• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.175-190
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• 2014

This study analyzes the business strategy of fast fashion through Zara, a successful fashion brand from Inditex Spain. An in-depth case approach is adopted based on extensive secondary research that includes literature and press releases published in Korean as well as English. The findings of this research demonstrate a speedy and flexible process occurring in the supply chain of its fast fashion business and the cooperation between the company's headquarters and international subsidiaries. Zara's headquarters executes four representative strategies: competitive market research, an integrated organizational structure, small quantity batch production, and a specialized distribution system. Zara's international subsidiaries execute their own four representative strategies: differentiated international expansion, independent human resource management, small but fundamental IT, and maximization of store resources. These two core parts intimately work together to satisfy target customers all over the world by bringing competitive advantages to the fashion business and represent a key concept of Zara's business strategy. The main drawbacks of case studies are limited validity and representativeness restraining the potential for making generalizations. However this case is considered sufficient to provide valuable insight and improve the understanding of operation strategy in fast fashion.

• Journal of Information Processing Systems
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• v.17 no.3
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• pp.586-598
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• 2021

Nowadays, users' reviews and feedback on e-commerce sites stored in text create a huge source of information for analyzing customers' experience with goods and services provided by a business. In other words, collecting and analyzing this information is necessary to better understand customer needs. In this study, we first collected a corpus with 99,322 customers' comments and opinions in English. From this corpus we chose the best number of topics (K) using Perplexity and Coherence Score measurements as the input parameters for the model. Finally, we conducted an experiment using the latent Dirichlet allocation (LDA) topic model with K coefficients to explore the topic. The model results found hidden topics and keyword sets with high probability that are interesting to users. The application of empirical results from the model will support decision-making to help businesses improve products and services as well as business management and development in the field of hotel services.

• Journal of English Language & Literature
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• v.57 no.6
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• pp.1151-1171
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• 2011

Conrad's novels, specifically the Lingard Trilogy-Almayer's Folly, An Outcast of the Islands, and The Rescue-and Lord Jim, set in the Southeast Asian or Malay Archipelago can be considered travel literature that played a significant role in British imperial expansion. Conrad's Malay novels were based not only on his experience in the region during his commercial journey but also on information from earlier travel writings about the Malays and their customs, including James Brooke's journals. The English traders in Conrad's novels, namely Lingard and Jim, were partly modeled on Brooke, the White Rajah, who founded and ruled the English colony on the northwest of Borneo in the 1840s. The white traders in Conrad's novels, who act as enlightened rulers, represent the British commercial expansionism, which was obscured by the phenomenon of the civilizing mission in the late nineteenth century. On the other hand, the colonial official Clifford's tales and novels about British Malaya demonstrate the typical travel accounts of the late nineteenth century that stress the civilizing mission over commercial exploitation. The concept of the enlightening mission was rooted in evolutionary anthropological thinking, which developed as part of the natural history in the early nineteenth century. In fact, the development of natural history, stimulating British expansion in search of commercially exploitable resources and lands, enabled travel writing as the collection of natural knowledge to become a profitable business. In Conrad, the white characters are mainly traders acting as colonial rulers, while in Clifford, they are scientific rulers with their commercial interests rarely apparent. In sum, Conrad's novels reveal that the new imperialism of the civilizing mission is still a commercial one, which disturbs rather than contributes to the imperial expansion-in contrast to other travel literature such as Clifford's.

• Journal of Research and Publication Ethics
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• v.1 no.1
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• pp.11-15
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• 2020

Purpose: This study is to review and analyze orientation and strategy of the East Asian Journal of Business Economics and all of the published articles of 2013 to 2020 and to investigate the previous publication system and process in order to enhance the general quality of EAJBE. Research design, data and methodology: This paper applied a case study method and analyzed the previous published articles and system including homepage of East Asian Journal of Business Economics. Results: This journal strives to be the most globalized than other domestic journals in the field of management/economy, and since its inception in 2013, all the papers is written in English, and more than 40% of the contributors are overseas contributors, so it is developed by global strategies in a different direction from other domestic journals. Conclusions: The EAJBE provides the full text of the contributors' research ethics regulations to the online system, and mandates researchers to submit a pledge from the stage of the contribution. The journal provides clear criteria such as self-plagiarism and duplicates publication, and specifies the copyright agreement and submission application twice, and guides the contributors and the reviewers to use the system in advance.

• Asia Marketing Journal
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• v.12 no.4
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• pp.1-25
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• 2011

Brand names are often considered as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, brand names are also important assets. Building a strong brand name in the Chinese commonwealth is a main challenge for many global companies. One of the first problem global company has to face is how to translate English brand name into Chinese brand name. It is very difficult decision because of cultural and linguistic differences. Western languages are based on an alphabet phonetic system, whereas Chinese are based on ideogram. Chinese speakers are more likely to recall stimuli presented as brand names in visual rather than spoken recall, whereas English speakers are more likely to recall the names in spoken rather than in visual recall. We interpret these findings in terms of the fact that mental representations of verbal information in Chinese are coded primarily in a visual manner, whereas verbal information in English is coded by primarily in a phonological manner. A key linguistic differences that would affect the decision to standardize or localize when transferring English brand name to Chinese brand name is the writing system. Prior Chinese brand naming research suggests that popular Chinese naming translations foreign companies adopt are phonetic, semantic, and phonosemantic translation. The phonetic translation refers to the speech sound that is produced, such as the pronunciation of the brand name. The semantic translation involves the actual meaning of and association made with the brand name. The phonosemantic translation preserves the sound of the brand name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner. name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner.

• Journal of Korean Ophthalmic Optics Society
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• v.20 no.4
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• pp.415-423
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• 2015

Purpose: We conducted a study on the brand name types of optical shop in the region of Daegu to exploit the data necessary for a new brand naming. Methods: The characteristics of the names including the concept and function, phrasing compositions - whether the names are Korean words, English words or combination of the two, or others, and whether the names are descriptive, allusive or coined, alternative names, and most frequently used names were studied and analyzed. Results: For those in Korean words, the most frequently appeared consonant was 'ㅇ' then 'ㅅ'. In combination words, either in Korean and English combination or others, 57.1% of the names were in Korean, or 32.7% of the names were in English. As for number of syllables, 3 syllables consumed 30.4% and 2 and 4 syllables were in similar proportions of 29.7% and 25.0%, respectively. The proportions of allusive and descriptive names were 17.0% and 13.3%, respectively. As for alternative creation type, the type with combination of words came first, and then use of symbols came second. For other types, there were high number of brand names that contained the names of other business types and names of the districts in which the stores were located. Lastly, the most frequently used keyword was 'eye', which was used 45 times, and then came 'dang' and 'angyeong'. Conclusions: When starting a business and making an appropriate brand name, it must be easy to say and remember as well as meaningful. As such, a brand name for an optical shop should not only be creative, but also be associated with the business and emanate favorable impression.

• Journal of Technology Innovation
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• v.19 no.3
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• pp.115-140
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• 2011

The fact that innovation activities of venture firms and start-ups play crucial role in driving industrial development and economic growth has significantly increased the importance of business incubator and techno-park which promote new businesses creations. This review paper aims at not only generating performance measurement index of business incubators but also categorizing performance determinants in accordance with three different theoretical perspectives of resource-based view, strategy patterns, and social networks. Futhermore, as future direction of research, this paper emphasizes structured research efforts on the critical effects of incubator's governance patterns, external and regional contexts, and analysis of government incubator policy.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.9
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• pp.91-100
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• 2021

Educational institutions play a critical role in national development through the advancement of skilled human resources and intellectual society. The number of higher educational institutions (HEIs) is increasing significantly in Bangladesh. Students have a number of options from which to select their preferred educational institutions. Hence, HEIs should think about the quality of services they provide to students. The objective of this study is to measure students' satisfaction and university reputation through service quality (SQ) in a private higher educational institution (PriHEI) in Bangladesh. Primary data was collected from 270 students of International Islamic University Chittagong (IIUC), Bangladesh, through a simple random sampling technique. In this study, data was analyzed through descriptive statistics, correlation, measurement model using confirmatory factor analyses, and structural equation modeling (SEM). The results showed that transport services have indirect but medical and physical facilities have both direct and indirect significant effects on overall students' satisfaction. Further, the administrative services and research facilities have significant indirect effects on overall students' satisfaction. Finally, the results of structural equation modeling (SEM) confirm that the reputation of the university is directly associated with overall students' satisfaction.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.01a
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• pp.9-10
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• 2022

본 논문에서는 딥러닝을 활용하여 취업준비생들의 데이터에 의하여 취업 가능 여부와 그에 따른 유용한 정보들을 얻기 위한 시스템을 제안한다. 취업 가능성이 성공적으로 평가된다면 예비 사회인, 취업준비생, 대학생들이 미리 취업 준비가 어느 정도 이루어졌는지 본인의 위치를 평가할 수 있으며 강점과 약점을 파악할 수 있을 것이다. 본 연구를 위해 취업생 및 취업준비생 데이터를 포함하는 CSV파일을 생성하였고, 딥러닝을 활용하여 유용한 정보들을 추출해내는데 성공했다. 이를 통해 취업 가능성 예측 프로그램은 취업준비생들과 기업의 인사관리자들에게 커다란 이점을 제공할 수 있을 것으로 보인다. 더 나아가 이 프로그램은 기업 구성원들의 업무능력을 평가할 수 있는 프로그램으로도 활용할 수 있을 것으로 사료된다.

• Journal of Information Technology Applications and Management
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• v.17 no.3
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• pp.43-56
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• 2010

Completely Automated Public Turing test to tell Computers and Humans Apart or CAPTCHA has received remarkable attention. Deciphering distorted texts is still a human task. The current CAPTCHA mainly requires users to read English alphabets. As such, Thai CAPTCHA may be the choice for Thai online practitioners. However, no published work has examined how Thai online practitioners perceive CAPTCHA. This study thus attempts to fill this void. Based on the 112 number of usable online questionnaire submission, Thai online practitioners are all aware of CAPTCHA. Also, nine out of ten samples identified correctly the prime benefits of CAPTCHA. Using exploratory factor analysis, their attitude towards CAPTCHA was classified into two dimensions. They perceived (1) drawback of general CAPTCHA and (2) feasibility of Thai CAPTCHA. In addition to extending our insight into application of CAPTCHA, policy-makers responsible for electronic commerce in Thailand could initiate plans in response to Thai online practitioners' perception.