• 한국조리학회지
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• 제14권3호
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• pp.69-84
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• 2008

The franchise business in Korea, having a relatively short history compared to those of the advanced countries, disclosed many problems between franchisors and franchisees due to a rapid growth in number for the short period of time. Having recognized these problems, the Korean government, responding to social demands, established "The Fair Trade Practices Law for Franchise Business" to restrict unfair trade practices and to develop a healthier franchise business practice in general. In this study, we closely examined how the franchisees' understanding of the related laws would influence the franchisees' countermoves and satisfaction and the franchisor's reactions from the franchisees' standpoints. In conclusion, the franchisees show higher satisfaction in heteronomous changes achieved by the mutual agreement with the franchisors rather than in autonomous changes achieved by their active pursuits, as seen from the interrelation of the franchisors' reactions and the appropriateness of franchise agreements.

• 한국산학기술학회논문지
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• 제15권11호
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• pp.6604-6612
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• 2014

본 연구는 호텔 교육훈련 프로그램 운영의 기초자료를 제공하기 위하여 호텔종사원을 대상으로 중요도-만족도 분석을 실시하여 그 결과를 바탕으로 교육훈련 프로그램 운영방안을 제시하는 것이다. 연구목적을 달성하기 위하여 실증분석을 실시하였으며 수도권의 특급호텔에 근무하고 있는 종사원을 대상으로 219부를 본 연구에 활용하였다. 본 연구의 주요결과는 다음과 같다 첫째, 호텔종사원 교육훈련 프로그램에 대한 중요도와 만족도 분석결과 중요도 항목에서는 서비스품질교육 요인인 '고객접객교육(4.29, 1위)'과 만족도에서는 자기계발교육 요인인 '자기개발교육(3.65, 1위)'이 가장 높은 순위로 조사되었다. 둘째, 중요도 값이 만족도 값보다 모두 높게 나타나 종사원들은 전반적으로 교육훈련 프로그램에 대한 인식이 만족스럽지 못한 것으로 나타났다. 셋째, IPA(Importance Performance Analysis) 분석결과 향후 집중해야 할 중점개선 부분은 서비스 품질요인인 '예절교육', '테이블매너교육', '개인위생교육' 등의 항목과 외국어교육 요인인 '중국어교육' 항목으로 조사되었다.

• 한국콘텐츠학회논문지
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• 제16권4호
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• pp.301-312
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• 2016

본 연구는 호텔기업에서 고객들이 경험하는 소비특성이 재방문의도와 전환의도에 어떤 영향을 미치는지 살펴보고, 또한 고객들의 방문횟수에 따라서 재방문의도와 전환의도에 미치는 영향력이 조절되는지 검증하여 마케팅 전략 측면에 실무적 시사점을 제공하고자한다. 이를 위해서 국내 특1, 2급 호텔을 이용한 고객 534명을 대상으로 실증분석 하였고, 그 결과는 다음과 같다. 첫째, 호텔의 경험적 소비특성 중에서 유희성, 상징성, 유익성, 심미성이 재방문의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 호텔의 경험적 소비특성 중에서 상징성, 유익성, 심미성만이 전환의도에 부(-)의 영향을 미치는 것으로 나타났다. 더불어 재방문의도와 전환의도에 가장 큰 영향을 미치는 경험적 소비특성은 상징성임을 알 수 있었다. 셋째, 호텔의 경험적 소비특성 중 유희성, 공유성과 재방문의도의 영향관계는 방문횟수에 따라 조절되며, 호텔의 경험적 소비특성 중 유희성, 상징성과 전환의도와의 관계역시 방문횟수에 따라 조절되는 결과를 보였다. 이런 결과를 바탕으로 호텔기업에서는 효율적인 마케팅 전략을 수립할 수 있을 것이다.

• International Journal of Computer Science & Network Security
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• 제24권7호
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• pp.177-185
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• 2024

Web science, a general discipline of learning is presently at high demand of expertise with ideas to develop software-based WebApps and MobileApps to facilitate user or customer demand e.g. shopping etc. electronically with the access at their smartphones benefitting the business enterprise as well. A worldwide-computerized reservation network is used as a single point of access for reserving airline seats, hotel rooms, rental cars, and other travel related items directly or via web-based travel agents or via online reservation sites with the advent of social-web, e-commerce, e-business, from anywhere-on-earth (AoE). This results in the accumulation of large and diverse distributed databases known as big data. This paper describes a novel intelligent web-based electronic booking framework for e-business with distributed computing and data mining support with the detail of e-business system flow for e-Booking application architecture design using the approaches for distributed computing and data mining tools support. Further, the importance of business intelligence and data analytics with issues and challenges are also discussed.

• Asia pacific journal of information systems
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• 제23권1호
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• pp.65-86
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• 2013

Understanding success factors in electronic banking is important to helping banks succeed. In this study, we extend DeLone and McLean's IS success model to the electronic banking by adding trust as a success variable. We tested the extended model by comparing internet banking and mobile banking in Indonesia. Using a structural equation modelling approach. We found that system quality had positive impacts on perceived usefulness and end-user satisfaction for both internet banking and mobile banking. The development of e-banking (internet banking and mobile banking) in Indonesia is in its initial stage. Finally, although we tested for the common method bias to relieve concern, further research may use multiple methods when collecting the data. This study investigated the role of each dimension of IS success in the electronic banking environment. While the original IS success model emphasizes individual and organizational impacts, we have argued that trust is an important indicator of IS impact on an individual socially in the banking industry. The contribution of our study is two-fold. Conceptually, the study is the first to extend the IS success model to the e-banking context. We provide an extension of the updated IS success model by adding trust as an outcome variable in the research model.

• 대한지역사회영양학회지
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• 제12권2호
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• pp.178-188
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• 2007

This study was performed to suggest a new efficiency measurement indicator is necessary for evaluating management efficiency of food service operations in contract-managed foodservice companies, to distinguish efficient food service providers and inefficient ones by measuring comparative efficiency among food service operations, and to provide guidance for effective management through showing benchmarking targets for improving inefficient food service providers. The subjects of this study were the 93 B&I foodservice Operations of a domestic contract food service company. The analysis was conducted using CCR model in DEA model. A software, 'Frontier analyst', was used for the analysis. Based on the results derived from comparison of efficiency evaluation classified by providers with use of DEA, it was possible to identify efficient food providers and inefficient providers, and subsequently provide benchmarking guidelines for improvement of the inefficient groups. In analyzing the differences between the results of DEA efficiency evaluation by detailed operation status of food service providers, there was significant difference of efficiency outcomes in terms of contract types, while there was no significant difference in terms of business condition.

• 한국조리학회지
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• 제13권2호
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• pp.275-291
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• 2007

The growth of foodservice industry has caused keen competition in the family restaurant industry. For a differentiation strategy to be competitive, on the preferential basis, it is necessary for each family restaurant business to analyze its position in the market. Therefore, this study is to certify customers' perceived servicescape and image similarity and analyzes positioning of seven family restaurants. For this research, multidimensional scaling(MDS) is performed to determine how they are positioned relative to competitors. According to the result of the positioning map(ALSCAL and PROFIT map), it is found that Outback steakhouse, T.G.I. Friday's, Bennigans' have more strong competitiveness than VIPS, Marche and Sizzler in servicescape factors and restaurant selection attribute except menu diversity. But the preference order does not follow the order of competitiveness. This result from the positioning map means that each business needs various marketing strategies that cannot be copied easily.

• 산경연구논집
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• 제10권11호
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• pp.7-13
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• 2019

Purpose: In the past, the South Korean government made various efforts to attract Chinese tourists, resulting in gradually more inbound tourists. In 2016, the number of Chinese tourists to South Korea peaked at 8.06 million and became the top source market. Nevertheless, increasing numbers of consumers choose to adopt the mobile payment tool instead of cash and credit cards in modern times with developed IT services. Research design, data, and methodology: IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used to analyze the data, which was collected from hotel employees in China from March 25 to May 10. Results: First, Interactivity, security, convenience, local information supply and user interface had positive effects on satisfaction and reliability. Second, it was believed that the convenience of Alipay played a positive role in increasing reliability and satisfaction through verification. Third, the role of use rate was found to be important in the development of Alipay functions. Conclusions: Based on the result, an analysis on the development of the Alipay market and the use of Alipay in South Korea is warranted. Furthermore, this paper will serve as a basis for flexible strategic plans for the development of Alipay and SMEs in South Korea.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.281-290
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• 2020

Given the rise in international tourism and the rapid growth of the Vietnamese economy, the hospitality industry in Ho Chi Minh City, Vietnam's commercial hub, has been facing severe labor shortages due to competition with other fast-growing parts of the economy. These struggles to acquire high-quality employees is strangling future growth and placing new importance on the role of recruitment. To better understand the effectiveness of an organization's recruitment strategy, recruiters need to ascertain the Job Pursuit Intention (JPI) of job seekers to efficiently align an applicant's work notions with the organization's goals. This study aims to investigate the factors impacting on JPI among employees working in the hotel sector in Ho Chi Minh City. Secondary data are from previous studies and primary data are from consultation with 10 experts, group discussions and five in-depths structured interviews with 15 random employees and 302 survey questionnaires with employees working in three five-star hotels. Cronbach's Alpha, EFA, T-Test, ANOVA are used for statistical analysis. The findings show that compensation, career advancement, and work-life balance affect JPI of job seekers, in which compensation is the most influential factor. Furthermore, recommendations for recruiters, further research and limitations of this study have been laid out.

• International Journal of Computer Science & Network Security
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• 제21권5호
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• pp.48-51
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• 2021

The article discusses the use of modern technologies in the learning process. It has been determined that the modern period of the development of society is characterized by a strong influence of computer technologies on it, a new education system is being formed, focused on entering the world information and educational space. This process is accompanied by significant changes in the pedagogical theory and practice of the educational process associated with making adjustments to the content of learning technologies, which should be adequate to modern technical capabilities, and contribute to the harmonious entry of a teenager into the information society. Computer technologies are designed to become not an additional "makeweight" in training, but an integral part of a holistic educational process, significantly increasing its effectiveness