• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.8
• /
• pp.485-494
• /
• 2020

Club activities play an important role for college students in adapting to their college life. This study was therefore undertaken to investigate the effects of club activities on the communication skills and self-leadership of nursing students. Convenience sampling method was applied for 147 students enrolled in the nursing department of university in D city, of which 119 subjects participated in club activities. Data was collected from October 15 to November 30, 2019, and analyzed by applying 𝑥² test, t-test, and hierarchical multiple regression analysis, using the IBM SPSS/WIN 22.0 program. Results: Communication skill and self-leadership were above the middle level. Depending on the club activities, significant differences were obtained for grade (𝑥²=8.07, p=0.045), major satisfaction (𝑥²=8.26, p=0.010), and communication skill and behavior-focused strategies (t=4.48, p=0.036). Factors affecting communication skill were behavior-focused strategies, constructive thought pattern strategies, and activeness amongst club activities. Therefore, the numerous club activity experiences of subjects helped improve the communication skill which, in turn, helps improve self-leadership. Our study indicates the necessity to seek an educational strategy that encourages active club activities of nursing students, for improving the core competencies of professional nurses, encompassing communication skills and self-leadership.

• Journal of the Korean Society for information Management
• /
• v.30 no.3
• /
• pp.183-205
• /
• 2013

A number of studies and models have focused on collaborative information behavior (CIB) in various contexts as the importance of research on CIB is recognized in information behavior research. This study compared and analyzed the models of CIB developed by Prekop (2002), Reddy and Jansen (2008), Shah (2008), Karunakaran, Spence and Reddy (2010), and Yue and He (2010), and discussed the direction of future studies of CIB. The future research strategies for overcoming the limitation of previous studies and models on CIB are to extend research object and context, to do holistic research approach tracing complexity of CIB, and to debate and verify the models of CIB. In particular, it needs to modify and improve the models based on the empirical research for domestic context.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.20 no.4
• /
• pp.57-71
• /
• 2018

Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

• The Research Journal of the Costume Culture
• /
• v.11 no.4
• /
• pp.487-499
• /
• 2003

The purpose of this study was to suggest marketing strategies to internet fashion shopping malls identifying factors that customers consider important. Data were collected by survey questionnaire and the subjects were 322 men and women in their twenties and thirties living in Seoul and Kyung-gi. SPSS 10.0 package were used and reliability, frequency, cross tabulation, chi-square, paired t-test, ANOV A and Duncan test were conducted for data analysis. The results were as follows. I) Subjects placed the most importance on providing the precise and detail information of products but its satisfaction level was low. 2) Subjects considered the ‘low price’ very importantly but its satisfaction level of it was not high. 3) Subject's importance and satisfaction level of ‘point system’ were about an average. 'Point system' has to be activated by using systems such as 'point network system' by pointbanking co. as one of price-cutting strategies. 4) Internet fashion shopping mall users treated 'the security system of personal data' importantly while they were not sufficiently satisfied with the system. 5) Female placed more importance on design and color of products and suppliance of the trendy items.

• Culinary science and hospitality research
• /
• v.17 no.4
• /
• pp.13-24
• /
• 2011

The purpose of this study is to analyze dining out consumption behavior of working women based on their lifestyle. To do this, demonstrative research was conducted on studying how the behavior of working women differs according to their lifestyle. The questionnaires developed for this study were distributed to 350 working women living in Daejeon City. A total of 310 copies of the questionnaire were used for analysis, and the statistical analysis was completed using SPSS(ver 12.0) for descriptive analysis, factor analysis and cluster analysis. A total of 4 factors were generated by factor analysis: Financial technology style, pursuit of dining out style, pursuit of popularity style, pursuit of brand style. The result of analyzing the difference between the consumer behavior by lifestyle of working women showed there were significant differences in 5 factors except time required for meal. To sum up, lifestyle of working women plays an important role in dining out consumption behavior. Therefore, marketing strategies about demographic characteristics and dining out consumption of working women are urgently needed.

• Journal of Fashion Business
• /
• v.15 no.6
• /
• pp.1-22
• /
• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• Culinary science and hospitality research
• /
• v.10 no.1
• /
• pp.203-213
• /
• 2004

The purpose of this study is to make clear the importance of the physical environment as the factor of service evaluation and to establish the decisive factors with the expansion of the existing research model. This is also designed to suggest the administrative marketing strategies based on the customer research on the physical environment factors which can affect their shopping behavior who have visited the hotel restaurants. According to the results, it is obvious that physical environment have a great effect on service evaluation. It can be concluded that customers' satisfaction felt by physical environment gives positive influence on their shopping and they perceive the environment not individually but as a whole.

• Structural Engineering and Mechanics
• /
• v.81 no.5
• /
• pp.647-664
• /
• 2022

The powerful data mapping capability of computational deep learning methods has been recently explored in academic works to develop strategies for structural health monitoring through appropriate characterization of dynamic responses. In many cases, these studies concern laboratory prototypes and finite element models to validate the proposed methodologies. Therefore, the present work aims to investigate the capability of a deep learning algorithm called Sparse Autoencoder (SAE) specifically focused on detecting structural alterations in real-case studies. The idea is to characterize the dynamic responses via SAE models and, subsequently, to detect the onset of abnormal behavior through the Shewhart T control chart, calculated with SAE extracted features. The anomaly detection approach is exemplified using data from the Z24 bridge, a classical benchmark, and data from the continuous monitoring of the San Vittore bell-tower, Italy. In both cases, the influence of temperature is also evaluated. The proposed approach achieved good performance, detecting structural changes even under temperature variations.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.8 no.2
• /
• pp.43-56
• /
• 2020

Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

• Korean Journal of Human Ecology
• /
• v.22 no.2
• /
• pp.267-282
• /
• 2013

This study analyzed the effect of consumer value and unethicality on the type of consumer complaint behaviors. Despite the obvious importance of the research on consumer complaint behaviors focused on consumer's inherent personality, there is relatively little work done. The purpose of this study is to analyze the determinants of consumer complaint behaviors in order to improve consumers' well-being and develop the market condition. The 1,050 respondents are finally analyzed using the descriptive statistics, factor analysis, and multinominal logit model. Consumer value and unethicality are significant effect on the type of consumer complaint behaviors such as no action, private action only, public action only, and both private and action. The orientation of achievement and pleasure among consumers' value is associated with the higher level of complaint behaviors compared with no action. In terms of consumers' unethicality, no harm unethicality is associated with the types of each consumer complaint behavior except no action. On the other hand, both proactive and passive unethicality increase the possibility of no action. The policy implications of the consumer education are suggested as well as the directions of customer management strategies in the business sector.