• 한국의류학회지
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• 제19권1호
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• pp.149-160
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• 1995

Consumer satisfaction and dissatisfaction is a important concept which composes the quality of life. It is especially important for fashion marketers to know the content of consumer dissatisfaction, because they can eliminate or minimize the sources of dissatisfaction to promote marketing efforts. The purpose of the study is to find out the content of dissatisfaction that consumers experience in buying process, and to see if the content of dissatisfaction differ according to consumers' buying practices and consumer charateristics. A questionaire was developed to measure consumer dissatisfaction, clothing buying behavior, clothing involvement and demographic characteristics. The questionaire was administered to 469 female adults during the spring of 1994. Social wear was selected as a clothing item for this study. The results of the study were as follows; 1. Consumer dissatisfaction in clothing buying process was analyzed into seven factors, such as sales personnel, quality and size, information and service, buying decision, product variety, shopping environment, and discounts sale. 2. According to consumers' clothing buying behavior, clothing involvement and demo- graphic characteristics, there were significant difference in consumer dissatisfaction.

• 패션비즈니스
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• 제10권4호
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• pp.140-150
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• 2006

The purpose of this study was to examine affecting the addictive buying behavior toward fashion luxury products. 227 female college students were who purchased fashion luxury products surveyed for this study. For data analysis, descriptive statistics, factor analysis, and multiple regression were used. As the results, addictive buying toward luxury products was classified into three factors: impulse addictive, money addictive, and psychological addictive. Also, consumers' individuality pursuit was classified into four factors: unique choice, non-similarity choice, individual choice and non-social interest. Multiple regression results revealed that impulse buying, stress, and unique choice accounted for 38% of the explained variance in addictive buying toward luxury products. Also, regression results indicated that impulse buying, stress, unique choice and reference group accounted for 38% of the explained variance in impulse addictive buying. Finally, regression results pointed out that unique choice and impulse accounted 24% of the explained variance in psychological addictive buying. Based on these results, fashion social responsibility marketing strategies would be suggested.

• 한국의류학회지
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• 제29권6호
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• pp.772-782
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• 2005

The purpose of this study was to identify important factors influencing fragrance sensibility responses as well as to explore fragrance sensibility factors affecting attitude toward and buying intention of perfume products. For data collection, smelling experiments were conducted with seven groups of 34 female consumers who are aged from the 20's to 40's. Data were analyzed by ANOVA, t-test, factor analysis, and linear regression analysis. In results, five factors (pleasant, romantic, stimulating, modem, familiar factors) were generated from the factor analysis of 24 fragrance sensibility factors. These fragrance sensibility factors significantly affected both attitude toward and buying intention of perfume products. Pleasant, romantic and familiar factors were considered as important factors affecting attitude and buying intention while the stimulating factor affected only buying intention. Fragrance sensibility factors influencing attitude and buying intention of perfume products differed in terms of age and purchase level of consumers.

• 패션비즈니스
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• 제8권5호
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• pp.136-143
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• 2004

The purpose of this study were to examine 1) the relationship between internet addictive and addictive buying behavior, and 2) addictive purchasing behavior according to internet addictive levels. 220 female college students, who had purchased fashion products through internet were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA, Duncan test, and multiple regression were used. As the results, generally Internet addictive tendency was correlated to compulsive buying, shopping addictive, credit card addictive, self-esteem, and internet flow. Also, there were significantly differences in internet addictive levels with addictive buying behavior. That is, heavy internet addictive group had more shopping addictive, compulsive addictive, and internet flow than middle internet addictive group and light internet addictive group. Also, results revealed that compulsive buying, shopping addictive buying, internet flow and self-esteem accounted for 27.3% of the explained variance in internet addictive tendency. Based on these results, fashion marketing strategies would be suggested.

• 복식문화연구
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• 제10권5호
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• pp.565-577
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• 2002

Impulsive buying behavior is an important aspect of consumer behavior and is of significant interest to researchers and retail management alike. It is a familiar from of in-apparel store behavior because of its social-psychological characteristics. The objectives of this study were to find out the variable(5) influencing impulsive and non-impulsive buying behavior, as well as to investigate the causal relationships between variables related to impulsive buying behaviors in boutiques. A questionnaire was completed by 345 boutiques customers in Busan, Korea. Demographics showed that consumers were more educated and had higher incomes than average consumers in Korea. Data was analysed by discriminant analysis and path analysis. Results showed that "Clothing involvement" was the most influencing variable determined impulsive buying behavior. "Self-monitoring" proved negatively influencing on impulsive buying behavior in boutiques. Consumers with low interest in apparel reacted positively to the in-store purchasing situation, and did negatively to their affective factors. As a result, they provided the useful information for consumer behavior researchers and boutiques retailers.

• 대한가정학회지
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• 제34권4호
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• pp.1-19
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• 1996

The purpose of this study is to clarify the tendency of impulse buying behavior and the consumer psychological characteristic factors which arouse impulse purchase and the difference in exploratory behavior according to the degree of impulse buying behaviors. For this purpose existing studies on impulse buying behaviors, consumer stimulation levels and exploratory behaviors were theoretically reviewed. And field survey was carried out for this study; 353 women impulse consumers were selected by convenience sampling method. The summarized main results of this study are as follows; 1) In relative perspectives, the consumers who has high degree of impulse buying behavior was favor of sensory buying behavior but, was lack of planned and rational buying behaviro. 2) The optimal stimulation level of high-impulse consumers is higher than that of low-impulse consumers. Especially, optimal stimulation level of impulse consumers is significantly higher than their life-style stimulation level. This means that impulse consumers are consider to a stimulation seeker. 3) The high-impulse consumers have high exploration through shopping, high information seeking behavior, high interpersonal communication level, high risk taking behavior and particulary high sensory exploratory patterns in purchase exploratory behaviors than that of low-impulse consumers.

• 가정과삶의질연구
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• 제22권5호
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• pp.47-58
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• 2004

In this article the relations between demographics, variables related to credit card, flow and compulsive buying tendency were explored. The survey data collected from 318 university students. The results of regression analysis showed that older students were related to the greater number of card. The greater allowance and number of card were related to the greater average card expenditure per month. Female, younger and the greater average card expenditure per month were related to greater flow. And younger students tended to be more compulsive buying tendency than older students. The greater allowance and flow were related to greater compulsive buying tendency. The results of path analysis showed that the age, allowance and flow influenced on compulsive buying tendency direct. Also age and allowance influenced on compulsive buying tendency direct and indirect.

• 대한가정학회지
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• 제29권3호
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• pp.263-274
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• 1991

This article reports on a study designed to investigate the nature of compulsive-like buying behavior among the normal urban housewives. A previously tested compulsive buying scale was administered to a sample of 566 urban housewives. As predicted by the hypotheses, compulsive buying tendencies correlate negatively with self-esteem and life satisfaction: positively with materialism, early consumption experience, one's susceptibility to social influence, advertising of women journal, irrational credit card usage. But age, education, and family income don't explain compulsive buying tendencies. Several other findngs are reported and discussed. Areas where further research should be done are suggested.

• 경영과정보연구
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• 제39권1호
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• pp.15-34
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• 2020

체면민감성은 한국 사회에서 소비문화를 설명하는 중요한 개념으로 소비자의 구매행동에 크게 관여하고 있다. 본 연구는 소비자의 체면민감성이 충동구매성향 및 만족에 미치는 영향을 분석하고자 하였으며, 충동구매성향은 체면민감성이 만족에 미치는 영향관계에서 매개변수로 작용하는가에 대해 탐색하였다. 연구결과는 다음과 같다. 첫째, 체면민감성의 하위요인인 타인의식성과 형식격식성은 충동구매성향의 하위요인에 모두 유의한 영향을 미치는 것으로 나타났으며, 창피의식성은 충동구매성향의 하위요인에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 충동구매성향의 하위요인인 암시충동구매와 상기충동구매는 만족에 유의한 영향을 미치는 반면, 자극충동구매와 순수충동구매는 만족에 유의한 영향을 나타나지 않았다. 셋째, 체면민감성의 하위요인인 타인의식성은 만족에 유의한 영향을 미치는데, 형식격식성과 창피의식성은 만족에 유의한 영향을 미치지 않았다. 마지막으로 체면민감성과 만족의 영향관계에서 충동구매성향은 매개변수로 작용하는가에 대해 분석한 결과, 체면민감성의 하위요인인 타인의식성이 암시충동구매와 상기충동구매의 매개를 통해 소비자의 만족에 유의한 영향을 미치는 것으로 나타났다. 이를 통해 기업이나 마케터들에게 보다 의미있는 이론적 시사점, 실무적 시사점, 그리고 마케팅 전략 수립 등에 도움이 될 것으로 기대한다.

• 한국실내디자인학회논문집
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• 제21권4호
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• pp.96-105
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• 2012

The fundamental purpose of this study is whether Show Window Display actually affect on purchase and if it does, how much Show Window Display have influence on the buyer's satisfaction. Show windows are most important at clothing stores. The show open types of domestic clothing stores are usually open-type and semi open-type. Show Window Display types of low and middle prices stores are generally opened, horizontal and storied type and the shape, height, opening type and use of ground floor are different by regional distinct features. Generally Show Window Display are consisted by lights, mannequins and directed props. In buying patterns, an impulse buying has more stronger effect than a scheduled buying, a substituted buying and non-buying. An impulse buying are strongly affected by Design and others are prices. The reason why Show Window Display affecting on purchase is the satisfaction of Design and the strong stimulus to purchase(impulse buying), and then Show window Display used by all components strongly has an effect on it. Factors of purchase desires were Design, price and quality in order and factors of purchase motivations were the motivation of clothing design and the motivation of impulse buying. Thus the effects of Show Window Display and factors of purchase motivations are same. As a result of this study, differentiated Show Window Display methods of clothing stores affect the value of goods, the stimulus of purchase and fostering sales effectiveness. Therefore the instruction of Show Window Display methods are indicated by this study.