The Korean Journal of Health Service Management (보건의료산업학회지)

Korea Society of Health Service Management (보건의료산업학회)
권호 표지
DOI QR코드

DOI QR Code

Structural Influence of SNS Social Capital on SNS Health Information Utilization Level

SNS의 사회적자본이 건강정보 활용수준에 미치는 구조적 영향력

  • Park, Jaesung (Department of Health Care Administration, Kosin University) ;
  • Kim, Kyeong-Na (Department of Health Care Administration, Kosin University)
  • 박재성 (고신대학교 의료경영학부) ;
  • 김경나 (고신대학교 의료경영학부)
  • Received : 2020.05.28
  • Accepted : 2020.06.08
  • Published : 2020.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Objectives : The purpose of this study was to test fitness of the structured model of SNS activities for health information. Methods : A structured questionnaire were administered to 500 subjects. A structural equation model was applied to collected data. Results : The response rate was 73.9%. The respondents mostly used Facebook and KakaoStory. They spent 70 minutes per day and 21~30% of this usage was taken by health information. In the variances, those who has religion more actively exchanged information about diseases and medical institutions. The goodness-of-fit of the model was .81(GFI) and .90(CFI). The main path was bridging capital -> bonding capital -> credibility -> SNS activities for health information. The path from quality of sharing information to SNS activities was not significant. It could be explained by the restriction of digital literacy. Conclusions : SNS activities for health information were determined by credibility, currency and bonding social capital. Bridging social capital, indirectly, influenced SNS activities through bonding social capital. Thus building bonding social capital would be a critical success factor for SNS.

Keywords

References

  1. H.K. Goo(2019), The Effect of Information Characteristics of Corporate SNS on SNS Fatigue and Discontinuance Intention Korean Review of Corporation Management, Vol.10(4):177-197. https://doi.org/10.20434/KRICM.2019.12.10.4.177
  2. National Information Society Agency(2015), 2015 Internet and over usages study, Ministry of Science, ICT and Future Planning, pp.62-67.
  3. I.S. Lee, S.Y. Cho(2012), Factors Influencing SNS Addiction Tendency among College Students, Journal of The Korean Data Analysis Society, Vol.14(5); 2623-2633.
  4. H.J. Soon(2013), a Comparison study of current SNS usage and characteristics of youth, The HRD Review, Vol.16(6);136-151.
  5. K. Yoon, M.J. Seo(2013), Persuasive Power of SNS Ad and Publicity and the Synergistic effect of the Two : The Moderating Role of Involvement, The Korean Journal of Advertising, Vol.24(5);227-240.
  6. M.H. Lee, H.J. Kim(2011), A Study on the Medical Information Search System Using SNS for Smart-phone, Proceedings of Symposium of the Korean -Institute of communications and Information Sciences, pp.438-439.
  7. Y.J. Son, S.E. Kyeung(2012), Impact of Health Literacy on Disease-related Knowledge and Adherence to Self-care in Patients with Hypertension, The Korean journal of fundamentals of nursing, Vol.19(1);6-15. https://doi.org/10.7739/jkafn.2012.19.1.006
  8. M.G Lee, S.T. Ahn(2016), Intention to Use SNS Public Health Information among the Middle Aged : Application of the Technology Acceptance Model, The Korean Journal of Advertising, Vol,108;87-122.
  9. J. Kim, H. Hong(2015), Impacts of message framing and perceived risk of Facebook health-promoting messages on persuasion and eWOM, Journal of Public Relations, Vol.19(1);183-214. https://doi.org/10.15814/jpr.2015.19.1.183
  10. H.J. Song(2011), A Study on SNS addiction using smart phones, Korean Association of Addiction Crime Review, Vol.1(2);31-49.
  11. H.J. Lee(2013), The Effect of Social Capital and Information Attributes on Interaction and e-WOM in Social Network Services, Korea Marketing Review, Vol.28(2);109-133.
  12. C. S. Lee, H.B. Lee, S.M. Lee, J.H Kim(2013), The Effect of WOM's Information Characteristics on WOM Adoption in the Online Shopping Context: Focused on the Mediating Roles of Trust and Usefulness, JDMR, Vol.16(3);59-75.
  13. M. Sagong, S.H. Jung, J.S. Park, K.W. Cho(2014), The Effects of SNS Information Characteristics on Hospital Selection and Satisfaction Degree, The Korean journal of health service management, Vol.8(1);15-25. https://doi.org/10.12811/kshsm.2014.8.1.015
  14. K.S. Jang, E.A. Kim, S.H.Oh(2011), Effects of Social Capital on Organizational Performance in Hospital Organization -Focusing on Effects of Intellectual Capital, Journal of Korean Academy of Nursing Administration, Vol.17(1); 22-32. https://doi.org/10.11111/jkana.2011.17.1.22
  15. J.S. Coleman(1988), Social capital in the creation of human capital, The American Journal of Sociology, Vol.94(S1);95-120. https://doi.org/10.1086/228943
  16. Y.C. Lee(2007), Social capital, knowledge management and organizational performance. Journal of information systems, Vol.16(4);223-241.
  17. H.J. Lee(2013), The Effect of Social Capital and Information Attributes on Interaction and e-WOM in Social Network Services, J of Korean Marketing Association, Vol.28(2);109-133.
  18. D.S. Kwak, J.H. Kwon, K.H. Yim(2014), A Study on the Effect of Shopping Application Information Offering on Application Preference and Repurchase Intention : mediating effect of frequency of utilization, Journal of Digital Convergence, Vol.12(11);113-121. https://doi.org/10.14400/JDC.2014.12.11.113
  19. D.L. Goodhue, R.L. Thompson(1995), Task-technology fit and individual performance, MIS Quarterly, Vol.19(2);213-236. https://doi.org/10.2307/249689
  20. T. Erdem, J. Swait(2004), Brand credibility, brand consideration, and choice, Journal of Consumer Research, Vol.31(1);191-198. https://doi.org/10.1086/383434
  21. Korea Health Promotion Foundation(2018), Health Plan 2020, Evaluative Report of the 3rd health plan, pp.50-51.
  22. J.F. Helliwell, D.Putnam(2004), The social context of wellbeing, Philosophical Transaction of the Royal Society, Vol.359(1449);1435-1446. https://doi.org/10.1098/rstb.2004.1522
  23. S.H. Park(2014), A study on the effect of the spiritual well-being on the sociality of youth PDF icon, Korea Institute of Youth Facility & Environment, Vol.12(4);59-68.
  24. S.J. Kim(2012), An Exploratory Study of Undergraduate Students' Health Information Needs and Seeking Behaviors in Social Media, J of the Korean biblia socity for library and information science, Vol.23(4);239-260. https://doi.org/10.14699/kbiblia.2012.23.4.239
  25. C.R. Pool(1997), A new digital literacy a conversation with Paul Gilster, Educational Leadership, Vol.55;6-11.