• Journal of the Korean Society for Library and Information Science
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• v.48 no.3
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• pp.169-191
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• 2014

The purpose of this study is to check the educational influence and accountability of school library and to derive implications for the improvement of public education, using raw data of OECD PISA 2009. To do this, the reading achievement as well as questionnaire of 4,989 Korean students' data in OECD PISA 2009 were used. It analyzed how the visit of library can affect reading achievement, reading attitude and behavioral through structural equation modeling method. The results were as follows. The library use factor is a cause-effect relationship among reading achievement, reading attitude and behavioral factors. In addition, the reading attitude is a cause-effect relationship between reading behavior factor and reading achievement. In the part of reading behavior is a cause-effect relationship reading achievement. In the results of applying this causal relationship of whole population, in some individual cases, they are activated as moderating variable.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.197-205
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• 2016

The purpose of this study is to examine the relationship among subjective norms, attitude, perceived behavioral control, action intended with Korean culture familiarity using extended behavior model. To test hypotheses structural equation model was used. The results are shown as follows: Korea culture familiarity influences significantly attitude, and subjective norms also influences attitude and perceived behavioral control. In addition, attitude and perceived behavioral control influence significantly action intended. Development Korean food Program and events that combines Korean culture will affect the eating behavior of foreign tourists and the Globalization of Korean Food.

• Journal of Industrial Convergence
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• v.20 no.3
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• pp.55-61
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• 2022

This study is a descriptive research study to confirm the effects of nursing students' perceived professional responsibility, attitude toward corporal punishment of children, perceived degree of behavioral control, and attitude toward professional responsibility for child abuse. Data collection was from September 1 to 30, 2021, and the collected data were statistically analyzed using the SPSS 22.0 program. As a result of the study, the influencing factor on nursing students' perceived attitude toward professional responsibility for child abuse was perceived behavioral control, and the influence power of variables was 13.6%. Based on the results of this study, it is thought that an educational program should be developed to build an environment to improve nursing students' perceived behavioral control for child abuse and to improve their attitude toward professional responsibility for child abuse.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.212-223
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• 2019

The purpose of this study was to investigate how attitude, subjective norm, and perceived behavioral control affect nurses' pressure ulcer (PU) prevention behavior among general hospital nurses based on the theory of planned behavior. A total of 111 nurses in four general hospitals in Korea participated in this study and replied to a survey on attitude, subjective norm, perceived behavioral control, and behavior regarding PU prevention. Data were analyzed with multiple regressions by all participants, education level, working department, and hospital size group. In all participants, the more positive attitude and the higher subjective norm, the more PU prevention behavior. However, in the group of 'more than bachelor degree' and 'tertiary hospital', the more clinical experience, the more behavior. In the group of 'surgical ward & intensive care unit', the higher attitude, the more behavior. In the group of 'more than bachelor degree', the higher subjective norm, the more behavior. Therefore, personalized and tailored intervention for nurses may be provided depending on nurses' education level, work department, and hospital size to enhance PU prevention behavior by means of improving nurses' attitude, subjective norm toward PU prevention.

• Korean Journal of Child Studies
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• v.28 no.2
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• pp.71-89
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• 2007

The subjects in this study of parenting attitudes, children's behavior problems and attention ability were 111 5-year-old children and their parents. Data was analyzed by mean, frequency, percent, three-way ANOVA, and Pearson's correlation. Results showed that behavior problems and attention ability of children varied by the parenting attitude of mothers and fathers. Behavior problems of boys were higher than girls, and boys' attention abilities were lower than girls.' Interaction effects were found between parenting attitudes and gender in children's behavior problems and attention ability : fathers' autonomy correlated negatively with boys' behavior problems (r=-.47), task processing speed (r=-.37), and attention inconsistency (r=-.36). Children's behavioral problems correlated positively with attention inconsistency (r=.28).

• Journal of the Korean Applied Science and Technology
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• v.37 no.4
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• pp.1052-1065
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• 2020

This study analyzed the effects of professional baseball PPL advertising speed on brand awareness, brand attitude, and behavioral intention for professional baseball consumers. The purpose of this study is to present a method that can be used as a variety of marketing utilization strategies of professional baseball teams and parent companies. This study was conducted on 411 professional baseball consumers. For data processing, frequency analysis, reliability analysis, reliability analysis, and multiple regression analysis were performed using SPSS 25.0 Window Version. Then, the average variance extraction index (AVE) and construct validity (CR) were calculated to verify convergent validity and discriminant validity. In addition, confirmatory factor analysis (CFA) was performed using AMOS 25.0. As a result, first, it was found that entertainment, informativeness, and discomfort, which are sub-factors of PPL advertisement speed, have a significant effect on brand recognition. Second, entertainment, information, and discomfort, which are sub-factors of PPL advertising speed, have a significant effect on brand attitude. Third, entertainment, informativeness, and discomfort, which are sub-factors of PPL advertisement speed, have a significant effect on behavioral intention. Fourth, it was found that brand awareness and brand attitude have a significant effect on behavioral intention.

• The Journal of Korean Academic Society of Nursing Education
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• v.29 no.3
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• pp.292-301
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• 2023

Purpose: This study attempted to present a strategy to increase behavioral vaccination intention by identifying factors affecting parents' intention to have their children vaccinated against coronavirus disease 2019 (COVID-19) by applying the modified theory of planned behavior. Methods: An online survey was conducted with 146 parents of children aged 5 to 17 from August 1 to 30, 2022, and, as a result, 146 data were analyzed. The moderating effect of perceived behavioral control in the relationship between parents' attitude, subjective norms, and behavioral intention for children's COVID-19 vaccination was analyzed using the Process Macro (10,000 bootstrapping, 95% confidence interval), and a simple slope analysis was performed to identify differences by group. Results: The moderating effect of perceived behavioral control was statistically significant in the relationship between parent's attitude and subjective norms for COVID-19 vaccination and behavioral intention. In the simple slope analysis, the reinforcement effect was greatest when the level of perceived behavioral control was high. Conclusion: Since vaccination is most likely when recommended by healthcare providers, it is necessary to ensure that health education through community health experts or mass media can be effectively conducted. In particular, objective information on the effectiveness and safety of COVID-19 vaccinations for children, including monitoring of potential side-effects, should be actively reported.

• Journal of Korean Society of Rural Planning
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• v.24 no.2
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• pp.31-45
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• 2018

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.1011-1017
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• 2021

An effective measure to prevent the spread of COVID-19 is wearing masks in public places. This solution is highly recommended in many countries all over the world. The objective of this study is to identify the antecedents of citizens' intention to purchase masks during the COVID-19 pandemic. Based on the theory of planned behavior (TPB), the current study analyzes attitudes toward mask-purchasing, subjective norms, and perceived behavioral control, to assess their impact on intention to purchase masks. In total, six variables are examined: attitude toward mask-wearing, subjective norms, perceived behavioral control, perceived severity, perceived susceptibility, and the intention to wear masks. Data are collected from 243 respondents in Ho Chi Minh City, Vietnam. They were processed through by factor analysis and multiple regressions. The results report that all three factors positively affect citizens' intention to buy masks in the following ascending order: Attitude toward mask-purchasing, subjective norms, and perceived behavioral control. Our study is the first research that applies TPB to investigate citizens' intention to purchase masks to during the COVID-19 pandemic. Moreover, this study provides guidelines to the Vietnamese public managers to combat COVID-19 through the purchase of masks. Shopkeepers would be well advised to observe the intentions of consumers toward masks.

• Journal of Korean Public Health Nursing
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• v.36 no.1
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• pp.47-58
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• 2022

Purpose: This study was undertaken to present an effective plan for the development of an educational program and a strategy to promote patient safety management activities for nursing students by identifying factors that affect these activities based on the theory of planned behavior. Methods: A self-report questionnaire was distributed to 300 nursing students who had clinical practice experience at three nursing colleges in Daejeon, Gyeongbuk, and Jeonbuk. The significance of the model fit, and the path effect was confirmed by confirmatory factor analysis. Results: The hypothetical model for patient safety management activities was appropriate. Among the 5 pathways, 4 were significant. It was found that behavioral intention had a direct influence on patient safety management activities, and perceived behavioral control and attitude had an influence on behavioral intention. Conclusion: To strengthen the perceived behavioral control of nursing students' patient safety management activities, it is necessary to analyze and remove obstacles and provide education that reflects the characteristics of the subject's health problems. In addition, through self-directed learning involving simulation practice, nursing students should be exposed to patient safety accidents, so that they can recognize the risks early and solve problems through critical thinking while bringing about the necessary changes in their attitude.