• 한국멀티미디어학회논문지
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• 제18권9호
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• pp.1118-1130
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• 2015

The current study explores a possible mechanism through which game users' integrated sociopsychological factors lead to a higher level of life satisfaction, based on desire-fulfillment theory as well as hedonic and eudaimonic approaches to happiness. Using data from a survey of 789 game users in South Korea, we tested the relationships of psychological variables (self-esteem and game and life-efficacy), social variables (bonding and bridging social capital), and demographic variables (age and gender) with life satisfaction. Results show that self-esteem and game efficacy were an important antecedent to the degree of users' life satisfaction. Both bonding and bridging social capital increased life satisfaction. The importance of perspectives as well as their implications for game users and further associated research is explored.

• International journal of advanced smart convergence
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• 제6권2호
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• pp.34-50
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• 2017

This study delved into the effects of labor union members' social media utilization for the formation of labor union social capital. Specifically, this study aimed to identify the effects of labor union-related social media use and participation on the labor union's social capital formation through quantitative and qualitative research. It set up trust, network, and participation as social capital components and as dependent variables. Network, in particular, was divided into bonding and bridging aspect. There is the correlation between labor union-related social media use and the formation of labor union social capital. As participation in the group type social media operated by a labor union becomes more active, evaluation on labor union social capital throughout trust, network, and participation is higher. Especially, the correlation between bonding network and bridging network was high. This proves that a labor union's bond enhancement does not result in the labor union's selfishness, but it can build a cooperative system with an external network.

• Journal of Information Technology Applications and Management
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• 제29권4호
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• pp.35-49
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• 2022

Knowledge sharing occurs through voluntary interactions between human actors. In this paper, from the perspective of social interaction, the effect of transactive memory capability and social capital (bridging social capital and bonding social capital) on knowledge sharing intention was analyzed, and tenure was demonstrated as a moderating factor that can strengthen their relationship. Therefore, the results of this study are summarized as follows. First, it was verified that the transactive memory capability had a significant positive effect on the knowledge sharing intention. Second, it was found that the bridging social capital and bonding social capital held by individuals had a significant positive effect on knowledge sharing intention. Social capital is understood to form an individual's voluntary motivation for knowledge sharing. Third, it was verified that the moderating effect of tenure suggested in this study was not significant. Based on the results of this study, implications and future research directions were presented.

• 디지털산업정보학회논문지
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• 제9권3호
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• pp.155-171
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• 2013

This research paper is focused on a theoretical study of the influences the structural factors and social capital within an industrial cluster have on innovative performance, and expanding the understanding of the influence through positive analyses based on public surveys. The study adopts a concept of social capital that can formulate a social relationship, and maintains that the social capital either works as a mediator for structural factors or independently exerts strong influences on innovative performance. In the research, the social capital is divided into two categories, bonding social capital and bridging social capital, and their influences are analyzed separately. The result of the analyses shows that unlike the traditional perception based on Korea's unique culture, the influence of bridging social capital is stronger than that of bonding social capital. It is also found that the structural factors exert influence by themselves on the contrary the previous study, simultaneously they still have influence upon innovative performance through bridging social capital calculated via the elements such as secondary relationships, network activity support and organizational openness.

• 한국언론정보학보
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• 제65권
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• pp.5-26
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• 2014

본 연구는 전국의 고등학생 및 대학생에 대한 대규모 조사를 통하여 소셜미디어 이용정도 및 이용동기가 교량적/결속적 사회자본 및 참여를 증진시키는 데 얼마나 기여하고 있는지 고찰했다. 특히 소셜미디어를 네트워크 성격에 따라 개방형 네트워크와 폐쇄형 네트워크 서비스로 구분해 분석한 결과, 전자는 교량적 사회자본의 강화에, 후자는 결속적 사회자본의 증진에 기여하는 것으로 나타났다. 소셜미디어이용동기는 교량적/결속적 사회자본 모두에 유의한 영향을 미쳤다. 소셜미디어를 통한 정치 사회적 참여에는 소셜미디어 유형별 이용정도와 이용동기가 모두 유의한 영향을 미쳤다. 결론적으로, 소셜미디어가 사회자본에 미치는 효과는 어떤 성격의 매체를 이용하고 그것을 어떠한 목적으로 이용하는가에 따라 결정된다고 볼 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권1호
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• pp.201-223
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• 2016

Purpose As social network games (SNG) enjoy rapid growth in the market and become a major sector of the gaming industry, it is of great interest to examine the how users continuously use SNG. In SNG, the users' social interaction is the most prominent advantage of the social network, as well as the entertainment afforded by the game. This study explores the relationship between altruism, which is considered the most prominent characteristic of SNS, and the continuance usage intention, as well as the moderating role of social capital. Based on social capital theory and organizational citizenship behavior, this research model considers social bonding and bridging that are divided by social capital. Design/methodology/approach An AMOS analysis based on survey data from 223 SNG users indicated that SNG with greater altruism enhance social capital (social bonding, social bridging), which is related to the user's satisfaction and the continuance intention of SNG. Findings Social bonding is positively related to the user's satisfaction with SNG. In other words, social bridging positively affects the continuous usage intention of SNG. These findings help managers in developing and implementing altruistic relationships and social capital for continuous usage of SNG.

• 한국콘텐츠학회논문지
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• 제19권4호
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• pp.138-149
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• 2019

본 연구는 선행연구와 이용 충족이론에 근거하여 SNS의 주요한 이용 동기를 사회형, 정보형, 유희형으로 구분하고, 사회적 관계 자본 이론의 개념을 적용하여 SNS의 이용동기가 SNS에서의 관계 연결과 관계 결속 그리고 지속적 사용의도에 미치는 영향을 실증적으로 검정하였다. 연구 결과 SNS의 사회형, 정보형, 유희형 동기 모두 SNS의 관계 연결과 관계 결속에 유의한 영향을 미치는 것으로 나타났으며, SNS의 관계 연결과 관계 결속 역시 지속적 사용의도에 유의한 영향을 미치는 것으로 나타나, 본 연구의 가설은 모두 채택되었다. SNS의 사회형, 정보형, 유희형 동기 모두 다른 사람들과 소통하고 관계를 맺고, 흥미 있는 분야가 비슷한 타 이용자들과 새로운 그룹을 생성하거나, 관계를 확대하는 중요한 요인임이 입증되었다. 또한, SNS를 통해 상호간 강한 유대감을 형성하는 관계를 형성하고 필요시 정서적 지지를 받을 수 있는 가치 있는 관계를 형성해 나가기 위해 그리고, SNS를 하는 과정에서 다른 사용자들과의 새로운 관계 형성을 통해 자신의 네트워크를 확장시킴으로써 SNS를 지속적으로 사용하게 된다는 것을 확인 할 수 있었다.

• 경영정보학연구
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• 제19권4호
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• pp.43-62
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• 2017

본 연구는 판교 테크노벨리를 대상으로 결속형 및 교량형 사회적 자본이 산업단지 내 기술적 혁신성과에 미치는 영향을 고찰하였다. 특히 본 연구에서는 사회적 자본의 선행요인으로 "정보기술활용"의 역할에 주목하였다. 정보기술을 활용함으로써 내·외부 구성원과의 커뮤니케이션 및 정보교환이 활성화되고 이에 다양한 관계망을 확장시켜 네트워크화 할 수 있기 때문이다. 연구결과 정보기술 활용은 결속형 자본과 교량형 자본에 모두 긍정적 영향을 미치는 것으로 검증되었다. 하지만 사회적 자본이 기술적 혁신성과에 미치는 영향에 있어서는 뚜렷한 차이가 발견되었다. 판교 테크노벨리의 경우 신뢰나 협력을 중심으로 한 강한 결속 관계보다는 다양한 네트워크를 통해 형성되는 교량형 자본의 효과가 기술적 혁신 성과에 유의하게 작용하고 있음을 알 수 있었다. 이러한 현상은 판교 테크노벨리의 구조적 특성상 IT기반의 기업들이 대부분 입주되어 있으며 비교적 쉽게 정보를 공유하며 다양한 사람들과 자연스럽게 네트워크가 형성되는 특성에 기인한다고 해석된다.

• 보건의료산업학회지
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• 제14권2호
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• pp.1-14
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• 2020

Objectives : The purpose of this study was to test fitness of the structured model of SNS activities for health information. Methods : A structured questionnaire were administered to 500 subjects. A structural equation model was applied to collected data. Results : The response rate was 73.9%. The respondents mostly used Facebook and KakaoStory. They spent 70 minutes per day and 21~30% of this usage was taken by health information. In the variances, those who has religion more actively exchanged information about diseases and medical institutions. The goodness-of-fit of the model was .81(GFI) and .90(CFI). The main path was bridging capital -> bonding capital -> credibility -> SNS activities for health information. The path from quality of sharing information to SNS activities was not significant. It could be explained by the restriction of digital literacy. Conclusions : SNS activities for health information were determined by credibility, currency and bonding social capital. Bridging social capital, indirectly, influenced SNS activities through bonding social capital. Thus building bonding social capital would be a critical success factor for SNS.

• Journal of Contemporary Eastern Asia
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• 제14권1호
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• pp.5-22
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• 2015

This study examines how different uses of social network sites (SNS) and mobile phones (MP) to communicate with friends and business associates are related to the acquisition of job-related information, job mobility, and entrepreneurial intentions, using social capital as its main theoretical lens. To this end, a nationally representative, random digit dialing (RDD) survey was conducted in Singapore. Path analyses show that SNS interactions with friends are positively related to both bonding and bridging social capital. The former is linked with greater job mobility, the latter with entrepreneurship, and both are associated with more job-related information. SNS interactions with business contacts are directly positively related to job-related information and entrepreneurship. For mobile phones, interactions with friends are positively related to social capital, job information and entrepreneurship. Professional networking is associated with more bridging social capital, job information and job mobility. Bonding capital is found to be linked with greater job mobility, while bridging capital has a positive relationship with both entrepreneurship and job mobility.