• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.448-452
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• 2007

This study suggests how to evaluate the business model feasibility of Geographic Information Service(GIS) before they are commercialized in Ubiquitous Environments. It suggests the evaluation framework for business feasibility in order to provide a successful method. The framework is consisted of various evaluation dimensions and Indices like technology, marketability, business ability, customer satisfaction and business risk. From this research, we will anticipate a high rate of successful GIS business in respect to various elements related in the commercialization of the former business in ubiquitous environments.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.157-165
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• 2016

To provide the baseline for pricing, this paper proposes pricing-by-rating (PBR) as pricing model at micro-foundations level that can work as the baseline for all pricing models as well as an assessment criterion of business model in all circumstances. It sets up firstly WTP (willingness to pay/purchase) model from explicit needs and develops PBR based on the ordinal scale of the difference between the WTP and the WTS (willingness to supply/sell) by comparing individually the corresponding element/component of a firm's actual marketing mix 4P with that of the best SPEC (solution, price indicator by WTP, encouragement, channel) as an ideal 4P a customer expects and also by comparing the interaction between the 4P and the best SPEC as a whole collectively. And through illustrations it shows its applicability to evaluating business model in practice and finally asserts that PBR works as the baseline for pricing policy and as a criterion of business model evaluation in any circumstances.

• IE interfaces
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• v.22 no.1
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• pp.26-37
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• 2009

BPM(Business Process Management) secures the agility of an enterprise through automation, integration, and optimization of business process. For the successful BPM introduction, the evaluation and selection of suitable processes for BPM are very important. But as to process evaluation and selection standards, in fact, various selection elements exist and they have to be considered. Therefore, it is very difficult to evaluate systematically and reasonably business processes for enterprises or concerned persons that plan to introduce BPM. This paper describes a Web-based business process evaluation model for BPM using BSC(Balanced Scorecard) and fuzzy AHP(Analytic Hierarchy Process). A Web-based business process evaluation system was implemented based on this and it provides many useful business process evaluation results to enterprises or concerned persons that have insufficient experience and knowledge about BPM, and initially plan to implement BPMS(Business Process Management System). Thus, this paper demonstrates the applicability of fuzzy AHP concept in business process evaluation and selection for BPM, and provides a systemic guidance in the decision-making process.

• Journal of the Korea Safety Management & Science
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• v.3 no.3
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• pp.151-164
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• 2001

Currently, there are little evaluated model for each industry and systematic analysis for each item about current business web sites. And the approach way to improve it all depends on individual. This research is about two different points of view on I-Evaluation development as an approach method to provide analysis, evaluation, and guideline on business web sites. The one is about developing a working step and a site evaluation model that are necessary to improve the quality of site. The other is about a framework development to apply a feedback on site most rapidly and site optimization. The former is from the methodological point of view for I-Evaluation, and the latter is from the point of view for I-Evaluation Framework. In terms of methodology, developing site evaluation model and defining a working step belong to it. Site evaluation model means customizing each customers web site, using each evaluated scoring model which can be a standard for each industry to analyze a similar business web site. Defining a working step means defining input and output parameters for composed elements, working processes, and results analysis on an evaluated model. And also it includes building a working environments to automatic steps mentioned the above by clarifying them.

• Management & Information Systems Review
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• v.31 no.4
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• pp.433-444
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• 2012

The purpose of this study is to develop the evaluation model of BPMS(business process management systems) based on AHP(analytical hierarchy process). In this study, we draw some criteria to select BPMS solution from a experts panel. And, we develop an evaluation model based on AHP method. As a result, each organization can select the effective BPMS solution from the proposed evaluation model.

• Journal of Distribution Science
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• v.14 no.8
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• pp.45-50
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• 2016

Purpose - This study aimed to develop a new practical and universally applicable service quality model by improving the service quality measurement model proposed by many previous studies. Research design, data, and methodology - An in-depth analysis on what influences such service quality model had on the improvement effect of service quality, and Service Evaluation Model("SEM"), which was revised from the existing service quality measurement model, was developed. The model is divided into the two integrative categories: First, activity, that is the group of service-related activities. Next is item, the group of service-related objects. The level of service is evaluated for each category via survey questionnaire on service level evaluation. Based on the model, SEM has visibility by structuring the whole service industry. Results - For the application of the new service quality model, this study attempted to examine the appropriateness of the newly proposed service quality model by applying it to retail service field. Conclusions - As a result, the proposed service model would be a useful and applicable service quality measurement model required by many organizations. Service company can set up self check service levels. Through these results, they can look for the ways to provide better services to customers. Service users can ensure the objectivity of business plan based upon SEM.

• Journal of Korean Society for Quality Management
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• v.40 no.3
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• pp.372-380
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• 2012

Purpose: The purpose of this research is to develop the methods for evaluating the business value of a company's technical portfolios. In this study, technical portfolios of 10 major manufacturers and e-Biz industries are examined first from a business model perspective. Subsequently, we suggest future direction of R&D for the pharmaceutical industry by deducing the leading industries sharing similar traits with the pharmaceutical industry. Methods: In order to evaluate and analyze the patents of the major leading industries based on the constituents of a business model, the target patents were selected through the following procedure. Results: First, In this study, using the data obtained from the patent analysis, the differences in the technology portfolios of specific business entities based on the constituents of their business models. Second, deduced business rules of particular business entities through classification analysis and role-model of pharmaceutical industry Conclusion: If enterprise discovers technological change and characters of other enterprise or technology, enterprise could judge a direction of technology which will be developed in the near term and a plan which utilized existing technology to increase enterprise's profits.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.33 no.3
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• pp.79-86
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• 2010

Causing by economic stagnation and financial management difficulty of the domestic small and medium business company, the actual condition which enlarges the plan of politic funds increased from the government. The government authority as the SBC (small and medium business promotion corporation) evaluates the domestic small and medium business company, and directly executes a governmental politic funds. Financial analysis is a important factor of enterprise evaluation among various valuation bases. However because of applying to the whole domestic manufacturing industry on financial evaluation, Current financial evaluation index effectively cannot reflect the feature of a regional industry. A whole manufacturing industry index considers a standard for the comparison evaluation of domestic manufacturing industry and compares with the other industries and the world-wide nation industry change, But, there is a difference from indexes of corresponding industry in specific regions. This paper proposes a model of evaluation index for the efficient execution of politic funds. We considers three manufacturing industries for proposed model which are shipbuilding, machine tool and airline industries in Gyeongsangnam-do region.

• Journal of Intelligence and Information Systems
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• v.14 no.2
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• pp.45-61
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• 2008

Previous U-Commerce researches have dealt with the business support systems for traditional commerce space such as real world shopping malls. This paper investigates U-Commerce business models in service space. The McDonald's Touch-Order case is analyzed from business model perspective and the Media-Embedded Place business model is introduced as a U-Commerce business model for value creation in service space. The media-embedded place business model attaches auto-identification tags to tables or billboards, triggers commercial transaction through the tags, and shares the revenues and the incentives among the place owners and commerce/content providers. This paper analyzes its scenario and applications and illustrates the profitability analysis using so-called 'tag evaluation model'.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.35 no.4
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• pp.41-47
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• 2012

To adapt to a rapidly changing business environment, introduction of new management techniques and innovative activities are crucial. In the case of small and medium companies, the compensation for scarce management resources and sustainable development can be obtained from advantage of management consulting. In this study, we propose the enterprise process evaluation model for small and medium business consulting, which can deploy the process improvement activities with considering the process maturity level within an organization. The process evaluation area of proposed Small and Medium Business, Staged Maturity Model (SMB-SMM) consists of four following parts: supply management, demand management, business management, and research and development (R&D) management. For each area, we set goals and also define the practices to achieve their goals respectively. By applying the SMB-SMM model to the small and medium sized companies, the process maturity level can be defined. And then to overcome the gap between the goals and evaluation results, the customized management consulting activities can be drawn from the predefined consulting approaches from the SMB-SMM.