• Asia-Pacific Journal of Business
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• v.15 no.3
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• pp.495-507
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• 2024

Purpose - The purpose of this study was to analyze the impact of cultural distance, economic distance, and geographic distance on the export of Korean broadcasting programs by using data from 2013 to 2022 between Korea and nine regions in the Asia-Pacific. Design/methodology/approach - This study conducted a panel regression analysis using pooled cross-sectional time series data extracted from a ten-year dataset of nine Asia-Pacific regions: Japan, China, Taiwan, Singapore, Hong Kong, Vietnam, the Philippines, Indonesia, and Thailand, which are the main export destinations for Korea broadcasting programs. Findings - Firstly, economic and geographic distance, key determinants in the traditional gravity model, were found to significantly influence the export of Korean broadcasting programs. Secondly, while cultural distance showed a positive correlation with the export value of Korean broadcasting programs, an non-linear inverted U-shape relationship was observed when considering the squared term of cultural distance. Research implications or Originality - The findings of this study contribute to the existing literature by providing empirical evidence that the factors influencing the traditional gravity model remain significant determinants of Korean broadcasting program exports. While previous studies have primarily emphasized economic variables, this study underscores the importance of cultural factors in explaining the export of Korean broadcasting programs.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.289-298
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• 2017

This study analyzed the accomplishment of the outsourcing production policy which forces broadcasting companies to schedule and broadcast more than a certain proportion of outsourcing production programs. According to the results from the examination of whether or not the policy increased the diversity of broadcasting programs, it is positive that a rise in the number of production companies resulting from the implementation of the outsourcing production policy increased the diversity of broadcasting program makers, but programs supplied were limited to certain genres, failing to be diverse. According to the results from the examination of whether or not the competitiveness of broadcasting and video contents increased, production conditions had not improved due to the controversy over the ownership of the right of production between terrestrial broadcasting companies and outsourcing production companies. In addition, though there was the positive effect of increasing export of broadcasting programs, the exports were limited to certain genres.