• Title/Summary/Keyword: Business English

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Developing a recommendation system for e-newspaper articles through personalizing digital contents

  • Ha Sung Ho;Yi Jae-Shin
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.10a
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    • pp.430-460
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    • 2004
  • This study presented a personalization system that adopted a methodology which is applicable for digital content recommendation and executed by the Internet service providers. The system made a recommendation to the users on the basis of their preferences, while most techniques for recommending digital content have focused on considering the similarity of content. In addition, it developed a method of evaluation to determine the priority of recommendations and adopted measures when selecting a set of recommendations. To experiment the feasibility and effectiveness of the presented methodology, a prototype system was developed and was applied to an English newspaper on the Internet.

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How Apparel Companies Use Social Media: The Case of Facebook

  • Seo, Min-Jeong;Burns, Leslie Davis
    • The Research Journal of the Costume Culture
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    • v.20 no.3
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    • pp.430-442
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    • 2012
  • This study focused on how the U.S. apparel companies use social media as a new marking channel. On Facebook Wall the contents of messages in English initiated by companies and consumers were investigated and categorized by using content analysis. Chi-square analysis and t-test were utilized to compare the use of social media by companies with higher and lower business performance. The majority of messages initiated by apparel companies gave their consumers useful information about new products, promotions, and recruiting. On the other hand, messages initiated by consumers contained a variety of content related to companies, users, and products. Apparel companies with lower business performance were more actively engaged in posting messages and responding to consumers. The results will be helpful in employing social media to build new marketing strategies through direct communications with consumers.

A Study on the strategy for Success in the Electronic Trade Transaction (전자무역의 과제와 성공전략에 관한 연구)

  • Jeon, Soon-Hwan
    • The Journal of Information Technology
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    • v.6 no.1
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    • pp.117-128
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    • 2003
  • The purpose of this article is to study on the strategy for Success in the Electronic Trade Transaction. The term "electronic trade" means all or part of any such trade as implemented by means of apparatus having the information processing capability, such as a computer, and networks of information and communications. The Internet brings people together from every country in the world. It reduces the distances between people in many ways. The predominant language on the Web is English, although sites in other language barrier is overcome, the technology exists for any business to conduct electronic commerce with any other business or consumer, anywhere in the world.

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A Study on the Bank's Breach of Contract to keep the Business Secrecy in Transferable Credit Transactions - with a Special Emphasis on the English Case Law, Jackson v. Royal Bank of Scotland - (양도가능신용장거래에서 은행의 영업상 비밀 유지의무위반에 관한 연구 - Jackson v. Royal Bank of Scotland 사건에 대한 영국법원의 판결을 중심으로)

  • Hahn, Jae-Phil
    • Journal of Arbitration Studies
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    • v.16 no.1
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    • pp.277-314
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    • 2006
  • This article aims at analysing the reality of banks' liability resulting from the breach of contract on its part to keep the business secrecy with the supplier in the transferable credit, focusing on a English decision, Jackson v. Royal Bank of Scotland [2005] UKHL 3. In this case, the applicant, 'Econ', had purchased various varieties of pre-packed dog chews in bulk through 'Sam'(lst beneficiary) from 'PPLtd'(2nd beneficiary) in Thailand, using a transferable letter of credit issued by 'RBank'. 'Sam' charged a tremendous amount of mark-up on each transaction and it had not been disclosed to 'Econ', although the identity of 'PPLtd' was revealed to 'Econ' by various documents. However, 'RBank' made an unfortunate error to send an completion statement and other documents including 'PPLtd.'s invoice to 'Econ' instead of to 'Sam'. The effect of the Bank's error was to reveal to 'Econ' the substantial profit that 'Sam' was making on these transactions. CEO of 'Econ' was furious and, as a result, decided to cut 'Sam' out of its importing system and terminated their relationship. 'Sam' sued 'RBank' for damages to recover the loss of profits which could have been possibly made, if the information on the mark-up would not have been exposed to 'Econ'. The House of Lord held that 'RBank' was in breach of its duty of confidence, so 'Sam' was entitled to recover damages on a decreasing scale over 4 years, since there was no specific undertaking from the letter of credit.

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Enhancement of SMB Global Compentency for Overseas Market Entry (중소기업 해외시장 진출활성화를 위한 글로벌역량 제고)

  • Cha, Mi-Yang
    • Journal of Convergence for Information Technology
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    • v.7 no.1
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    • pp.11-16
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    • 2017
  • In the era of globalization, small and medium sized businesses (SMBs) are striving to attain competitive advantage in the rapidly changing and diversified markets. It is necessary for SMBs to enhance their global compentency in order to successfully enter overseas markets. In an attempt to shed light on how closely an SMB's global competency is related to how efficiently their employees can perform their tasks in the overseas market, this study examined the nature of English use in oral communication by twelve Korean men working in Dubai. Questionnaires and recordings were used to collect the data. The results show that English competency plays a crucial role in work efficiency in the overseas business context. Also, superior oral skills are considered the most important in doing business as it is the most frequently required form of communication. Participants of the study showed a tendency to make up for their lack of communicative competency by using various strategies. They tried to avoid communication breakdown by all means in order to get the task done.

A Study on Fashion Design of the Movie, Emma's Image - Focusing on the Jane Austen's Emma - (영화(映畵) "Emma" 이미지의 의상(衣裳) 디자인 연구(硏究))

  • Park, Sang-Young;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.3 no.2
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    • pp.59-66
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    • 1999
  • The purpose of this thesis is to review the costume and symbolism of the English novelist Jane Austen's novel "Emma" which was produced as a movie in 1996. The novel "Emma" 's periodical background is from 1814 to 1815 in neo-classical age of costume. The English woman's costumes in 1810 were high-waisted empire style dress and redingote, pelisse, spencer jacket for going out. Man's costumes were frock coat, tail coat, shirts, vest and bottoms were breeches, pantaloons and trousers. In this literature, Harriet's naive and immature image was shown in the name of 'pretty'. Elegant and graceful way of talking and attitude was expressed in the 'beauty' of Emma. The costume is symbolically expressing the character's personality ; white is for Emma's intelligent and elegant image, pastor Elton's black suit symbolized his profession and ambitions for success. The analysis of the costumes from the movie "Emma" is following ; women wore empire dress and outer garment, redingote and spencer jacket. The fabrics were muslin, gauze, satin, lace and velvet. Men's costume were frock coat, tail coat with the shirts, vest, and pantaloons. The fabric was brown, black and dark color of wool. With an analysis of the movie "Emma", I would like to present '99 S/S collection, targeted for 21-25 aged woman by use of Emma's elegant and Harriet's pretty image as a main subject. As a second subject, I have chosen neo romantic memory, sophisticate feminine and pretty Harriet.

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An Analysis of the Course Fulfillment Change in Fisheries Business Administration Curriculum with Business Education Accreditation (경영교육인증에 따른 수산경영학 교과과정 및 학업이수의 변화 분석과 과제)

  • Lee, Dong-Ho
    • The Journal of Fisheries Business Administration
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    • v.45 no.2
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    • pp.39-59
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    • 2014
  • Recently the rapid changes of the social environment make both university and every each department should have to renovate and adjust all of the educational components. The most dominant and issuable change of business administration education is the Business Education Accreditation which was certified by the KABEA(Korean Association of Business Education Accreditation). And the only two department of fisheries business administration which in Gyeongsang National University and Pukyong National University has been accredited recently. Though The department of fisheries business administration in Korea has been influenced by that Accreditation, there is few research and analysis on educational change. So it is very important that research on the curricular constitution and change of the curriculum for considering the its own effect and influence. This paper aims to explore the curricular constitution, change and course fulfillment of fisheries business administration after the business education accreditation based on the case of the department of fisheries business administration in Gyeongsang National University. The analysis of fisheries business administration change will help develop sustainable curriculum and give more guideline for identifying the core of fisheries business administration. The method of analysing that in this research has adopt the social network analysis(SNA) and automated software tool which is the most dominant technique in contents analysis including the Krkwics and Pajek. The SNA is evaluated that most popular, rigorous and firm methodology for analyzing, examining and revising some concepts or objects in the context of semantics. The result of this study shows that the ratio of fisheries business administration class has been decreased but still the most fulfilled course. And English mediated class has been avoided though that sort of the class has been increased. In the view point of course fulfillment, it has been potential and inefficient problems that some classes that including financial related and accounting related class would not been accomplished appropriately. The findings of a graduate depth interview which has been done about 4 years for understanding that student show that there's some recognition gap of fisheries business administration in staffs of human resource management. And the level of job satisfaction in fisheries business still somewhat low and even worse the chance of recruitment also unsteady.

A Study on the Multi-Modal Browsing System by Integration of Browsers Using lava RMI (자바 RMI를 이용한 브라우저 통합에 의한 멀티-모달 브라우징 시스템에 관한 연구)

  • Jang Joonsik;Yoon Jaeseog;Kim Gukboh
    • Journal of Internet Computing and Services
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    • v.6 no.1
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    • pp.95-103
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    • 2005
  • Recently researches about multi-modal system has been studied widely and actively, Such multi-modal systems are enable to increase possibility of HCI(Human-computer Interaction) realization, enable to provide information in various ways and also enable to be applicable in e-business application, If ideal multi-modal system can be realized in future, eventually user can maximize interactive usability between information instrument and men in hands-free and eyes-free, In this paper, a new multi-modal browsing system using Java RMI as communication interface, which integrated by HTML browser and voice browser is suggested and also English-English dictionary search application system is implemented as example.

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Main Trends for Reforming the Law of Insurance Contract in England - Focused on the Insured's Post-Contract Duty of Good Faith in relation to Claims - (영국 보험계약법의 주요 개혁동향 - 보험금청구와 관련한 피보험자의 계약체결 후 선의의무를 중심으로 -)

  • Shin, Gun-Hoon
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.53
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    • pp.207-229
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    • 2012
  • In IP 7 and LCCP 201, Law Commission considers the insured's duty of good faith after the formation of the contract. This article intends to review and analyse the legal implications of proposals in IP 7 and LCCP 201. The results of analysis are following. First, Law Commission propose to end the remedy of avoidance under MIA 1906 section 17, because avoidance of past claims is unprincipled, impractical and unnecessarily harsh. Secondly, LC proposes that an insured who makes a fraudulent claim should forfeit the whole claim which the fraud relates, but that the fraud should not invalidate previous and legitimate claims. Thirdly, LC proposes to introduce a statutory right for the insurer to claim damages for the reasonable, foreseeable costs of investigate a fraudulent claim in specific circumstances and that damages would be limited to those cases where the insurer can show an actual, net loss. Finally, LC provisionally propose that an express fraud clause should be upheld in business insurance, whereas in consumer insurance, any term which purports to give the insurer greater rights in relation to fraudulent claims that those set out in statute would be of no effect.

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Cost Analysis of On·OFF-Line Blended Learning (온·오프 라인 블렌디드 러닝의 원가 분석)

  • Kim, Hee-Jin;Yoon, Sung-Yong;Park, Jong-Hyuk
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.8
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    • pp.141-148
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    • 2013
  • Traditional face-to-face university education has shifted its course to combine the advantages of both online and offline education in a blended-learning approach. However, there is still much that is unknown about the actual effect of blended learning, particularly it's learning outcomes in terms of cost effectiveness. This study qualitatively examines the costs and the learning outcomes of blended learning at an on-line college and off-line university. Online college level English pedagogy courses and blended with offline operations at an online university were studied across two semesters in terms of the quality of education, and both direct and indirect cost savings. Other causes for various learning outcomes and cost implications are proposed and validated.