• Title/Summary/Keyword: Behavioral strategy

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The Factors Affecting the Fertility Intention in General-hospital Nurses Based on the Theory of Planned Behavior (계획적 행위이론을 적용한 종합병원 간호사의 출산의도 관련요인)

  • Han, Kyoung-Mie;Jung, Hye-Sun
    • Korean Journal of Occupational Health Nursing
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    • v.19 no.1
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    • pp.41-49
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    • 2010
  • Purpose: This study is a descriptive survey research on factors related to fertility intention of nurses who work in general hospitals, by applying the Theory of Planned Behavior(TPB). Method: The research subjects are 674 nurses at the peak fertility age of 20-39 years old, who work in 4 general hospitals located in Seoul and Gyeonggi province. Result: The mean score of subjects' fertility intention is 3.69 in 5-point scale. The fertility intention was significantly influenced by perceived behavioral control and subjective norm. Conclusion: The results of the study showed that the fertility intention of the nurses in general hospitals was influenced by the TPB variables such as the attitude, perceived behavioral control, and subjective norm. Thus, a comprehensive approach strategy is needed considering these factors.

Data-driven Value-enhancing Strategies: How to Increase Firm Value Using Data Science

  • Hyoung-Goo Kang;Ga-Young Jang;Moonkyung Choi
    • Asia pacific journal of information systems
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    • v.32 no.3
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    • pp.477-495
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    • 2022
  • This paper proposes how to design and implement data-driven strategies by investigating how a firm can increase its value using data science. Drawing on prior studies on architectural innovation, a behavioral theory of the firm, and the knowledge-based view of the firm as well as the analysis of field observations, the paper shows how data science is abused in dealing with meso-level data while it is underused in using macro-level and alternative data to accomplish machine-human teaming and risk management. The implications help us understand why some firms are better at drawing value from intangibles such as data, data-science capabilities, and routines and how to evaluate such capabilities.

Aspects of Self-Regulated Learning Strategy in mathematical journal writing (수학저널 쓰기학습에서 자기조절학습전략의 양상)

  • Lee, Ji Eun;Whang, Woo Hyung
    • Journal of the Korean School Mathematics Society
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    • v.17 no.4
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    • pp.565-587
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    • 2014
  • Self-Regulated Learning Strategy is a kind of learning strategy that learners could choose and apply metacognitive, cognitive, motivational, and behavioral strategy autonomically and could take an active part in the classes. The purpose of the study was to identify aspects of self-regulated learning strategy with mathematical journal writing. Mathematical journal was composed of 13 questions and each of factor had 1~2 questions. The results of the study have revealed that metacognitive strategies were identified as setting up learning goals, seeking problem solving strategies, reflective thinking and providing examples. Cognitive strategy was identified as understanding the structure among ideas, sequential ranking and key ideas. Motivational strategy was identified as satisfaction and anxiety for studies, confidence and frustration for next studies. There are implications for mathematics education that self-regulated learning strategy can be improved with mathematical journal writing and help students to study mathematics efficiently and successfully.

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A Consumer-Oriented Study of Price Increases and Downsizing : Focused on Roles of Competitor's Pricing Strategy and Risk-Aversion (가격인상과 용량감소에 관한 소비자 관점의 비교 연구 : 경쟁사 가격전략과 위험회피성향을 중심으로)

  • Kim, Hye Young;Kang, Yeong Seon
    • Korean Management Science Review
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    • v.32 no.3
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    • pp.55-70
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    • 2015
  • The main objective of this study is to investigate the moderating roles of the competitor's pricing strategy and the degree of consumer's risk-aversion on perceived risk and perceived benefit in responding to price increases and package downsizing. Based on Prospect Theory, several prior researches find that consumers perceive increased price as more loss than package downsizing and perceive package downsizing as more benefit than increased price. We extend these behavioral economics approach using the reference effect of competitor's pricing strategy. We focus on consumer heterogeneity on risk-aversion, measure the degree of consumer's risk-aversion, and divide the consumers into two groups of high levels of risk-aversion vs. low levels of risk-aversion. We find that the firm's pricing strategies of both price increases and package downsizing do not significantly influence the perceived benefit for relatively low risk-aversion consumers. We find that when the firm reduce the package size, relatively high risk-aversion consumers perceived more benefit and had higher purchase intention compared to price increases. We also find that the competitor's pricing strategies do not significantly influence the consumer's response for relatively low risk-aversion consumers. For relatively high risk-aversion consumers, they perceived more loss when the firm has different pricing strategy from the competitor's.

Inward Technology Licensing, Financial Slack, and Internal Innovation in New Technology-Based Firms Located in Isolated Areas

  • JANG, Yongseok;HADLEY, Brandy;LEE, Woo Jin
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.173-181
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    • 2019
  • The paper aims to evaluate the combination of strategies that influence the success of New Technology Based Firms (NTBFs) located in isolated areas with resource constraints. We utilize the Kauffman Firm Survey to construct a subset of 224 firms operating in primary metal manufacturing industries and who are located in non-thriving areas. We focus on the impact of technological strategy, in the form of Inward Technology Licensing (ITL), combined with financial strategy, in the form of increased financial slack. Using a negative binomial-specification technique to model these relations, we find that ITL positively impacts internal innovation in the firm and this relation is strengthened by the presence of greater financial slack. This positive impact of financial slack supports the behavioral theory of the firm rather than agency theory in that financial slack enables further innovation rather than stifling it. This research confirms the importance of resource acquisition, suggesting that entrepreneurs may utilize external sources of knowledge in an effort to build a favorable situation when facing the challenges of location. Finally, by presenting evidence showing the compatibility of a financial strategy with a knowledge strategy (ITL), this study emphasizes the importance to entrepreneurs of choosing the proper combination of varying strategies.

A Diversified Message Type Forwarding Strategy Based on Reinforcement Learning in VANET

  • Xu, Guoai;Liu, Boya;Xu, Guosheng;Zuo, Peiliang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.9
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    • pp.3104-3123
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    • 2022
  • The development of Vehicular Ad hoc Network (VANET) has greatly improved the efficiency and safety of social transportation, and the routing strategy for VANET has also received high attention from both academia and industry. However, studies on dynamic matching of routing policies with the message types of VANET are in short supply, which affects the operational efficiency and security of VANET to a certain extent. This paper studies the message types in VANET and fully considers the urgency and reliability requirements of message forwarding under various types. Based on the diversified types of messages to be transmitted, and taking the diversified message forwarding strategies suitable for VANET scenarios as behavioral candidates, an adaptive routing method for the VANET message types based on reinforcement learning (RL) is proposed. The key parameters of the method, such as state, action and reward, are reasonably designed. Simulation and analysis show that the proposed method could converge quickly, and the comprehensive performance of the proposed method is obviously better than the comparison methods in terms of timeliness and reliability.

The Effects of Emotional Intelligence, Self-Leadership, Psychological Well-being to Academic Achievement of Nursing College Student (간호대학생의 감성지능, 셀프리더십, 심리적 안녕감이 학업성취도에 미치는 영향)

  • Kim, Jong-Im
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.574-583
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    • 2018
  • The purpose of this study was to investigate the effects of emotional intelligence, self-leadership, and psychological well-being on academic achievement among nursing college students. The subjects included college students in various cities. A total of 199 students were analyzed in the study. Collected data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation, and stepwise multiple regression. The findings show that behavioral strategy, a subarea of self-leadership, self-motivation ability, a subarea of emotional intelligence, and autonomy and positive interpersonal relationship, two subareas of psychological well-being, had significant effects on their academic achievement and had an explanatory power of 13.0%. The study examined relationships between academic achievement and general characteristics and found differences in academic achievement according to gender and grade. Academic achievement had positive correlations with self-motivation ability, a subarea of emotional intelligence, behavioral strategy, a subarea of self-leadership, and autonomy and positive interpersonal relationship, two subareas of psychological well-being. In short, there is a need to develop programs that help nursing college students improve their behavioral strategy of self-leadership, self-motivation ability of emotional intelligence, and their autonomy and positive interpersonal relationship of psychological well-being, for high academic achievement.

Coping Style and Trait Anxiety in Cardiac Catheterizaion Patients (심도자 검사 환자의 기질불안과 대응양상에 관한 연구)

  • Kim, Jo-Ja;Heo, Hye-Gyeong
    • The Korean Nurse
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    • v.35 no.1
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    • pp.81-93
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    • 1996
  • This descriptive study was done to identify the relationship between coping style and trait anxiety in patients undergoing cardiac catheterization. The subjects selected were 69 patients who were scheduled for cardiac catheterization in S hospital from , November 1st, 1994 to May 30th, 1995. Data collection was done using Spielberger's Trait Anxiety Scale, Bendig's Short Form of the Manifest Anxiety Scale, Crowne & Morlowe's Social Desirability Scale, Millers Behavioral Style Scale, Information Subscale of Krantz Health Opinion Survey and Visual Analog Scale about informaton seeking behavior. The summary of the findings is as follows : 1. No significant relationship was found between the general characteristics of age, sex, marital status, level of education and occupation, and the variables coping style and trait anxiety. 2. The mean of trait anxiety scores for the Spielberger Scale was 46.68. It is slightly above average. The subjects were classified as to personality type: truely low anxious 25 (36.2%), highly anxious 25 (36.2%), and repressing 16 (23.2%), using a combination of scores from the Bendig Short Form Anxiety Scale and the Crowne Marlowe Social Desirability Scales. 3. No significant relationship was found between Spielberger s trait anxiety and Bendig's personality type. 4. Each subject's preference for either monitor or blunter coping strategy was assessed via the Miller Behavioral Style Scale. The proportion of Monitors (47.8%) and Blunters (52.2%) among the subjects were similar. The means of preference for information measured on the Krantz's subscale and Visual Analog Scale were 4.18, 80.79 respectively. Because these scores appeared above average, subjects tended to be higher seeker an information rather than avoiding it. 5. There was no significant relationship between Miller's Behavioral Style and Spielberger's trait anxiety. 6. There was no significant relationships between Bendig's personality types. and the preference on information of Krantz's and Visual Analog Scale. and Miller's Behavioral Styles. But 56.0% of the subjects who were highly anxious used Monitor strategy for coping. Findings from the current study do not permit any relationship inferences between coping style and trait anxiety. Patients undergoing cardiac catheterization must receive interventions on stress reduction because the cardiac 'catheterization creats a situation of psychological stress. Therefore, the nursing intervention of providing information about cardiac catheterization have to be given based on each patient's coping style and on their trait anxiety.

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The Effect of Other Customer Perceptions on Male Customers' Store Attitude and Behavioral Response in Fashion Store (남성 소비자의 패션 점포 내 다른 고객 특성 지각이 점포 태도와 행동에 미치는 영향)

  • Kim, Boram;Lee, Yuri;Kim, Yunjeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.41-55
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    • 2016
  • This study analyzed the influence of other customers' perception (similarity, physical attraction, and suitable behavior) of the fashion retail environment on male customers' store attitude and behavioral response. In addition, comparing the effect of store type, this study comprehensively provides the effect of other customers' perception in fashion retailing. In order to investigate research questions, an online survey was conducted and 220 responses were analyzed using AMOS 18.0. The results of this research were as follow. First, the dimensions of physical attraction and suitable behavior of other customers influenced toward target customer's fashion store attitude. Second, the effect of store attitude towards the perceiver's behavioral response was proven. Third, customers established their store attitude by other customers' physical attraction in luxury stores, while others' behavior was meaningful in SPA store. Fourth, other customer's similarity dimension did not influence the male customers' store attitude. This study contributes to a comprehensive understanding of other customer's effect in fashion stores by examining different store types. In addition, managers may establish a customer portfolio strategy and training based on this research.

Effects of guardians' service quality perception on the service perception and behavioral intention of patients in healthcare service (의료서비스 이용에서 보호자의 서비스품질인식이 환자의 서비스품질인식 및 구매행동의도에 미치는 영향)

  • Shin, Hak-Gene;Oh, Hang-Rok;Jeon, Sang-Nam;Lee, Eun-Yong
    • Korea Journal of Hospital Management
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    • v.16 no.2
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    • pp.98-116
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    • 2011
  • In this study, we examined the effects of guardians' service quality perception(G-SQP) on patients' service quality perception(P-SQP) leading to patients' behavioral intention(P-BI) and the effects of G-SQP on guardians' behavioral intention(G-BI). To investigate the causalities of the variables, we collected national wide samples of 144 hospitals, 1456 patients and 1455 guardians of the patients and analyzed 1146 guardian-patient coupled cases refined with prerequisites such as missing value, outliers, normality and covariance conditions. Followed were contributions of the present study. First, G-SQP was a predictor of P-SQP. Second, in the first contribution statement, there was no statistically significant difference between inpatient and outpatient group. Third, proven was that G-SQP was a predictor of G-BI. Fourth, verified was that P-SQP was a predictor of P-BI. Fifth, G-SQP was a predictor of P-SQP being led to P-BI that meant P-SQP had a mediating role between G-SQP and P-BI. Since the guardians' perception affected patients' buying decision, the present study implied service managers of hospital settings should pay attention to guardians' perception of service quality as well as patients'. With such strategy, hospitals could improve financial performance in long-term.

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