• Title/Summary/Keyword: Broadcast Environment

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T-Commerce Sale Prediction Using Deep Learning and Statistical Model (딥러닝과 통계 모델을 이용한 T-커머스 매출 예측)

  • Kim, Injung;Na, Kihyun;Yang, Sohee;Jang, Jaemin;Kim, Yunjong;Shin, Wonyoung;Kim, Deokjung
    • Journal of KIISE
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    • v.44 no.8
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    • pp.803-812
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    • 2017
  • T-commerce is technology-fusion service on which the user can purchase using data broadcasting technology based on bi-directional digital TVs. To achieve the best revenue under a limited environment in regard to the channel number and the variety of sales goods, organizing broadcast programs to maximize the expected sales considering the selling power of each product at each time slot. For this, this paper proposes a method to predict the sales of goods when it is assigned to each time slot. The proposed method predicts the sales of product at a time slot given the week-in-year and weather of the target day. Additionally, it combines a statistical predict model applying SVD (Singular Value Decomposition) to mitigate the sparsity problem caused by the bias in sales record. In experiments on the sales data of W-shopping, a T-commerce company, the proposed method showed NMAE (Normalized Mean Absolute Error) of 0.12 between the prediction and the actual sales, which confirms the effectiveness of the proposed method. The proposed method is practically applied to the T-commerce system of W-shopping and used for broadcasting organization.

Content Analysis on the Characteristics of News-related Videos and Users' Reactions in the Local Broadcasting YouTube News Channels (지역 방송사 유튜브 뉴스 콘텐츠 특성과 이용자 반응에 관한 내용분석)

  • Joo, Eunsin
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.169-186
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    • 2020
  • This study aims to examine the characteristics of news content and users' reactions in local broadcasting Youtube news' channel, and explore how the local media should response in the new online video environment. YouTube Open API sampled 3,950 news-related videos uploaded over a month on 31 YouTube news channels nationwide. The content analysis was performed on the basis of the analysis of individual videos, such as characteristics of each content and users' reactions. As a result, a few news channels have produced digital-only content, but the ratio has been very low, most were broadcast replay videos with titles and formats uploaded as they were. In some cases, it still operates as a comprehensive channel, which failed to show its expertise as an independent digital news platform. This shows that theses YouTube channels lacks differentiation from TV or its own web page, and is still skewed to the auxiliary role or online archive function of TV platform. Nevertheless, digital-only content, which can be a national issue based on regional expertise, has led to a higher number of views and users reactions, suggesting that is a realistic and effective strategy with expandability in online space in the future.

Design and Performance Analysis of a Parallel Optimal Branch-and-Bound Algorithm for MIN-based Multiprocessors (MIN-based 다중 처리 시스템을 위한 효율적인 병렬 Branch-and-Bound 알고리즘 설계 및 성능 분석)

  • Yang, Myung-Kook
    • Journal of IKEEE
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    • v.1 no.1 s.1
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    • pp.31-46
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    • 1997
  • In this paper, a parallel Optimal Best-First search Branch-and-Bound(B&B) algorithm(pobs) is designed and evaluated for MIN-based multiprocessor systems. The proposed algorithm decomposes a problem into G subproblems, where each subproblem is processed on a group of P processors. Each processor group uses tile sub-Global Best-First search technique to find a local solution. The local solutions are broadcasted through the network to compute the global solution. This broadcast provides not only the comparison of G local solutions but also the load balancing among the processor groups. A performance analysis is then conducted to estimate the speed-up of the proposed parallel B&B algorithm. The analytical model is developed based on the probabilistic properties of the B&B algorithm. It considers both the computation time and communication overheads to evaluate the realistic performance of the algorithm under the parallel processing environment. In order to validate the proposed evaluation model, the simulation of the parallel B&B algorithm on a MIN-based system is carried out at the same time. The results from both analysis and simulation match closely. It is also shown that the proposed Optimal Best-First search B&B algorithm performs better than other reported schemes with its various advantageous features such as: less subproblem evaluations, prefer load balancing, and limited scope of remote communication.

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Performance Analysis of the Amplify-and-Forward Scheme under Interference Constraint and Physical Layer Security (물리 계층 보안과 간섭 제약 환경에서 증폭 후 전송 기법의 성능 분석)

  • Pham, Ngoc Son;Kong, Hyung-Yun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.179-187
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    • 2014
  • The underlay protocol is a cognitive radio method in which secondary or cognitive users use the same frequency without affecting the quality of service (QoS) for the primary users. In addition, because of the broadcast characteristics of the wireless environment, some nodes, which are called eavesdropper nodes, want to illegally receive information that is intended for other communication links. Hence, Physical Layer Security is applied considering the achievable secrecy rate (ASR) to prevent this from happening. In this paper, a performance analysis of the amplify-and-forward scheme under an interference constraint and Physical Layer Security is investigated in the cooperative communication mode. In this model, the relays use an amplify-and- forward method to help transmit signals from a source to a destination. The best relay is chosen using an opportunistic relay selection method, which is based on the end-to-end ASR. The system performance is evaluated in terms of the outage probability of the ASR. The lower and upper bounds of this probability, based on the global statistical channel state information (CSI), are derived in closed form. Our simulation results show that the system performance improves when the distances from the relays to the eavesdropper are larger than the distances from the relays to the destination, and the cognitive network is far enough from the primary user.

Brand Marketing Strategy of Live Streaming in Mobile Era : A Case Study of Tmall Platform

  • Liu, Lin;Aremu, Emmanuel Olugbemisola;Yoo, Dongwoo
    • Journal of East Asia Management
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    • v.1 no.1
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    • pp.65-87
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    • 2020
  • In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

Update Frequency Cache Consistency for Reducing Wait Time in Mobile Computing (이동 컴퓨팅 환경에서 대기 시간을 감소시키는 갱신 빈도 캐쉬 일관성 기법)

  • Lee, Chan-Seob;Kim, Dong-Hyuk;Baek, Joo-Hyun;Choi, Eui-In
    • The KIPS Transactions:PartD
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    • v.9D no.6
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    • pp.1017-1024
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    • 2002
  • According as mobile computing environment is generalized by development of wireless networking technology and communication device, mobile host uses local cache for extensibility and early response time. and reduction of limited bandwidth. This time, between mobile host and mobile support station cache need consistency interested person of done data accordingly much techniqueses propose. Existent consistency techniques because detection based techniqueses are used mainly and broadcast periodic invalid message considering frequent disconnection. However, these techniqueses increase abort step through increase or delay of transmission message number by accuracy examination of data. Therefore, because mobile host deletes cached data, and extensity are decreased. Techniques that is proposed in this paper did to perform refering update frequency about object that page request or when complete update operation happens to solve these problem. Therefore, have advantage that response is fast because could run write intention declaration or update by update frequency electively asynchronously when update operation consists and abort step decreases. Also, improved extensity running delete or propagation electively according to update frequency about periodic invalid message gone since disconnection.

GPS-based monitoring and modeling of the ionosphere and its applications for high accuracy correction in China

  • Yunbin, Yuan;Jikun, Ou;Xingliang, Huo;Debao, Wen;Genyou, Liu;Yanji, Chai;Renggui, Yang;Xiaowen, Luo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.2
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    • pp.203-208
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    • 2006
  • The main research conducted previously on GPS ionosphere in China is first introduced. Besides, the current investigations include as follows: (1) GPS-based spatial environmental, especially the ionosphere, monitoring, modeling and analysis, including ground/space-based GPS ionosphere electron density (IED) through occultation/tomography technologies with GPS data from global/regional network, development of a GNSS-based platform for imaging ionosphere and atmosphere (GPFIIA), and preliminary test results through performing the first 3D imaging for the IED over China, (2) The atmospheric and ionospheric modeling for GPS-based surveying, navigation and orbit determination, involving high precisely ionospheric TEC modeling for phase-based long/median range network RTK system for achieving CM-level real time positioning, next generation GNSS broadcast ionospheric time-delay algorithm required for higher correction accuracy, and orbit determination for Low-Earth-orbiter satellites using single frequency GPS receivers, and (3) Research products in applications for national significant projects: GPS-based ionospheric effects modeling for precise positioning and orbit determination applied to China's manned space-engineering, including spatial robot navigation and control and international space station intersection and docking required for related national significant projects.

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Performance Analysis of Location-Aware System based on Active Tags (능동태그 기반 위치인식 시스템의 성능 분석)

  • So, Sun-Sup;Eun, Seong-Bae;Kim, Jin-Chun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.2
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    • pp.422-429
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    • 2007
  • Location awareness is one of the key functionalities to build an U-city. Recently, many of works of the location-aware systems are emerging to commercially apply to on-going large-scale apartment complex based on U-city. As dwellers or cars being attached with active tags are moving in the U-city complex, the active tags periodically broadcast their own identifiers and receivers fixed along the street or in building use those information to calculate location of them. There are several issues to be considered for such an environment. The first is that the number of active tags operating in the same region are large as much as tens of thousands, and the second is that the active tags should be alive without change of batteries more than a year, hence low power consumption is very important. In this paper we propose i) a new architecture for location-aware system considering such issues, ii) technical issues to implement it using active tags, and iii) a mathematical analytic model to investigate overall performance and verify it by comparing with actual experimental results. Through the analysis we can show the theoretical boundary of the lowest packet loss rate and the maximum number of tags with acceptable performance for the systems based on active tags. The results can be applied to practical design of location-based systems of U-City projects.

A Study of Authors' Moral Rights Infringements Regarding Cinematographic Works and Other Visual Works (음악·영상저작물의 동일성유지권 침해관련 연구)

  • Kang, Sang-Gu
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.228-236
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    • 2021
  • This research investigates the causes of infringements related to authors' moral rights which has most conflict among moral rights of authorship, through analysis of judicial precedents and compare whether there subsists any differences in viewpoints between judicial precedent trend and those on behind the scene of broadcast production. Copyright is divided into intellectual property and moral rights of authorship. Right to the integrity of the work is part of moral rights of authorship and produce one content and used in various media. When the edit is needed to fit the organization and advertisement time, advanced consultation from the rightful owner or written consent is needed. However, under the time pressure or ignorance of copyright, the arbitrary edits are made and content is used. This infringes the right of the integrity of the work. When we produce and use cinematographic works and other audiovisual works, there are considerable variablilies stemming from authorship, production cost and program staff. Therefore, prior conscent is needed to acquire and use the copyright in a proper manner. However, due to production-oriented environment and low understanding of the copyright protection, we usually depend on the users' work practices rhather than insufficiency of copyright laws in dealing with the infringement of right to the industry. In conclusion, we need to provide meticulous work manual and to focus on systematic eduction of professional copyright manpower.

Case study of Lighting method to improve TV news viewers' attention span -Based on KBS News 9 Lighting Method Analysis- (TV뉴스 시청자의 집중도 향상을 위한 조명 기법의 사례 연구 -KBS 9시 뉴스 조명 기법 분석을 중심으로-)

  • Han, Hak-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.12
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    • pp.97-107
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    • 2009
  • Television News has significant impact on the information analysis of viewers by delivering world news to anonymous individuals everyday. We need to pay more attention to resolution considering the fact that even slight facial expression and the dress of TV anchor can be noticed by viewers in the high definition age, called HD TV, by radical changes in broadcasting situation. As a result, the beauty of expression that lighting technology has is extremely important in the high definition age. In news broadcast, as a phenomenon according to this change in trend, people have been looking for change in order to break with traditional TV news production by adopting DLP(Digital Lighting Processing) or LED(Light Emitting Diode). This effort has contributed to creating proper picture quality appropriate for HD TV. Nowadays Digital imaging is creating new trend in TV news production method from traditional analog-based lighting environment thanks to the development of IT(Information Technology) and digitalized lighting equipment. This change has led to building of HD studio and appropriate sets and lighting system. There are film set and projector which projects image on the screen and PDP, LCD, and DLP which has been used widely in recent years and LED which is often used as background in news program as examples, which has appeared since 1990s with HD TV. In this article, I analyzed the KBS News 9 lnce 1990s with in order to research the influence of television image component on the alyzed the KBS of TV article, I. I wille uggest the category of TV anchor image formulation in delivering information by means of lnce 1990s with based on the analysis result.