• The Journal of Bigdata
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• v.6 no.2
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• pp.99-108
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• 2021

Recently, unexpected and more advanced cyber medical treat attacks are on the rise. However, in responding to various patterns of cyber medical threat attack, rule-based security methodologies such as physical blocking and replacement of medical devices have the limitations such as lack of the man-power and high cost. As a way to solve the problems, the medical community is also paying attention to artificial intelligence technology that enables security threat detection and prediction by self-learning the past abnormal behaviors. In this study, there has collecting and learning the medical information data from integrated Medical-Information-Systems of the medical center and introduce the research methodology which is to develop the AI-based Net-Working Behavior Adaptive Information data. By doing this study, we will introduce all technological matters of rule-based security programs and discuss strategies to activate artificial intelligence technology in the medical information business with the various restrictions.

• Journal of People, Plants, and Environment
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• v.22 no.1
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• pp.75-89
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• 2019

This study aimed to examine the current status of mobile applications for garden design and extract valuable contents for the development of garden design programs for future reference. Mobile applications released in Korean or English on Google Play App Market as of July, 2018 were analyzed in this study (1 application in Korea and 14 applications overseas). The purposes of this study are to analyze the components of the programs for those who actually intend to create a garden and to use it as a resource for developing mobile applications for garden design. Thus, program components and contents were analyzed for garden design applications based on real space (1 application in Korea and 3 applications overseas) that could actually help users. The analysis of mobile applications for garden design shows that while overseas garden programs are rapidly developing in various fields, the number of garden design mobile applications developed in Korea and the amount of information platforms are significantly insufficient. This study suggested flowchart for garden design mobile applications based on the analysis results of existing garden design application. This flowchart includes a series of processes from planning/designing gardens to purchasing plants and facilities to constructing/maintaining gardens for users who intend to design and create a real garden. Furthermore, this study proposed a freemium business model based on 4R(Reflex, Reality, Real place, Real communication) marketing strategies for mobile applications. Realistic experiences can be increased through graphics and information about gardens and plants provided in this study, and location-based information services as well as the creation of systems connected with vendors and suppliers of products related to gardens can induce consumers' purchasing behaviors. Additionally PR activities through various garden-related cultural events are expected to attract more users.

• Korean Journal of Social Welfare Studies
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• v.42 no.1
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• pp.55-82
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• 2011

This study is a descriptive correlational study to investigate the impact of ethical climate type on career commitment of 155 social worker working at 9 social welfare facility. A self-reported questionnaire used to collect data and collected data was analyzed on SPSS WIN 16.0. The higher mean sore of ethical climate was Low & professional code and Social responsibility. The predictors of career commitment of social worker were low-professional code, efficiency and self-interest of ethical climate type. The strategies to promote and enhance the low - professional code and efficiency ethical climate of social welfare facility were needed to design and be integrated into the management of human career development of social worker

• Asia Marketing Journal
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• v.15 no.1
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• pp.23-42
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• 2013

To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

• Asia Marketing Journal
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• v.7 no.3
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• pp.121-141
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• 2005

Most of the people in marketing area know that database marketing has been one of the most powerful marketing tools and thus database marketing industry grows bigger and bigger. For both effective database marketing and database marketing industry, personal data are the very essential resources. Unfortunately, in Korea, both database marketing and database marketing industry stays far behind compared to other countries because it is practically very hard to legally trade personal data for database marketing purpose. Instead Korea has a illegal spam problem which might be a natural consequency of strong restriction on personal data in the situation of huge demand for personal data. KT SODiS can be called the frontier of Korea's database marketing industry since it is the first legal business in this area. In the first 5 months, SODiS obtained 2 millions of legal customer consents which can be the strong base to help database marketing activities of other companies. This case shows marketing strategies of KT SODiS to establish infrastructure for Korea's database marketing industry and suggests some future tasks to further develop the industry.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.2
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• pp.73-95
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• 2023

The purpose of this study is to analyze the industrial structural changes and types of specialized in the shipbuilding cities, which are representative sectors of industrial city decline, and explore regional responses. Most cities designated as special areas for industrial crisis response in 2018 are specialized in shipbuilding. While the shift from prosperity to recession since the 2010s is the main factor, each city has responded differently to the industrial crisis. The analysis, targeting seven shipbuilding cities, shows that regions where large shipyards of major corporations with high industrial competitiveness are located have relatively less decline during business fluctuations, and there is a tendency for a decrease in industrial structural diversity during prosperous periods and an increase during recessionary periods. Based on the resistance and recoverability to industrial crises, the industrial paths of shipbuilding cities are classified into four types. Considering regional industrial structure and competitiveness, it is necessary to develop customized support strategies such as maintaining and declining shipbuilding industries and fostering new alternative industries.

• Korea Trade Review
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• v.48 no.1
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• pp.83-126
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• 2023

The revenue histogram of venture businesses is shifting from bell-shaped normal distribution to power-law distribution, which implies that the fitness landscape of the venture businesses ecosystem is changing to be more rugged terrain. We argue that the firm should adopt both exploitation (fast follower) and exploration (or first mover) strategies not to get stuck in local maxima in the rugged fitness landscape from the complex system perspective. By designing and performing agent-based modeling simulation experiments which consist of three types of agents (new technologies, entrepreneurs, and consumers), we demonstrated that the ambidexterity strategy showed the highest performance score in three of four different environment except 'Fast Widening' case where the exploitation strategy showed the highest performance score under low technology appropriation and fast disruptive technology development speed. By investigating the financial and other statistics of 617 top venture businesses who have earned 100B won or higher annual revenue, we concluded that 82% and 9% of firms are bent on the exploitation and exploration strategy.

• Korea Trade Review
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• v.45 no.5
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• pp.239-260
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• 2020

This research was conducted on 176 GVCs-related research papers listed in the Index of Korean Academic Writers. The analysis methodology used the keyword network analysis methodology of big data analysis. For the comprehensive analysis of research trends, the research trends through word frequency (TF), important topic (TF-IDF), and topical modeling were analyzed in 176 papers. In addition, the research period of GVCs was divided into the early stages of the first study (2003-2014), the second phase of the study (2015-2017), and the third phase of the study (2018-2020). According to the comprehensive analysis, the GVCs research was conducted with the keyword 'value added' as the center, focusing on the keywords of export (trade), Korea, business, influence, and production. Major research topics were 'supporting corporate cooperation and capacity building' and 'comparative advantage with added value of overseas direct investment'. According to the analysis of major period-specific research trends, GVCs were studied in the early stages of the first phase of the study with global value chain trends and corporate production strategies. In the second research propulsion period, research was done in terms of trade value added. In the recent third phase of the study, small and medium-sized enterprises actively participated in the global value chain and actively researched ways to support the government. Through this study, the importance of the global value chain has been confirmed quantitatively and qualitatively, and it is recognized as an important factor to be considered in the strategy of enhancing industrial competitiveness and entering overseas markets. In particular, small and medium-sized companies' participation in the global value chain and support measures are being presented as important research topics in the future.

• Korea Trade Review
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• v.48 no.4
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• pp.263-283
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• 2023

Companies must strengthen core competencies by concentrating resources to secure a competitive edge and operate efficient processes from a company-wide perspective. To this end, it is seeking to concentrate its capabilities and reduce costs by pooling non-essential tasks or facilities that require a lot of time and capital at a strategic level. Therefore, logistics companies should actively utilize logistics coorperate system in order to maximize the use of logistics resources according to the limitations of human resources, physical resources, and time. This study is an empirical analysis of the strategy of logistics companies and the impact of logistics coorperate on corporate performance, and a survey and analysis was conducted on domestic logistics companies. The results of the empirical analysis showed that the cost·relationship·information-oriented strategy of logistics has a positive(+) effect on the financial·operation·strategic performance indicators of companies through logistics coorperate. The results derived from this paper will be used as an important determining factor in establishing a logistics strategy and logistics coorperate to improve the performance of logistics companies and logistics service companies.

• Advances in concrete construction
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• v.16 no.1
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• pp.69-78
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• 2023

This investigation delves into the adverse repercussions stemming from the impact of arsenic on steel pipes concealed within soil designated for rice cultivation. Simultaneously, the study aims to ascertain effective techniques for detecting arsenic in the soil and to provide strategies for mitigating the corrosion of steel pipes. The realm of nanotechnology presents promising avenues for addressing the intricate intersection of renewable energy, oil, and environmental pollution from a novel perspective. Nanostructured materials, characterized by distinct chemical and physical attributes, unveil novel pathways for pioneering materials that exert a substantial impact across diverse realms of food production, storage, packaging, and quality control. Within the scope of the food industry, the scope of nanotechnology encompasses processes, storage methodologies, packaging paradigms, and safeguards to ensure the safety of consumables. Of particular note, silver nanoparticles, in addition to their commendable antibacterial efficacy, boast anti-fungal and anti-inflammatory prowess, environmental compatibility, minimal irritability and allergenicity, resilience to microbial antagonism, thermal stability, and robustness. Confronting the pressing issue of arsenic contamination within both environmental settings and the food supply is of paramount importance to preserve public health and ecological equilibrium. In response, this study introduces detection kits predicated upon silver nanoparticles, providing an expeditious and economically feasible avenue for identifying arsenic concentrations ranging from 0.5 to 3 ppm within rice. Subsequent quantification employs Hydride Atomic Absorption Spectroscopy (HG-AAS), which features a detection threshold of 0.05 ㎍/l. A salient advantage inherent in the HG-AAS methodology lies in its capacity to segregate analytes from the sample matrix, thereby significantly reducing instances of spectral interference. Importantly, the presence of arsenic in the soil beneath rice cultivation establishes a causative link to steel pipe corrosion, with potential consequences extending to food contamination-an intricate facet embedded within the broader tapestry of renewable energy, oil, and environmental pollution.