• Journal of Information Technology Applications and Management
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• 제12권1호
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• pp.173-189
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• 2005

The technology acceptance model (TAM) is a lot of cited in information technology adoption and usage researches. TAM has a base in psychological research, is parsimonious, explains usage behavior quite well, and can be operationalized with valid and reliable instruments. But TAM has been conducted primarily in volitional environments of the adoption of new technology. This paper discusses technology acceptance in accounting information systems to examine TAM with subjective norm and perceived behavioral control in mandated using environments. The results show that in mandatory environments such as accounting information systems, subjective norm is not a significant effect on the behavioral intention. Perceived usefulness and perceived behavioral control are significant the factor on the behavioral intention. The implications of finding are that perceived usefulness and perceived behavioral control play major role in technology acceptance rather than subjective norm in accounting information systems with mandatory environments.

• 한국컴퓨터정보학회논문지
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• 제24권9호
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• pp.143-150
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• 2019

In recent years, interest in internet primary bank has increased in South Korea, and marketing strategies for the success of the bank are needed. The purpose of this study is to analyze the effect of bank choice attributes on satisfaction and behavioral intention of Internet primary bank users. A convenience sampling was used and a structural equation of AMOS 20.0 was used for hypothesis testing. The results of the study are as follows. First, information, transaction, and communication of the choice attributes have positive effects on satisfaction. Second, information, transaction, and communication of the choice attributes have positive effects on behavioral intention. Third, satisfaction has a positive effect on behavioral intention. The theoretical and practical implications and limitations of the research are presented in the conclusion.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2002년도 합동 추계학술대회 논문집 정보 및 제어부문
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• pp.178-182
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• 2002

For action selection as well as teaming, simple associations between stimulus and response have been employed in most of literatures. But, for successful task accomplishment, it is required that artificial life system can team and express behavioral sequences. In this paper, we propose a novel action-selection-mechanism to deal with behavioral sequences. For this, we define behavioral motivation as a primitive node for action selection, and then hierarchically construct a tree with behavioral motivations. The vertical path of the tree represents behavioral sequences. Here, such a tree for our proposed ASM can be newly generated and/or updated, whenever a new behavioral sequence is learned. To show the validity of our proposed ASM, three 2-D grid world simulations will be illustrated.

• 디지털융복합연구
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• 제20권4호
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• pp.73-82
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• 2022

디지털 광고 시장의 성장과 함께 개인정보 보호에 대한 소비자들의 우려가 증가하고 있다. 따라서, 본 연구는 디지털 맞춤형 광고와 개인정보보호에 대한 대학생들의 인식과 행동을 심층 인터뷰를 통해 밝혀내고자 했다. 연구결과, 개인정보보호 중요성에 대한 인식이 높은 것으로 나타났으며, 개인정보보호를 위해 개인, 기업, 그리고 정부 모두 나서야 한다는 의견이 제시 되었다. 대학생들의 개인정보 보호를 위한 행동들의 수준은 크게 무대응 단계, 소극적 대응단계, 그리고 적극적 대응단계로 나누어 볼 수 있다. 디지털 맞춤형 광고에 대한 대학생들의 태도는 긍정적 그리고 부정적 측면이 공존하고 있다. 마지막으로, 대학생들은 기업들의 디지털 맞춤형광고 집행 등과 같은 마케팅 활동을 위해 개인정보 수집 및 사용에 대한 부정적인 태도보다는 오히려 긍정적인 태도를 가지고 있다는 것이 밝혀졌다. 본 연구는 토의를 통해 디지털 리터러시 교육의 필요성을 제시하고 있으며, 기업들에게 개인정보 수집 및 절차에 대한 실무적인 함의를 제공하고 있다.

• 유통과학연구
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• 제20권8호
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• pp.47-57
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• 2022

Purpose: The purpose of this study is to find out whether it has a significant effect or not, the 5 hypotheses proposed include the Attitude toward behavior variable on behavioral intention, Subjective norm on behavioral intention, Perceived behavioral control on behavioral intention, Behavioral intention on behavior and Perceived behavioral control on Behavior. Research design, data and methodology: The data processing method in this study uses the SEM method based on Partial Least Squares (PLS), The study was conducted on 100 respondents as a sample. Results: Based on the results of data analysis, it is concluded that from the 5 hypotheses proposed, only 2 have a significant effect, namely the subjective norm variable has a significant effect, on behavioral intention and the perceived behavioral control variable has a significant effect on behavior while the other 3 hypotheses have no significant effect. The results of this study are expected to help the public to make decisions in utilizing the distribution of facebook marketplace. Conclusion: This study concludes that the distribution of the use of the Facebook marketplace is a subjective norm variable has a positive effect on the behavioral intention variable and the perceived behavioral control variable has a positive effect on the behavior variable.

• 한국전자거래학회지
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• 제17권4호
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• pp.155-174
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• 2012

온라인 행동기반 맞춤형 광고(Online Behavioral Advertising)는 정보의 유용성과 사용자 편리성으로 인해 빠르게 성장하고 있다. 하지만 사용자의 동의 없는 행동정보 수집으로 인한 프라이버시 침해 문제로 Do Not Track 제도의 필요성이 높아지고 있다. 그러나 국내에서는 체계적이고 공통적인 기준을 제공하는 DNT 관련 법률이 존재하지 않는다. 따라서 본 연구에서는 DNT 관련 제도를 수립하여 시행중인 주요 국가의 사례를 조사한 다음, OBA의 이해관계자들을 모두 포함할 수 있도록 법(제도), 기업, 개인, 사회 4가지 영역으로 분류 및 분석하여 DNT 프레임워크를 제시하였다. 이러한 프레임워크를 통하여 행동정보 유형과 통제 유형, DNT 시스템 유형으로 구성된 DNT 매커니즘을 제공함으로써, 기업들이 관리해야 할 정보와 통제 방법 그리고 적합한 시스템 선택에 대한 의사결정을 지원하는 데 의의가 있다. 또한 OBA 시장 전체에 대한 연구를 바탕으로 각 이해관계자들 간의 DNT 영향 관계를 분석하였기 때문에 향후 OBA 관련 연구에 대한 기초자료로 활용할 수 있을 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권1호
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• pp.23-43
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• 2008

Nowadays, openness and accessibility of information systems increase security threats from inside and outside of organization. Appropriate password is supposed to bring out security effects such as preventing misuses and banning illegal users. This study emphasizes on choosing passwords from perspective of information security and investigated user's security awareness affecting behavioral intention. The research model proposed in this study includes user's security belief which is influenced by risk awareness factors such as information assets, threats and vulnerability elements. The risk awareness factors ale derived from risk analysis methodologies for information security. User's risk awareness is a factor influencing the security belief, attitude toward security behavior, and security behavioral intention. According to the result of this study, while vulnerability is not related to the risk awareness, information assets and threats are related to the user's risk awareness. There is a significant relationship between risk awareness and security belief. Also, user's security behavioral intention is significantly affected by security attitude.

• Journal of Information Technology Applications and Management
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• 제26권1호
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• pp.39-51
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• 2019

As data grows rapidly, the provision of appropriate information needed by individuals has become an area of new services, and customized services which is enabling the analysis of optimal services through collecting, storing, and analyzing personal data are emerging in many fields. However, due to the characteristics of customized services based on various information collected by customers during the use of the service, the problem of privacy infringement is raised at the same time, and many studies are being actively conducted to solve this problem. This study seeks to explore how the customer's in-depth and customized services has an impact on their customers, which has not been derived from quantitative research using the grounded theory methodology. Through this, 84 concepts, 33 subcategories, 13 Categories and paradigm models were derived. In addition, 'Understanding and acceptance of online behavioral advertising (OBA)' was derived as a core category, and finally, acceptance types of OBA were classified into 'positive acceptance type', 'indifferent type', 'calculating type', and 'active resistance type' based on the key categories. This study divides the acceptance types of online behavioral advertising through the emotions and behaviors of the consumers throughout the procedure of online behavioral advertising experiences. In addition to the statistical and quantitative information currently used for providing behavioral advertising, it provides new criteria to reflect the refinement of behavioral advertising and personal tendencies or characteristics.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2002년도 ITC-CSCC -1
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• pp.231-234
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• 2002

A transceiver for ADSL systems contains an interpolated combfilter, halfband filters, oversampling sigma delta modulator, a current steering DAC and an analog filler. The circuit complexity of the architecture makes it necessary to use behavioral models to determine the system features. For this reason, we need a specific behavioral simulation environment using the Matlab program. The Matlab is crucial for these circuits to be rapidly incorporated in larger systems, in particular in the context of mixed-signal-test schemes. Design trade-off among the blocks has also been discussed. The design methodology is based on behavioral design and CMOS process.

• 한국멀티미디어학회논문지
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• 제12권5호
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• pp.757-766
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• 2009

본 연구에서는 학습자 행동모델을 이용하여 개별적인 학습 환경을 제공할 수 있는 적응적 하이퍼미디어 학습 시스템을 제안하였다. 본 시스템에서는 학습자의 학습행동정보를 실시간으로 추적하여 관리할 수 있는 LBML을 제안하였다. 제안 시스템은 학습행동정보 수집시스댐과 적용적 학습지원시스템으로 구성된다. 학습행동정보 수집시스템은 웹 2.0기술을 이용하여 SCORM CMI 데이타 모델을 기반으로 학습자의 학습행동정보를 실시간으로 수집한다. 수집된 학습행동정보는 LBML 스키마를 기반으로 개별 학습자의 LBML 인스턴스로 저장된다. 적웅적 학습지원시스댐에서는 LBML 인스턴스를 분석하여 학습자의 반웅에 대한 즉각적인 피드백을 제공할 수 있는 규칙기반 학습지원모률과 상호작용적 학습지원모듈을 개발하였다.