• Title/Summary/Keyword: Business Strategies

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Anglicisms in the Field of Information Technology: Analysis of Linguistic Features

  • Antonina, Plechko;Tetiana, Chukhno;Tetiana, Nikolaieva;Liliia, Apolonova;Tetiana, Leleka
    • International Journal of Computer Science & Network Security
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    • v.22 no.4
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    • pp.183-192
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    • 2022
  • The role that English currently plays is undeniable. It has become the most common means of communication among native speakers of several languages around the world. English penetrates into all areas of people's daily lives. In the field of Information Technology (IT), English has taken a dominant position, as many of the terms used on a daily basis are written in English. The purpose of the article is to analyze the linguistic features of anglicisms in the field of Information Technology. Methods. The research is based on systematic and comparative analysis, dialectical method, as well as methods of classification and generalization. Results. This study presents the results of compiling a multilingual glossary with anglicisms used in the GitHub and 3D Slicer fields. Despite the limited number of terms included in the glossary, the article provides a lot of evidence for the influence of the English language in the areas of Information Technology, GitHub and 3D Slicer under consideration. The types of anglicisms used in the 3D Slicer area seem to be more diverse than in the GitHub area. This study found that five European languages use language strategies to solve any communication problem. The multilingual glossary showed that in some cases there is a coexistence between Anglicism and the native term. In other cases, the English term is the only one used in different languages. There are cases when only the native language is used. Conclusions. This study is a useful tool that helps to improve the efficiency of communication between engineers and technicians who speak different native languages. The ultimate goal of this research will be to create a multilingual glossary that is still under development and is likely to cover other IT areas such as Python and VTK.

How Should We Respond to the Collapse of the Global Value Chain? An In-Depth Investigation of Disruptive Events and Risk Management Strategies in SMEs (글로벌 가치사슬의 붕괴에 어떻게 대응해야 하는가? 분열적 상황의 심층규명과 중소기업의 위험관리 전략에 관한 연구)

  • Kwon, Se-In;Yang, Jong-Gon
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.107-115
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    • 2022
  • The purpose of this study is to identify the drivers of supply chain vulnerability and internal/external disruptive events and to verify the moderating effect of SCRM to mitigate negative disruption impacts. The analysis results of 182 SMEs are as follows. First, SC vulnerability proceeded from excessive efficiency. Second, the probability and severity of internal factors were higher than that of external factors. In particular, the priority of responding to risks arising from the supply chain process was higher than the value chain within the firm. Finally, the higher the level of risk management in the supply chain, the more positively the negative disruption impact was mitigated. This study is valuable in providing practical clues to the decision-making of a firm's managers and policymakers responding to supply chain risks.

A Study on the Perceived Value of Video Conferencing Platform: Focused on Heuristic-Systematic Model and Value-based Adoption Model (화상회의 플랫폼의 지각가치에 관한 연구: 휴리스틱-체계적 모델과 가치기반수용모델을 중심으로)

  • Tran, To-Diem-Hang;Kim, Min-Sook
    • Asia-Pacific Journal of Business
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    • v.12 no.2
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    • pp.205-222
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    • 2021
  • Purpose - Due to the Covic-19 pandemic, the perceived value of video conferencing platforms has been increased drastically. However, there is little guidance on how service providers can improve video conferencing platforms. The purpose of this study is to investigate the factors that influence the users' perceived value of video conferencing services based on the heuristic-systematic model and the value-based adoption model. Design/Methodology/Approach - In this paper, we theoretically explore the relationship of the antecedents of perceived value(credibility, expertise, attractiveness, economic feasibility, security, and interactivity) and its outcomes (perceived usefulness, perceived risk and perceived value). The outcomes of this research is a conceptualization of antecedents of perceived value supported by research hypothesis based on the existing literature. A total of 100 valid questionnaires were collected to empirically test the research model. Findings - The analysis results showed that credibility, economic feasibility, and interactivity positively influenced perceived usefulness. On the other hand, credibility, professionalism and interactivity negatively influenced perceived risk. Perceived usefulness positively affects perceived value and perceived risk has a negative effect on perceived value. The brand image as a moderating variable was found to decrease the effect of perceived risk on perceived value. Research Implications - The contribution of this study is significant for video conferencing providers as follows. First, a service provider can actively utilize influencers or referees with high credibility and expertise to maximize the perceived usefulness of users. Second, economic feasibility should be ensured in respect of users through various alliance discount strategies. Third, a video conferencing service company needs to build a positive brand image in order to increase users' perceived value.

Problems and Directions for Improving Transportation Cards Exclusively for Foreigners in the Metropolitan Area (수도권 외국인 전용 교통카드 문제점과 개선 방향)

  • Lee, Tai Rim;Kim, Si Gon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.42 no.3
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    • pp.391-398
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    • 2022
  • The use rate of M-pass(transportation card for foreigners),developed and sold to provide convenience to foreign tourists, was only 0.0051 % of visitors to Seoul over the past five years. Even this poor sales fell to the 0.024 % level in 2020 due to COVID-19. The cause of the sluggish performance was that the Ministry of land, Transport and Maritime Affairs and the card issuer excluded transportation operating organizations, and problems such as poor public relation, irrationality in pricing, and limitied number of sales locations appeared. In order to solve this problem, the research result showed that business strategies such as the establishment of a digital marketing system, realistic pricing, and the establishment of a mobile sales system that fit the trend, as well as the development of new product that reflect the participation and opinions of all related organizations are necessary. It is expected that this study will not only provide convenience to foreign Seoul tourist in the age of Post Corona, but also help improve the management of subway operating organizations.

Analyzing the Strategic Reciprocity of the Interested parties surrounding the Me Too Movement (미투운동의 경제학: 이해주체들의 전략적 상호성을 중심으로)

  • Lee, Jongmin
    • Asia-Pacific Journal of Business
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    • v.13 no.2
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    • pp.155-168
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    • 2022
  • Purpose - Although the government and civic groups do not always confront each other over the Me Too movement, the two stakeholders are often conflicted. For example, the two interested parties may have different positions in the gender conflict and be often hostile due to debates over how to institutionalize and distinguish actual harm from innocence. In this situation, the strategies of the two stakeholders for their own ends are inevitably interdependent. This paper is a study on the strategic reciprocity of interested parties in relation to the Me Too Movement, which has recently raised a new discourses in our society. Design/methodology/approach - We derive equilibrium of the reciprocity between civic groups(collectively referred to as the Me Too Movement Headquarters) leading the Me Too Movement and government that must preemptively respond to new social issues, and analyze how changes in some external conditions affect the reactions of the two stakeholders. For this purpose we rely on economic methodology. Findings - In the reciprocity between the two forces, we derive an equilibrium composed of the pair of the government's optimal response level and the civic group's optimal strategy, and further derive the comparative static results according to changes in external conditions. Analysis results are mixed with intuitive results and non-intuitive ones. However, even if the result is not intuitive, rational reasoning is possible as long as it is derived through a rigorous model, and it has several implications. Research implications or Originality - Although this study is a positive approach, it is meaningful as a starting point to explore practical discussion directions and alternatives by adding another new perspective and approach to research in other social science fields with many normative studies.

A Study on the Effect of Relationship Benefits on Customer Value, Customer Satisfaction and Loyalty - For Parents Using Early Childhood Education Institutions (관계 혜택이 고객 충성도에 미치는 영향에 관한 연구 - 영유아 교육기관을 이용하는 학부모를 대상으로)

  • Kim, Eun Joung;Park, Jong Woo
    • Journal of Korean Society for Quality Management
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    • v.50 no.2
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    • pp.235-250
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    • 2022
  • Purpose: The main purpose of this study was to explore the factors that can increase parental loyalty from the perspective of management marketing in order to acquire information on strategies related to early childhood education institutions. Methods: For this purpose, frequency analysis, reliability and validity analysis, correlation analysis, hypothesis testing, and mediating effect analysis were performed using SPSS 22.0. Results: As a result of this study, first, among the sub-factors of relationship benefits, economic benefits, psychological benefits, and customerization benefits were found to have a significant influence on customer value. Second, among the sub-factors of relationship benefits, economic benefits, psychological benefits, and customerization benefits were found to have a significant effect on customer satisfaction. Third, customer value was found to have a significant effect on customer satisfaction. Fourth, customer value was found to have a significant effect on loyalty. Fifth, customer satisfaction was found to have a significant effect on loyalty. Conclusion: The results of this study suggest the necessity and importance of forming a relationship that considers the psychological aspect, economic aspect, and customerization aspect in the relationship with parents who use early childhood education institutions. This study sets the relational benefit as an independent variable among the variables of management marketing as a factor that affects loyalty, identifies the relationship between the variables through customer value and customer satisfaction, and intends to use it as basic data for qualitative improvement of educational institutions for infants and toddlers.

FACTOR ANALYSIS ON CONTRACTOR COMPETITION STRATEGY: A HONG KONG STUDY

  • L. Y. Shen;Y. T. Tan;S C Song;M X Yu
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.289-298
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    • 2007
  • The development of construction industry has led to the increase in the number of criteria imposed by project clients for selecting contractors. For example, clients often request tenderers to satisfy various conditions such as tight programme, financial strength, managerial ability, relevant work experiences, technical strength, high workmanship standard, safety requirement, quality specification, and yet others. This trend has attracted research interests of devising various methods for helping project clients to assess contractors' bids. For example, in recent development, the Works Bureau of the Hong Kong Government has introduced two mechanisms in tender evaluation for various public work contracts, namely, the Marking Scheme effective from June 2002 and the Formula Approach effective from November 2002 [1], [2]. These approaches evaluate a contractor's tender by considering collectively its tender price and performance attributes, the latter including contractor experience, past performance, technical resources and technical content of his proposal. The tender with the highest combined price and performance score (CPPS) will be normally recommended for acceptance. It appears, however, that there is little existing research in helping contractors to identify a competition strategy that enables the contractor to offer his most competitive bid collectively taking into account his resource capacities and project client's multiple performance criteria. This paper examines the factors affecting contractor's competition strategy to compete for works in Hong Kong. The understanding about the factors will contribute to identifying effective competition strategy. The data used for the analysis were collected from Hong Kong construction industry. The research findings may provide valuable references for investigating effective competition strategies in other construction industries outside the region.

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Effects of certification mark information indicated in the cosmetics package on quality evaluation, trust, attitude, and purchase intention (화장품 패키지에 삽입된 인증마크 정보가 제품에 대한 품질평가, 신뢰, 태도, 구매의도에 미치는 영향)

  • Jumi Lee;Eunah Yoh
    • The Research Journal of the Costume Culture
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    • v.31 no.4
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    • pp.430-451
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    • 2023
  • This study examines the effect of cosmetic certification marks on consumer behavior. The underlying objectives of this study are threefold. First, it explores whether the certification mark inserted into the cosmetic package-such as marks denoting quality assurances, ethical practices (specifically, pertaining to animal testing), and recycling packaging-affects consumer responses. Second, it investigates whether a higher number of certification marks leads to heightened positive consumer responses. Third, it analyzes the potential moderating effect of consumers' certification mark knowledge on the relationship between certification marks and consumer responses. In the pretest, certification marks with higher recognition were selected as stimuli, and a survey involving a total of 550 male and female consumers was conducted. The collected data were analyzed through ANOVA and post-hoc tests. The findings of this study confirm a significant difference in consumer responses to products based on the certification marks inserted in the cosmetic packaging. Compared to clusters without a certification mark, groups with two or more certifications (recycling certification + ethics certification, recycling certification + quality certification, recycling certification + ethics certification + quality certification) exhibit significant consumer responses. Second, more certification marks did not result in an increase in positive consumer responses. Third, a moderating effect of consumers' cosmetic certification knowledge on the certification mark-consumer response relationship was not found. The findings of this study have implications for developing product promotion strategies that leverage cosmetic certification marks as a marketing tool.

A Study on the Evaluation Differences of Korean and Chinese Users in Smart Home App Services through Text Mining based on the Two-Factor Theory: Focus on Trustness (이요인 이론 기반 텍스트 마이닝을 통한 한·중 스마트홈 앱 서비스 사용자 평가 차이에 대한 연구: 신뢰성 중심)

  • Yuning Zhao;Gyoo Gun Lim
    • Journal of Information Technology Services
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    • v.22 no.3
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    • pp.141-165
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    • 2023
  • With the advent of the fourth industrial revolution, technologies such as the Internet of Things, artificial intelligence and cloud computing are developing rapidly, and smart homes enabled by these technologies are rapidly gaining popularity. To gain a competitive advantage in the global market, companies must understand the differences in consumer needs in different countries and cultures and develop corresponding business strategies. Therefore, this study conducts a comparative analysis of consumer reviews of smart homes in South Korea and China. This study collected online reviews of SmartThings, ThinQ, Msmarthom, and MiHome, the four most commonly used smart home apps in Korea and China. The collected review data is divided into satisfied reviews and dissatisfied reviews according to the ratings, and topics are extracted for each review dataset using LDA topic modeling. Next, the extracted topics are classified according to five evaluation factors of Perceived Usefulness, Reachability, Interoperability,Trustness, and Product Brand proposed by previous studies. Then, by comparing the importance of each evaluation factor in the two datasets of satisfaction and dissatisfaction, we find out the factors that affect consumer satisfaction and dissatisfaction, and compare the differences between users in Korea and China. We found Trustness and Reachability are very important factors. Finally, through language network analysis, the relationship between dissatisfied factors is analyzed from a more microscopic level, and improvement plans are proposed to the companies according to the analysis results.

Ten-Year Change in Vegan Fashion and Beauty Industries in Korean Society -A Corpus Analysis- (코퍼스를 활용한 한국 사회 10년 비건 패션, 뷰티 변화 분석)

  • Somi Kang;Hayeun Jang;Ju Yeun Jang
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.4
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    • pp.625-645
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    • 2023
  • This study examined newspaper articles from 2012 to the first quarter of 2021 to explore how interest in and response to veganism have evolved in the fashion and beauty industries over the past decade. By analyzing keywords and word correlations, we discovered a steady increase in veganism-related articles in both English- and Korean-language newspapers published in Korea, especially since 2019. Since 2012, consumer interest in vegan fashion materials has grown, with fashion and beauty emerging in 2018 as significant vegan-related keywords. As a result, brands have adopted vegan certification systems and introduced vegan product lines, and new vegan brands have emerged. Since 2020, companies have been promoting environmental, social, and governance (ESG) management practices and working toward eco-management that reflects vegan trends in all areas, such as cruelty-free product/packaging materials, brands, policies, and services. It is also notable that fashion/beauty consumers have been more actively starting to adopt eco-friendly lifestyles and participate in vegan-related movements since that time. Our findings offer important insights into the evolution of veganism in Korea and can help researchers and industry practitioners to develop future business strategies in the vegan fashion and beauty industries.