• 제목/요약/키워드: Casual communication

검색결과 62건 처리시간 0.023초

일반소비자와 의류업체 종사자의 친환경섬유소재에 대한 인지도와 신뢰도 연구 (Study of the General Consumers and Apparel Firm Workers' Reliability and Awareness of Environmental Friendly Textile Material)

  • 천종숙;송현옥
    • 한국의류학회지
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    • 제33권4호
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    • pp.634-643
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    • 2009
  • The aim of this study was investigating the consumers' and apparel firm worker's awareness and reliability of the environmental friendly textile materials. The subjects of the questionnaire survey were general consumers(n=235) and workers at Korean apparel firms(n=236). The questionnaire was developed to measure the awareness and reliability on nine environmental friendly textile materials. The results showed that general consumers had a higher reliability on the function of the environmental friendly materials but had a lower awareness than the workers at the apparel firms. Women and subjects, who experienced in purchasing the environmental friendly products, had higher awareness and reliability of the environmental friendly textile materials than others. The workers at apparel firms had higher awareness of the environmental friendly textile materials than the general consumers, but the reliability on the function of the materials was relatively low. The reliability and awareness differed by the firms' major products and their jobs. The workers at the children's clothing firms and sportswear firms had higher level of awareness about the environmental friendly textile than the workers at the casual-wear firms. The workers' awareness on environmental friendly textile materials was differentiated by their jobs. The product developers and material buyers had higher awareness on the environmental friendly textiles compare to the workers of the sales or marketing division. These results imply that promoting environmental friendly textile material to the sales person is needed in order to increase the sales volume of the products.

세기말 남성패션에 나타난 표상성 (The Representativity Expressed by Men′s Fashion in the End of a Century)

  • 김소영;양숙희
    • 복식문화연구
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    • 제8권2호
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    • pp.197-204
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    • 2000
  • With the current of the end of a century and social, economic, political, and cultural turbulence, people take advantage of the various ways to express their stagnation. This study introduces the term representativity and it will explain the men's fashion of the end of a century. On a theoretical basis, the concept of the representativity, image, symbol and imitation which are used as a tool for expression will be examined, and together with this, inner representation and outer representation will be categorized. The inner representation of the men's fashion in the end of a century can be taken for the purpose of connecting the image of masculinity. The image of masculinity is widely spread owing to the mass communication of a consumption-oriented society, so its hard to define that image as one thing specific. Hence, in order to discuss the male gender and mens fashion, New Man phenomenon should be noticed of. 1980's New Man influence has lasted till now. New Man images were largely categorized into two images like New Lad and Iron John after the mid 1990's. Therefore, the image of masculinity is largely classified New lad, who desires success and pursues the hedonistic life style and Iron John, who enjoys thrill and follows economical life style. The image of masculinity has influence on the outer representation how it is imitated and symbolized via many designer's works and street fashion. Two masculinity images are dominant over the men's fashion of the end of a century. One is inhumane and rational corporate power look that stems from symbolization and imitation of New Lad. The other is outdoor casual that originated from the symbolization and imitation of Iron John.

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구조방정식 기반 스마트폰의 멀티미디어 기능이 지속사용의도에 미치는 영향 (Influence of The Multimedia Function on Continue Using Intention of Smartphone Based SEM)

  • 남수태;이현창;진찬용
    • 한국정보통신학회논문지
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    • 제19권6호
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    • pp.1347-1352
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    • 2015
  • 스마트폰 이용자는 경제활동 인구의 99% 이상이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 스마트폰의 멀티미디어 기능이 지속사용의도에 미치는 영향 요인을 알아보고자 한다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성 그리고 인지된 유희성을 선택하였다. 연구대상은 부산과 전북지역에 거주하는 스마트폰 사용자 106명이며 설문지를 통해 자료를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 Smart PLS를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로 분석을 실시하였다. 분석결과 인지된 가치와 지속사용의도에 이르는 모든 경로가 유의미한 영향을 미치는 것으로 나타났다. 결과를 바탕으로 연구의 한계와 시사점을 제시하고자 한다.

TFT Color LCD를 사용한 통합형 리모컨 개발 (Development of Universal Remote Control System using TFT Color LCD)

  • 김용표;윤동한;최운하
    • 한국정보통신학회논문지
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    • 제10권8호
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    • pp.1495-1501
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    • 2006
  • 본 논문은 TFT 칼라 터치 LCD(liquid crystal display)를 사용한 홈 자동화 원격 제어 시스템 개발을 제안한다. 이 혁신적이고 인간공학적인 디자인, LCD와 하드웨어 버튼의 올바른 조합을 가지고 원격 제어하며 또한 이것의 산업 선도적 기술을 홈 엔터테인먼트의 최첨단 부분을 수요자에게 공급한다. 일시적 사용자를 위한 원격제어는 다양하고 자유로운 매크로와 적외선 명령어를 가지고 자동적으로 프로그래밍 되어졌다. 라디오 주파수 명령은 50-100인치 정도의 벽 및 문을 통하여 조작되어진다. 편집기는 수많은 브랜드의 AV 관련 제품들에 대한 IR 코드에 맞게 방대한 라이브러리를 포함한다. 이 데이터베이스는 매달 새 장치 포함하여 지속적으로 추가된다. 라이브 업 데이트를 지원함으로 최신 버젼의 소프트웨어를 유지할 수 있다. 소프트웨어 제거 및 설치하는 것을 대신하여 인터넷에서 소프트웨어를 다운로드 및 업 데이트를 할 수 있다.

성과관리의 수용성 제고 방안 : 공기업사례를 중심으로 (A Study on the Method for Promoting Acceptance on Performance Management : Focusing on the Public Enterprises Practices)

  • 김연성;유홍성;김순철
    • 한국경영과학회지
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    • 제40권1호
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    • pp.185-198
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    • 2015
  • This study drew performance management factors analyzed a causal link between acceptance and satisfaction of performance management to present the method for promoting acceptance on the performance management system that most of the public enterprises, government-affiliated organizations are implementing. To achieve this, qualitative analysis and quantitative analysis were conducted in parallel through in-depth case studies and surveys. The results of this study are as follows. First, the analysis of the performance management factors with preceding studies shows that performance management indicators, performance management operations and performance management communications. Second, from the causal relationship of performance management factors affecting performance management acceptance reveals that performance management operation has statistical significance. Third, the analysis of the effect of performance management factors on the management satisfaction shows that operation and indicator of the performance management have statistical significance and reflecting the performance indicators to business, adequacy of target level, training, system support and CEO's Leadership have been revealed as important variables to the management satisfaction. Fourth, the result of the analysis on casual connection between acceptance and satisfaction of the performance management shows that improving management acceptance has a direct impact on satisfaction because performance management receptiveness were deemed statistically significant. Fifth, the result of the in-depth case studies on improving performance management acceptance shows that public enterprises have been putting in an effort to design indicators and try to encourage internal member's involvement during the monitoring and evaluation. The quantitative analysis based on survey has turned out that performance management operation and performance management indicators have statistical significance. The qualitative analysis by in-depth analysis shows that public enterprises put a lot of effort to performance management indicators and communication between internal members. As a result, commitment to performance management operation is required to improve the performance management acceptance. In other words, a detailed implementation plan for training, information system support, and CEO's leadership has to be established and ought to be pushed.

기술수용모델 기반 스마트폰 지속사용의도에 미치는 영향 (Factors Influencing on Continuous Usage Intention of Smartphone Based on the TAM (Technology Acceptance Model))

  • 남수태;진찬용
    • 한국정보통신학회논문지
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    • 제21권11호
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    • pp.2076-2082
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    • 2017
  • 우리나라 스마트폰 이용자는 경제활동 인구의 99% 이상 대부분이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 지배적 디자인 속성이 스마트폰 사용자의 지속사용의도에 미치는 영향을 알아보고자 하였다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성을 선택하였고 지배적 디자인 속성을 매개 조절변수로 선택하여 개념모델을 완성하였다. 연구대상은 부산경남과 익산전북지역에 거주하는 스마트폰 사용자 135명이며 설문을 통해 기초 데이터를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 Smart PLS를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과 지속사용의도에 이르는 모든 경로가 유의미한 영향을 미치는 것으로 나타났다. 또한 지배적 디자인 속성이 태도를 매개하여 조절할 때 지속사용의도는 76% 설명력을 가지는 것으로 나타났다.

패밀리 레스토랑 쌀 메뉴 선택속성의 중요요인과 만족요인의 관계 (Relationships Between Importance and Satisfaction of Rice-based Menu Selection Attributes of Family Restaurants)

  • 구자혁;이상건;윤유식
    • 한국지역사회생활과학회지
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    • 제19권4호
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    • pp.497-507
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    • 2008
  • This study investigated relationships between the importance and satisfaction of rice-based menu selection attributes at family restaurants. For data collection, a total of 250 copies of questionnaires were distributed to 4-year college students who had an experience of a rice-based menu at casual dining restaurants, and finally 221 surveys (88.4%) among them were analyzed by using SPSS Win ver. 11.5. Twenty selection attributes were used to test the level of importance and satisfaction for rice-based menu. The factor analysis identified six dimensions of the importance of rice-based menu selection attributes; variety of items, menu information, recommendation & atmosphere, food quality, preferred menu, and price. Also, five dimensions of satisfaction were identified as nutrition & taste, menu information, preferred menu & atmosphere, variety of items, and cooking. Canonical correlation analysis revealed that preferred menu factor of importance was highly correlated with preferred menu and restaurant atmosphere factor of satisfaction of rice-based menu selection. The managerial implications of these results for rice-base menu selection attributes are as follows: There seems to be a need to develop a variety of rice-based menus, because rice-based menus tend to be considered as an additional menu, not a main course. Aggressive marketing and communication strategies are necessary to position rice-based menu as a main course for college students and as a major maket segment to family restaurants.

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와인공급업체와 외식업체간 B2B 관계마케팅 요인에 관한 연구 (A Study on the Factors of Business to Business Relationship Marketing in Wine Supplier and Food Service Firm Relationship)

  • 전현모
    • 한국조리학회지
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    • 제16권3호
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    • pp.188-204
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    • 2010
  • 본 연구에서는 국내 외식업체의 와인구매담당자, 즉 소믈리에, 매니저 등을 대상으로 고객장기 지향성에 긍정적으로 영향을 미치는 관계마케팅 요인을 파악함과 동시에 장기지향성이 형성되는 과정에서 관계의 질인 신뢰와 몰입의 역할을 규명함으로써 내수 경기침체와 치열한 경쟁으로 인해 어려움을 겪고 있는 와인공급업체의 영업활성화를 위한 마케팅 전략 수립에 도움을 주고자 함이다. 설문조사는 2010년 1월 15일부터 2월 13일까지 30일간 실시하였으며, 서울 시내 파인다이닝 레스토랑, 캐주얼 다이닝 레스토랑, 와인바 등의 와인구매담당자를 대상으로 하였다. 자료의 처리는 SPSS 15.0과 AMOS 7.0 통계패키지를 사용하여 빈도분석, 신뢰도 분석, 확인요인분석, 경로분석을 사용하였다. 그 결과, 관계마케팅 요인 중에서 커뮤니케이션과 판매자 전문성 요인은 신뢰와 정서적 몰입을 통하여 장기지향성에 긍정적인 영향을 미치는 것으로 나타났다.

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한국 신세대의 복식양식 - 1980년대 신문과 잡지를 중심으로 - (A Study on the Fashion Style of the New Generation in Korea -with reference to the newspaper and magazine in 1980's-)

  • 염혜정;조규화
    • 한국의류학회지
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    • 제16권3호
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    • pp.233-242
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    • 1992
  • This study primarily concentrates on the Fashion Style of the New Generation which has come into being in 1980 with reference to the contents of the newspaper and magazine in 1950's. . The New Generation has undergone the social and cultural change under the effect of mass communication, mass consumption brought by the economic development, sports boom promoted during the period of Asian Games and Seoul Olympic Games and the adoption of the policy for the autonomous school uniform. In the process of the social and cultural change, they have the common peculiarity such as sensitivity, anthoritarianism and polarity and they have taken an important part in the development of the 'Young Fashion' The characteristics of their fashion styles are divided into three periods as follows; 1. The rising period (1980-1982): The most important pecuriality of the first step can be sum up to the following point. The free fashion style replaced the formal one such as T-shirt or casual wear comes into as a everyday dress. Moreover, many people become interested in the New Fashion which is gradually diversified and high-qualified. As a natural consequence, the lively interest of the people has brought into the appearance and competition of the New Brand in fashion industry 2. The growing period (1983-1986): Mannish Look, so-called 'New Fashion' gained the summit of the fashion and change over conservatively. However, 'Mannish Look' have great effect on the Fashion Style until now on. Specially in Korea, 'Punk Style'and 'Androgynous Look' can be an example among many. 3. The diversifying period (1987-1989): The Fashion Style has developed variously even though the Reactionism takes the lead as the main current of the Korean Fashion. Moreover, it is noticeable that man comes into the stage as a new fashion group and the fashion market begins to dear in various lines of goods with moderate and low prices. These various aspects can be regarded as diversification in the Fashion Style as the needs in the times and society.

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대학생의 불안과 휴대폰 중독과의 관계: 대학생활적응의 매개효과 (Relationship between Anxiety and Cellular Phone Addiction in Undergraduate Students: The Mediating Effect of Adjustment to College Life)

  • 박연희;정병구
    • 한국정보통신학회논문지
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    • 제16권12호
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    • pp.2771-2776
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    • 2012
  • 본 연구에서는 대학생의 휴대폰 중독에 영향을 미치는 요인들 중에서 불안과 대학생활적응이 어떠한 인과관계의 영향력으로 설명이 될 수 있는지 구조방정식 모형분석을 하였다. 연구대상은 광주광역시 소재 대학교에 재학중인 대학생 479명이며 설문지를 통해 자료를 수집하였다. 자료분석은 SPSS 15.0으로 기술통계, cronbach's ${\alpha}$, 상관분석, 탐색적 요인분석을 실시하였고, AMOS 7.0을 사용하여 확인적 요인분석과 변수들간의 인관과계에 대한 경로분석을 실시하였다. 구조방정식 모형분석 결과는 다음과 같다. 첫째, 외생변수인 대학생의 불안은 대학생활적응에 부의 영향을 미치는 것으로 나타났으며, 대학생활적응은 휴대폰 중독에 부의 영향을 미치는 것으로 나타났다. 둘째, 대학생의 불안은 휴대폰 중독에 정의 영향을 미치는 것으로 확인되었다. 셋째, 대학생활적응은 불안과 휴대폰 중독의 관계에서 매개효과를 미치는 것으로 확인되었다.