• Title/Summary/Keyword: CSR

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A Comparative Case Study on the CSR Strategies of Toyota and Hyundai Motors in China (중국에서의 도요타와 현대자동차의 CSR전약에 관한 비교 사례분석)

  • Seo, Min-Kyo
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.151-176
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    • 2011
  • Recently, the importance and requirement for Corporate Social Responsibility(CSR) is continuously growing in both korea and foreign countries. This paper tried to analyze on the theoretical trend of CSR and to draw out managemental implications for Korean firms' global CSR strategy by means of comparative case study for the CSR activities of Toyota and Hyundai Motor in China. The results and implications of this study are as follows. First, this study showed that these companies had carried out a systemic legal and ethical responsibility. Second, according to the model of Porter & Kramer and Ibuki Eiko, these companies had recognized the importance of CSR and had recently begun to implement their strategic CSR Third, Toyotas' CSR activities in China are more closely related to auto industry and more strategic in compare with Hyundai Motors' CSR activities in China. Fourth, therefore, the more strategic and long-term planned effective CSR activities of Korean firms in China will be needed in the future.

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Screening of Promising Bivoltine Hybrids of Mulberry Silkworm for their Susceptibility to Bombyx mori Nuclear Polyhedrosis Virus and Bombyx mori Infectious Flacherie Virus

  • Kumar L. Hemanth;Sen Ratna;Nataraju B.;Mamatha M.
    • International Journal of Industrial Entomology
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    • v.12 no.2
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    • pp.95-100
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    • 2006
  • Central Sericultural Research and Training Institute, Mysore have evolved several highly productive bivoltine hybrids which can produce international grade raw silk. Among them $CSR2{\times}CSR4,\;CSR2{\times}CSR5,\;CSR3{\times}CSR6,\;CSR17{\times}CSR16,\;CSR18{\times}CSR19$ and $CSR12{\times}CSR6$ are being popularized in the field. There is a minimum difference in their economic characters but they appear to differ in survival. Though they are productive under high input management conditions, they are very susceptible to different diseases under normal rearing practices. No systematic attempts have been made to test their susceptibility status / resistance. Thus the present study is a modest attempt to screen the above six productive bivoltine hybrids to two important pathogens viz., Bombyx mori Nuclear Polyhedrosis Virus (BmNPV) and Bombyx mori Infectious Flacherie Virus (BmIFV) along with existing hybrid, $KA{\times}NB4D2$ to assess their susceptibility / resistance. The results shows that the productive hybrid $CSR2{\times}CSR4$ is the most resistant to BmNPV and it is suggested by its highest $LC_{50}$ value followed by $CSR12{\times}CSR6,\;KA{\times}NB4D2,\;CSR3{\times}CSR6,\;CSR17{\times}CSR16,\;CSR18{\times}CSR19,\;CSR2{\times}CSR5$. Based on the $LC_{50}$ value and $LT_{50}$ values for BmIFV, the hybrid $KA{\times}NB4D2$ was found to be the most resistant (1st position) one followed by $CSR3{\times}CSR6$ (2nd position) $CSR2{\times}CSR$ (3rd position) and $CSR12{\times}CSR6$ (4th position) $CSR17{\times}CSR16$, $CSR18{\times}CSR19$ (5th position) and $CSR2{\times}CSR5$ being the least. The response of 7 bivoltine hybrids to both the pathogens BmNPV and BmIFV indicates that, the hybrids $CSR2{\times}CSR4$, $CSR12{\times}CSR6$ and $KA{\times}NB4D2$ were found to be the most resistant when compared to others. Further, $KA{\times}NB4D2$ being less productive hybrid with a shell ratio of 20.08%, the other two hybrids $CSR2{\times}CSR4$ (Cocoon shell ratio, 21.44%) and $CSR12{\times}CSR6$ (cocoon shell ratio, 23.45%) can be considered to be most productive with superior quality cocoon and resistant to both BmNPV and BmIFV pathogens. The overall study indicated that the hybrid $CSR2{\times}CSR5$ is the most susceptible hybrid to both the pathogens.

The Influence of CSR Beneficiary Appeals on the Attractiveness of Corporate Identity (CSR 수혜자 소구 유형이 기업정체성매력에 미치는 영향)

  • Kim, Moon Seop
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.313-323
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    • 2016
  • Companies are investing in CSR activities as a way to fulfill their societal obligations. It is expected that companies' CSR activities would be an effective investment to enhance corporate image, leading to consumers' purchase behavior. However, sometimes, CSR activities have a null or negative effect on the evaluation of company. The purpose of this research is to find ways to solve these problems and it reviews some research concerning donation and introduce these research into CSR. Specifically, this study examines the effect of CSR beneficiary appeals on the attractiveness of corporate identity and the mediating role of the inferred motives of CSR. The results show that consumers evaluate the corporate identity less attractive which employ the self-benefit CSR appeal. In addition, the findings also suggest that the effect of the CSR beneficiary appeal on the attractiveness of corporate identity is mediated by the inferred motives. These results suggest some managerial implications concerning communication guidelines of CSR. Specifically, companies need to communicate sincere motives of CSR rather than business.

The Depending Effect of Proactive CSR Activity and the Overcoming Effect of Reactive CSR Activity on Fashion Retailer's Corporate Social Irresponsibility Crisis (패션소매유통기업의 사회적 무책임 위기에 대한 능동형 CSR 활동의 방어 효과와 수동형 CSR 활동의 극복 효과)

  • Choi, Yunyoung;Youn, Chorong;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.4
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    • pp.455-466
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    • 2014
  • This study examines the effectiveness of CSR through the expectancy disconfirmation theory. The change of CSR belief after a corporate social irresponsibility (CSIR) crisis was investigated in terms of activity timing (proactive activities before CSIR crisis/reactive activities after CSIR crisis). Study 1 explores the influence of CSR belief perceptions formed through usual CSR activities on CSR belief decline after a CSIR crisis and the moderating effect of CSR activity types. Higher CSR belief perceptions are formed through usual CSR activities that result in a large CSR belief decline. The moderating effect of CSR activity types on CSR belief decline is found. Volunteer activity has the strongest depending effect on CSIR crisis. Study 2 explores the influence of CSR belief perceptions formed through CSIR crisis on a CSR belief incline after CSR activities and the moderating effect of CSR activity types. The lower CSR belief perception after CSIR crisis results in a high CSR belief incline after CSR activities. The moderating effect of CSR activity types on CSR belief incline is found. Cause-related marketing has the strongest overcoming effect on a CSIR crisis.

The Impact of SME's Organizational Capabilities on CSR and Business Performance:Focused on the Mediating Role of Proactive & Reactive CSR (중소기업 조직역량이 CSR 및 경영성과에 미치는 영향:선제적 및 반응적 CSR의 매개역할을 중심으로)

  • Bae, Jeong-Ho;Park, Hyeon-Suk
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.274-289
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    • 2017
  • Recently many companies are utilizing CSR as an important strategic means because of increasing concern about CSR from society and securing a sustainable competitive advantage. With this background, this study conducted an empirical investigation using a statistical tool based on survey data about a casual relationship between organizational capabilities, proactive CSR, reactive CSR and Business Performance from a RBV perspective. The result of this empirical study is as follows, First, SME's specified organizational capabilities have positive and significant effect on a proactive CSR. Second, the proactive CSR is positively related with business performance but reactive CSR is not like that. Third, SME's organizational capabilities do not have a positive and significant effect on business performance directly but have a indirect effect on business performance through proactive CSR which is a value creating activity. This research is likely to give some contribution to both SME's CSR study and resource based view (RBV) research.

Studies on the Utilization of Bivoltine Foundation Cross Males in the Preparation of Cross Breed Eggs of the Silkworm, Bombyx mori L.

  • Rajanna, K.L.;Reddy, G. Vemananda
    • International Journal of Industrial Entomology
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    • v.25 no.2
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    • pp.171-174
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    • 2012
  • In order to study the feasibility of utilizing bivoltine foundation cross (FC2) males of the silkworm as male components with Pure Mysore (PM), six foundation crosses viz,CSR2 x CSR27, CSR27 x CSR2, CSR27 x CSR50, CSR50 x CSR27, CSR2 x CSR50 and CSR50 x CSR2 along with CSR2 pure breed were assessed for performance of parental crop,grainage, rearing and reeling performance. The foundation crosses exhibited better performance than CSR2 as a parental crop and male component which resulted in higher egg recovery. Though there was not much difference between PM crossed with FC2 and CSR2 males pertaining to important bioassay parameters, PM x CSR2 exhibited superiority in reeling traits particularly with reelability and raw silk %. This study reveals that FC2 seed cocoons can be utilized during exigency when there is a dearth for CSR2 seed cocoons but not regularly.

The Effect of Corporate Social Responsibility on Audit Efficiency: Analyses of the effects of KEJI Index on Audit Fees and Audit Hours (감사대상기업의 사회적 책임활동과 감사의 효율성 : 경제정의지수와 감사보수 및 감사시간의 관련성 분석)

  • Li, Jia-Hui;Choe, Kuk-Hyun
    • International Area Studies Review
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    • v.21 no.4
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    • pp.247-268
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    • 2017
  • This paper analyzes for companies of 2011~2014 the effects of corporate social responsibility on audit efficiency. Using KEJI Index and its individual components which is published by Citizens' Coalition for Economic Justice Institute, this paper analyzes their effects on audit efficiency of audit fees and audit hours. The results of analyses are as followings. First, corporate social responsibility(CSR) composite index did not show any significant relationship between audit fees and audit hours. However, for analyses of the effects of CSR individual components on audit efficiency, variable such as CSR fairness(CSR2), CSR social contribution(CSR3), CSR environmental protection activity(CSR5) have the negative effects on the audit fees and audit time. and CSR customer protection(CSR4), CSR employee satisfaction(CSR6) have the positive effects on the audit fees and audit time. Results suggest that independent auditors may reduce audit risks associated with possible misrepresentation of financial statements for companies with high scores of CSR fairness (CSR2), CSR social contribution(CSR3), and CSR environmental protection activity(CSR5). Also, financial statement auditors may perceive surge of discretionary expenses, and set audit risk high for companies with CSR customer protection(CSR4), and CSR employee satisfaction(CSR6). Together, KEJI Index and its individual components appear to have differential effects on audit efficiency.

Korean Fashion Companies' Strategic CSR Implementation with Focus on Incorporation of Consumers' CSR Expectations (한국 패션기업의 전략적 CSR 수행에 있어 소비자의 CSR 기대 반영 양상)

  • Chung, Kyunghwa;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.26-40
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    • 2016
  • The importance of Corporate Social Responsibility (CSR) implementation is increasing and CSR activity has become a core activity for firms. The increase on CSR activity expenditures also increases the need for strategic. When firms implement CSR strategically, firms need to consider consumers' perspectives toward CSR. This research investigated how Korean fashion companies integrate consumers' CSR expectations into CSR implementation. Through a qualitative study, we researched a firm's consideration of consumers which are reflected in detailed procedures of CSR implementation. We conducted in-depth interviews with executives and managers in charge of CSR and found the following results. First, motivations for CSR implementation were both strategic and moral along with consumers who play a crucial role in CSR motivation. Second, firms conducted various strategic CSR activities differentiating themselves using a specific resource. Third, self-CSR evaluation was not active and structured. Few companies were collecting consumer responses to CSR activities. Last, executives and managers have difficulties to perform CSR activities due to gaps between ethical consumption consciousness and the ethical consumption behavior, measurement of CSR effect, and lack of understanding of strategic CSR. The results of our study show that firm's consideration of consumers is insufficient despite executives and managers who strongly agree with the need for strategic CSR.

Strategic CSR, Globalization, and Performance of Korean and Chinese Companies (중국과 한국기업의 전략적 CSR 활동과 기업성과)

  • Byun, Sun-Young;Zhu, Xiaoyan;Li, Tai
    • Korea Trade Review
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    • v.43 no.2
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    • pp.205-227
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    • 2018
  • This study reviews strategic CSR, which recently has become a controversial topic, and examines the implications of strategic CSR activities on corporate performance. For this, three hypotheses were set. First we categorize CSR activities into economic, legal·ethical, philanthropic, and social innovation responsibility, and to verify if these CSR activities have positive influences on the performance of Chinese and Korean companies. Second, we explore the moderating effects of globalization between the CSR activities and corporate performance. In addition, CSR activities were separated into traditional and strategic in order, and to determine whether the strategic activities had a more positive influence on corporate performance than traditional CSR activities. For this, a total of 646 surveys (401 from China and 245 from Korea) were collectd from MBA students in China and Korea, and the results were comparatively analyzed.

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The Impact of SME's Organizational Capabilities on Proactive CSR and Corporate Performance : The Mediating Effect of Proactive CSR (중소기업의 조직역량이 사회적책임 활동 및 기업성과에 미치는 영향: 선제적 CSR의 매개효과를 중심으로)

  • Bae, JeongHo;Park, HyeonSuk
    • Journal of Service Research and Studies
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    • v.6 no.4
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    • pp.101-118
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    • 2016
  • With regards to CSR, Proactive CSR has been less researched in small & medium enterprises(SMEs). This research examines empirically the relation between SME's organizational capabilities, proactive CSR and corporate performance as well as a mediating role of proactive CSR between capabilities and corporate performance. Using quantitative data collected from 485 SMEs in Korea, we find that all specified capabilities are positively related with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in corporate performance. In addition, we also find a mediating role of proactive CSR on the relationship between organizational capabilities and performance. The study is likely to contribute to both SMEs CSR strategy and RBV research.