• Journal of Fashion Business
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• v.12 no.2
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• pp.59-71
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• 2008

The purpose of this thesis is to analyse the style, color, and items of '06-07 F/W women's street fashion in Dalian. The cultural, racial and geographical uniqueness, asks for the analysis, based on the individual local area on the part of Korean fashion company desiring to launch into China fashion market. I would contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for designing strategies for Korean fashion brands in China. The period of investigation is about 15 weeks from 23 Sep. 2006 until 6 Jan. 2007, with combined use of camcorder and digital camera. The site was Victory Shopping Plaza, in center of City, also with Mycal, Ansung, Dasang department store situated in the Economic Development Zone. Finally, 900 photos were selected for analysing. The result of this study are as follows: 1. Preferred clothing styles are jean casual 45.4%(409), sports casual 16.3%(147), character casual 8%(72), feminine 20.6%(185), Classic 9.7%(87). Compare to the former study about Spring, Sports casual showed dominant rate about 36.0% in casual style. In Winter, however, the preference were changed from sport casual to jean casual. 2. Preferred clothing items are parka/padding coat 32.3%(291), jumper 31%(279), T-shirts 16%(144) and jacket 7.5%(67) for tops, pants 91.8%(826) and skirts 8.2%(74) for bottoms. In the pants, straight pants 78.4%(648), bell bottom pants 10.9%(90), capri pants 7.4%(61), cargo pants 2.9%(24), bermuda pants 0.4%(3) were listed respectively. In the skirts, A-line skirt 51.3%(38), pleats skirt 25.7%(19), flare skirt 12.2%(9), semi-tight skirt 8.1%(6), tight skirt 2.7%(2) were listed. Finally the skirt length midi 75.7%(56), mini 18.9%(14) and maxi 5.4%(4) were listed. 3. Preferred colors are red 21.8%(196), white 21.6%(194), black 16.4%(148), yellow 10.0%(90), beige 9.3%(84), green 7.9(71) and blue 6.3%(57) for tops, and black 40.8%(367), blue 37.7%(339), gray 4.6%(41), white 4.3%(39) etc. for bottoms.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.990-1001
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• 2009

The purpose of this study was to investigate the effect of perceiver's gender, clothing, and hairstyle on the visual evaluation of men's professionalism and preference. A quasi-experimental method by questionnaire was used. The experimental design was a $2\times8\times2$ (perceiver's gender $\times$ clothing $\times$ hairstyle) factorial design by 3 independent variables. The stimuli were 16 photographs of a man in his twenties. The upper clothing of the man included tailored collar jackets in beige and dark blue colors, and jumpers and sweaters in beige, dark blue, and red colors. The lower clothing of the men included jean pants. Two types of the hairstyles included short hair and medium length hair. The subjects were 208 men and 223 women in Seoul, Korea. Wearing a beige sweater with jean pants was evaluated high in intellectual image, a red jumper was perceived low in intellectual image, and a beige tailored collar jacket was evaluated low in potent image. Men's short hairstyle was evaluated to be more professional than the medium length hair. Male perceivers liked short hair more than medium length hair, but female perceivers evaluated both hairstyles similarly. In the case of women, the preferences of tailored collared jacket and soutien collared jumper were similar, but jumper was preferred to jacket in the case of men. Male perceivers showed more positive feedback towards jean pants with soutien collared jumper than jeans with tailored collared jacket, which indicated that men showed more conservative attitude towards the outfit than women. The man who was wearing a jumper with short hair was evaluated positively and the man who was wearing a jacket with medium length hair was evaluated negatively when the attires were coordinated with jean pants. In conclusion, medium length hairstyle with a beige jacket and short hairstyle with a red sweater were evaluated as professional image; and the results indicated that clothing and hairstyle interact with each other and influence the evaluation of professionalism.

• The Research Journal of the Costume Culture
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• v.8 no.1
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• pp.65-76
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• 2000

The purposes of this study were to claassify of clothing-wearing motives, to analyze tendency of fashion in campus, and to propose fashion merchandising plans and marketing strategies of companies for female college students. Research had been done during 1 week each on April and October in 1998 and 1999. Sixty-two students in spring semester and 54 student in fall semester were surveyed and analyzed. Their grades and majors were not considered in this study. Fashion Diary had been written by students and then their statements were analyzed by the means of the qualitative data analysis. Following conclusions were obtained from this study. 1. Clothing-wearing motives were classified with 'group depending on daily work', 'group depending on image', 'group depending on body supplement', 'group depending on weather', 'group of fashion following', 'group depending on courtesy', 'group depending on mood', and 'group of unconcerning'. 2. The fashion tendency of the students were layered look and they preferred casual styles, such as round t-shirts, jean pants, and cardigans. The color of white, black, and gray were prevalent for top wear, and the color of blue, black, beige for bottom wear in both seasons. For shoes, color of black, brown, white were popular. For bags, black, blue, and khaki color were prevailed. 3. The proposals obtained from this study are as follows : 1) Production of clothing enforced functional and practical base is wanted for 'group depending on daily work'. 2) Designs considering body parts such as hip, arm hole, shoulder, and thigh are needed. 3) Utilization of new materials such as waterproof with ventilation, opaque (means 'not see-through'), antipollution finishing process are required. 4) Simple designs of clothing which could be performed by herself with various accessories. Thermochromic materials are wanted for 'group of fashion following'. 5) Diversity of semi-suit is required for 'group depending on courtesy'.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.1
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• pp.159-169
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• 1998

The purpose of this study was to develop a large representative data base of market information for jeans apparel. This study was to observe consumer buying behavior and to determine the market share of various brands depending on several variables such as age and distribution regions. This study also analyzed the major factors in purchasing jeans for 17-29 age groups. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency' table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test was used. The results of this study showed that consumer possessed about 6 pairs of jeans and bought about 3 pairs of jeans per year. The most recently purchased brand was Nix. Lots of brands were statistically significant at the segmented three age groups and in the five different distribution regions. The most popular type of design was the basic style. The result of factor analysis indicated 4 factors(quality/comfort, famous brand/fashion, mood/extrinsic attitude, economy). The result of ANOVA represented that three factors among them have influenced on the preferred design types.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1673-1682
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• 2009

The purpose of the study was to investigate differences in: 1) importance of buying motives including external stimuli and sales promotional stimuli among groups according to levels of diversity orientation; 2) importance of buying motives including external stimuli and sales promotional stimuli among their subordinate factors. Questionnaires were distributed 340 women who aged between 20 and 30. A sample of 317 women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis reliability analysis, Analysis of Variance (ANOVA), and Repeated measure ANOVA were used for the data analysis. As results, there were significant differences in importance of buying motives including external stimuli and sales promotional stimuli among groups according to levels of diversity orientation. Also, there were significant differences in importance of external stimuli and sales promotional stimuli among their subordinate factors.

• Journal of the Korean Society of Costume
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• v.23
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• pp.183-196
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• 1994

The purpose of this study is , by analyze the relationship among clothing involvement which is major expanatory variable in the stage of product purchase and consumption, evaluation criteria of housewives, to help to give understanding the concept of involvement and to supply the fundamental data for constructing marketing stratege. The subject of this study was a 510 housewives and the items of study were three such as suit , one piece dress, blouse, skirt , and blue jean, T-shirt. For analyzing data frequency analysis, percent , mean , standard deviation , factor analysis. F-test, Duncan -test , MANOVA, t-test , and Pearson's product -moment correlation coefficient were used. The results are as follows. 1. Clothing involvement was divided into 4 dimensions such as fashion, pleasure, symbolism, and perceived risk. Evaluative criteria had 5 dimensions such as harmony , dignity , practicality , price, and fashion. 2. There was significant difference in the occupaton of working housewives and the expenditure of money on clothing concerning clothing involvement. 3. There was significant difference in items concerning the degrees of importance of each evaluation factor. Harmony was the first important dimension and practicality was the second by housewives. The degree of clothing involvement has a significant positive correlation with the factors of evaluation on each item. Each dimension of clothing involvement had a significant positive correlation with the factors of evaluation.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.138-146
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• 2008

Opera costumes are a tangible medium to directly affect how opera singers performed. Therefore, stage costumes have been designed in various ways to reflect intentions of directors. This study examines modernization of opera costumes. For this study, the author worked as one of costume design staff for "Faust" which was played in Sung-Nam Art Center from November 24, 2005 to November 27, 2005 in commemoration of the opening of the center. The following outcomes of the supporting actors are drawn from this study. Martha wore a grey jacket and a long skirt with slash. Grey suit symbolized chastity but tight long skirt with slash means sexy. Valentin wore military and combat uniforms to express that he was a soldier. The military uniform represented the situation before the war and the combat uniform symbolized the situation after the war. Rather short trousers, a white tweed jacket, purple flower ornament, a light green vest, and a beret were used to express Wagner, who looked ridiculous and always tried to flirt. Overalls, a blue jumper, and a scarlet baseball cap were used to make Siebel look naive and homely. Modern opera costumes now help reduce the time and space between stage and audience, improve economic efficiency and meet the audience's needs for various style.

• Journal of Fashion Business
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• v.5 no.1
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• pp.53-71
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• 2001

The purpose of this study how 'Afro-American resistance' is showed up in the fashion trough the study of rapper's fashion present in singing rap music. Rap music produced by the influence of black music. It have been the tool of expression of pain and sorrow of their lives and included their resistant spirit. So rapper's fashion expressed resistance. at this point I categorized the resistant feature of rapper's fashion at two types in terms of the extent of expression. Their are active resistance fashion and passive resistance fashion. Also each fashion types was classified in terms of style, material, color, accessories and so forth. Active fashion is possible to classify these three styles as follows. The first one is Afrocentic style that was raised from longing for Africa. The second one is Military style which contains an ling-time enduring spirit of resistance against the society. The last one is Hiphop style that violated the typical rule of dressing under the hiphop style culture. these kinds of active resistance are also classified as material like blue Jean showing black workers' resistance, color like black showing off superiority of 'black' and red, gold and green color expressing black people's resistance, and other accessories like chains, cross and so on. Passive resistance fashion has several variations according to the style. There are Jazz style, Uniform style and Hiphop style. It is also categorized as high-tech materials, white color which is the expression of desire for white and luxurious accessories showing off wealth.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1261-1274
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• 1997

Contemporary costume by the 'Deconstruction' from the outside has shown disclosure, destruction, poverty and analysis. The conclusion of this thesis as follows, 1. The Deconstruction of disclosure by infra disclosed the underwear and inner structure outside, which has deconstructed a fixed idea i.e.'underwear must be in outwear', modesty versus immodesty and disclosure versus concealment. 2. The Deconstruction of destruction originated in punk look has rejected traditional manners and utility, at the same time, it has shown the ambivalence i.e. completeness versus incompleteness, making versus destructing by slashes, rips, fringes. 3. The Deconstruction of poverty has appeared as French avangarde mode, little black dress by Chanel, second hand style by hippy, blue jean, granny look, especially Rei Kawakubo's poor look influenced by Zen Aesthetics and post punk. It has looked like old and worn out dress by doing patchwork, dye, decolor, rip, fray, which has shown the decentring by concealing the body than disclosing, rejecting snobbery. 4. The Deconstruction of analysis, seemingly partial and patched is a violation only of our expectation of clothing's unbroken entity though it has looked like a fragment. The completeness and coherence of it is made more evident by its breach, void, and bond like a poetic language. As the result, disclosed, destructed, poor, and analytical costumes has expressed as an escape from the appearance which traditional aesthetic concept had pursued.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1086-1097
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• 1999

본 연구는 청바지 제품 소비자가 쇼핑시 제품이 품절된 상황에 접했을 때 보여주는 상표 전환행동에 관한 것이다. 의류 매장 관리자의 적시 적량의 제품 입고 관리 능력이 부족할 때 발생하게 될 손실을 유추해 보고 어떤 유형의 소비자가 상표 전환을 쉽게 일으키느니를 규명하는 것은 더욱 효과적인 매장 운영 소비자 만족과 고객 관리를 위해 의미있는 일일 것이다. 본 연구는 다음과 같은 목적을 가진다. 1) 제품 품절시 소비자들은 어떤 상표전환 행동을 보이는지 밝힌다. 2) 제품 품절시 대체 상표제품을 구매할 경우 대체 상표 제품의 가격의 영향력이 상표전환 행동과 어떤 관련을 보이는지 밝힌다. 3) 소비자의 쇼핑지향성, 상표충성, 애고 행동, 인구통제적 특성(성별)이 상표전환 행동에 미치는 영향력을 밝힌다. 이러한 목적을 위해 본 연구는 1997년 3월 버지니아주 블랙스버그에 소재한 버지니아 주립대학교 110명의 학생들을 대상으로 설문조사를 이용한 양적연구를 실시하였다 남녀학생 모두가 소비자로서의 역할을 담당할 수 있는 청바지를 선택하여 상표전환 행동에 대한 설문에 답하게 한후 t-test 와 카이 분석을 실시하였다 그결과 20%의 응답자가 품절기 상표전환 행동을 보이는 것을 나타났다 쇼핑시간과 편의성을 덜 중요하게 여기거나 강한 상표 충성을 보이고 의류전문매장이나 백화점을 주로 이용하는 여성 소비자들의 경우 상표전환을 쉽게하지 않는 것으로 나타났다 연구결과를 바탕으로 의류제조업자 및 소매업자의 제품입고에 과한 제언을 하였다.