• International conference on construction engineering and project management
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• 2015.10a
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• pp.728-729
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• 2015

As environmental issues have been increased globally, eco-friendliness in the construction area, which accounts for more than 30% of total GHG gas emission has being urged. In response, the Korean government has implemented G-SEED(Green Standard for Energy and Environmental Design) certification from 2002. However, total number of certified apartment buildings is only around 1% of total number of approved apartment buildings. As a basic research to find out reasons of low rate of the certification, this paper analyzes consumers' decision-making process in G-SEED certified apartment building market comparing to non G-SEED certified one and draw System Dynamics modeling based on causal relationship. As a result, consumers' demand for the certified one is increased by 'Perceived Relative Utility' which is resulted from comparison process with non-certified one. The 'Perceived Relative Utility' is ascended upward steadily by 'Relative Perceived Price' considered as relatively short-term effect and 'Favorable Image of Certified Housing' referred to long-term effect.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

• Journal of Technology Innovation
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• v.15 no.1
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• pp.1-26
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• 2007

This study's purpose is to promote the development of CT industry by analizing the causal relationship between technology factor and commercialization of Tech. in CT SMEs and Ventures. The result is that Only technology experience accumulation among technical factors(technology develpoment cost, technology experience accumulation, technology concentration, technical expertise) has a significant effect on commercialization success or failure and non-technical factors have not a significant effect on.

• Journal of the Korean Home Economics Association
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• v.37 no.3
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• pp.85-100
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• 1999

The purpose of this article is to investigate the causal effects among socio-economic variables, consumer altitudes towards consumerism, the levels of participation in social organization, experience of consumer problems, consumer complaining behavior and the participating intention in consumer movement. The consumer attitudes towards consumerism, the levels of participation in social organization, the consumer complaining behavior exert direct effect on the participating intention in consumer movement. Income, education, age and experience of consumer problems exert indirect effect on the participating intention in consumer movement mediating the intervening variables like the consumer attitudes towards consumerism, the experience of consumer problems, the consumer complaining behavior.

• Journal of Korean Society for Quality Management
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• v.48 no.1
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• pp.149-169
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• 2020

Purpose: This study analyzes the characteristics of the Quality Management performed by SMEs in the Defense Industry in supply chains and analyzes the effect of the continuous improvement activities based on cooperation. Especially, for Military Supplies, the suitability of products is usually decided by judging their conformity to the specification, and from this structural characteristic, this study would analyze the structural relationship of systematic improvement activities with Supply Chain Quality Management(SCQM) and Business Performance(BP). Methods: Continuous improvement activities(CI) have significance as the driver force for the promotion of Quality Management. Thus, this study analyzed the causal relationships from the perspective of the process among CI, SCQM and BP. For an analysis of the structural characteristics and causal relationships among the constituents, AMOS was used, and 297 companies in the Defense Industry were utilized as samples. Results: It turned out that CI had significant impacts on Management Infra(MGT_Infra), Process Management(PM), Human Resources Management(HRM) and Communication(COMU) and had an indirect impact on the enterprises' financial performance through the parameters of HRM and Communication. Meanwhile, it turned out that between CI and non-financial performance, there was a direct effect, and there was also an indirect effect through the variables of the Management Infra and Communication. Conclusion: It turned out that CI had a positive effect on SCQM as a proactive driver and that they had significant relationships with BP(financial, Non-financial), both financial performance and non-financial performance. However, PM did not have a significant relationship of effect with BP because of the character appearing by the evaluation method of military supplies for the conformity to the specifications.

• East Asian Journal of Business Economics (EAJBE)
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• v.5 no.3
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• pp.48-63
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• 2017

Purpose - The objective of this research is to investigate not only the effect of a company creating shared value (CSV) influencing consumers' emotions that lead to prosocial consumer behavior but also the moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Research design, data, methodology - The 9 hypotheses presenting the relationship among CSV, consumer's emotion and prosocial consumer behavior were proposed and tested in this study. Research data were collected from the surveying of 350 respondents over 20 years and the 340 samples were used to test the proposed hypotheses. SPSS 20.0 and AMOS 20.0 were used for statistical analysis such as reliability test, validity test and path analysis. Results - The results show that the economic or social value of corporate CSV activities affects positively consumer's gratitude or pride except for the relationship between social value of CSV and consumer's pride. The results also show that gratitude or pride of consumers affects positively consumers' prosocial behavior. We also found that there is a moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Conclusions - Company's activities in creating shared value influences consumer emotions and pride, and although these activities induce gratitude, this does not apply to pride. In addition, when these shared value activities influence consumer emotions, the authenticity of the company has shown to have a moderating effect.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.325-336
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• 2017

In this study to identify a causal relationship between daily stress, ego-resilience and the quality of life of the elderly in long-term care facility, a causal relationship model was set up and path analysis was performed. The data collected from 380 elderly users in private long-term care facilities in Greater Seoul Metropolitan area were analyzed using SPSS 22.0 and AMOS 22.0 to analyze the correlation between daily stress, ego-resilience, and the quality of life of the elderly. The results of this study are as follows; First, daily stress of the elderly showed a negative (-) direct effect on the quality of life. Second, the ego-resilience of the elderly had a positive (+) direct effect on the quality of life. Third, daily stress of the elderly showed a positive (+) direct effect on ego-resilience. Fourth, daily stress of the elderly showed indirect effect and partial mediating effect on the quality of life through ego-resilience. Therefore, in order to improve the quality of life of the elderly, it is necessary to develop programs and institutional support to reduce daily stress and increase ego-resilience.

• Journal of Distribution Science
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• v.7 no.4
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• pp.5-14
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• 2009

This study explores the relationships among franchisor's leadership style, franchisee's revenue, and commitment The main purpose of this study is when the causal relationship between leadership style and revenue to determine the mediating effect of commitment and when causal relationship between leadership style and commitment to determine the moderating effect of motivation. The results of the study show that franchisor's leadership styles are significantly related to franchisee's revenue. Although all leadership styles exhibit significant relationships with franchisee's revenue, only achievement oriented leadership style plays a significant role in the formation of franchisee's revenue. The level of franchisee's intrinsic motivation is significantly moderated between franchisor's supportive leadership style and commitment. It is also revealed that commitment exhibit complete or partial mediation effect in the relationships between franchisor's all leadership style and franchisee's revenue. Implications and future research directions are also discussed.

• Industry Promotion Research
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• v.8 no.1
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• pp.47-53
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• 2023

This study is an empirical study on the effect of eco-friendly management activities of small and medium-sized manufacturers on job improvement. The summary of the analysis results is as follows. first. Among the eco-friendly management activities of SMEs, it was analyzed that social activities did not have a statistically significant effect on job improvement, and second. Environmental activities were found to have a significant effect on work productivity with 𝛽= .394 (p<.001), and job satisfaction showed a low causal relationship with 𝛽=.216, p<.05, and third. Economic management activities were found to have a significant effect on job satisfaction, with 𝛽= .388 (p<.001). In addition, a low causal relationship was confirmed with 𝛽= .267 (p<.01) in work productivity. Therefore, among the effects on job improvement, it was found that environmental activities affect job productivity and economic management activities affect job satisfaction. This study is meaningful in creating an environment for SMEs' eco-friendly management activities, presenting competitive strategic directions, and providing basic data for research.

• Journal of Intelligence and Information Systems
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• v.26 no.3
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• pp.1-36
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• 2020

This study is to reveal the acceptance factors of the Market Sentiment Index (MSI) created by reflecting the investor sentiment extracted by processing unstructured big data. The research model was established by exploring exogenous variables based on the rational behavior theory and applying the Technology Acceptance Model (TAM). The acceptance of MSI provided to investors in the stock market was found to be influenced by the exogenous variables presented in this study. The results of causal analysis are as follows. First, self-efficacy, investment opportunities, Innovativeness, and perceived cost significantly affect perceived ease of use. Second, Diversity of services and perceived benefits have a statistically significant impact on perceived usefulness. Third, Perceived ease of use and perceived usefulness have a statistically significant effect on attitude to use. Fourth, Attitude to use statistically significantly influences the intention to use, and the investment opportunities as an independent variable affects the intention to use. Fifth, the intention to use statistically significantly affects the final dependent variable, the intention to use continuously. The mediating effect between the independent and dependent variables of the research model is as follows. First, The indirect effect on the causal route from diversity of services to continuous use intention was 0.1491, which was statistically significant at the significance level of 1%. Second, The indirect effect on the causal route from perceived benefit to continuous use intention was 0.1281, which was statistically significant at the significance level of 1%. The results of the multi-group analysis are as follows. First, for groups with and without stock investment experience, multi-group analysis was not possible because the measurement uniformity between the two groups was not secured. Second, the analysis result of the difference in the effect of independent variables of male and female groups on the intention to use continuously, where measurement uniformity was secured between the two groups, In the causal route from usage attitude to usage intention, women are higher than men. And in the causal route from use intention to continuous use intention, males were very high and showed statistically significant difference at significance level 5%.