• Asia-Pacific Journal of Business
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• v.13 no.1
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• pp.141-152
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• 2022

Purpose - This study attempts to explore the factors that affect the consumer's response to the influencer's "backdoor advertisement" which has been a social media controversy recently. Accordingly, this study focuses on the importance of the information source's characteristics in influencer marketing, and demonstrates the impact of influencer credibility, attractiveness, and expertise on consumer responses after the influencer's sponsorship controversy. Design/methodology/approach - To this end, a study was conducted on adults who subscribed to one or more channels of influencers, and a virtual newspaper article was used in the survey. 196 sample data were collected and SPSS PROCESS Macro was used for data analysis. Findings - As a result, there was a negative impact on the credibility of the influencer which carried over to a negative reception of their shared content, while the attractiveness of the influencer had a positive impact on the reception of their shared content, even after the controversy over the influencer's backdoor advertisement. Research implications or Originality - This study contributes to the expansion of research on influencer marketing. Also, it provides insight into understanding and interpreting the phenomenon of influencers' backdoor advertisements and consumer reactions.

• Nuclear Engineering and Technology
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• v.55 no.3
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• pp.1052-1060
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• 2023

The airborne radiation monitoring has been used in geophysics for more than forty years and now it also has its important role in emergency monitoring. The aircraft background and the cosmic gamma-rays contribute to the measured gamma spectrum on the aircraft board. This adverse effect should be eliminated before the data processing. The paper describes two semiparametric methods to estimate the full spectrum aircraft background and cosmic gamma-ray contribution from spectra measured at altitudes where terrestrial contribution is negligible. The methods only assume to know possible peak positions in spectra and their full width at half maximum, that can be easily obtained e.g. from terrestrial measurement. The methods were applied to real experimental data acquired on Mi-17 and Bell 412 helicopter boards. The IRIS airborne gamma-ray spectrometer, with 4×4 L NaI(Tl) crystals, produced by Pico Envirotec Inc., Canada, was used on helicopters' boards. To obtain valid estimate of the aircraft background and the cosmic contribution, the measurements over sea and large water areas were carried out. However, the satisfactory results over inland were also achieved comparing with those acquired over large water areas.

• Transactions on Electrical and Electronic Materials
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• v.7 no.5
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• pp.271-275
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• 2006

Al oped zinc oxide (AZO) films were prepared by Facing Targets Sputtering (FTS) system for TCO applications. The electrical, optical and structural properties of AZO thin films have been investigated with input current, oxygen gas flow ratio and substrate temperature. Deposition was carried out at room temperature and $200^{\circ}C$. Working gas pressures were fixed at 1mTorr. As a result, AZO thin film deposited with an optical transmittance over 80 % and a resistivity about $10^{-4}{Omega}{\cdot}cm$.

• Journal of Veterinary Clinics
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• v.8 no.1
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• pp.103-108
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• 1991

It was carried out to investigate the effect of the kind of medium, the concentration of serum added and the temperature of storage on the survival of mouse and bovine embryos preserved In vitro. The survival of frozen-thawed mouse embryos after cooling at 4$^{\circ}C$ was also investigated. It was possible to preserve the embryos of mouse until 4 days and of cattle in a day without significant decrease of the survival rates. The survival rates of frozen-thawed mouse embryos after cooling at 4$^{\circ}C$ over 3 days were below 20%.

• Journal of applied mathematics & informatics
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• v.31 no.5_6
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• pp.631-642
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• 2013

In this paper we reconsider the problem of steady mixed convection boundary-layer flow over a vertical flat plate studied in [6],[7] and [13]. Under favorable assumptions, we prove existence of multiple similarity solutions, we study also their asymptotic behavior. Numerical solutions are carried out using a shooting integration scheme.

• Proceedings of the Korean Nuclear Society Conference
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• 1995.10a
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• pp.383-388
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• 1995

Two-phase transient phenomena in the noncondensable gas-filled closed loop was investigated numerically using the RELAP5/MOD3 version 3.1 computer code. The condensation heat transfer correlation for noncondensable gases was studied in detail. Two modes of the reflux condensation which can be characterized by countercurrent flow of steam and its condensed water and the oscillatory between reflux condensation and natural circulation were predicted well. However, the natural circulation mode which the condensed water carried over the U-bend concurrently with steam was failed to predict.

• Journal of the Korean Graphic Arts Communication Society
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• v.20 no.1
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• pp.1-15
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• 2002

The objective of this study was carried out to investigate the study of printing presses and material industry for foreign countries market development(The point of Russia market) by examine the status of printing industry in domestic and russian. The results obtained from this study were the development and insurance of technical in printing industry market seemed to have secure a technical area in 21th century owing to have a exercise influence over about itself and material industry area.

• Journal of Nutrition and Health
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• v.28 no.5
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• pp.460-470
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• 1995

The purpose of this study were to examine clinical dietetic performance level and to determine factors affecting clinical dietetic performance level. The survery was carried out for the 33 general hospitals over 400 beds in Seoul We established 13 factors which amy affect clinical dietetic performance level and investigated the relationship between these factors and clinical dietetic performance level. The average score of performance and perception of importance levels of clinical dietetic practices were 46.0${\pm}$6.9 and 73.2${\pm}$4.8 respectively. None of the demographic variables were significantly correlated to clinical dietetic performance level. Clinical dietetic performance level depended upon whether dietetic department had a division or not for clinical dietetic activities.

• 한국연소학회:학술대회논문집
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• 2001.11a
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• pp.42-50
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• 2001

An experimental study has been carried on high-preheated temperature air combustion. Because the flames with high-preheated temperature air combustion were much more stable and homogeneous(both temporally and spatially) as compared to the room-temperature combustion air. The global flame feature showed range of flame colors (yellow, blue, blurish-green) over the range of conditions. Low level of NOx along with low level of CO have been obtained under high-preheated air combustion conditions. The thermal and chemical behavior of high-preheated air combustion flames depends on preheated temperature and oxygen concentration air.

• 한국연소학회:학술대회논문집
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• 1999.10a
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• pp.189-200
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• 1999

Combustion characteristics of a regenerative combustor for high temperature air combustion have experimentally studied. Temperature measurement on regenerative ceramic material and combustor has been carried out with changing equivalence ratio at constant turn-over period. Stable and unstable combustion region have been found and also detailed averaged temperature profile with respect to various air flow conditions have been obtained.