• 제목/요약/키워드: Business success

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영국 프랜차이즈 사업 환경과 진출 전략에 관한 연구 (A Study on the Franchise Business Environment and its Strategy in United Kingdom)

  • 장한별;이상윤
    • 한국프랜차이즈경영연구
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    • 제3권2호
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    • pp.39-54
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    • 2012
  • 프랜차이즈 시스템은 제2차 세계대전 이후 유통경로의 중요한 한 분야로서 미국을 시작으로 급속한 성장세를 보여 왔다. 미국과 일본을 거쳐 국내에는 1979년에 도입되어 비약적인 성장과 발전을 이루었다. 현재 한국의 프랜차이즈 시스템은 미국적 계약문화에 의한 지적재산권으로 정착되기 보다는 한국문화에 맞는 사업경쟁력 강화시스템으로 변형, 발전 되었는데 한국의 프랜차이즈 시스템은 가맹본부가 가맹점으로부터 로열티를 받는 대신 대량구매와 공동물류, 마케팅을 활용한 경쟁력을 높여 이에 따른 이익을 발생시키는 독특한 시스템으로 정착되었다. 이러한 한국적 프랜차이즈 시스템의 국내 성공에 힘입어 최근 국내의 많은 프랜차이즈 업체들이 한국적 프랜차이즈 시스템에 의한 국제경쟁력을 갖추고 해외 진출을 본격적으로 전개하고 있다. 이런 한국의 프랜차이즈 기업의 해외진출은 한국 내에서 지역을 넓혀가는 것에 비해 훨씬 많은 시간과 조사, 노력, 자금이 필요하고 이에 따르는 위험도도 높다. 즉 진출하고자 하는 국가의 문화, 관습, 생활수준 및 관련 법규에 대하여 충분한 조사를 행한 후에야 진출 여부에 대한 의사 결정을 내릴 수가 있다. 최근 카페베네가 미국 뉴욕 맨해튼에 진출하고 번 전문업체도 미국 현지에서 성공적으로 안착하는 등 국내 토종 프랜차이즈 기업들도 해외 진출을 통하여 사업을 확대하고 있는 추세다. 그러나 영국시장에서 우리나라 프랜차이즈 진출은 전무한 상태다. 영국의 경우는 개인 서비스 영역의 프랜차이즈의 성장세가 높아지고 있고 웰빙 열풍으로 동양의 식음료에 대한 정보도 유입되고 있는 상황이다. 또한 유럽국가 중에서도 인터넷 보급률이 높으며 2012년 런던올림픽 이후 IT 산업 육성 등 홍보나 마케팅 정보의 유입이 예전에 비해 좀 더 쉽게 다가갈 수 있게 되었다. 이러한 상황에서 영국 시장에 프랜차이즈 진출을 위하여 사업 환경은 어떠한지 어떠한 업종으로 진출할 것인지의 전략수립을 통하여 세밀하게 성공 요인을 분석하고 벤치마킹함으로써 한국의 프랜차이즈 기업이 영국 시장 진출에 큰 시사점을 얻을 수 있는데 그 목적이 있다.

우리나라 원양업체의 경쟁력 분석 : 정성적 분석을 중심으로 (The Competitiveness of the Korean Deep-sea Fisheries Firms : A Qualitative Analysis)

  • 김창완;정형찬;장영수
    • 수산경영론집
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    • 제31권1호
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    • pp.95-113
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    • 2000
  • This paper aims to analyze the competitiveness of the Korean Deep-sea Fisheries firms in the firm level. The extant researches on this topic have been done mainly in the macro-or industry-level perspectives and depended on the quantitative analyses using the aggregated data. The results of these researches are useful to figure out the main features of the industy, however, hardly give any implications on the strategic or competitiveness-related problems in the firm level. To accomplish the research purposes this study analyzes the competitiveness of the Korean Fisheries firms on the value chain scheme using qualitative tools. Specifically this paper focuses on the industry competition characteristics, key success factors, the competitiveness, and the supporting systems and policies of the Korean Government. Data are gathered by questionaire and analyzed by factor analysis and Kruska-Wallis one-way ANOVA. The results shows that the competitiveness of the Korean Deep-sea Fisheries firms is not behind the foreign competitors. However the resource securing, the market development, R&D investment are the main obstacles to the firms. The governmental supports are kedined to improve the competitiveness of the Korean Deep-sea Fisheries firms.

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공정관리(工程管理)의 효율성(效率性) 제고(提高)를 위한 RFID시스템 구축(構築)에 관한 연구(硏究) - "E"사(社) 사례(事例)를 중심(中心)으로- (A Case Study on the Efficiency Improvement on Auto-Parts Painting Process Management by An RFID System)

  • 김원덕;박용태
    • 한국정보시스템학회지:정보시스템연구
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    • 제19권4호
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    • pp.233-252
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    • 2010
  • Due to its capabilities, RFID (Radio Frequency IDentification) has shown its applicability in various areas of business operations. This study describes the successful RFID system implemented in the auto parts manufacturing company called "E" to improve the efficiency of auto parts painting process management. The findings of this study show that an RFID system could help companies reduce manufacturing cost, inventory, and error rate in the auto-parts painting process. The RFID system descried in this study also demonstrates that an RFID system could make production data available real time to the company's ERP system and thus, managers and supervisors on the shop floor are able to make more informed business decisions. The findings of this study imply that RFID systems can be used to improve the efficiency of various manufacturing operations in companies. This study also provides IT professionals with practical guidelines for an effective implementation of RFID systems. In other words, it provides IT practitioners with the information on the success factors for implementing RFID systems as well as potential problems and solutions to them when implementing RFID systems.

기업의 빅데이터 활용 수준 진단지표 개발 연구 (A Study on the Development of Indicator for the Level Diagnosis of Big Data-Utilizing companies)

  • 추동균;한창희
    • Journal of Information Technology Applications and Management
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    • 제21권1호
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    • pp.53-67
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    • 2014
  • In recent years, more data is being generated for the activation of the SNS, the spread of Smartphones and the development of IT technology. Therefore, it is to collect large amounts of data, analyze and ensure meaningful information has become important. The use of these data are formed on the global trend. Big data so-called, has attracted attention as a source of new business. Big Data can then give us the opportunity to be able to create a new customer and diversify the business. So, many companies have investment and effort for big data utilization. However, technology, infrastructure, human resources is different for each of the companies. Therefore, it is necessary to diagnose the level of big data utilization companies. In this study, through a literature review of existing, we derived the success factors for the big data utilization. And developed a diagnostic indicator that allows success factors derived, can be used to determine levels of big data utilization of the company. In addition, as a development of diagnostic indicators, were carried out case studies to diagnose company. Through this study, it will be an opportunity to be able to be reflected in the strategy of big data utilization company.

Critical Success Factors of TQM Implementation in Vietnamese Supporting Industries

  • TRANG, Tran Van;DO, Quang Hung
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.391-401
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    • 2020
  • The objective of this study is to prioritize the Total Quality Management (TQM) factors based on fuzzy Analytical Hierarchy Process (AHP) method in Vietnamese supporting industries. Through an in-depth literature review, eight criteria were identified. These criteria were then divided into 32 sub-criteria. The fuzzy AHP is used to determine the percent weightings of eight categories of performance criteria that were identified via a review of the quality-management literature. These criteria include management commitment, role of the quality department, training and education, continuous improvement, quality policies, quality data and reporting, communication to improve quality, and customer satisfaction orientation. An empirical analysis of the criteria of each stage using the fuzzy AHP methodology and the expert opinion of quality management are used to evaluate the percent weightings of the criteria and sub-criteria that are synonymous with TQM implementation. The results showed that management commitment is the most critical factor; among sub-criteria, supports and responsibilities of top management is the most important. The study also identified the rank order of critical success factors of TQM. The findings suggest a generic hierarchy model for organizations to prioritize the critical factors and formulate strategies for implementing TQM in supporting industries, as well as other industries in Vietnam.

ERP 시스템의 구축에 있어 단계별 완성도간의 관계분석 및 시스템 성과에 미치는 영향 (An Exploratory Study of ERP System Implementation: Relationships between Completeness of Each Phase and its Impact on System Performance)

  • 박문규;이재정;정승렬
    • 경영정보학연구
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    • 제4권2호
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    • pp.237-255
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    • 2002
  • 본 연구에서는 ERP 구축과정을 4개의 단계(사전준비단계, 프로젝트단계, 정착단계, 향상단계)로 나누고 각 단계별 완성도가 전체성과에 미치는 영향을 측정하고, 동시에 4단계간에 이전단계의 완성도가 다음단계의 완성도에 어떠한 영향을 미치는지를 살펴보았다. 각 단계별 완성도와 ERP 성과와의 관계를 검증한 결과, 프로젝트 단계와 향상단계의 완성도가 전체성과에 유의한 영향력을 미치는 것으로 나타났다. 동시에 각 단계별 완성도간 관계를 살펴본 결과 모든 이전단계의 완성도는 바로 다음단계의 완성도에 매우 강한 영향력을 끼치는 것으로 조사되었다.

본국 정부지원이 기업의 국제화 성과에 대한 효과: 중국기업을 대상으로 한 실증적 연구 (The Effects of Home Country Government Support on International Business Performance: Evidence from Chinese Firms)

  • 장약남;오한모
    • 아태비즈니스연구
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    • 제9권1호
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    • pp.91-106
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    • 2018
  • An appreciable number of Chinese firms have successfully expanded their businesses into foreign economics although they have limited resources. Advocating that home country government supports can mitigate firms' resource-disadvantages in international expansions, we attempted to investigate whether and how the Chinese government's support enables Chinese firms to compete in foreign markets. Based heavily on the knowledge-based theory of the firm and the resource-based theory of the firm, we developed a model that explain and predicts the effects of home-country government-supports on superior financial performance. The model was empirically tested using a accounting dataset regarding Chinese firms' 323 international expansion events from 2008 to 2015. Empirical evidence presents that the Chinese government's support has a positive effect on Chinese firms' international success and that these firms' marketing, technological, and managerial resources positively moderate the effect of the government support on the firms' international success. Nonetheless, because we employed an event-study method, the limitations of the method can be applied to the current research. In addition, because of the empirical context, the results of the research might lack generalizability. We, however, provided an understanding how firms from emerging countries can succeed in international expansions specifically when they have lack of resources for international competition.

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뉴스초점 - 한국 토종 원자로 'SMART"의 오늘과 내일 (News Focus - Today and Tomorrow of the Korea-made NPP, SMART)

  • 김학로
    • 기술사
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    • 제44권6호
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    • pp.40-44
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    • 2011
  • Nuclear energy in Korea began in 1958, when the Korea's atomic energy act was formulated and the relevant organizations were founded. Since then, notwithstanding the two catastrophe like TMI and Chernobyl accident, Korea made a wise decision to expand the peaceful uses of the nuclear energy as well as to localize the essential nuclear design technology of fuel and nuclear steam supply system. This decision resulted in the success of export of nuclear power plants as well as research reactor in 2010s. The Korea's nuclear policy, which well utilized 'international crisis in nuclear business' as 'opportunity of Korea to get. nuclear technology', is believed nice policy as a role model of nuclear new-comer countries. Based upon the success story of localization of nuclear technology, Korea had an eye for a niche market, which was a basis of development of SMART, Korea-made integral PWR. The operation of a SMART plant can sufficiently provide not only electricity but also fresh water for 100,000 residents. Last two years, Korea's nuclear industry team led by the Korea Atomic Energy Research Institute completed the standard design of SMART and applied to the Korea's regulatory body for standard design approval. Now the Korea's licensing authority is reviewing the design with the relevant documents, and the design team is doing its best to realize its hope to get the approval by the end of this year. From next year, the SMART business including construction and export will be explored by the KEPCO consortium.

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A Study on the Effects of SMVEs Export Modes on Export Amount and Period

  • Coo, Byung-Mo
    • 산경연구논집
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    • 제9권1호
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    • pp.39-49
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    • 2018
  • Purpose - This present aims to analyze the effect of export modes on initial export amount and time to export by selecting export modes among various success strategies and factors. Research design, data, and methodology - It surveyed 980 small and mid-sized venture enterprises across Korea. The export modes and its impact on exports through frequency analysis and cross analysis, and validated through a PPML(regression analysis applied the enterprise growth model) analysis. Results - Five export modes were investigated : direct export, indirect export, transfer from direct export to indirect export, transfer from direct export to indirect export, and parallel export to indirect export. It was found that SMVEs that exported directly from establishment to initial export had the shortest period, and also had the highest export price Conclusions - From a marketing point of view, it took an average of 1.6 years to switch from export directly to indirect export or directly export, and the reason for the export modes conversion was to supplement export specialists and improve export competitiveness. And the export amount and time period that SMVEs establishes and export is a significant factor in export success strategy and there has been few prior study in export modes.

The Relationship Between Islamic Microfinance and Women Entrepreneurship: A Case Study in Malaysia

  • ISLAM, Md Amirul;THAMBIAH, Seethaletchumy;AHMED, Elsadig Musa
    • The Journal of Asian Finance, Economics and Business
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    • 제8권5호
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    • pp.817-828
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    • 2021
  • This article aims to examine the intention to use Islamic microfinance by women entrepreneurs in Malaysia. Microfinance plays a significant role in developing the modern economy in the world by alleviating poverty, creating employment, and empowering women in society. The framework was built on Innovation and Diffusion Theory and Planned Behaviour Theory. The present study has adopted a quantitative research method, which focused on cross-sectional research design to address this problem. Primary data was collected and processed by using a 5-point Likert scale. For this research, a total of 178 questionnaires were distributed among women owners of micro-enterprises in Malaysia by using area collection sampling. To analyze the data, the SmartPLS 3 software package was used. This study developed seven hypotheses, all which have been supported both directly, indirectly, and mediated. This result will be beneficial in assisting policymakers, academics and future researchers who must consider the supported variables. Thus, the study contributes to developing a unique framework to assist women-owned micro-enterprise to success. It will be beneficial for practitioners to enhance women micro-enterprise success rate as well. Indeed, all of the grounded methods have implications both in theory and their main application for the business in SMEs.