• Korea Trade Review
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• v.43 no.2
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• pp.205-227
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• 2018

This study reviews strategic CSR, which recently has become a controversial topic, and examines the implications of strategic CSR activities on corporate performance. For this, three hypotheses were set. First we categorize CSR activities into economic, legal·ethical, philanthropic, and social innovation responsibility, and to verify if these CSR activities have positive influences on the performance of Chinese and Korean companies. Second, we explore the moderating effects of globalization between the CSR activities and corporate performance. In addition, CSR activities were separated into traditional and strategic in order, and to determine whether the strategic activities had a more positive influence on corporate performance than traditional CSR activities. For this, a total of 646 surveys (401 from China and 245 from Korea) were collectd from MBA students in China and Korea, and the results were comparatively analyzed.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.181-197
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• 2016

With regard to CSR, Proactive CSR has been less researched in small and medium enterprises(SMEs). This study examines empirically the association between SME's organizational capabilities, proactive CSR and performance as well as a moderating role of perceived uncertainty between capabilities and proactive CSR. Using quantitative data collected from sample of 485 SMEs in Korea, we find that all specified capabilities are positively associated with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in firm performance. In addition, we also find a mediating role of proactive CSR on the association between capabilities and performance as well as a moderating role of perceived uncertainty between capabilities and performance. The study is likely to contribute to SME's CSR strategy.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.109-118
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• 2016

The purpose of this study was to examine the relationship between corporate social responsibility and internationalization. The companies executed the CSR activity using the published index of economic justice (KEJI index) surveyed from 2013 to 2014. A total of 286 companies were included in the study. Results are as follows. First, the degree of internationalization groups showed significant differences. It found that the higher the proportion of international companies showed positively CSR activities. Especially, It found that environmental management and customer protection showed positively performed. Second, environmental management and customer protection showed positive effect on firm internationalization. It found that the higher the proportion of international companies thought environmental management and customer protection activity were more important. This study proposed that CSR activity are very important in firm performance. It showed CSR activities and strategy are presented for sustainable management.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.69-83
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• 2016

This study deals with Corporate Social Responsibility (CSR) that is emerging as an important issue in modern companies. CSR is not a selective problem but essential. The activities should be done beyond the level observed by law, but by the level of taking their responsibilities to society. This study shows the goal of CSR of LG Electronics and many kinds of CSR activities of LG Electronics through LG Electronics case. For this study, data related to CSR and meetings with CSR department were helped to conduct this study. LG Electronics proceeded CSR through the society, environment, economy to pursue Corporate Substantiality Management. Especially companies play on role of global citizen as a variety of international standards. This activity is achieved by participations of members. This LG Electronics activity present implications of many companies that conduct CSR activitiy.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.127-134
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• 2016

Regarding CSR activities of companies in the convergence era, this study tried to find out how CSR activities, image, and reputation would affect the purchase. A total of 200 questionnaires targeting citizens residing in Daegu, Gyeongsang Province were used and it found an alternative on how to establish marketing strategy through CSR activities in the convergence era. First, CSR activities have a positive effect on the purchase intention. Second, corporate image will mediate the degree of corporate CSR activities and purchases. Third, corporate reputation will mediate the degree of corporate CSR activities and purchases. CSR activities have become essential, not an option, and the company that fulfills its social responsibility appears to be loved as seen in the market performance.

• Korean journal of communication and information
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• v.56
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• pp.237-256
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• 2011

The goal of this study is to examine consumers' cognition for the corporate social responsibility(CSR) and opinion to practical use of CSR on advertising (ex. corporate PR) in situation that CSR is treated with long-term and continuous activity in strategic marketing. The results of survey in this study are, first, the best effective method of CSR to introduce is TV or radio program placed first, internet came second, and followed by advertising. But the cognition process of CSR is internet palaced first in frequency. Thus it is very important to use of new media as a internet with regard to CSR. Second, respondents have thought positively about CSR and to practical use of CSR on advertising. But respondents answered that CSR is not enough though it's importance. Therefore marketers of companies is needed to transfer direction of CSR accord with consumers' liking and taste. Third, consumers have recognized that CSR in connection with characteristics core business of the companies. It is, image of company is not detached with CSR, more effective that CSR reflected characteristics of the company. Fourth, consumers have thought to active for CSR that the companies they like. Finally, these results are showed that is important brand management and corporate image management in strategic and macroscopic level include CSR.

• Journal of Service Research and Studies
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• v.6 no.4
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• pp.101-118
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• 2016

With regards to CSR, Proactive CSR has been less researched in small & medium enterprises(SMEs). This research examines empirically the relation between SME's organizational capabilities, proactive CSR and corporate performance as well as a mediating role of proactive CSR between capabilities and corporate performance. Using quantitative data collected from 485 SMEs in Korea, we find that all specified capabilities are positively related with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in corporate performance. In addition, we also find a mediating role of proactive CSR on the relationship between organizational capabilities and performance. The study is likely to contribute to both SMEs CSR strategy and RBV research.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.274-289
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• 2017

Recently many companies are utilizing CSR as an important strategic means because of increasing concern about CSR from society and securing a sustainable competitive advantage. With this background, this study conducted an empirical investigation using a statistical tool based on survey data about a casual relationship between organizational capabilities, proactive CSR, reactive CSR and Business Performance from a RBV perspective. The result of this empirical study is as follows, First, SME's specified organizational capabilities have positive and significant effect on a proactive CSR. Second, the proactive CSR is positively related with business performance but reactive CSR is not like that. Third, SME's organizational capabilities do not have a positive and significant effect on business performance directly but have a indirect effect on business performance through proactive CSR which is a value creating activity. This research is likely to give some contribution to both SME's CSR study and resource based view (RBV) research.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.175-185
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• 2018

The purpose of this study is to present the direction of CSR activities for sustainable management by analyzing the mediating effect of management innovation on the relationship between corporate social responsibility (CSR) activities and financial performance. In order to verify the research hypothesis, the results of the questionnaire of 517 employees of domestic manufacturing companies were obtained and analyzed using SPSS 18.0 and AMOS 20.0. First, CSR activities have a positive effect on management innovation. Second, management innovation and financial performance showed a positive relationship. Third, we confirmed the mediating effect of management innovation on CSR activities and financial performance. Lastly, we can confirm only the partial control effect according to the size of company in the relation of CSR activity and management innovation. It is necessary to establish systematic theories between CSR activities and financial performance through further analysis of various parameters in the future.

• International Commerce and Information Review
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• v.13 no.4
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• pp.151-176
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• 2011

Recently, the importance and requirement for Corporate Social Responsibility(CSR) is continuously growing in both korea and foreign countries. This paper tried to analyze on the theoretical trend of CSR and to draw out managemental implications for Korean firms' global CSR strategy by means of comparative case study for the CSR activities of Toyota and Hyundai Motor in China. The results and implications of this study are as follows. First, this study showed that these companies had carried out a systemic legal and ethical responsibility. Second, according to the model of Porter & Kramer and Ibuki Eiko, these companies had recognized the importance of CSR and had recently begun to implement their strategic CSR Third, Toyotas' CSR activities in China are more closely related to auto industry and more strategic in compare with Hyundai Motors' CSR activities in China. Fourth, therefore, the more strategic and long-term planned effective CSR activities of Korean firms in China will be needed in the future.