• Title/Summary/Keyword: Business Strategy Planning

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Methodology for Deriving Required Quality of Product Using Analysis of Customer Reviews (사용자 리뷰 분석을 통한 제품 요구품질 도출 방법론)

  • Yerin Yu;Jeongeun Byun;Kuk Jin Bae;Sumin Seo;Younha Kim;Namgyu Kim
    • Journal of Information Technology Applications and Management
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    • v.30 no.2
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    • pp.1-18
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    • 2023
  • Recently, as technology development has accelerated and product life cycles have been shortened, it is necessary to derive key product features from customers in the R&D planning and evaluation stage. More companies want differentiated competitiveness by providing consumer-tailored products based on big data and artificial intelligence technology. To achieve this, the need to correctly grasp the required quality, which is a requirement of consumers, is increasing. However, the existing methods are centered on suppliers or domain experts, so there is a gap from the actual perspective of consumers. In other words, product attributes were defined by suppliers or field experts, but this may not consider consumers' actual perspective. Accordingly, the demand for deriving the product's main attributes through reviews containing consumers' perspectives has recently increased. Therefore, we propose a review data analysis-based required quality methodology containing customer requirements. Specifically, a pre-training language model with a good understanding of Korean reviews was established, consumer intent was correctly identified, and key contents were extracted from the review through a combination of KeyBERT and topic modeling to derive the required quality for each product. RevBERT, a Korean review domain-specific pre-training language model, was established through further pre-training. By comparing the existing pre-training language model KcBERT, we confirmed that RevBERT had a deeper understanding of customer reviews. In addition, all processes other than that of selecting the required quality were linked to the automation process, resulting in the automation of deriving the required quality based on data.

An Empirical Study on the Effect of Laboratory Start-up Support Projects on Start-up Performance (창업지원사업의 창업성과에 미치는 효과 실증 연구)

  • Da-Eun Kim;Joonsoo Bae;Jin-Gyu Kim
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.spc
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    • pp.79-88
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    • 2023
  • This research aims to validate the effectiveness of the "Specialized Entrepreneurship University Program," which was conducted as part of government entrepreneurship support initiatives from 2018 to 2022. Based on previous studies, a research model was derived consisting of three laboratory entrepreneurship support factors that influence program satisfaction and entrepreneurial outcomes (infrastructure support, educational mentoring support, and business linkage support). Surveys were collected and analyzed from 126 laboratory entrepreneurship firms participating in the program, and empirical analysis of the research model was conducted using SPSS 23.0 statistical software. The analysis results indicated that the three variables, namely infrastructure support, educational mentoring support, and business linkage support, were significant factors affecting program satisfaction, and program satisfaction was confirmed to influence entrepreneurial outcomes. Furthermore, it was found that the three business operation factors indirectly influenced entrepreneurial outcomes by partially mediating program satisfaction. This study is considered significant as an empirical study for the initial stage of the second-phase program enhancement, verifying the effectiveness of laboratory entrepreneurship support factors. The findings can be applied to similar government entrepreneurship support initiatives and contribute to the effective strategy and planning of stakeholders involved. The limitations of this study include the need for further research on the perception of the extent to which it contributes to entrepreneurial outcomes, emphasizing caution in interpreting the research model, and the necessity for expanding the survey population and improving survey items in future research.

A computer Hardware Selection Strategy for Information Systems Development : A Case of T Coil Service Center (정보시스템 구축시 컴퓨터 하드웨어의 선정전략 - T 철강회사의 시스템 선정 사례 -)

  • Yu, Sang-Jin;Jang, Yeong-Taek
    • Asia pacific journal of information systems
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    • v.3 no.2
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    • pp.3-54
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    • 1993
  • Recently, executives learned of the strategic impact that information systems (IS) and information technology (IT) could provide to their organizations. In other words, through IS/IT companies could squelch competition, secure suppliers, obtain customer loyalty, reduce the threat of new entrants, and identify new opportunities. Because of these potential benefits, organizations are investing ever-increasing amount of organizational resources in IS/IT to make their organizations as information-based ones. Information-based organizations depend largely upon computer hardwares and softwares for their ongoing operations and management. Thus, organizations must manage their information resources, especially hardwares and softwares very effectively to remain competitive. Information resource management (IRI) is a program of activities directed at making effective use of information technology within an organization. These activities cover from corporate IS/IT planning to application system development, implementation, and maintenance. In more detail, IRV activities include planning for and acquiring computer hardwares and communication equipments, planning for, selection, and management of software development projects, and re-engineering business processes as IS/IT are integrated into organizational management. Among these activities, planning for and acquisition of computer hardwares, and planning for and management of software projects are the most critical ones since these activities require enormous amount of such important corporate resources as money, people, and time. Furthermore, corporate's eventual success largely depends upon whether corporate's policy on IS/IT is effective one or not. Numerous approaches and concepts to specific IRM activities have been proposed. However, many organizations have experienced various problems in the process of applying these approaches to their IRM activities mainly because existing methodologies and guidelines are too general to adapt to each firm's unigue situation. Also, these approaches are having its own strengths and weaknesses. Thus, people in charge of organization's IRM policy should come up with effective guidelines to maintain his position very long. In this study, we reviewed some existing approaches for planning, evaluation, and acquisition of computer hardware. Then, real experiences from Taechang Steel Co., Ltd. located in Taegu, which is one of the largest Coil Service Centers in Korea, are discussed. The major purposes of the study are : (1) to discuss the tradeoffs of existing approaches on hardware evaluation and acquisition, (2) to provide a real experience of a company to facilitate the application of theoretical concepts to the real environment.

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Future Development Strategies for KODISA Journals : Overview of 2017 and Strategic Plans for the Future (KODISA 학술지 성장전략: 2017 개관 및 미래 성장개요)

  • Hwang, Hee-Joong;Shin, Dong-Jin;Lee, Jung-Wan;Kim, Dong-Ho;Lee, Jong-Ho;Kim, Byung-Goo;Kim, Tae-Joong;Lee, Yong-Ki;Suh, Eung-Kyo;Kang, Min-Soo;Seo, Won-Jae;Kim, Jong-Jin;Zhang, Fan;Su, Shuai;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.16 no.5
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    • pp.83-90
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    • 2018
  • Purpose - Journals of Korea Distribution Science Association (KODISA) made great efforts in responding to the constant shifts in academic paradigms and in producing synergetic effects among KODISA journals to achieve the goal of maintaining their status in the world's reputable scholarly journals. The aim of this study is to analyze the current practice and performance of KODISA journals and develop strategies that will continuously meet and respond to the changes and success in the future. Research design, data, and methodology - This is a case study, an analytical approach, which focuses on analyzing current and previous strategies, practices, and performances of the four major journals of KODISA and the association. The organizational structure, including election and terms of KODISA officers, new membership, and members of editorial board, is discussed and analyzed. The citation, submission, publication, and rejection rates of all four journals are examined, and the progress, including the status of indexing of each journal, is discussed. Results - The analysis indicates that KODISA has significantly invested its resources into improving its journals and attracting new members. The analysis also shows the strategy of the organizational structure, which includes election and terms of officers and editorial board members that implemented over the years, was successful. Both Journal of Distribution Science (JDS) and Journal of Finance, Economics, and Business (JAFEB) are indexed in SCOPUS, with East Asian Journal of Business Management (EAJBM) in the final stage of the SCOPUS indexing evaluation, and International Journal of Industrial Distribution and Business (IJIDB) will complete and submit their indexing evaluation materials to SCOPUS this summer. Conclusions - The success and progress of KODISA and its journals clearly support the need for continuous development, analysis, revision, and implementation of strategies. Based on the analysis, conducting the annual performance reviews of the association and its journals and planning and strategizing based on the reviews since 2011 have greatly contributed to the overall success. In terms of meeting the short term strategy, KODISA has to continue developing relationships with relevant and appropriate scholarly/academic associations to expand the scope of its business, establishing independence of each journal and its respective procedures and practices and improving the quality of the journals and their publications through KODISA's international conferences.

A Study on the Determinants of Purchasing Decision Making for Effective Branding Strategy: Focusing the Medicine Treatment in Infantile Obesity (효과적인 브랜딩 전략을 위한 소비자 구매의사 결정 요인 분석: 소아비만 치료제 유통시장을 중심으로)

  • Park, Mun-Seo;Kim, Hyung-Joon;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.55-64
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    • 2011
  • This study is important in its focus to find key clues in the marketing strategy, consumer behavior, and communication processes that define the infantile obesity market. The study, the first of its kind, surveyed a target audience, purchasing group, and housewives in their quest to determine purchasing decisions and effective branding strategy planning for the infantile obesity market. Another key component of the study was to focus on the key direct and/or indirect distribution channels for the subject market. Recently, obesity has emerged as a major social concern; some studies show that the onslaught of an adverse eating culture in Korea emanates from the prevalence of fast-food dining establishments. Obesity among children leads to adult obesity, especially if the young people's parents are overweight; notably, if either one or both of the parents are obese, the percentage of young people eventually being obese is approximately 80 to 85 percent. Because obesity is the cause of many major health concerns later in life, the struggle for a healthy life is considerably adversely affected by parents' consumer behavior. Infantile obesity, resulting in adult obesity, is also an important national economic and social issue. The sizable direct and indirect economic costs, as well as the tremendous social costs of obesity, cannot be overstated. Effective food branding and advertising centered on food preferences and dietary behaviors, especially to children, creates an effective marketing effort that, ultimately, leads to positive results. Thus, the purpose of this study is to demonstrate that the treatment of childhood obesity in Korea, through the activation of a brand and retail market, can effectively solve social and economic problems that result from infantile and childhood obesity. In this study, obesity markets and distribution channels in the purchase decision-making factors determining factor based on it effective inspection and branding strategies and brand marketing communications strategy proposed measures contribute to the obesity drug market and further enable the childhood obesity problem is intended to assist in solving.

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A Study on the Development Methodology of the U-City Service Scenarios which Apply the Scenario Management Techniques (시나리오 경영기법을 적용한 U-City 서비스 시나리오 개발 방안 연구: u-수질 모니터링 서비스를 중심으로)

  • Seo, Hyun-Sik;Lee, Jong-Myun;Oh, Jay-In
    • Information Systems Review
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    • v.11 no.2
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    • pp.23-44
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    • 2009
  • U-Services are inevitably essential for the realization of u-Cities. Most local governments in Korea have expressed much interest in introducing u-Cites and related u-Services. Since researchers anticipate that developing u-Cities will produce economic effects, the Korea government has support local governments to develop u-Cities and necessary u-Services. However, the technology issues have been dominiated in the field of U-City services and most of the U-City services do not reflects all the complicated and pluralistic sides of environment, which are caused by future uncertainties in developing u-Cites. For the purpose of addressing the above uncertainties, this paper attempts to develop the possible scenarios for U-City services through a scenario planning approach. A focus group interview and survey with professionals in the field of planning u-Cities was performed to identify these uncertainties. Then, in order to investigate the validity of the scenario planning methodology, the u-Service "u-Water purity monitoring" is adopted. After considering the relevant issues, we developed two possible scenarios: a mutual linkage service among u-Service related organization and a cooperating and coordinating service among local governments. On the basis of these scenarios, the strategies for potential U-City services are formulated. Various participants in developing U -City services are encouraged to use the scenarios as the foundation of predicting future features of u-Cities and developing the framework of the U-City service scenarios effectively.

An Exploratory Study of Key Success Factors in Public R&D Institutions' Business Supporting Service -Focused on Ceramic Hidden Champion Project- (국가연구개발기관 기술사업화 종합지원사업 성공요인에 관한 탐색적 연구 -세라믹히든챔피언사업을 중심으로-)

  • Kwon, Kyung-Sup;Kim, Byeong-Jin;Ha, Kyu-Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.1
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    • pp.225-232
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    • 2012
  • The purpose of this study is to explore the necessity of technology commercialization aiding service from government-supported R&D institutions and find key success factors for market performance improvement of business ventures and SMEs. For this aim, we researched relevant theories and KICET(Korea Institute of Ceramic Engineering and Technology)'s "Ceramic Hidden Champion Supporting Project. As government-supported R&D institutions, KICET is not only providing its original main service which is technology advising and development, but also providing a full range of technology commercialization aiding service for business ventures including diagnosis, strategy planning, capital procurement, overseas marketing activity. Qualitative analysis based on relevant theories and meta-analysis framework suggest that such expansion of services is desirable for government-supported R&D institutions to increase market performance of business ventures and SMEs. To lead this business to success, we should develop effective management system and incentive system for external supporting companies and client companies. Also, coordination between team member's activities and budget procurement issue should be solved for further performance creation.

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The Case Study on the Success Factors of Korean Car Sharing Business (한국 차량공유사업의 성공요인 사례분석)

  • Kim, Jiye;Han, Ingoo
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.1-25
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    • 2020
  • This study analyzed key success factors of Korean car-sharing enterprises, Socar and Greencar, and the responsive strategies of Korean car-manufacturing company, Hyundai Motor Group, in the face of emerging sharing economy under the specific economic and regulatory system in Korea. The outcomes of the analysis are as follows. 'Timely market entry' in early startup phase and 'use of external resources' in early growth phase were key success factors common to both Socar and Greencar. However, the differences in the eventual business directions of the two companies also resulted in different key success factors in the expansion phase of their business. For Socar which focused on maintaining its independence and the external growth of B2C business, customer relation marketing and sufficient capital raising were key success factors. For Greencar which became a part of a business group and focused on improving the efficiency of business operations, timely market entry (B2B market) was key success factor. The use of external resources and cooperation with large corporations emerged as key success factors common to both companies in the rapid growth phase. The responsive strategies of the Hyundai Motor Group were collaboration, investment and direct management of DeliveryCar. The short-term goal of the responsive strategy was the operation of test-bed in collaboration with car-sharing company while the mid/long term goal was planning new mobility services by utilizing collected data. Securing opportunities for early market dominance for autonomous car industry was also found to be an important goal.

The SOC Building Strategy Planning of North Korea through Analysis of Domestic and Foreign Case (국내·외 사례분석을 통한 북한 SOC 구축 지원 전략)

  • Jung, In-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.12
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    • pp.692-700
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    • 2016
  • The study proposed a strategy for supporting North Korea's SOC construction in the future by reviewing domestic and foreign cases. According to the literatureanalysis, we developed a candidate list of technology for SOC of North Korea in terms of Construction Management / economy sectors. The category is North Korea SOC construction support, and the sub-category is North Korea SOC construction support program. The implementation procedures included the following six steps: Preparation, Support for Establishing Construction Industry Base, Support for Establishing Business Management Base, Support for HR Management Base, Business Model Establishment/Expansion, and Monitoring of Management Result. Lastly, we developed twenty-five candidates of detailed technology. In the future, it is necessary to decide a methodology for project implementation by each scenario after selecting a study area, and to develop a more specified scenario.

Train Service Analysis of Intercity Rail Station (지역간 철도역의 열차운행체계 연구)

  • Lee, Jin-Seon;Kim, Gyeong-Tae;Park, Beom-Hwan
    • Journal of Korean Society of Transportation
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    • v.25 no.5
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    • pp.111-122
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    • 2007
  • This paper investigates the rail service patterns by train class. The emphasis in intercity rail planning is to more efficiently use of existing station facilities. Rail transit operations are affected by the system layout and ridership patterns and by work rules. Operations are also influenced by past practices and the institutional setting. Main factors to decide train service patterns are the location, socioeconomic characteristics, land use and travel demand of the station. In this context, the travel demand of intercity rail station is of crucial significance. Tests on a KTX case shows that train service frequency can be efficiently decreased in weekday to transport the same passenger demand. The work has shown many subjects that need further research including various factors influencing on train frequency. This study serves the railroad authorities in planning and determining business strategy in the increasingly competitive environment of regional rail transport.