• 제목/요약/키워드: Business Strategy Planning

검색결과 326건 처리시간 0.027초

정보기술의 발전과 기업경영 (Enterprise Management according to the Development of Information Technology)

  • 김창태
    • 경영과정보연구
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    • 제6권
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    • pp.45-61
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    • 2001
  • Among the changes of the management environments surrounding enterprises, one of the most important reasons that affect the organization management in the future would be the rapid development in the field of information technology(IT). And every company takes the speed to be important to maintain the competitive superiority of its own especially. To meet this kind of circumstances, the expectations to reorganize the business processes using the IT become higher. The IT is worth when the companies manifest their own potential powers by taking advantage of the it and when they evolve and apply the novel ways to the business as well. Even though they, therefore, introduce the information system to realize their strategic superiorities, it is difficult to achieve their initial aims. Moreover, in the phase of IT introduction, it is necessary to include the property of alignment between the IT and the conventional management fields containing the management strategy and the organization planning. In the case the company revolution by IT is carried out, the two facts we should note to maintain the alignment between the management strategy and the target of organization are as follows. First. it is required to share the common and underlying recognition on the IT between the chief executive officers(CEOs) and the system part. Second. it is important to exchange information with other companies by utilizing the IT.

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Fuzzy and Multi Criteria Decisions for Business Management in Product Design Industries

  • Liao, Shih-Chung
    • 산경연구논집
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    • 제5권3호
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    • pp.5-14
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    • 2014
  • Purpose - This study illustrates research product industrial engineering, which needs to be promoted to encourage knowledge intensive businesses. Research traditions related to industrial business products and a fuzzy multi criteria decision approach in technology management for product design industries have undergone continuous changes over time. However, there is no clarity on the present situation, and there is a need to reform business enterprises. Research design, data, and methodology - Using fuzzy theory and appraising multi-goal plans, the manner of promoting the competitive advantage of industrial businesses is analyzed using a case study. In the case study, various aspects are examined, such as product design and manufacture, fuzzy set decisions with multi attribute policy making, flaws in the present system, and a review of the related literature. Results - New fuzzy and multi criteria designs can improve the existing keyboard by solving product problems, resulting in a clear and durable typeface for a creative LED keyboard. Conclusion - Using a fuzzy set with multi attribute policy-making influences the achievements appraisal system and can help achieve the anticipated strategy goal of product design.

홈쇼핑 산업을 위한 지식경영 계획: 방송운영업무를 중심으로 (Knowledge Management Planning for Home Shopping Industries: Focus on Broadcasting Management and Operation)

  • 정근채
    • 경영정보학연구
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    • 제5권2호
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    • pp.131-149
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    • 2003
  • 본 연구에서는 방송운영업무를 중심으로 홈쇼핑 산업에 대한 지식경영 계획을 제안한다. 본 연구에서는 먼저 방송운영업무 전반에 산재해 있는 문제점들을 분석하고, 이 문제점들을 해결 할 수 있도록 업무프로세스, 정보시스템, 조직, 제도, 문화의 다각적 측면을 고려한 지식경영 모델을 설계하며, 마지막으로 제안된 지식경영 모델을 홈쇼핑 기업에 적용하기 위한 이행계획을 수립한다. 본 연구에서 제안된 모델은 지식경영 체계의 구축을 통해 홈쇼핑 시장에서 자신의 경쟁력을 높이고자 하는 많은 기업들에게 유용한 참조모델로 사용될 수 있을 것이라 기대한다.

The Effect of COVID-19 on Restaurant Businesses and Their Response in Thailand

  • Saruda, SUNTHORNPAN;Sadayo, HIRATA
    • The Journal of Asian Finance, Economics and Business
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    • 제10권2호
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    • pp.123-133
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    • 2023
  • The COVID-19 pandemic has impacted the restaurant business adversely. The restaurant business is essential for Thailand's economy as it generates high income and a high employment rate. This study aimed to determine the relationships between restaurant businesses. Furthermore, it examined the problems encountered during COVID-19 and measures already implemented and planned. The research is intended to resolve these issues. We collected data from 136 people who worked in restaurants in Bangkok, Thailand, via telephone interviews. The data was analyzed by descriptive statistics and correspondence analysis using SPSS. The findings of this analysis indicate that all restaurants, irrespective of their size, face problems, though their planned and remedial actions are different. One finding was that medium restaurants face more financial problems and increased costs than others. They are countering this challenge through measures such as applying for loans and transitioning into a "non-restaurant" business. Nevertheless, typical medium restaurants have not engaged in extensive planning for the future. Based on a fact-finding survey, we considered appropriate short- and long-term measures suitable for micro, small and medium restaurants. In addition, our study's findings will help policymakers and practitioners identify strategies for responding to the COVID-19 outbreak and other future crises.

QFD와 PCSI 지수를 이용한 전략 마케팅 구축 (Integrating QFD and PCSI Index in Strategic Marketing)

  • 임성욱
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2006년도 추계 학술대회
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    • pp.38-45
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    • 2006
  • To be competitive, long-range planning and customer satisfaction must be integrated into the company's strategic management objectives. In order to deal with this challenge, an organization must develop an effective marketing policy. It should take into consideration the needs and demands of customers and business strategy. Many companies want to develop a strategic planning framework for policy marketing. And they think that an effective marketing policy must be based on the principles of quality attributes and customer orientation. This paper proposes an integrated approach Kano Analysis, quality function deployment, Potential Customer Satisfaction Index to choose strategic marketing.

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한국기업의 ERP관리 이슈에 관한 탐색적 연구 -A사의 사례를 중심으로- (A Study on the Determination of Key Issues in the ERP - enabled BPR Implementation in Korea)

  • 김효근;성종선;강소라
    • Journal of Information Technology Applications and Management
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    • 제9권2호
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    • pp.81-106
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    • 2002
  • As more organizations undertake IT-enabled business process reengineering(BPR), IT-enabled BPR projects become a major concern. Especially, one of IT, Enterprise Resource Planning System (ERP) is recognized as a revolution solution. But the success cases of ERP project are rarely reported. In this study, ERP implementation is defined as a IS implementation project based on BPR concepts To explore the issues of implementing ERP systems, a company implementing ERP successfully in Korea is selected. The research framework consists of four components: 1) strategic plan dimension , 2) organizational environment dimension, 3) implementation process dimension, and 4) IT dimension. On this framework, to implement ERP systems successfully, the analysis of the results clearly suggests appropriate planning, top management support, change management, appropriate methodology , ERP specialist commitment, management of standard process and master data, and the extent of IT localization.

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기술획득 전략에 따른 e-로지스틱스 통합화 안전전략 (A Secure Strategy of e-Logistics Integration Using A Pattern of Technical Acquisition)

  • 김종기;서장훈;박명규
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2005년도 춘계학술대회
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    • pp.177-182
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    • 2005
  • This paper examines to focus on General Strategy of e-logistics activity for SCM(Supply Chain Management) Build-up, especially the field service logistics integration. And this research analyzes the case study(Business of Strategy Group Unit) Survey involving effective logistics management that leads customer satisfaction, seeking to find out the key elements of competitive policy. Because problems arise from the differences between their goals and structures, which cause each side to feel vulnerable to opportunism or shirking of responsibilities by the other. The goal of a logistics system is to ensure that every family planning client always receives the contraceptives partner wants, and that they are in good condition and have not expired. In order to select, procure, and distribute the right quantities of the right contraceptives, managers of the logistics system must keep informed of the rates of use of each contraceptive and of the quantity of available supplies. As a result, We propose that a firm's e-logistics safe strategy is an important locus innovation and a crucial source of value creation for the firm its suppliers, partners, and customers.

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도시철도 역세권 개발방안 (The Strategy for the Development of Impact Area around Urban Rail Transit Station)

  • 이태식;박경순;김영현;윤상윤;이종하;이동욱
    • 한국철도학회논문집
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    • 제9권2호
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    • pp.193-199
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    • 2006
  • The financial incomes of urban rail transit authorities have been only from the fares. In order to increase the customers and expand the scope of enterprise, it is the most feasible mean to develop the area around the stations. Current experiences have confronted the excessive concentration of population and traffic congestion due to the lack of systematic planning and the excessive focus on the business. This study reviewed the necessity of the impact area around the urban rail transit stations by the organizational analysis for the urban rail transit authorities, and reviewed domestic/foreign cases. Finally, This study suggested the strategy for the development of impact area around the urban rail transit stations.

기술혁신형 중소기업의 기술사업화 성공 결정요인에 관한 연구: 신기술(NET) 인증제도를 중심으로 (A Study on the Determinants of Success in Technology Commercialization of Innovative Technology SMEs : With a Focus on the New Excellent Technology(NET) Certification System)

  • 마창환;최경현
    • 벤처창업연구
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    • 제16권2호
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    • pp.95-108
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    • 2021
  • 기술혁신 활동은 기업이 기술경쟁력을 확보하고 지속적으로 성장하기 위해 매우 중요한 활동이다. 우리나라는 기업의 혁신활동을 촉진하기 위하여 국가차원에서 인증제도를 운영하며, 중소기업의 글로벌 기술경쟁력 제고를 위해 노력하고 있다. 이 가운데 기술혁신과 관련된 대표적인 제도가 신기술(NET) 인증이다. 신기술 인증제도는 엄격한 3단계 심사과정을 거쳐 인증하고 있으며, 기업의 신기술 상용화, 기술거래 및 초기시장 진출 촉진 등을 목적으로 운영되고 있다. 신기술 인증을 획득했다는 것은 해당 기업이 일정 수준 이상의 기술경쟁력을 확보하고 있다는 것을 의미한다. 이에 본 연구에서는 신기술 인증제도를 중심으로 기업의 어떠한 기술혁신활동이 R&D프로젝트 성공과 경영성과 제고에 영향을 미치는 지에 대한 실증분석을 수행하고자 하였다. 이를 검증하기 위해 주요변수로 기술전략, 기술기획, 체계화된 R&D프로세스, 내부협력, 외부협력 활동을 설정하였다. 실증분석 결과, 본 연구에서 설정한 변수 모두 개별적으로 R&D프로젝트 성공과 경영성과 제고에 기여함을 확인하였다. 다만, 모든 변수를 고려한 종합적인 차원에서 살펴보면, R&D프로젝트 성공을 위해서는 체계화된 R&D프로세스 관리와 외부기관과의 협력 활동이, 경영성과 제고를 위해서는 연구개발 초기 단계인 기술전략 수립과 기술기획 활동이 통계적으로 유의미한 영향을 미치는 것으로 분석되었다. 본 연구는 기업부설연구소를 설립·운영하고 있으며, 활발히 연구개발(R&D) 활동을 수행하고 있는 혁신지향적인 중소기업을 대상으로 하였으며, 분석방법으로는 다중회귀분석을 활용하였다.

외국인직접투자 유치를 통한 지역발전전략의 성과와 한계: 영국 웨일스의 사례를 중심으로 (A Critical Assessment on the Foreign Direct Investment-led Regional Development Strategy: A Case Study of Wales, UK)

  • 이동헌;손정원
    • 한국경제지리학회지
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    • 제12권4호
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    • pp.438-453
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    • 2009
  • 외국인 투자를 유치하여 지역개발을 도모하려는 전략은 여러나라에서 쓰이고 있고, 이는 우리나라도 마찬가지이다. 본 연구는 외국인 투자를 대거 유치하여 지역성장을 이뤘다는 평가를 일각에서 받고 있는 영국 웨일즈 지역의 사례를 심층적으로 분석하여 과연 외국인 투자 중심의 지역발전 전략이 유효한지를 알아보려 하였다. 기존 문헌들을 비판적으로 검토 종합한 결과, 웨일즈는 투자 유치 총량을 기준으로 보면 성공적이라 할 수 있지만 상당한 부작용도 있었음을 알 수 있었다. 웨일즈 정부는 세제상의 혜택, 정상적인 계획심의 과정 생략, 개발유보지 제공 등, 각종 혜택을 주었는데 반해, 기업들이 내놓은 성과는 미미했다. 숙련 노동보다는 비숙련 노동, 연구개발보다는 단순조립중심의 공장들이 많이 유치되었고 외국인 투자기업들은 지역의 기업과의 연계도 강하지 않았다. 웨일즈의 경험이 우리에게 주는 교훈은, 외국인 투자만 유치하면 지역발전이 저절로 보장될 것이라는 환상을 버려야 하며, 투자 유치과정에서 중앙정부와 지방정부, 또 지방정부들간에 긴밀한 협력을 통해, 외국인 투자기업을 적절히 규제할 필요가 있는 경우도 있다는 점이다.

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