• Proceedings of the Safety Management and Science Conference
• /
• 2010.11a
• /
• pp.399-416
• /
• 2010

Recently, As a marketing communications strategy, many companies are involved in sports sponsorship. Companies use sports sponsorship to increase the company's image. Or sponsorship gives the company an image change. Businesses have to complement and improve the advertising effects complementary. A new form of sports sponsorship as a marketing vehicle, Companies will bring a new marketing strategy. In addition, the importance of sponsorship is even more greater. In this study, as a way of Sports marketing, Corporate image using a sponsorship affect recognize any on consumer's purchasing behavior. Study results, It proved that Corporate image using a sponsorship affect recognize on consumer's purchasing behavior. It will continue to grow the sports field. Companies is important a variety of communication channels with customers. In this competitive marketplace, To become a competitive business effectively should be communicate with customers.

• Management Science and Financial Engineering
• /
• v.17 no.2
• /
• pp.1-21
• /
• 2011

This paper considers an integrated inventory-distribution system with a fleet of heterogeneous vehicles employed where a single warehouse distributes a single type of products to many spatially distributed retailers to satisfy their dynamic demands. The problem is to determine order planning at the warehouse, and also vehicle schedules and delivery quantities for the retailers with the objective of minimizing the sum of ordering cost at the warehouse, inventory holding cost at both the warehouse and retailers, and transportation cost. For the problem, we give a Mixed Integer Programming formulation and develop a Lagrangean heuristic procedure for computing lower and upper bounds on the optimal solution value. The Lagrangean dual problem of finding the best Lagrangrean lower bound is solved by subgradient optimization. Computational experiments on randomly generated test problems showed that the suggested algorithm gives relatively good solutions in a reasonable amount of computation time.

• Journal of Information Technology Services
• /
• v.6 no.2
• /
• pp.125-143
• /
• 2007

IT Services market is growing rapidly in the business industry and SOA-based Web Services have been introduced as an effective vehicle for the integration of enterprise-wide applications within organizations. The number of publicly available Web Services is ever increasing recently in a variety of areas, and as the number of public Web Services increases, there will be many Web Services with the same functionality. These services, however, will vary in their QoS properties, such as price, response time and availability, and it is very important to choose a right service while satisfying given QoS constraints. This paper addresses the issue of selecting composite Web Services which involves conditional branches in business processes. It is essential to have any conditional branches satisfy the global QoS constraints at service selection phase, since the branches are chosen to execute at run-time dynamically. We proposed service selection procedures for basic structure of conditional branches and explained them by examples. Experiments were conducted to analyze the impact of the number of candidate services and service types on the time of finding service solutions.

• Journal of the Korea Society of Computer and Information
• /
• v.23 no.4
• /
• pp.17-24
• /
• 2018

This paper proposes data mining models relevant to the serial publication periods and mobile gamification likelihood of webtoon contents which were either serialized or completed in platform. The size of the cartoon industry including webtoon takes merely 1% of the total entertainment contents industry in Korea. However, the significance of webtoon business is rapidly growing because its intellectual property can be easily used as an effective OSMU (One Source Multi-Use) vehicle for multiple types of contents such as movie, drama, game, and character-related merchandising. We suggested a set of data mining classifiers that are deemed suitable to provide prediction models for serial publication periods and mobile gamification likelihood for the sake of webtoon contents. As a result, the balanced accuracies are respectively recorded as 85.0% and 59.0%, from the two models.

• Journal of the Korea Safety Management & Science
• /
• v.25 no.3
• /
• pp.37-43
• /
• 2023

Since 2024, small business are also going to be ruled under the Serious Accident Punishment Act. As the scope of the law expands, the small logistics companies are required to pay more attention on preventing serious accidents on the field. Freight vehicle accidents can cause personnel accidents and cargo accidents which are the two serious accidents that the Serious Accident Punishment Act is trying to prevent. The purpose of this research are to study the factors that cause the serious accidents that happens in the small logistics companies and to suggest preventive. The results of the study shows that fall prevention is the top-priority and then driving experience, safety management, and cargo driving hours. However, the gaps between the evaluation values of each are not huge, which means all the preventives are significant.

• Korea Trade Review
• /
• v.47 no.5
• /
• pp.305-319
• /
• 2022

The Chinese government has been promoting core industries in accordance with the 'Made in China 2025'. As a result of injecting huge subsidies to develop core industries, a great success has been achieved in the electric vehicle and battery industry, however, the semiconductor industry has almost no performance. This study aims to examine whether the subsidy policy of a developing country helps their own domestic firm to overcome the first mover advantage of an advanced country's firm. From the game theoretical analysis, the results have shown that the subsidy policy of the developing country's government creates the profits shifting effect which arises from the developed country's firm to the developing country's firm. When there exists R&D efficiency gap between the two firms, however, most of these profit shifting effects are offset, which implies that the subsidy policy of developing countries is likely to fail.

• Journal of Korean Institute of Industrial Engineers
• /
• v.40 no.5
• /
• pp.477-480
• /
• 2014

The single-period production inventory control problem under random yield is considered to analyze the impact of the yield characteristics on the firm's profit. We use the stochastic comparison as a main vehicle to compare the profits resulted under different random yields. Commonly used stochastic orderings are addressed with an analysis of their implications on the firm's profit. Moreover, a distribution-free bound on the profit is derived.

• IE interfaces
• /
• v.14 no.1
• /
• pp.30-38
• /
• 2001

Logistics network management has become one of the most important sources of competitive advantage regarding logistics cost and customer service in numerous business segments. Logistics network simulation is a powerful analysis method for designing and planning the logistics network optimally in an integrated way. This paper introduces a logistics network simulator, LONSIM, developed by author. LONSIM deploys a mix of simulation and optimization functions to model and analysis logistics network issues such as facility location, inventory policy, manufacturing policy, transportation mode, warehouse assignment, supplier assignment, order processing priority rule, and vehicle routes. LONSIM is built with AweSim 2.1 and Visual Basic 6.0, and executed in windows environment.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.9 no.5
• /
• pp.1265-1270
• /
• 2008

In the parts including a vehicle, standard and contents are different according to type of automobile. Although the parts are same, the quality and requirement all are different according to vehicle production version. Also the business is shared at each department in a production line. So if a part is changed, each team or the department must recognize information which is changed. But currently if the event can occur at like this each department, because of parts management through handwork, the unification of information is difficult. Therefore in this paper, we applied POP systems at the automobile part enterprise and constructed POP based the automobile part productive integrated management system. This system supported productive information from mechanical, equipment, worker, and products in real-time and data update also is processed automatically. When this system is introduced, work time and cost remarkably will be reduced.

• Transactions of the Korean Society of Mechanical Engineers A
• /
• v.40 no.9
• /
• pp.801-805
• /
• 2016

In this paper, engine clutch engagement shock is analyzed during the mode change of plug-in hybrid electric vehicles. Multi-driving mode includes the EV (electric vehicle) mode, HEV (hybrid electric vehicle) mode, and engine operating mode. Depending on the mode change, the engine clutch is either engaged or disengaged. The magnitude of shock during clutch engagement is very important because it impacts vehicle acceleration and clutch synchronization speed, which affects ride comfort substantially. The performance simulator of plug-in hybrid electric vehicles was developed using MATLAB/Simulink. The simulation results show that the mode change control algorithm is necessary for minimizing shock during clutch engagement.