DOI QR코드

DOI QR Code

A Basic Study on the Selection of Educational Contents for Cultivating Global Business Communication Competence

글로벌 비즈니스 커뮤니케이션 역량 배양을 위한 교육내용 개발에 대한 기초연구

  • Kim, Bu-Ja (Dept. of Global Business & Information, Seoul Christian University)
  • 김부자 (서울기독대학교 국제경영정보학과)
  • Received : 2018.12.31
  • Accepted : 2019.02.20
  • Published : 2019.02.28

Abstract

The purpose of this study was to provide basic data for the selection of educational contents when developing a course for cultivating global business communication competence. Reviewing previous studies on sub-elements of global competence, the researcher selected the sub-elements of global business communication competence. A survey was conducted on 148 employees of 20 companies regarding the importance of the sub-elements of global business communication competence. As a result, it was concluded that the sub-elements of relatively high importance-English email writing, reading and understanding of English materials and documents, telephone English, business English conversation, understanding of other cultures, communication skills, business knowledge-should be included in the educational contents of a course for cultivating global business communication competence.

본 연구의 목적은 글로벌 비즈니스 커뮤니케이션 역량 배양을 위한 교육과정을 개발할 때 교육내용 선정을 위한 기초자료를 제공함을 목적으로 한다. 이를 위해 우선적으로 글로벌 역량의 하위요소에 대한 기존 연구를 검토하여 하위 역량요소를 수정, 보완하여 글로벌 비즈니스 커뮤니케이션 역량의 하위요소를 선정하였다. 선정된 글로벌 비즈니스 커뮤니케이션 역량의 하위요소의 중요도에 대해 20개 기업체 근무자 148명을 대상으로 인식 조사를 실시하였다. 그 결과 언어 능력인 영어 이메일 작성, 영어 자료 및 문서 읽고 이해, 전화영어, 비즈니스 영어회화, 사회언어적 능력인 타문화에 대한 이해, 전략적 능력인 커뮤니케이션 스킬, 글로벌 비즈니스 이해 능력인 비즈니스 지식이 비교적 높은 중요도를 보였다. 따라서 글로벌 비즈니스 커뮤니케이션 역량 배양을 위한 교육내용을 선정할 때 우선적으로 이들 요소를 포함시키는 것이 바람직하다는 결론을 내렸다.

Keywords

DJTJBT_2019_v17n2_91_f0001.png 이미지

Fig. 1. Components of Communication(S. G. Yoo,2016 [3])

Table 1. Existing Studies on the Sub-Elements of Global Competence

DJTJBT_2019_v17n2_91_t0001.png 이미지

Table 2. The Sub-Elements of Global Business Communication Competence

DJTJBT_2019_v17n2_91_t0002.png 이미지

Table 3. Results of the Questionnaire Reliability Test

DJTJBT_2019_v17n2_91_t0003.png 이미지

Table 4. The Importance of the Sub-Elements of Global Business Communication Competence

DJTJBT_2019_v17n2_91_t0004.png 이미지

Table 5. Ranking of Importance of the Sub-Elements of Global Business Communication Competence

DJTJBT_2019_v17n2_91_t0005.png 이미지

Table 6. Primary Educational Contents for Building Global Business Communication Competence

DJTJBT_2019_v17n2_91_t0006.png 이미지

References

  1. Peter Little. (1977). Communication in business. London: Longman.
  2. J. Pearson & P. Nelson. (2000). An introduction to human communication: Understanding and sharing. Boston, MA: McGraw Hill.
  3. S. K. Yoo. (2016). Business communication and strategy. Seoul: Muyok Publishing Company.
  4. N. Chomsky. (1965). Aspects of the theory of syntax. Cambridge: The MIT Press.
  5. D. Hymes. (1972). On communicative competence. In J. B. Pride & J. Holmes(Eds.), Sociolinguistics: Selected readings. Harmondsworth: Penguin, 269-293.
  6. M. Canale & M. Swain. (1980). Theoretical bases of communicative approaches to second language teaching and testing. Applied Linguistics, 1(1), 1-47. https://doi.org/10.1093/applin/1.1.1
  7. M. Celce-Murcia, Z. Dornyei & S. Thurrell. (1995). Communicative competence: A pedagogically motivated model with content specifications. Applied Linguistics, 6(2), 5-35.
  8. L. F. Bachman. (1990). Fundamental considerations in language testing. Oxford: Oxford University Press.
  9. J. H. Park. (1997). A study on the development of globalization measurement index: Focused on competency categories. Journal of the Humanities, 19(1), 177-207.
  10. R. H. Rosen. (2000). What makes a globally leader? Chief Executive, April, 46-48.
  11. M. Dalton, C. Ernst, J. Deal & J. Leslie. (2002). Success for the global manager. San Francisco, CA: Jossey-Bass.
  12. S. S. Lee. (2005). A needs analysis from Korean expatriates with expatriate working experience of 1 year or less in a Korean global corporation. Andragogy Today: Interdisciplinary Journal of Adult & Continuing Education, 8(4), 57-93.
  13. D. W. Cha. (2007). Global leadership competency. 2007 Spring Conference, The Korean Academy of Leadership.
  14. S. Y. Park & Y. S. Song. (2008). The study for global business competency model to develop the talent in the large enterprises in Korea. The Korean Journal for Human Resource Development, 10(3), 65-85.
  15. S. C. Roh, H. S. Jung, & Y. W. Suh. (2012). Development and validation of the global competency scale. Korean Journal of Industrial and Organizational Psychology, 25(4), 801-831. https://doi.org/10.24230/ksiop.25.4.201211.801
  16. S. Y. Baek. (2013). Developing the scale of global leader competency using Rasch model. Master thesis. Kyung Hee University, Seoul.
  17. S. Y. Shin & E. M. Noh. (2013). Developing a measurement tool for global competence and assessing its adequacy. Studies in English Education, 18(2), 339-359.
  18. J. Nunnally. (1978). Psychometric theory. New York: McGraw-Hill.
  19. M. S. Jin. (2007). Study on the selection of vocational competency for college students and the development of items. Ministry of Education, Seoul.
  20. S. I Na. (2003). Direction of vocational education and training policy for balanced national development. Collected Papers of Joint Academic Presentation, Korean Institute of Industrial Educations, 140-143.
  21. W. M. Rivers. (1981). Teaching foreign-language skills. The University of Chicago Press, Chicago.
  22. R. Lado. (1964). Language teaching: A scientific approach. McGraw-Hill Inc., US.
  23. P. C. Stern. (1992). Psychological dimensions of global environmental change. Annual Review of Psychology, 43, 269-302. https://doi.org/10.1146/annurev.ps.43.020192.001413
  24. S. Y. Choi. (2002). The use of the English language in Korean workplace: A focus on the manufacturing industries. Doctoral dissertation. University of Southern California.
  25. H. S. Park & B. R. Jung. (2006). The use of English in the Korean workplace: A case study. The Journal of Linguistic Science, 37, 113-138.
  26. J. H. Yang. (2009). A study about English communication at a mon-domestic manufacturing company. Doctoral dissertation. Ewha Womans University.
  27. G. Y. Chung. (2007). A study on business English texts: Focused on the needs of the learners. Doctoral dissertation. Kookmin University.