• 제목/요약/키워드: Business Strategy Planning

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A Classification Model and Case Analyses of Backup Centers for Business Continuity Management (업무지속성관리를 위한 백업센터 유형분류모델과 사례분석)

  • 주우철;최흥식
    • Journal of Information Technology Applications and Management
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    • v.10 no.1
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    • pp.71-89
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    • 2003
  • This paper firstly introduces a classification model for designing the architecture of backup centers in terms of business continuity management. We propose that the replication solution, the level of disaster recovery, and the outsourcing style as three important factors that help explain the architecture of backup centers. We provide the details of each factor of the model and apply them to the real world cases of backup centers in Korea. We conclude that the model is well fitted to many cases of currently available backup centers and can provide backup center architects with a well classified architecture model with specific guidelines.

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개인 정보 역량 평가시스템 개발에 관한 연구

  • 윤취영;임춘성
    • Proceedings of the CALSEC Conference
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    • 2003.09a
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    • pp.148-154
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    • 2003
  • An Evaluation System of Personal Information Competency was developed to evaluate individual Information competency and maturity levels in the enterprises of the information environment. The Evaluation System measures the requirements of information knowledge, skills, and mindset with the evaluation indices of personal information maturity. The indices are customized to four types of business departments - strategy Planning, development/maintenance, business applications, and administration support. Also, a maturity model of personal information competency is defined for interpretation of the evaluation results. The system was applied to assessment of actual human resources, 124 workers in an enterprise, to testify to its practical value. The case evaluation procedures include a series of questionnaires, written tests and application tests.

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Developing the On-line Game Industry's Changing Scenario according to the introduction of IPTV (IPTV 개발 도입에 따른 온라인 게임 산업의 대응 시라리오 개발)

  • Kim, Min-Gwan;Han, Chang-Hui
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.64-70
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    • 2008
  • 본 연구는 온라인 게임 산업의 구조적인 변화와 IPTV 환경변화에 초점을 두고 IPTV 도입에 따른 게임 산업의 변화를 시나리오 플래닝을 통해 제시해 보았다. 분석의 절차는 IPTV 도입과 관련하여 온라인 게임 산업에서 제기 되고 있는 핵심이슈들을 선별하고 각 이슈 별로 주요 추세와 불확실성요인들을 분석하여 IPTV 도입에 따른 온라인 게임 산업의 변화 양상을 논리적인 시나리오들로 제시하였다. 그리고 미래 발생 가능한 시나리오에 따른 온라인 게임 업체들의 전략적 대응 방안의 방향성을 제시하였다.

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Promoting Strategies by Development Stage of Region Based Agricultural Cluster Using a Multi-disciplinary Approach (다학문적 접근을 통한 지역농업 클러스터의 단계별 추진전략)

  • Choi, Sang-Ho;Choi, Hung-Kyu;Lee, Min-Soo;Choe, Young-Chan
    • Journal of Korean Society of Rural Planning
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    • v.11 no.4 s.29
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    • pp.33-45
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    • 2005
  • This study investigates the core elements of the formation and development of cluster using a multi-disciplinary approach and suggests a promoting strategy by development stage of cluster. As a sub-category of regional innovation system, the cluster has been considered as one of the most noticeable methodological argument to make the regional innovation system come true. In the meantime, this study examines the core elements of cluster shown in the theories and examples through six academic fields such as economics, geography, regional development, business administration, sociology and pedagogy and their educational back-ground. By means of establishing the incubation stage in the development of cluster, core elements are composed in the stages of birth, incubation and evolution in subsequent manner. A promoting strategy will be suggested through the implication of core elements in the reestablished stages.

A Study on the Characteristics and Strategies of the Living Business of Fashion Brands (패션 브랜드의 리빙 분야 사업특성과 전략)

  • Park, Geunyoung;Kim, Seongdal
    • Journal of Fashion Business
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    • v.24 no.3
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    • pp.40-50
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    • 2020
  • The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

A Contingent Study of Information System Planning (정보시스템 계획의 상황적인 연구)

  • Cho Hyun-Dal
    • Management & Information Systems Review
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    • v.4
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    • pp.137-159
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    • 2000
  • Recently, the importance of ISP(Information System Planning) has been increased because of rapid change and severe competition in business environments. Furthermore, the role of IS in the organization has included not only the supportive activities but also the strategic activities. Organizations can get the competitive advantages through the strategic use of IT by establishing effective and systematic ISP implementation. The main focus of this study is investigate the relationship among three subunits(organizational factors, the role of IS and effective ISP) based on the contingent settings which the process of ISP is implemented. The reasons that conceptual framework of this study is based on the contingent theory are as follow: First, ISP process itself has a series of complicated work which various elements in a company are involved. ISP externally must have the process to evaluate information technology (technology related with IS). Internally ISP process has a serious of works including determining information requirements to develop successful IS for other functional departments and identifying strategic opportunity of IS aligned with business strategy. Secondly, the activity of ISP is occurring on the continual basis. Business environments in which ISP process has implemented are changing continuously. Specific ISP methodology which was appropriate in a certain period of time does not work any more because of the rapid changes in business environments. For this reason managers can hardly expect successful ISP without considering external environments or internal environments such as organizational or management side. For this study, 240 survey questionnaires were mailed and 71 questionnaires were returned. 57 samples were used for the final analysis and 14 samples were excluded from analysis in that they didn't exercise official and systematic ISP. As the result of analysis, among the internal factors(organizational size, time frame of decision making, budget, management style, organizational culture) organizational culture, management style and time frame of decision making are identified as contingent factors on the effective ISP. The result of this study may have meaning in suggesting the way to develop effective ISP through the formalization of business process, more favorable users attitude toward IS and selection of an appropriate ISP methodology.

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A Study on CRM Practices for Public sector Insurance Companies

  • Dinesh, Reetha
    • Asia-Pacific Journal of Business
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    • v.3 no.1
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    • pp.39-47
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    • 2012
  • Organizations pursue a CRM strategy for the purpose of increasing business performance and value. However, firms face a multitude of organizational challenges associated with this endeavor. To reduce their risk of failure, it is suggested that firms undertake a deep analysis of organizational readiness prior to committing to a CRM initiative. Insurance sector is no exception to this fact. There is an increased need to concentrate on the various challenges thrown open by the public insurance firms in implementing CRM. Many insurance firms have invested into customer driven CRM but research indicates varying outcomes (Schmith 2004). While it is clear that there are significant issues involved in the CRM implementation and success and environment faced by the public sector. It is clear that business should have an easier time in applying CRM systems is the strategic value for public sector. With customers demanding more service and accessibility from administrators, public sector CRM software technologies have to offer best solutions for achieving process and cost objectives (Souder 2001). With results which go far beyond improved service delivery and include sustained cost reductions, increased customer knowledge and better employee morale, CRM software implementation and post product environments offer great upside value. Although there are material differences in public sector use of CRM strategy, they share at least one glaring similarity - they have much to gain from proven CRM software technology. As business methods cross over in the public sector, many government bodies are investigating how they can adopt and adapt various CRM models (Bleyer 2003). There is a need to understand the similarities and differences in public sector CRM to foster shared knowledge, business processes and planning functions to integrate disparate technologies and software platforms and then, of course, the organizational culture to support knowledge sharing (Peters 1997). For the public sector, there are clearly identified CRM processes which have resulted in increased profits and improved efficiency. These have focused on sales, marketing and customer service activities, which often operate along fundamentally different lines in various public sector insurance companies. Thus the present research paper makes an attempt to explore how public sector CRM methods can be adopted and subsequently adapted.

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A Study on Success Factors of Global Strategy of Cultural Content Company: Focusing on Iconix (문화콘텐츠기업 글로벌전략의 성공 요인에 관한 연구: 아이코닉스를 중심으로)

  • Han, JooHee;Choi, MyeongCheol;Zhang, MengTian
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.337-342
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    • 2021
  • The purpose of this study is to analyze the environment and strategic behaviors of cultural contents companies with a focus on Iconix, and to derive strategic recommendations for Iconix to pursue in order to create a sustainable competitive advantage. As a result of the analysis, Iconix is a vertically integrated development-business system from content planning to business in line with their mission to develop into an all-weather entertainment content provider that can confidently compete with the major players in the US and Europe that are already leading the global market. It is building a strong global business network covering both domestic and overseas markets in stages, taking a high-level global strategy. However, depending on Pororo's success or due to various problems within the organizational structure, it is facing limitations. Therefore, if the various strategic suggestions presented in this study are implemented based on the One Source Multi Channel/Multi Use strategy that can maximize the added value of contents through the participation and business linkage of leading companies in each sector of the entertainment industry, the total entertainment will be stabilized. It will establish itself as a leader in the contents industry.

A Study on the Induction Procedure of PLM in the Multi-Item Product Business : Benchmarking Method (다품종 사업환경에서의 PLM 적용에 대한 연구 : Benchmarking 기법)

  • Ahn, Yong-Ho;Jeong, Woo-Cheol;Kim, Tae-Sung
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.125-133
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    • 2012
  • To make maximum benefit through the R&D investment, various methods is presented to support cooperating company in managing product information which reaches to conceptual design, detail design, production and a service from planning phase of production. Recently, the induction of PLM (Product Lifecycle Management) is being accelerated to design the enterprising system which is various from the idea phase for a product plan to the elimination through the life cycle of the product by the major companies. This study is focused on the research and development of the major companies which is producing products like sets, parts and equipment. This study proposes the process of product strategy, goods planning, development, information and the renovation of decision-making system.

Study on the Post-Merger Integration of IT Systems in the Retail Industry: The Case of M&A of a Department Store

  • Kim, Gyu-Bae;Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.11 no.9
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    • pp.25-29
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    • 2013
  • Purpose - This study aimed to examine how the integration of IT systems was applied in the merger and acquisition (M&A) process in a Korean retail industry, based on the conceptual framework of a combination of related, existing literature. Research design, data, methodology - We employed the case study method, which involved literature reviews and interviews. We conducted a documentary survey and interviews regarding the M&A case for company A. Results - Company A had an integration strategy and plan with IT expertise before it began integrating both IT systems in D-Day. The IT integration of both systems was completed efficiently and effectively. Company A utilized not just one but all integration options, which was done in stages and according to situation. Conclusions - Companies should develop an integration strategy and have a clear integration plan with IT expertise in order to achieve successful integration. Companies trying to integrate IT systems during an M&A process can utilize all integration options in consideration of their business context and IT system conditions.