• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.1
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• pp.19-28
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• 2000

The purposes of this study are two folds: a) to introduce conjoint choice model to research the choice behavior of theme park users, and b) to suggest the strategies to strengthen the competitiveness of theme parks. The major four theme parks in Seoul metropolitan areas were selected as study areas. A leading polling agency was employed to select 432 respondents by probability sampling and to conduct face-to-face interview. Both alternative generating and choice set generating fractional factorial design were conducted simultaneously to meet the necessary and sufficient conditions for calibration of the conjoint choice model. Dummy coding was used to represent the attribute levels, and the alternative-specific model was calibrated. The goodness-of-fit of the model was quite satisfactory($\rho$$^2$=0.47950), and most parameters values had to expected sign and magnitude. Car was preferred transport mode to shuttle bus for visiting theme parks ; however the most ideal attribute levels only were estimated significantly. Most attribute levels of shuttle bus were estimated significantly except the Dream Land, which is the least attractive park among study areas. Simulation results showed that the shuttle bus was a mode worth providing to switch the current car dominant visiting pattern of theme parks, which will be one the effective strategies to attract more patrons, especially for potential users adjacent to parks. Several ideals were suggested for future researches, in terms of utilization of more general utility function and new base alternative, and inclusion of more salient attributes such as constraints in the model.

• Journal of Korean Society of Transportation
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• v.13 no.4
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• pp.47-59
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• 1995

The main purpose of this study is identifying the factors which affect the mode choice behavior of work trips. Disaggregate behavioral approach is used for the analysis . The data were collected using the questionnaire survey method in Taegu. Two models were developed in this study which are multinomial logit model(MODEL-1) for auto, taxi and bus and multinomial logit model (MODEL-2) for auto, taxi, bus and subway. The stated preference (SP) data were used for the analysis of the subway mode choice behavior. MODEL-1 provide reasonable results for the future application. A multinomial model (MODEL-2) developed using the stated preference(SP) data was tested for the use of future transportation mode. It is four that the those models provides reasonable results in terms of behavioral and statistical consideration.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.61-70
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• 2008

The study proposed a new type of bus information, Real-time Bus Crowdedness (RBC) information, to meet various demands of users and improve the convenience level of using public transportation, while existing bus information provided by bus information systems(BIS) were limited to bus operating information such as predicted bus arrival time. To analyze the impacts of providing the proposed RBC information, stated preference(SP) survey was performed and a methodology of disaggregate analysis (e.g., binary logit) was applied to develop passenger choice models. Additionally, passenger choice models incorporating the heterogeneity of different user groups(i.e., by age or trip purposes) were developed to evaluate the different responses on RBC information. The results showed that providing RBC information was significantly related to users' bus choices and the responses of user groups were significantly different, especially the age group of more then 60 was most affected by the RBC information on their bus choices. Also trip purposes were significantly related to users' bus choices, for instance the impacts of providing RBC information was bigger for non-business trips(leisure/meet friend/personal business, shopping, hospital) compared to business trip.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.12 no.1
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• pp.147-157
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• 2013

This study developed the transit transfer mode choice model aimed Daegu transit users using multinomial logit model. Dependent variables of estimating multinomial logit model were transit transfer modes such as bus to bus, bus to subway, subway to subway, bus to others, and subway to others, and explanatory variables which affect transit transfer mode choice were sex, age, occupation, handicap, transfer area, purpose of travel and travel time. Also probability regarding explanatory variables was estimated using multinomial logit model and limit marginal analysis was carried out according to explanatory variables(cost, time). In the results, indicating goodness of fit is very reasonable as ${\rho}^2$=0.354. According to the result of marginal analysis for the selection of probability, when travel time is increased, users of bus to bus and bus to subway prefer to use subway to subway. Furthermore users of bus to bus and bus to subway prefer to use bus to others and subway to others when travel cost is increased in the result of marginal analysis for the selection of probability.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.12 no.4
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• pp.33-43
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• 2013

Comparing to the constant-increasing number of vehicles, road facilities supply such as road construction has already reached the uppermost limit. As one of the most serious issues that the public would personally deal with every day, such is some road traffic problem to be solved instantly. Median exclusive bus lane is now being conducted as a way to enhance efficiency of the public transportation system in Transportation System Management, and with a main arterial that connects Kyeryong-ro (Wolpyeong 3~West Daejeon 4, 6.3km) and Daedeok-daero (Daedeok Bridge 4~Kyeryong 4, 2.6km) in Daejeon adopted as a research target, the study analyzed effects of the arterial by VISSIM the microsimulation. During the analysis, the study focused on figuring out effects of owner-drivers' transport mode choice to take a bus a public transit. According to the simulation results, as people take a bus at the median exclusive bus lane not crb bus lane, traffic for general vehicles has been negatively effected with less drive ways for the vehicles. However, when it comes to the bus traffic, the new transport mode choice appeared to have a quite positive influence after all. A binary logit model analysis reported that owner-drivers might take a bus more often when they earn lower incomes, when they do not travel far, when poor parking is expected and lastly, when they are familiar with using the median exclusive bus lane.

• Proceedings of the KSR Conference
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• 2011.10a
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• pp.595-600
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• 2011

This study analyzed passenger's access modes that connect to regional railway station and developed a model of access mode choice based on transit smart card data of Seoul station as a case study. The study boundary includes sixteen bus stops around the station. The results show that most passengers access to station have less than two transfers. Of total 15000, eighty percent of passengers use metro and the rest of people take a bus. Interestingly, it is found that almost same proportions of passengers use metro and bus for egress the station. Consequently, metro is found to be most likely used mode compared to bus for both access and egress trips.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.2
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• pp.18-27
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• 2000

The importance of constraints has been one of major issues in recreation for prediction of choice behavior; however, traditional conjoint choice model did not consider the effects of these variables or fail to integrate them into choice model adequately. The purposes of this research are (a) to estimate the effects of constraints in theme park choice behavior by the constraints-induced conjoint choice model, and (b) to test additional explanatory power of the additional constraints in this suggested model against the more parsimonious traditional model. A leading polling agency was employed to select respondents. Both alternative generating and choice set generating fractional factorial design were conducted to meet the necessary and sufficient conditions for calibration of the constraints-induced conjoint choice model. Th alternative-specific model was calibrated. The log-likelihood ratio test revealed that suggested model was accepted in the favor of the traditional model, and the goodness-of-fit($\rho$$^2$) of suggested and traditional model was 0.48427 and 0.47950, respectively. There was no difference between traditional and suggested model in estimates of attribute levels of car and shuttle bus because alternatives were created to estimate the effects of constraints independently from mode related variables. Most parameters values of constraints had the expected sign and magnitude: the results reflected the characteristics of the theme parks, such as abundance of natural attractions and poor accessibility in Everland, location of major fun rides indoor in Lotte World, city park like characteristics of Dream Land, and traffic jams in Seoul. Instead of the multinomial logit model, the nested logit model is recommended for future researches because this model more reasonably reflects the real decision-making process in park choice. Development of new methodology too integrate this hierarchical decision-making into choice model is anticipated.

• IE interfaces
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• v.15 no.4
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• pp.474-482
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• 2002

In this paper, we propose a parametric optimization approach to simultaneously determining trip distribution, mode choice, and user-equilibrium assignment. In our model, mode choice decisions are based on a binomial logit model and passenger and cargo demands are divided into appropriate mode according to the user equilibrium minimum travel time. Underlying network consists of road and rail networks combined and mode choice available is auto, bus, truck, passenger rail, and cargo rail. We provide an equivalent convex optimization problem formulation and efficient algorithm for solving this problem. The proposed algorithm was applied to a large scale network examples derived from the National Intermodal Transportation Plan (2000-2019).

• Journal of Korean Institute of Industrial Engineers
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• v.4 no.1
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• pp.33-47
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• 1978

This paper attempts to develop a method which combines a subway system with a feeder bus system in order to increase the efficiency of the performance of the subway system. The 'feasible region' where a subway system is more desirable than a conventional bus in its travel time far the CBD-bound trip is determined and the service-specification models of the two systems in this region have been formulated and analyzed in an aggregate manner. The model developed in this study is applied to the Subway Line No. 1 in Seoul. The result obtained in the analysis indicates that the combined system can be guaranteed as a desirable mode in the point of travel time and cost within the feasible region. The concept of the model will lead to a proper assessment of the system's potentials for the choice of an optimal combination of the existing transport technologies.

• Journal of Korean Society of Transportation
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• v.4 no.1
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• pp.12-27
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• 1986

This study examined user preferences toward transportation modes in Seoul. Two multidimensional scaling models, the ideal point and vector models, were applied to data on mode preferences of 114 adults in the metropolitan area. While both models produced fairly similar results, the vector model performed slightly better than the other in terms of interpretability of the results. The transport attributes elicited are comfort, flexibility, travel cost, travel time, privacy, and safety; among which comfort is salient most. The comfort variable is a multi-faceted attribute in nature. The variations of attribute preferences are most significant between the gender groups as well as worker/nonworker groups. In particular, male workers, female workers and female nonworkers form three distinctive market segments. An unidimensional scaling of the preference data reveals that subway, auto-driver, and subscription bus modes are preferred most, whereas motorcycle and bicycle least. The other modes of express bus, taxt, auto-passenger, bus and walk rank intermediately. An examination of how preference orders vary among modal groups hints that users align their stated attitudes to their choice in order to reduce cognitive dissonance.