of YFT and BET. In addition, the effect of ENSO phenomena on the environmental conditions and the distribution of YFT and BET within the three zones were also examined. The BET was relatively higher in the Zone 3 whereas YFT predominate in the Zone 1 and the Zone 2 due to oceanographic differences among the three zones and the ecological habitats of the two tuna species. It was suggested that El Ni?o/Southern Oscillation (ENSO) phenomena altered the oceanographic conditions of the three zones that in turn change the distribution of the two tuna species. During El Ni?o, the warm phase of ENSO, resulted in having more BET in all the three zones and the opposite observed during La Ni?a (cold phase) replacing by having relatively higher catch rate for YFT, particularly in the Zone 2. Although the results of the study are from short periods (1996 to 2004) in considering oceanographic anomality, these environmental variations should be considered into sustainable fisheries management of tuna fisheries in Kiribati EEZ waters.

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Leadership and Job Satisfaction, Turnover Intend of Chinese Enterprises: Evidence form Globalization (중국기업의 리더십이 조직만족도, 이직의도에 미치는 영향: 글로벌화를 중심으로)

  • Byun, Sun-Young;Kim, Jin-Wook
    • Management & Information Systems Review
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    • v.37 no.1
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    • pp.55-74
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    • 2018
  • China joined the WTO in 2001, and the Chinese market are growing at a rapid pace in the M&A Market. This Research is an Empirical analysis of China's leadership that subdivides leadership style and is an study on the effects of globalization on leadership and job satisfaction in the globalization as moderation variable. The significance of this study is to Refer to the direction of Chinese investments. This paper places emphasis on the change in Chinese organizational culture as a result of globalization and explores the influence of leadership on job satisfaction and turnover intention by using data from MBA students data of Wuhan City, 178 observations. And all of the data were analyzed using both the multiple regression analysis and the moderated regression analysis as well. Results of the empirical test are suggested as follow. First, transactional, transformational and servant leadership have a positive influence on job satisfaction. But it can't find the significant relationship between leadership and turnover intention. Second, there has a significant result that globalization on leadership is partially via the influence of job satisfaction. The result of the moderated regression analysis through the globalization as moderation variable is that globalization strengthens a positive influence on between transformational, emotional leadership and job satisfaction. On the other hand, In the case of this hypothesis that globalization will have mediating effect in the pathway between leadership and turnover intention, I expect that globalization strengthens a negative influence on turnover intention as dependent variable. But The result of the moderated regression analysis through the globalization as moderation variable is that globalization strengthens a positive influence on transactional, transformational, emotional and servant leadership.