• 무역상무연구
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• 제36권
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• pp.173-194
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• 2007

The purpose of this article is primarily to give prominence to the importance of International Business English education. Although English is one of the most crucial parts in international business transaction it has not been treated as one of academical sciences. As English is a main language when the international business transaction is done International Business English should be studied by scholars who majored in international business area. It is true that there has been no study at all regarding International Business English(in this article, it does not mean General International Business English) so far. Anyone who does and learn the international business should have some opportunities to have a contact towards international business correspondence and other documents before they do in reality. However, in Korea, most English education has been focused on general English and English certificate tests at universities. At universities' level, it is certainly a scholars' task to study International Business English education in order to provide decent education to the students. For doing so, this article examine, focusing only on reading part, how International Business English should be taught and especially, how reading skills should be activated and integrated with other language skills. This objective will be fulfilled by asking, what reading means in International Business English, as well as what role reading plays in International Business English education.

• 한국영어학회지:영어학
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• 제4권2호
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• pp.229-252
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• 2004

The TOEIC has widely used to evaluate business English proficiency in Korea, but those who achieved high scores still often face difficulties in performing their duties in English at work. This implies that the test may not evaluate business English proficiency effectively enough. With an ultimate goal of proposing an effective way of assessing business English proficiency, therefore, his study analyzed the predictive validity of the TOEIC. A correlation analysis was conducted between TOEIC scores of 64 office workers of multinational companies and their working skills in English evaluated by themselves, and their colleagues and seniors. Its results illustrated a significant correlation between their listening and reading scores and their working skills measured by all the groups, but not between their scores and their working skills in speaking and writing. In addition, the study did a delphi study to identify working skills in English to be assessed in business English tests and a contents analysis of the TOEIC. The results suggest business English tests should be able to assess working skills by work types and more direct testing of working skills in speaking and writing is needed.

• 유통과학연구
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• 제14권10호
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• pp.127-136
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• 2016

Purpose - This study investigated the effects of lectures in the English medium (EML) on understanding and learning outcomes. Sixty percent of EML lectures in Korea also use Korean for further support. Thus, this situation needs to clearly distinguish the specific impacts of the EML classes on learning outcomes. Here, we use the same English materials, including PowerPoint slides and video content, given in the Korean and English lectures. The difference between the lectures becomes only whether the lecture is delivered in Korean or English. Thus, we can clearly identify whether the language difference makes any difference in learning outcomes. Research design, data, and methodology - Our sample consisted of 91 students taking an international business course the spring of 2015. All course materials, including textbooks, PowerPoint slides, exams, video, and support content, were presented in English. Survey data and exam results were used. Students filled out their student identification number and name, so we could match the surveys against the exam results. Results - First, results show that whether the lecture was delivered in English or Korean was an important factor when students chose the class. Second, English proficiency related to international business and general English levels were higher in the English class than in the Korean class. However, the understanding of key concepts and reading abilities of international business newspapers were the same for students in both classes. Third, teaching materials and lectures were the most important material for the understanding of key concepts in the business major. Fourth, the exam results showed no difference in performance of the students in the English versus the Korean class. This shows that EML classes were not necessarily detrimental to the understanding of major concepts of the lecture. Thus, it is important that researchers carefully design empirical settings to study the effectiveness of EML. Conclusions - The English lecture can be as helpful for enhancing knowledge in the business major as the Korean lecture. For further research, various English lecture forms can be considered to distinguish the effects of the English lecture.

• 영어어문교육
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• 제11권1호
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• pp.77-98
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• 2005

The purpose of the study is to investigate whether focus-on-form instruction is effective in promoting accuracy in writing and to make some suggestions regarding education in business English writing. For this purpose, an experiment, of which the participants were 29 college sophomores taking a course in business English, was made. The learners received instruction in the English nouns followed by modificatory phrases or clauses through the focus-on-form techniques, feedback and explicit explanation. The results were as follows: First, the learners who received focus-on-form instruction improved accuracy in writing. Second, there was a correlation between the learners' English proficiency levels and the effects of focus-on-form instruction. Third, the high level learners showed more positive attitude toward focus-on-form instruction than the low level ones. To promote accuracy in written business communication, the following suggestions were made on the basis of the results: First, focus-on-form instruction should be incorporated into a content-based business English class. Second, repeated focus-on-form instruction is needed. Third, learners' English proficiency levels should be taken into account when focus-on-form instruction is given.

• 유통과학연구
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• 제16권11호
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• pp.5-10
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• 2018

Purpose - The recent establishment of many varieties of English language in the globe has created many models of English such as world Englishes (WEs), English as a Lingua Franca (ELF), English as a family of languages, and English as an Intercultural Language (EIcL). Among the models, the present study highlights 'English as an intercultural language (EIcL)' in relation to distribution science business English teaching to elucidate what EIcL is and why it is critical and how it can be realized in the business English classrooms. Research design, data, and methodology - This study look into the EIcL paradigm that empowers all active users to view English as universal and at the same time enables them to develop critical skills to bridge intercultural gaps or to cross borders. Results - Rather than just focusing on an acquisition of standardized English(es), EIcL serves as a major contextual factor facilitating success in getting competence among the different English languages. Conclusions - EIcL is a promising and ultimately rewarding approach to the contemporary business English teaching arena. EIcL should be achieved through policies, textbooks or living abroad, and, above all, learners/teachers' active awareness and understanding' of the EIcL mainstreams.

• 영어어문교육
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• 제17권3호
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• pp.73-98
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• 2011

This study investigated the feasibility and effectiveness of incorporating oral corrective feedback into the content-based business English writing class. Two types of oral corrective feedback, recasts and metalinguistic feedback, were integrated into business English writing classes to help low intermediate-proficiency Korean university students improve the ability to use the simple past, present progressive, and present perfect tenses correctly in their written production. Prior to the treatments, the subjects had basic grammatical knowledge of the target verb tenses, but they had only limited control over them in their written production. Three groups were formed: recast group that received corrective recasting, metalinguistic group that received metalinguistic clues, and control group that received no oral corrective feedback. The study demonstrated that it was feasible to incorporate recasts and metalinguistic feedback into content-based business English writing classes and that metalinguistic feedback had greater and more endurable effects than recasts on promoting the correct use of the target verb tenses in written production. It can be concluded that oral corrective feedback, metalinguistic feedback in particular, can be used in the business English writing classroom to help students gain greater control over already partially acquired forms and therefore improve their writing accuracy.

• 디지털융복합연구
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• 제18권2호
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• pp.213-221
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• 2020

본 연구는 Keller의 ARCS 동기모델을 비즈니스 전공영어 수업에 적용하여 ARCS 모델이 학습동기와 학업성취도에 어떤 영향을 미치는지 조사하고자 하였다. 본 연구는 2018년과 2019년 2학기에 비즈니스 전공영어를 수강한 경영학 전공 27명 학생들을 대상으로 이루어졌다. 학습동기와 학업성취도를 분석하기 위해 설문조사와 필기시험 결과가 사용되었다. ARCS 모델을 적용한 실험집단과 전통적 강의식 수업이 이루어진 비교집단의 결과는 비즈니스 전공영어에 ARCS 모델을 적용한 교수·학습법이 학습 동기유발 요소인 주의집중, 관련성, 만족감, 자신감을 향상시키는 데 효과가 있으며 비즈니스 영어와 비즈니스 내용 두 영역의 학업성취도 향상에도 효과가 있음을 보여주었다. 본 연구는 학습자 수가 적은 비즈니스 전공영어 수업에서 ARCS 모델이 긍정적 효과를 나타낼 수 있음을 보여준 한 사례가 될 수 있다.

• 벤처다이제스트
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• 통권57호
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• pp.12-12
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• 2004

이번 호부터 새롭게 연재되는 . 그 첫번째는 회사소개에 관한 내용입니다. 회사소개는 비즈니스상에서 제안 또는 발표시 필수적으로 다뤄지는 부분이므로 관련 내용과 표현을 잘 익혀두셨다가 활용하시기 바랍니다.

• 디지털융복합연구
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• 제17권2호
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• pp.91-100
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• 2019

본 연구의 목적은 글로벌 비즈니스 커뮤니케이션 역량 배양을 위한 교육과정을 개발할 때 교육내용 선정을 위한 기초자료를 제공함을 목적으로 한다. 이를 위해 우선적으로 글로벌 역량의 하위요소에 대한 기존 연구를 검토하여 하위 역량요소를 수정, 보완하여 글로벌 비즈니스 커뮤니케이션 역량의 하위요소를 선정하였다. 선정된 글로벌 비즈니스 커뮤니케이션 역량의 하위요소의 중요도에 대해 20개 기업체 근무자 148명을 대상으로 인식 조사를 실시하였다. 그 결과 언어 능력인 영어 이메일 작성, 영어 자료 및 문서 읽고 이해, 전화영어, 비즈니스 영어회화, 사회언어적 능력인 타문화에 대한 이해, 전략적 능력인 커뮤니케이션 스킬, 글로벌 비즈니스 이해 능력인 비즈니스 지식이 비교적 높은 중요도를 보였다. 따라서 글로벌 비즈니스 커뮤니케이션 역량 배양을 위한 교육내용을 선정할 때 우선적으로 이들 요소를 포함시키는 것이 바람직하다는 결론을 내렸다.

• 한국콘텐츠학회논문지
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• 제20권10호
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• pp.157-166
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• 2020

본 연구는 코스닥(KOSDAQ)에 상장된 총 1,358개의 기업 이름을 대상으로 의미와 내부구조를 분류하고 형태론적인 특성을 고찰한 기술적 연구이다. 어원적 측면에서 코스닥 기업 이름의 가장 큰 특성은 영어의 독점적 지위와 한국식 영어 조어로 밝혀졌다. 특히 코스닥 기업 이름의 경우 한국어 요소만 참여한 것은 20%에 불과하고 나머지는 외국어 요소가 참여하는데, 그중 영어 요소가 관여한 것이 전체의 76%로, 영어의 독점적 지위가 확인되었다. 형태 구조 면에서 합성어와 축약어, 축약 합성어가 90%에 달하는데, 영어 원단어의 형태적 특성과 무관하게 축약어가 많이 사용되고, 같은 단어라도 여러 형태로 축약되어 참여하는 형태를 보인다. 접두사나 접미사, 결합형등 영어의 의존형태소들도 자유롭게 독립어로 활용된다. 이것은 이들이 영어에서 차용된 것이 아니라 한국어에서 생성된 단어라는 것을 보여주는 것으로, 한국식 영어라는 것을 보여주는 것이다.