• Title/Summary/Keyword: Brand Effect

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Influence of Alcohol Consumption on Oxidative Stress and Antioxidant Status in Cancer Patients - Case-control Study from Western Nepal

  • Nagamma, T.;Bhutia, Rinchen Doma;Pokharel, Daya Ram;Yadav, Saraswati;Baxi, J.
    • Asian Pacific Journal of Cancer Prevention
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    • v.13 no.7
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    • pp.3513-3517
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    • 2012
  • Aim: The present study assess the effect of consumption of alcohol on oxidative stress and antioxidant status in patients suffering from different types of cancer. Methods: This hospital based case control study conducted in the Western part of Nepal covered a total of 93 cancer patients with or without alcohol intake and smoking habits, along with 94 age, sex and habit-matched individuals serving as controls. Plasma thiobarbituric acid reacting substances (TBARS), total antioxidant activity (TAA), vitamin C, ${\alpha}$-tocopherol and erythrocyte reduced glutathione (GSH) were estimated and compared. Results: The TBARS level was found to be significantly higher ($p{\leq}0.001$) in all types of cancer patients when compared to controls, being aggravated in alcoholics with a smoking habit. No statistical significance ($p{\geq}0.05$) was observed in the level of vitamin C and ${\alpha}$-tocopherol. GSH and TAA level were significantly decreased ($p{\leq}0.001$) in all the groups except those who consumed both branded as well as homemade alcohol and non-alcoholics without smoking habit. Conclusion: Alcohol, irrespective of its commercial brand, increases oxidative stress in all types of cancer patients. This is even higher when alcohol intake is combined with a smoking habit. Decreased TAA and GSH are major risk factors for cancer development.

Application Study and Pulp Separation Method by see weeds (해조류 Pulp 분리방법 및 응용연구)

  • Ryu, Soung-Ryual
    • Journal of the Korean Applied Science and Technology
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    • v.32 no.4
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    • pp.685-693
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    • 2015
  • In this study, we found that it is necessary to use the relatively new resource from seaweed extracts to extract and process pulp and create a local brand that can contribute to the local fishermen, development of new bio material, establishment of natural infrastructure, and acquisition of foreign investment. This study's seaweed pulp separation process is very overwhelming as seaweed is a compound of glycoside and polysaccharide. Nevertheless, we intend to develop a purification process and introduce applied technology to explore a new applied technology of pulp process. Once this technology is fully developed and mass produced, it would contribute to greater exports and increasing income level for the local fishermen. The ultimate goal of this study is to gather technical data from the first and second years of application, apply seaweed pulp to increase bio effect, and develop new functional bio-plastic packaging material, raw material, and samples with special characteristics of high molecules.

Development of the Design Prototype for Funtional Men's Outdoor-Wear Jacket (기능성 아웃도어 웨어의 등산용 남성 재킷 프로토타입 디자인)

  • Im, Min-Jung;Seo, Moon-Jung;Park, Ju-Yeon;Kim, Young-In
    • Journal of the Korean Society of Costume
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    • v.61 no.4
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    • pp.152-168
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    • 2011
  • The purpose of this study is to develop a design prototype of outdoor-wear which is suitable for trekking. For achieving this purpose, 6 factors(bodice, sleeve, hood, pockets, opening, hem-line) considered for clothing function were selected, classified, and complemented based on the survey of literature and the research of 185 designs in 12 outdoor-wear brands. The results are as follows; The removable hood and 4DM sleeve style with the elastic band and velcro for the cuffs was the most preferred in the detail design on the brand research. And also the ventilation function and 1 or 2 diagonal in-seam pocket, covered zipper was preferred. Based on this result, two design prototypes of men's outdoor-wear for trekking were suggested; jacket 1 has a slim waist line and a hip length. Front opening has a zip and placket for windproof effect. There is a detachable hood with stopper around the head line. 4DM sleeve and elastic band inserted at the end of sleeve, so that prevent the hem-line raising. Two inseam pocket is placed slightly diagonal. Jacket 2 is a hood jacket with a york. The Jacket has a little roomier in waist and a hip length. Front opening is fastened by a waterproof zip. It has a 4DM sleeve and a princess line to make it placed two pocket which have ventilation functionality.

A Study on Development Plan of Design and Operation for Education Training of Disaster & Safety Field Workers with the Amendment of Framework Act on the Management of Disasters and Safety (재난 및 안전관리기본법 개정에 따른 재난안전분야 종사자 교육훈련 설계 및 운영 발전 방안 연구)

  • Nam, Sangwhun;Park, HaeJung
    • Journal of the Society of Disaster Information
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    • v.9 no.4
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    • pp.484-492
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    • 2013
  • The purpose of this study is to propose development plan for systematic design and management of disaster and safety education curriculum in accordance with the revision of Framework act on the management of disasters and safety. The curriculum is intended for current disaster management professionals. Prior to analysis, disaster and safety professionals were classified into three categories: disaster practitioner, disaster manager, and disaster higher manager. And based on 24 disaster safety functions and 13 disaster management competence items, priorities of their task ability were derived. Considering practical effect of disaster and safety education, the course curriculum is divided to target groups of disaster practitioner, disaster manager, and disaster higher manager. Disaster management education curriculum and its design are based on the results of disaster prevention education contents development planning to reflect the elements of advanced disaster management education and to consider brand making of the curriculum and operation pattern.

A study on the estimation of acoustic performance of exhaust system with 3 dimensional visco-convective wave equation and dopplerized algorithm (3차원 대류 파동 방정식과 도플러 알고리즘을 이용한 배기계의 소음 성능 예측에 관한 연구)

  • Jang, Jin-Man;Kim, June-Wan;Kim, Joong-Hee
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2011.10a
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    • pp.821-832
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    • 2011
  • Recently, the noise of vehicle is the one of the key factors for customers to purchase a vehicle and the most important part which is related to the noise is the exhaust system. Thus, car makers have their own ways to assess this exhaust noise not only to decrease the level of noise but to enhance the feeling of it. Typically, to do these things in the early stage of development, the tuning code of the exhaust system has to be made by CAE tool, which is very reliable but expensive, and the prototype parts of this code would be made for the validation test. Then this process can be iterated to meet the target of the performance. In this study, a new algorithm which adapts the '3 dimensional convective sound wave theory 'and 'Doppler effect' has been developed. With this new algorithm, a brand new system for the calculation of tail pipe noise has been developed and validated by acoustic wind tunnel test. As a result of this study, various comparisons and have been carried out, for example, the comparison with other CAE tool has been performed for the validity and the improvement of the new calculation code could be achieved.

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A Study on Aesthetic Beauty Consciousness of Contemporary Fashion in Korea (한국(韓國)패션에 나타난 미의식(美意識))

  • Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.1 no.2
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    • pp.1-19
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    • 1997
  • This thesis is a reflection of Korean aestheticism and how it has evolved and influenced Korean contemporary fashion throughout the last century. Up to the current, there have been five notable trends of fashion that have been influenced from and have reflected the qualities emblematic of various periods in Korean history. They can be characterized as the era of Missionary fashion, Uniform fashion, Salon fashion, Brand Name Fashion, and finally, fashion from the current era of diversification. The specific characteristics of each fashion era have been analized and illustrated in a comprehensive table. Design characteristics of Korean contemporary fashion are as follows : 1. A point of emphasis is given to facial feature, unconstructive design and ample silhouette and A silhouette, two-piece and pants. Korean style wrap skirt, a smooth curve and layered style. 2. Effect of flatness from material; as methods of quilting, reinforced dual stitching(Kaeki), patchwork, embroidery and goldfoil thread extra, it is turned up that texture of cloth stuff and effects of flatness. 3. Simple color combinations give effects in two different directions For instance, white and a variety of vivid colors, a dull color and bright colors, black, blue. 4. Over-design, diffusion of fashion. Based on the design characteristics described above, the essence of Korea's beauty consciousness can be captured and summarized through the following points: 1. Emotionalism and non-characterism: traditional and simple natural beauty and modernized natural beauty. 2. From authoritism to non-authoritism: traditional and formal personal beauty and casual characteristic beauty. 3. Polaris (antithesis) phenomenon: chastic beauty and ostentatious beauty, simplicity and lavishness, conformity of fashion and originality. Although the beauty consciousness of Korean contemporary fashion is changing from traditional passive metaphor to aesthetic expressionism for the new generation, after all the basic foundation or root of the spiritual beauty of idealism is usually recognized by focusing on the face.

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Effect of Selection Attributes for Home Meal Replacement(HMR) on Purchasing of Married Women Living in a City (도시 기혼여성의 간편가정식 선택속성이 구매에 미치는 영향)

  • Ryu, Si-Hyun;Kim, Hee-Kyong;So, Mi
    • The Korean Journal of Food And Nutrition
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    • v.29 no.5
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    • pp.643-654
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    • 2016
  • The purpose of this study was to investigate the purchasing behavior and selection attributes for Home Meal Replacement (HMR) and to identify the selection attributes affecting purchasing frequency and purchasing costs of married women living in a city. Among 837 questionnaires distributed to HMR married women consumers, 752 complete questionnaires (89.8%) were analyzed. The younger married women group showed higher frequency of purchasing HMR than the older age group. The 20s and 30s age groups showed higher purchasing costs for HMR than the 40s and older age groups. A higher proportion of employed married women purchased HMR three or more times per week and spent an average of more than 20,000 won per purchase in comparison with unemployed married women. HMR selection attributes were classified into five factors: 'taste and sanitation', 'economic efficiency', 'health and nutrition', 'convenience', and 'reliability and awareness'; mean scores of these factors' importance levels were 4.28, 3.93, 3.59, 3.54, and 3.50 out of 5 points, respectively. The importance level of 'taste and sanitation' factor was significantly greater as married women's age decreased. However, the importance level of 'health and nutrition' factor was significantly greater as married women's age increased. The results of the logistic regression analyses indicate that the 'taste and sanitation' and 'health and nutrition' factors affected frequency of purchasing HMR. The 'reliability and awareness' factor had the most significant impact on cost per purchasing HMR. Therefore, a product differentiation strategy according to married women's age and employment status should be applied. Product qualities and brand value should be improved to enhance competition in the HMR market.

Intertextuality of Materials in the Contemporary Fashion (현대패션에 나타난 소재 상호텍스트성)

  • Kim, Sun-Young;Shim, Joon-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.5
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    • pp.741-752
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    • 2008
  • The purposes of this study are to review the status of dress material in the contemporary fashion design by examining the intertextuality of many materials other than textiles used in the contemporary fashion and to show that the development of new fashion materials is a factor for designing competitiveness. The results of this study are summarized as follows: First, foods and natural objects are used as fashion materials to reveal natural beauty, and at the same time new formative elements are expressed in combinations of life and fashion. Second, common paper and luxurious jewelry are presented as a formative element symbolic of an aspect of the contemporary society or embodied in elaborate handicraft techniques. Those materials boost the luxuriousness of costume and create a strong futuristic image according to how they are expressed. Third, plastics available for a variety of objects in different shapes and colors offer such formative features that could be shaped with textiles, as high-end technology is introduced to fashion. Fourth, metallic materials have added freedom to design formality due to their qualities of convergence and displacement and by the introduction of brand-new technology, suggesting a new future for the fashion industry. Fifth, using a variety of anti-fashion materials including semiconductor chips, mirrors, vinyl, wires, and rubber makes a change in the existing points of view regarding the formality of things and helps create a special aesthetic effect in a visual respect to develop a strong intertextuality of materials.

The Effect of Self-Construal, Prices of Apparel Brand, and Price Discount Sales Promotion Type on Consumer's Purchase Intention (소비자 자기관, 의류 브랜드의 가격과 가격할인 판매촉진유형이 여성복의 구매의도에 미치는 영향)

  • Cho, Kyubin;Hwang, Sunjin
    • Journal of Fashion Business
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    • v.20 no.5
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    • pp.16-29
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    • 2016
  • The study aims to explore the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotion on consumers' purchase intention. For this study, a three-way mixed factor method was applied based on a formula, types of consumer's self-construal x prices of brands x types of discount-based sales promotion. The subjects were 218 females in their 20s to 30s living in seoul or Gyeonggi-do areas. For data analysis, three-way variate analysis, analysis of simple interactions and analysis of simple main impacts were conducted through use of the SPSS program. First, based on the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotions in the favor of consumers, there was a significant difference between higher and lower-priced brands. Second, comprehensive discounts rather than monopolistic discounts corresponded to higher favoring by consumers of interdependent self-construal. As for monopolistic discount, lower-priced products corresponded to higher favor than higher-priced ones. Third, there was a significant difference between consumers of independent self-construal and interdependent self-construal. Fourth, comprehensive discount, rather than monopolistic discount, corresponded to higher purchase intention regardless of prices of brands in the group of consumers with interdependent self-construal.

A comparative study of switching intention of Smartphone users: Korean and Chinese (스마트폰 이용자의 전환의도에 관한 비교연구: 한국과 중국)

  • Mu, Minji;Chung, Soong Hwan;Lee, DonHee
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.6
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    • pp.131-150
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    • 2014
  • This study investigates factors, which affect subjective judgment of Smartphone users when they switch to a new product or other mobile carrier, and examine a relationship between switching intention and switching expected performance through users of in Korea and China. The results of the study showed that switching intention is positively associated with switching expected performance in both Korean and Chinese users. Brand reliability, functional quality, and general climate for Smartphone business have a significant impact on switching intention in both countries. In addition, personal innovation has a significant impact on switching intention of Korean users but Chinese. However, content quality has the effect on switching intention of Chinese user but Korean. This study provides useful strategies for switching behavior of Smartphone users of two different countries in the mobile industry.