• 한국정보시스템학회지:정보시스템연구
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• 제17권2호
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• pp.137-154
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• 2008

Customer Relationship Management (CRM) is indispensable for companies in recent business environment, in which the customers are recognized as more valuable asset to increase the earning power of enterprise. For gaining competitive advantage, most companies want to maintain existing customer relationships and generate more profits with customers through long-term relationships. In this study, we developed the models which are designed to select CRM systems in financial institution, which is one of competitive sectors and undergoes rapid changes due to M&A(Merger and acquisition), innovation and reengineering in Korea. The selection model of CRM systems for financial institution was developed utilizing the Analytic Hierarchy Process (AHP) and the expert's knowledge were built up of three groups; researcher group, developer group, and user group. We found that there are significant deferences for the weights of criteria in our selection model according to the kind of experts. This study provides helpful guidance on how to assign appropriate weights to each criteria in selection models when financial institution introduce the CRM systems.

• 품질경영학회지
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• 제42권2호
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• pp.221-234
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• 2014

Purpose: The Purpose of this study is to develop a model for predicting agent churn group in the cosmetics industry. We develope two models, pattern model and matrix model, which are compared regarding the prediction accuracy of churn agents. Finally, we try to conclude if there is statistically significant difference between two models by empirical study. Methods: We develop two models using the part of RFM(Recency, Frequency, Monetary) method which is one of customer segmentation method in traditional CRM study. In order to ensure which model can predict churn agents more precisely between two models, we used CRM data of cosmetics company A in China. Results: Pattern model and matrix model have been developed. we find out that there is statistically significant differences between two models regarding the prediction accuracy. Conclusion: Pattern model and matrix model predict churn agents. Although pattern model employed the trend of monetary mount for six months, matrix model that used the amount of sales per month and the duration of the employment is better than pattern model in prediction accuracy.

• 아태비즈니스연구
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• 제3권1호
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• pp.39-47
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• 2012

Organizations pursue a CRM strategy for the purpose of increasing business performance and value. However, firms face a multitude of organizational challenges associated with this endeavor. To reduce their risk of failure, it is suggested that firms undertake a deep analysis of organizational readiness prior to committing to a CRM initiative. Insurance sector is no exception to this fact. There is an increased need to concentrate on the various challenges thrown open by the public insurance firms in implementing CRM. Many insurance firms have invested into customer driven CRM but research indicates varying outcomes (Schmith 2004). While it is clear that there are significant issues involved in the CRM implementation and success and environment faced by the public sector. It is clear that business should have an easier time in applying CRM systems is the strategic value for public sector. With customers demanding more service and accessibility from administrators, public sector CRM software technologies have to offer best solutions for achieving process and cost objectives (Souder 2001). With results which go far beyond improved service delivery and include sustained cost reductions, increased customer knowledge and better employee morale, CRM software implementation and post product environments offer great upside value. Although there are material differences in public sector use of CRM strategy, they share at least one glaring similarity - they have much to gain from proven CRM software technology. As business methods cross over in the public sector, many government bodies are investigating how they can adopt and adapt various CRM models (Bleyer 2003). There is a need to understand the similarities and differences in public sector CRM to foster shared knowledge, business processes and planning functions to integrate disparate technologies and software platforms and then, of course, the organizational culture to support knowledge sharing (Peters 1997). For the public sector, there are clearly identified CRM processes which have resulted in increased profits and improved efficiency. These have focused on sales, marketing and customer service activities, which often operate along fundamentally different lines in various public sector insurance companies. Thus the present research paper makes an attempt to explore how public sector CRM methods can be adopted and subsequently adapted.

• 디지털융복합연구
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• 제6권2호
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• pp.65-76
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• 2008

Recently, software distribution method, along with advent of era of Web 2.0, is rapidly evolving from ASP(Application Service Provider) method into SaaS(Soft as a Service) method due to development in concepts and technologies including SOA(Service Oriented Architecture) Web Service, On Demand and Component. Determining factor in market competitiveness of newly emerging SaaS business model will be analyzed by focusing on Group-Wares, POS(Point of Sale) System, CRM(Customer Relationship Management) and ERP(Enterprise Resource Planning), which are the most representative SaaS business models in Korea. It is anticipated that the outcome of analysis of determining factors for market competitiveness for each of the main SaaS Business Models acquired through questionnaire survey can be utilized as important benchmarking material in setting the direction of cultivating SaaS market by the government as well as new entries into SaaS market.

• International Journal of Computer Science & Network Security
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• 제23권7호
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• pp.101-108
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• 2023

Decision Support Systems (DSS) is an Information Systems (IS) application that aids in decision-making processes for many business concepts and Customer Relationship Management (CRM) is one of them and it depends on the firm's tasks for developing and retaining customers while achieving their satisfaction and enhancing the sense of belongingness for their products and services. Profit maximization, the process of customer value, and building strategic values for the firm are the three empirical benefits of CRM that are achieved through analytical, operational, and direction (AOD) capabilities respectively. This research focuses on the application of DSS models of what-if analysis (WIA) for CRM at (AOD) and also shows the dependence on the Information Success model (ISM). Hypothetical data are analyzed for (AOD) by three types of (WIA) to attain CRM and profit maximization and this analytical method can be used by any customer-oriented firm as a general model and for the purpose of the study we have compared the CRM between patients and hospital management.

• 경영과학
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• 제20권2호
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• pp.135-149
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• 2003

Developing a proper program for customer evaluation is one of the most imminent tasks to implement CRM (Customer Relationship Management). Design of the Customer Value model is an important key to the customer evaluation progrgm. This paper proposes two models for estimating Customer Value. The first one is a Description Model for Customer Value based on customer CSI (Customer Satisfaction Index) data. This model represents as quantitative numbers what customers feel from the company or the service. The second one is a Prediction Model which employs factor analysis and regression to predict customer value. This paper exploits the two models to evaluate Customer Value as well as for customer behavior prediction.

• 산경연구논집
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• 제2권1호
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• pp.5-15
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• 2011

기업들은 CRM을 도입하기에 앞서, 기업의 특성과 상황을 분석하고 CRM 비전을 명확히 수립해야 한다. 그리고 장기적인 안목을 가지고 각 기업에 가장 적합한 CRM을 도입하기 위한 요소기술을 파악하고 이들을 최적화해야 한다. 또한, 기존의 기업들이 일상적으로 전개하는 마케팅 활동에 CRM의 개념을 접목한 구축 전략이 필요하며, 이러한 구축 전략에 따라 단계적으로 투자 효과가 가장 큰 업무 프로세스를 개선하고, 이를 위한 시스템 투자를 점진적으로 전개하는 정보시스템 전략이 조화를 이루어야 한다. 첫 째, 고객 욕구의 파악과 고객니즈의 이해를 통해 고객생애가치(LTV)를 극대화하고, 고객감동을 통한 기업의 목적을 달성하고 그를 통한 기업가치를 높여 나가는 것이 중요하다는 것을 인식하였다. 둘 째, CRM을 도입함에 있어 동반되어야 하는 부분은 바로 이러한 조직의 변화, 업무프로세스의 변화, 고객접촉 채널의 변화이며, 경영층의 올바른 이해와 관심이 이뤄졌을 때 성공적으로 비즈니스에 접목될 수 있음을 파악했다. 셋 째, 국내기업의 성공적인 구축사례가 많지 않은 현실이고, 기업들이 시스템 구축에 성공했다는 것도 단지 CRM 전개를 위한 솔루션을 구축했다는 의미에 불과하므로 향후 장기적인 안목으로 더 지켜보는 것이 필요하며 CRM구축에 있어서의 산업별 구축사례가 좀 더 체계적으로 접근되어야 할 것으로 보인다. 넷 째, CRM은 이제 대기업들만의 전유물이 아니며 중소규모의 기업들에게도 필요한 시대가 되었다는 점이다. 스위스의 소규모점포 상인들도 사업체 규모에 맞는 CRM을 성공적으로 펼쳤던 사례가 있었음을 교훈 삼아서 국내 중소기업들도 회사의 실정에 맞는 CRM모델을 개발하고 고객과의 관계 유지를 통하여 사업을 전개하여야 할 필요가 커진 것이다. 다섯 째, CRM 업무프로세스를 정착함에 있어 선진기업의 CRM 시스템 모델을 그대로 적용하기 보다는 도입회사의 실정에 맞는 모델로 변환 또는 응용하는 것이 중요하다는 점이다. 즉, 도입회사 각각의 특성과 개성을 살린 CRM프로그램으로 개발하여, 나만의 장점을 최대로 부각시킬 수 있는 CRM솔루션으로 정착하여야 할 것이다.

• 대한치과기공학회지
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• 제34권3호
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• pp.213-220
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• 2012

Purpose: The aim of this study was to determine the repeatability and reproducibility of two dental scanners. Methods: The master die and the stone replicas(Kavo, Germany) were digitized in touch-probe scanner(Incise, Renishaw, UK), white light scanner(Identica, Medit, Korea) to create 3-dimensional surface-models. The number of points in the point clouds from each reading were calculated and used as the CAD reference model(CRM). Discrepancies between the points in the 3-dimensional surface models and the corresponding CRM were measured by a matching-software(Power-Inspect R2, Delcam Plc, UK). The t-student test for one samples were used for statistical analysis. Results: The reproducibility of both scanner was within $3{\mu}m$, based on mean value. The mean value between measurements made directly on the touch probe scanner digital models and those made on the white light scanner digital models was $2.20-2.90{\mu}m$, and was statistically significant(P<0.05). Conclusion: With respect to adequate data acquisition, the reproducibility of dental scanner differs. Three-dimensional analysis can be applied to differential quality analysis of the manufacturing process as well as to evaluation of different analysis methods.

• 산업경영시스템학회지
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• 제28권2호
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• pp.117-124
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• 2005

This study tries to develop the models of measuring the level of product availability accommodated for features of specific customers dividing customers into VIP customers and general customers. Functions of costs that the models are composed of are cost of holding safety stock and cost of lost opportunities. The existing model of measuring the level of product availability which focused on cost of holding safety stock for VIP customers should be reinforced by considering cost of lost opportunities caused by general customers' quitting trades with a company. This study tries to present realistic solutions for problems in making decisions related to the total inventory. This study concludes that the model of the level of product availability meeting general customers' needs is more efficient according to increasing of a latent demand of the general customers who quit trades with a company and the cost of lost opportunities.

• 한국태양에너지학회 논문집
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• 제34권1호
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• pp.39-47
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• 2014

Solar applications analysis and building energy performance depend on the quality of the solar resource data available. Unfortunately, most of the weather stations do not measure solar radiation data in Korea, as a reason many researchers have studied different solar radiation estimation models and suggested to apply them to various locations in Korea. In addition, they also studied the impact of hourly global solar radiation on energy performance of an office building by comparing the simulated building energy consumptions using four different weather files, one using measured, and three estimated solar radiation from different models, which are Cloud-cover Radiation Model (CRM), Zhang and Huang Model (ZHM), and Meteorological Radiation Model (MRM), and concluded that there was some impact on energy performance of the building due to the using different solar radiation models. However, the result cannot be applied to all other buildings since the simulated office building for that study only used limited building characteristics such as using fixed values of solar heat gain coefficient (SHGC) and window-to-wall ratio (WWR), which are significant parameters related to solar radiation that affect to the building energy consumptions. Therefore, there is a need to identify how the building energy consumption will be changed by varying these building parameters. In this study, the impact of one measured and three estimated global solar radiation on energy performance of the office building was conducted taking account of SHGC and WWR. As a result, it was identified that the impact of four different solar radiation data on energy performance of the office building was evident regardless SHGC and WWR changes, and concluded that the most suitable solar models was changed from the CRM/ZHM to the MRM as SHGC and WWR increases.